MediaHub Australia

What MediaHub Australia does

MediaHub Australia (MediaHub Pty Ltd) is a privately held, broadcaster-founded managed services company headquartered in Ingleburn, NSW, that operates one of the largest broadcast playout and digital media facilities in the Southern Hemisphere. Established in 2009 as a partnership between the Australian Broadcasting Corporation (ABC) and WIN Television, the company now delivers 24/7 multi-channel linear broadcast playout for more than 400 television services and live streaming for over 130 radio services, serving enterprise clients including WIN, ABC, Seven, Nine, Network Ten, Imparja, Sky News, Southern Cross Austereo, GB News (UK), and digital streamers such as Gecko and You.tv.

The company's technology platform is a multi-tenant, IP-based broadcast stack built on SMPTE 2022-6 uncompressed IP, SMPTE 2022-2 transport streams over IP, Ateme Titan Live/Titan Mux compression with AI-assisted statistical multiplexing, and commercial off-the-shelf compute servers from Dell/AMD and HPE Apollo (for ArkHub object storage with Scality RING). Service modules include PresHub (playout), Master Control and NOC Services, FibreHub (managed fibre with 200+ Gbps inter-datacentre capacity), StreamHub (CDN-agnostic live streaming at 2.5+ Gbps), ArkHub (3-site redundant storage with 14x9 durability), MAMhub, FlexHub (transcoding), ExchangeHub (asset distribution), Data Centre Services (Tier 3 designed), and Disaster Recovery Services. Security posture is anchored by ISO 27001 certification and Australian Federal Government-aligned content security controls.

MediaHub operates an enterprise B2B managed services revenue model with quote-based, multi-year recurring contracts and dedicated channel managers per client. Pricing is largely opaque but includes a usage-based ExchangeHub tier and a subscription-based ArkHub model with no egress fees. Go-to-market is direct enterprise sales targeting free-to-air broadcasters, subscription TV providers, regional broadcasters, radio networks, and a growing set of digital/OTT streamers and adjacent verticals (healthcare, education, finance for storage). The company is positioning for international expansion following the GB News UK win and has not disclosed institutional funding.

Name

MediaHub Australia

Legal name

MediaHub Pty Ltd

Website

https://mediahubaustralia.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

MediaHub Australia is a privately held, broadcaster-founded managed services company operating the largest broadcast playout centre in the Southern Hemisphere, delivering 24/7 multi-channel linear TV playout, radio streaming, storage, fibre, and MAM services to enterprise broadcasters including ABC, WIN, Seven, Nine, Ten, Sky News, and GB News.

Ownership category

akta.pro rank

Product category

Managed Broadcast Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Allied To Motion Picture Production (7819), Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

akta.pro secondary industries

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ), Disaster Recovery, Redundancy & Continuity (Backup Playout) (MPAHAKAI), Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL)

Keywords

• Managed broadcast services
• Channel playout services
• Media asset management
• Broadcast infrastructure
• Live streaming services

Headquarters

HQ city

Ingleburn

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Supply Chain

Revenue model

1. Broadcast Playout Services: Managed channel playout services for television and radio broadcasters, providing 24/7 linear broadcast operations including live and thematic channel playout with commercial content integration, graphics, and closed captioning.
2. Digital Infrastructure Services: Comprehensive digital infrastructure including FibreHub connectivity (managed fibre), ArkHub storage and archive, StreamHub live streaming, MAMhub media asset management, FlexHub transcoding, and ExchangeHub content distribution services.
3. Data Centre Services: 24x7x7 managed data centre infrastructure with remote-hands installation, structural redundancy, and Tier 3 designed facilities with multiple levels of power and air-conditioning redundancies.
4. Disaster Recovery Services: Multiple levels of broadcast or IT redundancy with custom solutions designed since 2010, including intervention services via broadcast industry-trained operators for unscheduled discontinuities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MediaHub Australia is a multi-client managed services company that provides 24/7 broadcast playout and digital media distribution services to television networks, radio broadcasters, and content owners. Its core offering centres on PresHub (multi-channel linear broadcast playout for 400+ services daily), supported by managed fibre connectivity (FibreHub), live streaming (StreamHub), media asset management (MAMhub), object storage and archive (ArkHub), asset distribution (ExchangeHub), video transcoding (FlexHub), data centre, and disaster recovery services.

