Joloda International
Joloda Hydraroll Group is a Liverpool-based industrial manufacturer founded in 1962 that designs, produces, installs and services manual and automated loading and unloading systems for trucks, trailers, containers, warehouses and air cargo, serving enterprise customers across logistics, food and beverage, consumer goods, automotive and chemicals through a global distributor network.
- Company typePrivate
- Founded1962
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Joloda International does
Joloda Hydraroll Group, trading as Joloda International, is a UK-headquartered industrial manufacturer founded in 1962 that designs, produces, installs and services mechanical and automated loading and unloading systems for trucks, trailers, containers and warehouses. The company's core technology centres on skate-and-track roller systems, pneumatic rise-and-fall rollerbeds, modular retrofittable roller platforms, electro-hydraulic container jacks, and fully automated loading systems (LoadPlate, LoadMatic, Slipchain, Trailerskate, Moving Floor, One-Shot Loading). The original Skate & Track system, invented at founding, remains the company's flagship product, with more than 250,000 units in service across 30+ countries and over 1,000 automated systems deployed worldwide.
The company monetises through a mix of one-time equipment sales, professional installation services, recurring maintenance contracts (reactive, Pre-Planned Maintenance, and full asset management, supported by 100+ engineers globally), and an e-commerce spare-parts channel. Go-to-market combines direct enterprise sales to blue-chip customers (Unilever, Coca-Cola, P&G, DHL, FedEx, BMW, BASF, Heinz, PepsiCo, Britvic, Irish Distillers, Transtar, Tromp Transport) with a distribution network of 30+ partners across five continents and regional operating subsidiaries in the UK, Netherlands, Finland (post-Actiw acquisition, January 2024), USA and South America.
Joloda operates from Liverpool, UK with manufacturing in Liverpool and Finland, holds ISO 9001/14001/45001, CE and UKCA certifications, and is privately held under Joloda Hydraroll Limited (registered in England & Wales). The company is led by CEO Michele Dematteis and pursues growth through product line extensions, vertical expansion into air cargo, and strategic acquisitions.
Joloda International firmographics
Firmographics- Name
- Joloda International
- Legal name
- Joloda Hydraroll Limited
- Website
- https://joloda.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joloda Hydraroll Group is a Liverpool-based industrial manufacturer founded in 1962 that designs, produces, installs and services manual and automated loading and unloading systems for trucks, trailers, containers, warehouses and air cargo, serving enterprise customers across logistics, food and beverage, consumer goods, automotive and chemicals through a global distributor network.
- Ownership category
- akta.pro rank
Joloda International industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Pumps & Pumping Equipment (3561), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
- akta.pro secondary industry
- Bus & Coach Depots / Storage Yards (TLALAKAI)
Keywords
Where Joloda International is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Joloda International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Loading Systems Equipment Sales: Sale of manual, semi-automated, and fully automated loading systems including Skate & Track, Rollertrack, LoadPlate, LoadMatic, Trailerskate, and other loading solutions. Systems are designed, manufactured, installed, and maintained by the company.
- Installation Services: Professional installation services for loading systems, including the Actiw Virtual Showroom for automated loading environment exploration and customisation.
- Maintenance and Support Services: Ongoing maintenance support including reactive breakdown services, Pre-Planned Maintenance (PPM), and complete asset management services to minimise downtime. Supported by a maintenance team of more than 100 engineers worldwide.
- Spare Parts Sales: E-commerce platform for ordering original manufacturer spare parts to repair loading systems. Parts are picked from manufacturing facility warehouse and shipped directly to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Equipment and installation pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Joloda International product offering
Product offeringCore offering
Joloda International (operating as the Joloda Hydraroll Group) designs, manufactures, installs, and maintains manual, semi-automated, and fully automated loading and unloading systems for trucks, trailers, containers, and warehouses. Core offerings include the original Skate & Track system, pneumatic Rollertrack systems, Modular Rollerbed Systems (MRS), Container Loading Systems, and automated systems such as LoadPlate, LoadMatic, Slipchain, and Trailerskate, complemented by spare parts, maintenance services, and free loading assessments.
Product overview
Joloda Hydraroll Group is a global provider of loading and unloading solutions offering a comprehensive portfolio of manual, semi-automated, and fully automated loading systems. The product portfolio centres on core loading technologies including the Rollertrack (pneumatic rise-and-fall roller system), Skate & Track (manual skate-based system with steel and aluminium variants), Container Loading Systems (electro-hydraulic jacks), and Modular Rollerbed Systems. Automated offerings span the LoadPlate, LoadMatic, LoadMatic Lite, Slipchain, Moving Floor, Trailerskate, and One-Shot Loading systems for various cargo types and fleet sizes. The company also offers Conveyor Systems, Air Cargo Equipment (Ground Support Equipment, Handling, ULD Storage), and acquired Actiw's automated loading technology (LoadMatic, LoadBuffering) following the January 2024 acquisition. Services include Spares/Parts ordering, Maintenance (reactive and PPM), and Loading Assessments. The product range targets automotive, air cargo, food & beverage, contract logistics, FMCG, packaging, paper & print, and petrochemical industries across 30+ global distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Actiw: Automated loading solutions brand, including LoadPlate and LoadMatic systems for containers and trailers, acquired in January 2024.
