Superga Beauty

What Superga Beauty does

Superga Beauty is a France-based B2B beauty manufacturer and full-service partner, operating as the unified brand of the Superga Invest group's BPS and Manifesto Factory operations since 1 July 2019. The company serves luxury, premium, and mass-market beauty brands with three integrated service pillars: Sous-Traitance (manufacturing, filling, conditioning, and copacking across seven owned industrial sites in France), Full Service (creation, development, and formulation from concept to industrialization, including the DRIM TIM bespoke brand factory), and GWP & Retail (bags, accessories, gift sets, and lifestyle products for beauty promotional campaigns). Customer logos span L'Oréal, Clarins, Sephora, Vichy, Avène, Mugler, Azzaro, Rochas, NAF NAF, Façonnable, Flora Danica/Matas, and Pétrole Hahn, with dedicated manufacturing capacity for hair-care brands at the BEAUTY CHAMPAGNE ARDENNE site in Reims.

The company's technical core combines a patented water-based perfume formulation (alcohol-free, transparent, non-sticky) developed with Expressions Parfumées, proprietary eco-designed product platforms (EcoScent+, Layering Perfume collection, Greencaps Serum with encapsulated retinol), and the GOGREEN eco-design tool plus a 3D-modeling and life-cycle-assessment workflow (in collaboration with Quantis) that reportedly produces a 3D model in 48 hours versus roughly two weeks for a physical prototype. Manufacturing is organized across seven industrial sites in France — Saint-Quentin (BPS 02), Montataire (BPS 60), Arras (BPS Artois), Famechon (BPS Fragrances), Reims (BCA, 16,000 sqm, 10 packaging lines, 12 tanks), Strasbourg (Cosmeurop, acquired from L'Oréal in 2021), and Chaulnes (Manifesto Factory) — with an India subsidiary in New Delhi opened in March 2021.

The business model is project-based professional services revenue (custom-quoted subcontracting and full-service contracts) plus promotional-product revenue from the GWP & Retail pillar, sold via direct enterprise sales teams and event-driven demand generation at LUXE PACK Monaco, PCD Paris, ADF&PCD, and PLD Paris. Pricing is not publicly disclosed; quotes are tailored to project scope, volume, and service tier. The company is wholly owned by the family-held Superga Invest group, led by President Leslie Br eau-Meniger with approximately €100 million in annual revenue and 500+ collaborators, and holds EcoVadis Platinum, CDP B, and SBTi sustainability credentials that increasingly serve as procurement prerequisites for European luxury and beauty buyers.

Name

Superga Beauty

Legal name

Supergabeauty

Website

https://supergabeauty.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Superga Beauty is a French B2B beauty manufacturer and full-service partner operating seven industrial sites across France, serving luxury and mass-market beauty brands with subcontracting, end-to-end product development, and gift-with-purchase offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subcontracting / Manufacturing: Fabrication, filling, conditioning, and copacking services for beauty brands through 7 owned factories in France. Includes manufacturing of hair care, skincare, fragrance, and cosmetic products
2. Full Service: Complete product development from conception to industrialization, including creation, development, and formulation of product ranges. Clients can choose between premium white label formulas or customized development
3. GWP & Retail (Gifts): Bags, accessories, gift sets, and lifestyle promotional items with eco-design approach for beauty brands

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Superga Beauty is a 360° beauty-industry partner providing three core services: SOUS-TRAITANCE (fabrication, filling, conditioning, and co-packing across 7 factories in France), FULL SERVICE (creation, development, and formulation of product ranges from concept to industrialization using premium white-label or customized formulas), and GWP & RETAIL (bags, accessories, gift sets, and lifestyle products with an eco-design approach). Its customer base includes luxury and mass beauty brands such as L'Oréal, Clarins, Vichy, Mugler, Azzaro, Sephora, and Pétrole Hahn.

Product overview

Superga Beauty operates as a 360-degree partner for beauty, luxury, and retail brands, offering three core service pillars: SOUS-TRAITANCE (manufacturing, filling, packaging and co-packing across 7 factories in France), FULL SERVICE (creation, development, and formulation from concept to industrialization), and GWP & RETAIL (bags, accessories, gift sets and lifestyle products). The company also offers specialized product lines including the Layering Perfume Collection (brush, roll-on, stick formats), Greencaps Serum, Deep Repair haircare range, NEO SCENTS fragrance collection, MOOD home fragrances, and EcoScent+ eco-designed derivatives. Through its DRIM TIM bespoke brand creation service and proprietary technologies like water-based perfume and 3D modeling with LCA tools, the company combines performance with environmental responsibility and Made in France production.

