Little General Stores
- Company typePrivate
- Founded1975
- HeadquartersBeckley, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Little General Stores firmographics
Firmographics- Name
- Little General Stores
- Legal name
- Little General Stores, Inc.
- Website
- https://lgstoreswv.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Little General Stores industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Convenience Retailers (445131)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)
- akta.pro secondary industries
- Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA), Rural & Remote Value Convenience Stores (CRAEAJAB)
Keywords
Where Little General Stores is headquartered
LocationHeadquarters
- HQ city
- Beckley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Little General Stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Convenience Store Retail Sales: Sale of beverages, snacks, tobacco, lottery, and money orders at company-owned convenience stores.
- Fuel Distribution: Fuel distribution as an Exxon and Marathon distributor with a single Sunoco location, generating revenue from fuel sales at company-operated stations.
- Franchise Restaurant Operations: Revenue from operating branded quick-service restaurants including Subway, Arby's, Godfather's Pizza, Taco Bell, Burger King, Dunkin', Teriyaki Madness, and Buffalo Wild Wings GO as a franchisee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | LG Rewards Program - Base membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Little General Stores product offering
Product offeringCore offering
Little General Stores operates a chain of 115 convenience stores and 80 branded franchise quick-service restaurants across West Virginia, Virginia, and Ohio. The company sells beverages, snacks, tobacco, lottery, and money orders, distributes fuel under Exxon, Marathon, and Sunoco brands, and runs multi-brand QSR franchises including Subway (24 locations), Arby's (13), Godfather's Pizza (17), Taco Bell (5), Burger King (8), Dunkin' (12), Teriyaki Madness (4), and Buffalo Wild Wings GO (2). Customers also participate in the LG Rewards loyalty program that converts points into fuel discounts of 5¢ to 40¢ per gallon and free items.
Product overview
Little General Stores is a convenience store chain operating over 100 locations across Appalachia (West Virginia, Virginia, and Ohio). The core offering combines convenience retail with multiple branded quick-service restaurant franchises under one roof. The company serves as a fuel distributor for Exxon and Marathon brands and operates food franchises including Subway (24 locations), Arby's (13), Godfather's Pizza (17), Burger King (8), Dunkin' Donuts (12), Taco Bell (5), Teriyaki Madness (4), and Buffalo Wild Wings GO (2). The company offers an LG Rewards loyalty program for customers to earn points on purchases redeemable for fuel discounts and free items. Community initiatives include a scholarship program and LG Gives Back community support.
Differentiator
Problem solved
Functional benefit
Products and services
- Little General Convenience Stores Convenience stores selling beverages, snacks, tobacco, lottery, and money orders to local consumers across West Virginia, Virginia, and Ohio. Currently 115+ locations serving Appalachian communities with walk-in traffic and fuel stations.
- LG Rewards Loyalty Program Free customer loyalty program where members earn 10 points per dollar on most in-store purchases; redeemable for fuel discounts (5¢ to 40¢ per gallon at 250-2000 points) and free items (fountain drinks, coffee, slushies, water, and $5 coupons). Accessible via in-store card and iOS/Android mobile app.
- Fuel Distribution (Exxon, Marathon, Sunoco) Retail fuel distribution services as a franchisee for Exxon and Marathon across the Little General footprint, plus a single Sunoco-branded location. Fuel is sold at company-operated convenience store sites across Appalachia with member-exclusive discounts through LG Rewards.
- Subway Franchise Locations Quick-service submarine sandwich restaurant franchise operations operated by Little General Stores within convenience store locations. 24 Subway locations serving drive-thru and dine-in customers.
- Arby's Franchise Locations Quick-service roast beef sandwich restaurant franchise operations operated by Little General Stores, with 13 Arby's locations serving the West Virginia market.
- Godfather's Pizza Franchise Locations Pizza restaurant franchise operations operated by Little General Stores, with 17 Godfather's Pizza locations co-located within convenience stores.
- Taco Bell Franchise Locations Quick-service Mexican-inspired food restaurant franchise operations operated by Little General Stores, with 5 Taco Bell locations across West Virginia.
- Burger King Franchise Locations Quick-service hamburger and fast food restaurant franchise operations operated by Little General Stores, with 8 Burger King locations serving the West Virginia market.
- Dunkin' Franchise Locations Quick-service coffee and donut restaurant franchise operations operated by Little General Stores, with 12 Dunkin' locations serving the West Virginia market.
- Teriyaki Madness Franchise Locations Quick-service Asian-style cuisine restaurant franchise operations operated by Little General Stores, with 4 Teriyaki Madness locations serving the West Virginia market.
- Buffalo Wild Wings GO Franchise Locations Quick-service wings and sports bar-style food franchise with grab-and-go and drive-thru service operated by Little General Stores, with 2 Buffalo Wild Wings GO locations.
Quantifiable outcome
- Over 100 locations across Appalachia providing local and convenient access
- +2 more outcomes
Companies that use Little General Stores
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Little General Stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Little General Stores partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ExxoncoreFuel distribution partnership. Little General Stores operates as a fuel distributor for Exxon with locations throughout Appalachia.
- MarathoncoreFuel distribution partnership. Little General Stores operates as a fuel distributor for Marathon.
- SunocominorFuel distribution partnership. Little General Stores has a single Sunoco location.
- SubwaycoreFranchise partnership operating 24 Subway locations within Little General Stores across West Virginia.