Product overview

MediaHub Australia offers a platform-plus-modules architecture centered on broadcast playout and digital media services. The core PresHub platform provides 24/7 multi-channel linear broadcast playout for over 400 services, supported by Master Control and NOC Services for technical monitoring. Complementary connectivity services include FibreHub for managed fibre connectivity and StreamHub for live streaming. Storage and asset management is handled through ArkHub (storage and archive with 3-site redundancy) and MAMhub (media asset management), while ExchangeHub facilitates asset distribution and FlexHub provides transcoding. Infrastructure services include Data Centre Services and Disaster Recovery Services. These products integrate to deliver end-to-end broadcast workflows from content ingest through playout to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• PresHub: 24/7 multi-channel linear broadcast playout services managing over 400 services daily.
• Master Control and NOC Services
• FibreHub
• ExchangeHub
• ArkHub
• MAMhub
• StreamHub
• FlexHub
• Data Centre Services
• Disaster Recovery Services

Products and services

• PresHub 24/7 multi-channel linear broadcast playout services managing playout of over 400 services daily. Supports live and thematic channel playout with commercial insertion, multi-level graphics, voiceovers, closed captioning, and audio description for television networks and broadcasters.
• Master Control and NOC Services 24/7 technical monitoring and escalation hub for multi-client broadcast operations and telecommunications. Controls routing of incoming video feeds and monitors health status of remote Australian broadcast transmitter sites for broadcasters.
• FibreHub Rapid, private and secure managed fibre connectivity services for broadcast, post production, VFX, government and enterprise clients. Features fully redundant optical network with low latency and high capacity delivery of uncompressed baseband video protected by self-healing ring paths and AES-level encryption.
• ExchangeHub Media asset distribution service for advertisers, production companies and broadcasters. Provides straightforward, secure, and cost-effective private cloud asset delivery with pricing based on SD or HD upload tiers per broadcaster.
• ArkHub Australian-owned and operated data storage and archive solution providing 3-site redundancy of data with 100% availability SLA and 14x9 durability SLA. Offers archive storage, bandwidth burst options up to 10GB/s, media asset management integration, and NAS archiving capabilities with no egress fees.
• MAMhub Secure, private, cloud-based media asset management service for the broadcast industry. Provides end-to-end workflow engine for automated ingest, cataloguing, quality control, basic editing, transcoding, file-based standards conversion, and asset delivery, integrating with ArkHub, FibreHub, ExchangeHub, and FlexHub.
• StreamHub CDN agnostic live streaming service for television, radio and VOD services. Operates 24/7 via Private Cloud with combined internet capacity exceeding 2.5 Gigabits per second supporting thousands of concurrent connections globally, with multi-level monitoring, geoblocking, disaster recovery, and time zone delayed streaming.
• FlexHub Managed video transcoding and conversion services from broadcast to web level video. Supports HD or SD transcoding with 24/7 expert team monitoring, optimized multi-file versioning, multiple live stream or file transcoding, bulk transcoding, private cloud access, teletext caption extraction, and low-res proxy delivery.
• Data Centre Services 24x7x7 managed and supported data centre infrastructure as a service. Provides remote-hands installation and structural redundancy with Tier 3 designed facilities featuring redundant N+N HVAC, fire suppression, security monitoring, automated detection, rack-by-rack power monitoring, and air temperature controls.
• Disaster Recovery Services