Differentiator

Problem solved

Functional benefit

Brands

• DRIM TIM: Custom brand factory offering turnkey brand development from concept to design, formulation, packaging, and online/offline communication.

Products and services

• SOUS-TRAITANCE (Subcontracting Manufacturing) Manufacturing, filling, packaging, and co-packing services delivered through 7 owned industrial sites in France; supports beauty and luxury brand clients with subcontracted production capacity across fragrance, hair care, skincare, and cosmetics.
• FULL SERVICE Complete product development from concept to industrialization, including creation, development, formulation, regulatory, packaging, industrialization, and delivery; supports both premium white-label formulas and customized development for beauty, luxury, and retail brand clients.
• GWP & RETAIL Design and supply of bags, accessories, gift sets, and lifestyle products for gift-with-purchase, promotional campaigns, and retail programs, with an eco-design approach leveraging GOGREEN, 3D modeling, and LCA tools.
• Layering Perfume Collection (Brush, Roll-On, Stick) Innovative fragrance application system offering brush, roll-on, and stick formats of gel-like alcohol-free scented fragrance oils designed for layering and combining scents, intended for beauty brands seeking nomadic and natural fragrance experiences.
• Greencaps Serum Dual-efficiency anti-aging and moisturizing serum combining two naturally encapsulated retinols within a 98% natural, vegan, alcohol-free formula; available in refillable double-glass packaging to demonstrate sustainable skincare innovation.
• Deep Repair (Hair Care Range) Natural and vegan hair and scalp care range providing treatments for damaged hair without silicones and with 95% natural origin ingredients; acts from scalp to hair tips.
• NEO SCENTS (Alcohol-Free Fragrance Range) Fragrance range addressing the 0% alcohol perfume market, reinventing perfume gestures with natural compositions and adaptive formats for nomadic use.
• MOOD (Wellness Home Fragrance Range) Home fragrance range using neuroscience-based WELLNESS platform technology, with brain imaging and volunteer panel validation, to create scents with targeted emotional well-being effects.
• EcoScent+ Eco-designed fragranced derivatives range including body lotion, shower gel, aftershave, and hand cream created with GBC laboratory to transform the ecological footprint of perfume sets through effective, natural, and stable formulations.
• DRIM TIM (Bespoke Brand Creation Service) Bespoke brand creation service ("marque sur-mesure") offering turnkey solutions from concept to design, formulation, packaging, online and offline communication, and supply chain management for brands launching new lines.
• Adhesive-Free Brush Ecologically-designed adhesive-free, multi-use cosmetic brush using eco-responsible materials and novel application methods intended to reduce environmental impact of cosmetic applicators.

