BIT Mobility
BIT Mobility is an Italian electric micro-mobility sharing operator that runs 9,000+ e-scooters and 1,000+ e-bikes/e-scooters across 20+ Italian cities, serving urban commuters, tourists, and young adults with per-minute rentals booked via its Bit mobile app, supplemented by long-term rentals and educational programs.
- Company typePrivate
- Founded2019
- HeadquartersBussolengo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BIT Mobility does
BIT Mobility (legal entity BIT MOBILITY S.r.l.) is an Italian electric micro-mobility sharing operator headquartered in Bussolengo (Verona), founded in 2019. The company runs a fleet of more than 9,000 electric scooters and 1,000+ e-bikes and e-scooters (motorini) across 20+ Italian cities spanning Northern, Central, and Southern Italy, including Bari, Bergamo, Florence, Pisa, Mestre-Venice, Rimini, Lecce, and Verona. Its service is accessed exclusively through the Bit mobile app on iOS and Android, where users locate vehicles via GPS, unlock them, and pay per minute under municipal-specific tariffs; the platform also supports prepaid ride packages, wallet top-ups with bonus credits, reservations with grace periods, a group ride mode (up to 8 vehicles per account), optional pay-per-use accident insurance, and color-coded geofencing for operational zones and parking controls. The company augments this core sharing business with a separate long-term rental portal (orbit.bitmobility.it) and the BIT School educational initiative on safe scooter usage. Itself an Italian S.r.l. with no disclosed external investors, BIT generated ESG-reported community impact of 15,080,998 km traveled and 5,997 tonnes of CO2 saved in 2022, and reports 1,305 tonnes of CO2 avoided in 2024 alongside a self-claimed 1M+ daily users. Revenue is generated via usage-based per-minute charges, recurring subscriptions/packages, transaction-style reservation fees, optional insurance, and long-term rentals; the GTM is product-led and self-serve, with brand building around the 'UNBITable' identity and '#BITGeneration' community across Instagram, Facebook, YouTube, and LinkedIn, supplemented by promotional competitions and SEO-optimized city regulation pages.
BIT Mobility firmographics
Firmographics- Name
- BIT Mobility
- Legal name
- BIT MOBILITY S.r.l.
- Website
- https://bitmobility.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIT Mobility is an Italian electric micro-mobility sharing operator that runs 9,000+ e-scooters and 1,000+ e-bikes/e-scooters across 20+ Italian cities, serving urban commuters, tourists, and young adults with per-minute rentals booked via its Bit mobile app, supplemented by long-term rentals and educational programs.
- Ownership category
- akta.pro rank
BIT Mobility industry classification
Industry- Product category
- Micro-mobility sharing services
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Shared Mopeds/Motorbike Share (TLAFAMAH)
- akta.pro secondary industries
- Moped & E-Moped Rentals (THADAGAF), Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE), E-Bike Rentals (THADAGAE), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where BIT Mobility is headquartered
LocationHeadquarters
- HQ city
- Bussolengo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BIT Mobility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Pay-per-ride transactions: Usage-based revenue from per-minute charging of electric scooter, e-bike, and e-scooter rentals. Users are charged per minute of usage with rates varying by municipality. A first ride deposit of 3-10 Euro is charged as a wallet credit guarantee.
- Subscriptions and packages: Prepaid ride packages (abbonamenti e pacchetti) offering discounted rates per minute. Includes multi-ride packages such as '2 sblocchi' unlocks, '30 minuti' packages, and '12 corse 15 min' validity passes. Wallet top-ups of €30+ receive bonus credits.
- Reservation fees: Fees charged when users book a vehicle but do not initiate the rental. After the grace period expires, the standard single-ride rate applies.
- Optional insurance products: Pay-per-use accident insurance policy available for purchase at rental initiation, offering personal injury coverage with 12-month duration and per-minute premium calculation.
- Long-term rental: Extended rental service ('Noleggio a lungo termine') marketed as a separate product line for longer-duration vehicle use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-per-minute ride |
| Unit Pricing | Pay-as-you-go | Prepaid ride packages |
| Other | Pay-as-you-go | Wallet top-up with bonus credits |
| Usage-based | Pay-as-you-go | Optional accident insurance |
| Transaction based/ take rate | Pay-as-you-go | Vehicle reservation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
BIT Mobility product offering
Product offeringCore offering
BIT Mobility operates a shared electric micro-mobility service in 20+ Italian cities, providing fleets of GPS-equipped e-scooters (monopattini elettrici), e-bikes, and electric motor scooters (motorini elettrici) that consumers unlock and rent on a per-minute basis through a proprietary iOS/Android app. Beyond short-term sharing, the company offers long-term vehicle rentals (noleggio a lungo termine) and a corporate ESG mobility reporting product for businesses tracking employee ride emissions.
