What Marquee does

Marquee sells its platform as a SaaS subscription to professional football and basketball clubs through an enterprise field sales motion with referral-based early access. The company is working with 20 clubs across Israel, Europe, and the United States, with publicly referenced design partners including FC Barcelona (via former Chief Strategy & Innovation Officer Javier Sobrino), Hapoel Tel Aviv (CEO Guy Primor), and Chicago Fire (Head of Strategy Eddie Rock). Marquee was founded in 2025 by Dean Barak (CEO), Dror Rosenfeld, Tal Drachy, and Yonatan Hazut, and has raised over $2.5 million in total funding led by AnD Ventures with participation from Apex Capital, 97212 Ventures, Wix co-founders Avishai Abrahami and Omer Shai, Eyal Segal, Ami Serkis, and a network of 100+ professional athlete investors.

Name

Marquee

Legal name

Marquee AI

Website

https://themarquee.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Marquee builds an AI-powered decision intelligence platform ('The Football LLM') that automates scouting, player recruitment, and tactical analysis for professional football and basketball clubs worldwide.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Software Publishers (5132)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sports analytics software
• Football scouting platform
• AI recruitment tools
• Player evaluation software
• Tactical analysis platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: AI-powered decision intelligence platform sold as subscription to professional football and basketball clubs

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Marquee sells a SaaS AI-powered decision intelligence platform (branded 'The Football LLM') to professional football and basketball clubs. The platform uses 9 proprietary AI/ML models to consolidate global and internal club data, deliver natural language-driven player shortlisting, 360-degree scout reports, opportunity radar market monitoring, and tactical/lineup analysis, with every player scored against each club's DNA (targets, philosophy, culture, financials).

Product overview

Marquee is a unified AI-powered platform for professional football clubs, branded as 'The Football LLM'. The core product combines 9 proprietary AI and ML models to deliver four integrated capabilities: WHO TO SIGN (player shortlisting from 300,000+ players), WHAT TO EXPECT (360° scout reports), WHEN TO MOVE (opportunity radar for emerging talent), and HOW TO WIN (tactical blueprints and lineup modeling). The platform scores every player against a club's unique 'DNA' encompassing targets, philosophy, culture, and financials. Marquee automates approximately 70% of traditional scouting work and is currently in early access/onboarding phase for professional clubs across Israel, Europe, and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Marquee (The Football LLM) AI-powered decision intelligence platform purpose-built for professional football (and basketball) clubs. Combines 9 proprietary AI/ML models into a natural-language Football LLM that consolidates global and internal club data, produces ranked player shortlists from 300,000+ players, generates 360-degree scout reports scored against each club's DNA, runs an always-on Opportunity Radar monitoring contract expiries and emerging form, and produces tactical blueprints and lineup/synergy modeling.

Quantifiable outcome

• Automates approximately 70% of traditional scouting work
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InStat: Football and basketball performance data and video analytics platform serving professional clubs and federations; competes directly for the same recruitment/analytics wallet.
• Wyscout: Football scouting and video platform used by the majority of professional clubs worldwide for player recruitment; owned by Hudl and a direct competitor to Marquee's recruitment workflow.
• Catapult Sports: Athlete monitoring and performance analytics platform used across elite football, basketball, and other sports — comparable in serving pro-team recruitment and performance workflows.
• Hudl: Sports video and analytics platform widely used by professional and amateur teams; owns Wyscout, the dominant football scouting video platform used by most elite clubs.
• Sportlogiq: AI-powered sports analytics for ice hockey and football, providing tracking-derived metrics and scouting tools to professional teams — comparable AI-first scouting technology.
• StatsBomb: Advanced football analytics provider serving professional clubs and federations with event data, metrics, and scouting tools — a direct competitor in football recruitment analytics.

Emerging players

• SkillCorner: Football analytics company using broadcast tracking data to deliver performance metrics to clubs — an emerging competitor with adjacent AI/data technology.
• Second Spectrum: Sports AI and tracking company serving the NBA, MLS, and Premier League with computer-vision-based analytics; an emerging AI-native peer in elite-team analytics.
• Track160: Football performance analytics company using computer vision and tracking to deliver automated, low-cost match analysis — competes for the same AI scouting narrative.

Broad incumbents

• Stats Perform (Opta): Global sports data and AI company behind Opta; provides deep data feeds and analytics to leagues, broadcasters, and clubs across multiple sports — a well-funded incumbent in football analytics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marquee