Quantifiable outcome

• 100% Made in France production capability across 7 factories
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GBC LaboratorycoreTechnology or Integration · 2 October 2024GBC Laboratory is a key partner for formula development, specializing in natural ingredients. Superga Beauty is a shareholder in GBC. Together they developed the Greencaps Serum with encapsulated retinol and the Layering Perfume gel formula with 15% perfume content and natural ingredients.
• CosmogencoreTechnology or Integration · 2 October 2024Developed fragrance application tools including the Layering Perfume Brush, Layering Perfume Roll-On with patented 'open-close' rotating opening system, and the Layering Perfume Stick in PP or PCR format. Cosmogen's tubes are recyclable through conventional recycling streams.
• Berlin Packaging BeautycoreTechnology or Integration · 2 October 2024Partnered for Greencaps Serum packaging - double glass, refillable packaging with PP pump and cap in PETG, demonstrating sustainable packaging innovation.
• Flora Danica Perfumes (Matas)minorStrategic or Co-development Partner · 15 July 2024Danish health and beauty retailer Matas launched Flora Danica Perfumes using Superga Beauty's full-service division. Brand called 'Created in Denmark and Made in France' with genderless collection.
• Expressions ParfuméescoreStrategic or Co-development Partner · 6 November 2023Exclusive partnership on alcohol-free perfumes. Grasse-based fragrance house that pushes boundaries in perfume innovation. Collaborated on NEO SCENTS range and WELLNESS platform incorporating neuroscience-based scent technology for emotional well-being.
• Madame la PrésidenteminorStrategic or Co-development Partner · 31 May 2023Full service support for French startup's hair beauty product lines expansion. Superga Beauty handled formulation, regulatory compliance, pack sourcing, industrialization, and delivery. Products are 95%+ natural ingredients with recyclable packaging.
• NAF NAFminorStrategic or Co-development Partner · 19 November 2021DRIM TIM partnership for creation of five exclusive perfume waters. Project involved 10+ European partners and was completed in 10 months. Perfumes were formulated by Robertet, Symrise master perfumers.
• Cosmetic ValleyminorOthers · 12 October 2021Membership in Cosmetic Valley, a federating organization of talents in the cosmetics industry, demonstrating commitment to the French cosmetics ecosystem.
• DRIM TIM Collaboration (De Baschmakoff + WAKE)coreStrategic or Co-development Partner · 6 October 2021DRIM TIM is a collaboration between Superga Beauty, designer Thierry de Baschmakoff, and agency WAKE. This 'marque sur-mesure' factory helps brands think products from A to Z: from concept to design, formulation to packaging, online and offline communication.
• Clarins UnlimitedminorStrategic or Co-development Partner · 9 April 2021Realized upcycled promotional campaign for Clarins. Upcycling gives second life to objects by creating new unique objects with positive environmental impact by reusing materials.
• Façonnable (Lorience Paris)minorStrategic or Co-development Partner · 4 March 2021Full Service expertise for launch of Regatta & Riviera fragrances. Superga Beauty managed bottle development with technical expertise for elegant and authentic scents conveying Façonnable's brand identity.
• NATUROPERAminorStrategic or Co-development PartnerCollaboration at BEAUTY CHAMPAGNE ARDENNE site for exclusive manufacturing of hair care brands including Pétrole Hahn, Eugène Color, Keranove, Carmen, and Solaris.
• ALFAPARF MilanominorStrategic or Co-development PartnerCollaboration at BEAUTY CHAMPAGNE ARDENNE site for exclusive manufacturing of hair care products.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Intercos: Italian beauty ODM and contract manufacturer serving global prestige and mass brands with formulation, filling, and packaging — directly comparable across Superga's subcontracting, full-service, and color/skincare categories.
• Albea Group: France-based global beauty packaging and full-service manufacturer with broad product and packaging capabilities, overlapping Superga's GWP, packaging, and subcontracting offerings for prestige beauty houses.
• HCT Group: Beauty packaging and full-service manufacturer serving indie and prestige color cosmetics brands with stock and custom packaging plus turnkey product development — overlapping Superga's GWP and packaging propositions.
• Strand Cosmetics Europe: French contract manufacturer specialized in color cosmetics, skincare, and fragrance formulation and filling for private-label and brand-owner clients — overlapping Superga's manufacturing, filling, and copacking services in France and Europe.
• TNT Global Manufacturing: France-headquartered cosmetics and fragrance contract manufacturer offering formulation, filling, and packaging for global brands — directly comparable to Superga across subcontracting and fragrance production.
• Ancorotti Cosmetics: Italian contract manufacturer specializing in mascara, eyeliner, and color cosmetic development and filling for global prestige and mass brands, with comparable full-service and industrial capabilities to Superga's cosmetics arm.
• Verla International: French cosmetics contract manufacturer focused on skincare, hair care, and hygiene product formulation and filling — directly comparable to the BEAUTY CHAMPAGNE ARDENNE facility Superga added in December 2023.

Broad incumbents

• Cosmax: Korean-listed beauty ODM with global scale, providing formulation, manufacturing, and packaging services to indie, K-beauty, and Western brands — a broader incumbent in the same contract beauty manufacturing category.
• Kolmar Korea: Korea's largest cosmetics ODM offering full-service development from concept to mass production for global beauty and personal-care brands, comparable to Superga's full-service/conception-to-industrialization model at larger scale.

Regional players

• Groupe Pochet: French luxury packaging supplier with glass, plastic, and metal packaging capabilities for global fragrance and beauty maisons — adjacent to Superga's packaging and GWP services within the same French luxury-beauty ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superga-beauty
• Instagraminstagram.com/supergabeauty

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superga Beauty