Product overview
BIT Mobility operates an electric micromobility sharing platform in Italy, offering short-term rentals of electric scooters (monopattini), e-bikes, and e-scooters (motorini) through its Bit mobile application. The core offering is the minute-based rental service where users locate vehicles via GPS, unlock them through the app, and pay per use. The platform is augmented by long-term rental options (noleggio a lungo termine) accessible via a separate portal, and the BIT School educational initiative that promotes safe electric scooter usage among young people.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Scooter Sharing (Monopattino Elettrico in Sharing) Shared fleet of GPS-equipped electric stand-up scooters rented by the minute through the BIT Mobility mobile app; designed for individual urban commuters and tourists aged 14+ (where municipally permitted) needing short-distance, point-to-point transport across Italian cities.
- E-Bike Sharing (Bici Elettrica in Sharing) Shared fleet of pedal-assist electric bicycles rented through the BIT Mobility app for urban and intermodal trips; targeted at commuters and tourists seeking a lower-effort, longer-range alternative to e-scooters.
- E-Scooter / Motorino Sharing (Motorino Elettrico in Sharing) Shared fleet of seated electric motor scooters (motorini) rented through the BIT Mobility app; targeted at adult riders needing two-seat or longer-distance urban transport with weather protection.
- Long-term Vehicle Rental (Noleggio a Lungo Termine) Rental of BIT Mobility electric vehicles for days to months via the company website/app; targeted at individual consumers and small businesses needing temporary or trial access to an electric micro-mobility vehicle without per-minute usage costs.
Quantifiable outcome
- 15,080,998 km traveled by community in 2022
- +3 more outcomes
Companies that use BIT Mobility
Customer profileSegments3 records
Ideal customer profiles2 records
BIT Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BIT Mobility partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
BIT Mobility competitors and assessment
Company assessmentDirect peers
- Voi Technology: European e-scooter sharing leader with strong presence across Italian and southern European cities. Closely comparable shared-micromobility model.
- Lime: Global e-scooter and e-bike sharing operator active across European cities, including Italy. Directly comparable product, business model, and target user base.
- Tier Mobility: Pan-European shared micromobility operator offering e-scooters and e-bikes across many European cities. Closely matches BIT's multi-vehicle fleet and municipal-tender business model.
- Dott: European shared e-scooter and e-bike operator operating in Italy and other European markets. Directly comparable rental product and B2C app-based model.
- Bird: Global shared e-scooter operator with presence across European markets including Italy. Directly comparable product offering and urban-mobility target customer.
- Helbiz (Micromobility.com): Italy-headquartered shared micromobility operator with overlapping Italian city footprint. Highly comparable product mix and regulatory exposure.
Broad incumbents
- Bolt: European mobility super-app offering scooters, e-bikes, and ride-hailing. Comparable on shared micromobility product but operates at much broader scale across more verticals.
Emerging players
- Superpedestrian (LINK): Shared e-scooter operator with proprietary safety-tech fleet, active in selected European and US cities. Comparable product category with differentiated vehicle technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BIT Mobility social profiles
Digital presenceBIT Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIT Mobility leadership team
Management profileNumber of profiles
Profiles2 records
BIT Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIT Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIT Mobility
What does BIT Mobility do?
BIT Mobility operates a shared electric micro-mobility service in 20+ Italian cities, providing fleets of GPS-equipped e-scooters (monopattini elettrici), e-bikes, and electric motor scooters (motorini elettrici) that consumers unlock and rent on a per-minute basis through a proprietary iOS/Android app. Beyond short-term sharing, the company offers long-term vehicle rentals (noleggio a lungo termine) and a corporate ESG mobility reporting product for businesses tracking employee ride emissions.
Is BIT Mobility a public or private company?
BIT Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIT Mobility founded?
BIT Mobility was founded in 2019. It employs 11 to 50 people.
Where is BIT Mobility based?
BIT Mobility is headquartered in Bussolengo, Italy, in the Europe region.
How does BIT Mobility make money?
Five revenue lines are on record. Pay-per-ride transactions are the primary driver. The others are subscriptions and packages, reservation fees, optional insurance products and long-term rental.
Who are BIT Mobility's main competitors?
Direct peers on record are Voi Technology, Lime, Tier Mobility, Dott, Bird and Helbiz (Micromobility.com). Bolt is listed as a broad incumbent. Superpedestrian (LINK) is listed as an emerging player.
Does BIT Mobility have an API?
No public API is recorded for BIT Mobility.
What industry is BIT Mobility in?
BIT Mobility's product category is Micro-mobility sharing services. Its primary akta.pro industry code is TLAFAMAH, Shared Mopeds/Motorbike Share, with a secondary code of THADAGAF, Moped & E-Moped Rentals. Its NAICS code is 485310 and its SIC code is 7510.