Actiw
Actiw manufactures automated loading equipment — LoadMatic, LoadMatic Lite, LoadPlate, and LoadBuffering — for industrial warehouses and distribution centres, enabling safe, five-minute loading of unmodified trailers across timber, steel, petrochemical, FMCG, beverage, mining, and 3PL sectors.
- Company typePrivate
- Founded2007
- HeadquartersHaapajärvi, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Actiw does
Actiw, founded in 2007 and headquartered in Haapajärvi, Finland, manufactures automated loading equipment and turnkey loading solutions that improve the safety and productivity of industrial loading. Its product portfolio centres on four systems — LoadMatic (fully-automated loading for regular, non-modified trucks and containers handling palletised or non-palletised industrial goods), LoadMatic Lite (entry-level automated truck loading for manufacturers and distribution centres), LoadPlate (semi-automated loading for containers and trucks transporting metal, timber, and complex cargo), and LoadBuffering (a load-forming solution that integrates warehouse operations with the company's automated loading equipment) — all engineered around unmodified trailers so customers avoid fleet modification. The company's underlying technology combines mechanical loading platforms with warehouse-side integration and remote-access software used in 24/7 support services.
Actiw's customers are industrial enterprises across timber, steel, petrochemical, FMCG, beverage, mining, and 3PL verticals, with named references including Stora Enso, STEICO, Coca-Cola (CCEN), and an unnamed petrochemical company. The go-to-market is a consultative enterprise field-sales motion using free loading assessments to generate leads, followed by custom system design, installation, and recurring 24/7 support contracts. Pricing is not publicly disclosed; revenue is generated through one-time capital-equipment sales supplemented by subscription-style support contracts.
In January 2024, Actiw was acquired by the Joloda Hydraroll Group, a UK-registered loading-systems parent whose broader customer base includes Unilever, Coca-Cola, BASF, and BMW. The acquisition positioned Actiw as part of a one-stop-shop partner for design, manufacture, installation, and maintenance of loading systems and provided access to the group's global distributor network. The company continues to operate under the Actiw brand within the Joloda Hydraroll Group, with U.S. head-office operations in Wilmington (Loading Automation Inc., [email protected], (800) 264-3184) and a 24/7 support help desk in Finland.
Actiw firmographics
Firmographics- Name
- Actiw
- Legal name
- Joloda Hydraroll Limited
- Website
- https://actiw.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Actiw manufactures automated loading equipment — LoadMatic, LoadMatic Lite, LoadPlate, and LoadBuffering — for industrial warehouses and distribution centres, enabling safe, five-minute loading of unmodified trailers across timber, steel, petrochemical, FMCG, beverage, mining, and 3PL sectors.
- Ownership category
- akta.pro rank
Actiw industry classification
Industry- Product category
- Industrial Loading Automation Equipment
- NAICS
- Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
- akta.pro secondary industries
- Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
Keywords
Where Actiw is headquartered
LocationHeadquarters
- HQ city
- Haapajärvi
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Actiw business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automated Loading Equipment Sales: Sale of automated loading systems including LoadMatic, LoadMatic Lite, LoadPlate, and LoadBuffering. One-time capital equipment purchases for industrial loading automation.
- Support Contracts: 24/7 software support services accessed via support contracts. Includes remote access technology for fast, easy and secure support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Loading Assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Actiw product offering
Product offeringCore offering
Actiw manufactures automated and semi-automated loading systems (LoadMatic, LoadMatic Lite, LoadPlate) that load regular, non-modified trucks and containers with palletised or non-palletised industrial goods, plus the LoadBuffering warehouse integration module. The company delivers turnkey solutions that include custom system design, installation, and 24/7 software support services accessible via remote access technology, targeting industrial manufacturers and distribution centres to improve safety, throughput, and outbound material flow.
Product overview
Actiw, part of the Joloda Hydraroll Group since January 2024, provides automated loading equipment and intelligent turnkey solutions for industrial loading operations. The product portfolio includes LoadMatic (fully-automated loading for trucks/containers), LoadMatic Lite (entry-level automated loading), LoadPlate (semi-automated loading for complex cargo), and LoadBuffering (warehouse integration/load forming module). Together, these solutions enable unmodified trailer and container loading in approximately 5 minutes, improving safety, reducing product damage, and eliminating manual forklift operations. The company also offers 24/7 software support services via remote access technology.
Differentiator
Problem solved
Functional benefit
Brands
- LoadMatic: Fully-automated loading system for regular, non-modified trucks and containers for palletised or non-palletised industrial goods.
- LoadMatic Lite
- LoadPlate
- LoadBuffering
Products and services
- LoadMatic Fully-automated loading system for regular, non-modified trucks and containers used to transport palletised or non-palletised industrial goods. Designed for manufacturers and distribution centres that need to integrate automated loading into existing warehouse operations to improve outbound material flow.