Products and services
- Skate and Track Loading System
Quantifiable outcome
- Trailers can be loaded in as little as 5 minutes
- +5 more outcomes
Companies that use Joloda International
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles2 records
Joloda International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Joloda International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Actiw OycoreJoloda Hydraroll completed the acquisition of Finland-based Actiw, a provider of automated loading solutions, to expand its global operations. This strategic move enhances Joloda Hydraroll's range of trailer loading solutions from manual to automated systems. Actiw specialises in LoadPlate technology and automated storage/dispatch systems.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Joloda International competitors and assessment
Company assessmentDirect peers
- Ancra Systems: Direct competitor in automated truck and trailer loading systems, offering cargo handling and restraint solutions for logistics, air cargo, and automotive applications. Closest like-for-like peer to Joloda's core loading business.
Broad incumbents
- BEUMER Group: Global intralogistics systems provider offering automated loading and unloading technologies as part of broader material handling solutions for airports, parcel distribution, and bulk cargo. Comparable automated loading product set with much larger portfolio scale.
- Dematic: Leading global supplier of integrated warehouse automation, including automated truck loading systems as part of broader ASRS, conveyor, and warehouse execution software offerings. Competes for the same enterprise logistics customers seeking end-to-end solutions.
- Honeywell Intelligrated: Major warehouse automation integrator offering conveyor systems, automated loading, robotic unloading, and warehouse execution software. Competes with Joloda in enterprise distribution centre modernisation projects.
- Swisslog: Global provider of automated warehouse and distribution solutions, including automated loading and conveying for retail, e-commerce, and FMCG customers. Overlapping customer base and adjacent technology positioning.
- Knapp: Austrian warehouse automation specialist serving retail, food, pharmaceutical, and 3PL customers with integrated material handling and order fulfilment systems including automated loading. Comparable scale and customer verticals to Joloda's enterprise accounts.
- TGW Logistics Group: European-headquartered warehouse automation provider offering conveyor, loading, and order fulfilment systems for retail and 3PL customers. Direct geographic and product overlap in the European market Joloda serves.
- CIMC Holdings: Chinese global manufacturer of transportation equipment including trailers, container handling systems, and logistics equipment. Competes with Joloda in container loading and air cargo equipment markets with significant scale advantage in Asia.
Regional players
- BHS (Bulk Handling Systems): Provider of material handling and loading systems focused on bulk and unit-load applications. Overlaps with Joloda's container loading and warehouse handling product lines, particularly for industrial and port-adjacent customers.
Emerging players
- Haver & Boecker: German industrial equipment manufacturer with a loading systems division serving similar packaging, bulk material, and logistics customers. Comparable European manufacturing heritage and customer base to Joloda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Joloda International social profiles
Digital presenceJoloda International compliance and trust
Trust signalCompliance6 records
Joloda International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joloda International leadership team
Management profileNumber of profiles
Profiles3 records
Joloda International subsidiaries and ownership
Company hierarchySubsidiaries5 records
Joloda International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joloda International M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joloda International
What does Joloda International do?
Joloda International (operating as the Joloda Hydraroll Group) designs, manufactures, installs, and maintains manual, semi-automated, and fully automated loading and unloading systems for trucks, trailers, containers, and warehouses. Core offerings include the original Skate & Track system, pneumatic Rollertrack systems, Modular Rollerbed Systems (MRS), Container Loading Systems, and automated systems such as LoadPlate, LoadMatic, Slipchain, and Trailerskate, complemented by spare parts, maintenance services, and free loading assessments.
Is Joloda International a public or private company?
Joloda International is a private company. It is classified as venture growth investor backed and is currently operating.
When was Joloda International founded?
Joloda International was founded in 1962. It employs 51 to 100 people.
Where is Joloda International based?
Joloda International is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Joloda International make money?
Four revenue lines are on record. Loading Systems Equipment Sales are the primary driver. The others are installation Services, maintenance and Support Services and spare Parts Sales.
Who are Joloda International's main competitors?
Ancra Systems is listed as a direct peer. Broad incumbents are BEUMER Group, Dematic, Honeywell Intelligrated, Swisslog, Knapp, TGW Logistics Group and CIMC Holdings. BHS (Bulk Handling Systems) is listed as a regional player. Haver & Boecker is listed as an emerging player.
Does Joloda International have an API?
No public API is recorded for Joloda International.
What industry is Joloda International in?
Joloda International's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets), with a secondary code of TLALAKAI, Bus & Coach Depots / Storage Yards. Its NAICS code is 333924 and its SIC code is 3561.