- Arby'scoreFranchise partnership operating 13 Arby's locations within Little General Stores. Won Arby's Foundation national fundraising competition in 2024.
- Godfather's PizzacoreLong-standing franchise partnership operating 17 Godfather's Pizza locations within Little General Stores.
- Taco BellcoreFranchise partnership operating 5 Taco Bell locations within Little General Stores across West Virginia.
- Burger KingcoreFranchise partnership operating 8 Burger King locations within Little General Stores.
- Dunkin'coreFranchise partnership operating 12 Dunkin' locations within Little General Stores.
- Teriyaki MadnesscoreFranchise partnership operating 4 Teriyaki Madness locations within Little General Stores.
- Buffalo Wild Wings GOcoreFranchise partnership operating 2 Buffalo Wild Wings GO locations within Little General Stores, with plans for at least 5 locations in West Virginia.
- WVU Medicine Children'sminorCharitable partnership through Kick Off for Kids Campaign. Little General Stores has raised over $425,000 for the hospital to support pediatric care and families.
- Children's Home Society of WVminorCharitable partner receiving donations from Little General and Arby's Foundation to support families in crisis, emergency shelters, and foster/adoptive families.
- Joz Noz KidzminorCharitable partnership supporting the Annual Legends Weekend benefiting WVU Medicine Children's Hospital.
- West Virginia Oil Marketers & Grocers Association (OMEGA)minorPartnership with OMEGA to raise funds for Children's Home Society of WV, contributing over $100,000 of the $154,000 total raised.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Little General Stores competitors and assessment
Company assessmentDirect peers
- Sheetz: Privately held regional convenience store chain with made-to-order food, fuel, and loyalty programs operating across the Mid-Atlantic. Highly comparable multi-format C-store/fuel/QSR model and regional Appalachian/Mid-Atlantic footprint.
- Casey's General Stores: Public C-store operator with ~2,900 stores across the Midwest and South, strong private-label food program, fuel, and active M&A strategy. Directly comparable business model and acquisition-led growth approach.
- QuikTrip: Privately held convenience store chain with in-store kitchens and fuel across the South/Midwest. Comparable private multi-format C-store operator with strong food and fuel economics.
- Wawa: Privately held convenience store chain with proprietary food program and fuel. Comparable combination of C-store retail, foodservice, loyalty rewards, and fuel offering even though it operates in different geographies.
- Kwik Trip: Privately held Midwestern convenience store chain with strong fuel distribution and in-store food offerings. Comparable scale (~800+ stores), private ownership, multi-brand foodservice, and regional concentration.
- RaceTrac: Privately held convenience store chain with proprietary fresh food program and fuel across the Southeast. Comparable privately held C-store/fuel operator with strong food differentiation strategy.
- Sheetz (alternative): Duplicate - see above for comparable rationale.
Regional players
- Royal Farms: Privately held Mid-Atlantic convenience store chain with proprietary food (chicken, coffee) and fuel. Similar privately-held regional C-store with strong foodservice differentiation, though concentrated in a different region.
Broad incumbents
- GPM Investments / ARKO Corp: Public C-store holding company with ~1,400 stores across multiple banners, including regional operators and fuel distribution. Directly comparable C-store roll-up and franchise operating model.
- Pilot Flying J: Berkshire Hathaway-owned travel center chain with ~875 locations combining fuel, C-store, and quick-service restaurants. Comparable multi-brand QSR/fuel model at larger scale and broader footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Little General Stores social profiles
Digital presenceLittle General Stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little General Stores leadership team
Management profileNumber of profiles
Profiles3 records
Little General Stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little General Stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little General Stores
What does Little General Stores do?
Little General Stores operates a chain of 115 convenience stores and 80 branded franchise quick-service restaurants across West Virginia, Virginia, and Ohio. The company sells beverages, snacks, tobacco, lottery, and money orders, distributes fuel under Exxon, Marathon, and Sunoco brands, and runs multi-brand QSR franchises including Subway (24 locations), Arby's (13), Godfather's Pizza (17), Taco Bell (5), Burger King (8), Dunkin' (12), Teriyaki Madness (4), and Buffalo Wild Wings GO (2). Customers also participate in the LG Rewards loyalty program that converts points into fuel discounts of 5¢ to 40¢ per gallon and free items.
Is Little General Stores a public or private company?
Little General Stores is a private company. It is classified as management employee owned and is currently operating.
When was Little General Stores founded?
Little General Stores was founded in 1975. It employs 501 to 1,000 people.
Where is Little General Stores based?
Little General Stores is headquartered in Beckley, United States, in the North America region.
How does Little General Stores make money?
Three revenue lines are on record. Convenience Store Retail Sales are the primary driver. The others are fuel Distribution and franchise Restaurant Operations.
Who are Little General Stores's main competitors?
Direct peers on record are Sheetz, Casey's General Stores, QuikTrip, Wawa, Kwik Trip, RaceTrac and Sheetz (alternative). Royal Farms is listed as a regional player. Broad incumbents are GPM Investments / ARKO Corp and Pilot Flying J.
Does Little General Stores have an API?
No public API is recorded for Little General Stores.
What industry is Little General Stores in?
Little General Stores's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores), with a secondary code of CRANAJAA, Traditional Convenience Stores (Alcohol/Tobacco-led). Its NAICS code is 45711 and its SIC code is 5412.