Quantifiable outcome

• 99.999% reliability on all services
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability2 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Magna Systems and EngineeringcoreImplementation/ SI/ Consulting Partner · 17 February 2023Won tender to build WIN TV headend. Magna provided key products (Dell servers, EVS Neuron gateways, Appear TV platform, TAGVS Multiviewer, BridgeTech monitoring probes, Actus compliance, Birddog converters) and full SI services including physical build, project management, technical CAD drawings, and installation documentation. Turnkey solution for headend project across two data centres.
• Actus DigitalcoreTechnology or Integration · 10 March 2022Broadcast media platform provider for recording, monitoring, and compliance. Actus solution records 132 services in 34 muxed transport streams with proxy transcoding. Solution features advanced clipping for OTT and social applications. Deployed by broadcasting giants like Comcast and BBC.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationInfrastructure partner providing compute and data services portfolio. MediaHub uses HPE Apollo 4510 servers for ArkHub storage solution. HPE collaborated with partner Orro Group on the MediaHub solution for scalable object storage.
• AtemecoreTechnology or IntegrationTechnology partner for video compression solutions. Ateme provides Titan Live and Titan Mux software for WIN TV headend (158 channels). Solution runs on Commercial Off The Shelf (COTS) compute servers with AI-assisted encoding.
• ScalitycoreTechnology or IntegrationArkHub partner for data storage. Scality RING provides scalable object storage integrated with HPE Apollo hardware. Solution delivers dense, stretch object storage across three locations.
• AkamaicoreTechnology or IntegrationSecurity, Cloud and CDN Partner. MediaHub uses Akamai's cloud computing platform, Enterprise Application Access (Zero Trust Network Access), and Enterprise Threat Protector for security. Enabled MediaHub to achieve 100% uptime during pandemic and support ~300 remote users.
• PacketlightcoreTechnology or IntegrationLong-time partner with FibreHub utilizing this technology to deliver numerous fibre-based services to MediaHub's client base.
• Define TechcoreTechnology or IntegrationMediaHub's private cloud platforms are underpinned by Define Tech's stack of cloud compute products and management tools.
• Dell TechnologiescoreTechnology or IntegrationServer products from Dell Technologies used to deliver services to MediaHub's client base. Dell/AMD server technology can encode over 60 channels in a single CPU server.
• GV (Grass Valley)coreTechnology or IntegrationPartner for broadcast automation systems, part of MediaHub's comprehensive broadcast technology stack.
• MarqueeminorChannel Partner/ Reseller/ DistributorMarquee partners with MediaHub to provide Commercial delivery services for its client base.
• EquinixcoreTechnology or IntegrationDatacentre Partner providing co-location and data centre infrastructure for MediaHub operations.
• NextDCcoreTechnology or IntegrationDatacentre Partner for additional data centre services and co-location.
• SuperloopcoreTechnology or IntegrationSuperloop Fibre partner providing unrivalled performance, resiliency and scalability with Australian support for FibreHub services.
• OrrominorImplementation/ SI/ Consulting PartnerIT Services partner assisting with MediaHub's solution deployment and technology implementation.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Pebble Beach Systems: Pebble Beach Systems specialises in playout automation and integrated channel solutions for broadcasters. It overlaps with MediaHub's PresHub playout offering at the software/automation layer and is a credible emerging alternative for broadcasters evaluating managed or in-house playout.

Broad incumbents

• Grass Valley: Grass Valley is a major broadcast technology vendor supplying playout automation, routers, and production systems used by MediaHub itself. Comparable as a broad incumbent in broadcast playout and automation technology, serving the same broadcaster customers globally.
• Harmonic: Harmonic is a global provider of video delivery infrastructure including compression, playout, and streaming. Its video infrastructure portfolio overlaps directly with MediaHub's Ateme-powered encoding headend and StreamHub live streaming services for broadcasters and operators.
• Imagine Communications: Imagine Communications is a large US-headquartered broadcast technology vendor offering playout automation, ad insertion, and IP-based broadcast infrastructure. Comparable to MediaHub's PresHub and broader playout stack at the technology layer, though it sells products rather than operates as a managed service provider.
• Evertz: Evertz is a Canadian-headquartered broadcast and media infrastructure vendor offering routing, playout, and IP-based solutions. Comparable to MediaHub's broadcast technology stack at the infrastructure and routing layer, serving broadcasters and media companies globally.

Others

• Akamai Technologies: Akamai is both a MediaHub technology partner (security, cloud, ZTNA) and a broader infrastructure incumbent in CDN and cloud computing for media. It is the closest ecosystem enabler underpinning MediaHub's StreamHub and security posture, and a potential competitor as Akamai expands cloud and media delivery services.

Direct peers

• NEP Group: NEP Group is a global broadcast services provider offering managed playout, production facilities, and outside broadcasting. It is the most direct global analog to MediaHub Australia, operating multi-client broadcast service centres in the US, UK, Europe, and Asia with similar 24/7 managed-service delivery to major broadcasters.
• Encompass Digital Media: Encompass Digital Media provides global broadcast playout, media management, and content distribution services to broadcasters and content owners. It is a direct competitor in managed multi-channel playout and content delivery services, particularly for international broadcasters, much like MediaHub's GB News service.
• Gravity Media: Gravity Media is a global provider of broadcast facilities, production services, and managed playout, headquartered in the UK with significant APAC presence. Comparable to MediaHub in offering integrated broadcast production and playout services to enterprise media clients.
• Broadcast Australia (BAI Communications): Broadcast Australia operates Australia's national broadcast transmission network and provides managed infrastructure to Australian broadcasters. As a fellow Australian broadcast infrastructure specialist, it is directly comparable in customer base (ABC, SBS, commercial networks) and managed-services delivery model, though focused on transmission rather than playout.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediahub-australia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaHub Australia