- LoadMatic Lite Entry-level automated truck loading system for regular, non-modified trucks and containers. Targeted at manufacturers and distribution centres that want to increase their daily load volume beyond what manual forklift operations can achieve.
- LoadPlate Semi-automated loading system for containers and regular, non-modified trucks, designed for transporting metal, timber, and complex cargo. Used to streamline container stuffing, improve safety in load-forming and lashing, and speed up container turnaround.
- LoadBuffering Load-forming solution that integrates warehouse operations with Actiw's automated loading equipment to optimise outbound material flow and increase outbound capacity. Used in conjunction with LoadMatic, LoadMatic Lite, and LoadPlate.
- 24/7 Actiw Software Support Services 24/7 software support service delivered via remote access technology, providing fast, easy, and secure support for installed Actiw systems. Available to customers under a support contract, accessed via the Actiw Support Help Desk (+358 207 424 821).
Quantifiable outcome
- Load in 5 minutes
- +2 more outcomes
Companies that use Actiw
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles1 record
Actiw technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Actiw partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Joloda Hydraroll GroupcoreAs of January 2024, Actiw officially joined the Joloda Hydraroll Group. This acquisition strengthens their position as a one-stop-shop partner that can design, manufacture, install, and maintain loading systems that integrate seamlessly with customers' operations and provide significant, long-term benefits.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Actiw competitors and assessment
Company assessmentBroad incumbents
- Swisslog: Warehouse-automation provider serving FMCG, retail, and industrial customers with integrated storage, picking, and material-flow solutions, including automated loading interfaces comparable to Actiw's offerings.
- Dematic: Global warehouse-automation leader offering integrated storage, conveying, and order-fulfillment systems; competes with Actiw when customers bundle automated loading into broader DC automation programs.
- TGW Logistics Group: European-headquartered warehouse-automation specialist offering conveyor, storage, and order-fulfillment systems with outbound loading capabilities that compete with Actiw's product family.
- Beumer Group: Large intralogistics incumbent offering conveying, loading, palletizing, and packaging systems; competes with Actiw for warehouse-outbound loading automation projects, especially in heavy-industrial and bulk-cargo segments.
- Vanderlande: Material-handling systems integrator for airports, parcel, and warehouse automation; competes with Actiw in integrated outbound loading and pallet-handling automation projects.
- Honeywell Intelligrated: Major warehouse-automation vendor providing conveyor, sortation, and integrated DC solutions; overlaps Actiw in automated outbound loading and offers competitive integrated bids.
Direct peers
- Joloda Hydraroll: Parent company of Actiw and direct peer in loading/unloading equipment; manufactures roller tracks, conveyors, air cargo, and loading systems for trucks and containers, sharing the same customer base and product category.
- Automated Loading Systems (ALS): Specialist in automated truck and container loading equipment for manufacturing and distribution, directly competing with Actiw's LoadMatic and LoadPlate product lines.
- Ancra Systems: Competitor in automated truck and container loading systems (ATLS), offering loading platforms and restraint systems for air cargo, ground freight, and material handling applications similar to Actiw's LoadMatic family.
Emerging players
- Fives Group: Industrial engineering group offering material handling, intralogistics, and loading solutions for heavy-industry customers; overlaps Actiw in steel, cement, and bulk-handling loading applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Actiw social profiles
Digital presenceActiw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Actiw leadership team
Management profileNumber of profiles
Profiles1 record
Actiw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Actiw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Actiw
What does Actiw do?
Actiw manufactures automated and semi-automated loading systems (LoadMatic, LoadMatic Lite, LoadPlate) that load regular, non-modified trucks and containers with palletised or non-palletised industrial goods, plus the LoadBuffering warehouse integration module. The company delivers turnkey solutions that include custom system design, installation, and 24/7 software support services accessible via remote access technology, targeting industrial manufacturers and distribution centres to improve safety, throughput, and outbound material flow.
Is Actiw a public or private company?
Actiw is a private company. It is classified as corporate owned and is currently operating.
When was Actiw founded?
Actiw was founded in 2007. It employs 11 to 50 people.
Where is Actiw based?
Actiw is headquartered in Haapajärvi, Finland, in the Europe region.
How does Actiw make money?
Two revenue lines are on record. Automated Loading Equipment Sales are the primary driver. The others are support Contracts.
Who are Actiw's main competitors?
Broad incumbents on record are Swisslog, Dematic, TGW Logistics Group, Beumer Group, Vanderlande and Honeywell Intelligrated. Direct peers are Joloda Hydraroll, Automated Loading Systems (ALS) and Ancra Systems. Fives Group is listed as an emerging player.
Does Actiw have an API?
No public API is recorded for Actiw.
What industry is Actiw in?
Actiw's product category is Industrial Loading Automation Equipment. Its primary akta.pro industry code is IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers), with a secondary code of TLAKAHAC, Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks). Its NAICS code is 33392 and its SIC code is 3530.