What Digitec Interactive does

Digitec Interactive, now operating under the brand Apti, is a privately held e-learning company founded in 1988 and headquartered in Orlando, Florida. The firm delivers emotionally engaging, experiential learning programs through three integrated service lines: Experience Design (serious games, experiential eLearning, microlearning, interactive storytelling, immersive scenarios, and extended reality/XR), Creative Consulting (strategy, content analysis, and implementation support), and its proprietary Knowledge Direct learning management system. The core technology stack combines a custom experiential learning methodology drawing on neuroscience, motivational psychology, positive leadership, self-determination theory, emotional intelligence, human-centered design, and appreciative inquiry, delivered through a SCORM-conformant, Section 508–compliant, mobile-first LMS platform with course authoring and monetization capabilities.

Apti serves a diversified mix of customer segments including corporate enterprises, professional associations, educational institutions, and government entities, with publicly visible relationships spanning hospitality (Walt Disney World, Hilton, Disney Cruise Line), technology (Amazon, AWS, Cisco, Symantec, GoPro), healthcare (Genentech, APhA, NAHQ), financial services (FINRA), food and beverage (YUM Brands, KFC, Bojangles), manufacturing (Honeywell), real estate (National Association of Realtors), and education (NYU, North Carolina Community Colleges, Council for Economic Education). The business model combines professional services revenue from custom Experience Design and Creative Consulting engagements with recurring subscription revenue from Knowledge Direct LMS licensing, though pricing is quote-based and not publicly disclosed. Sales are primarily direct and consultative, with marketing driven through an educational blog, client stories, and a dedicated associations page.

The company is led by CEO Kevin Primat, with founder Jack Sherdel continuing as Owner & Founder. Recognition includes multiple Brandon Hall Group HCM Excellence Awards (2018, 2020, 2022, 2023) and Talented Learning Best Learning System / Top 20 Specialist Learning System honors (2019, 2022), supporting brand credibility in the association and enterprise learning markets. No funding rounds, M&A, parent company, or external investor information is disclosed, consistent with a long-tenured founder-influenced private operating profile.

Name

Digitec Interactive

Legal name

Apti

Website

https://digitecinteractive.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Digitec Interactive (operating as Apti) is an Orlando-based e-learning company founded in 1988 that designs experiential learning programs and licenses its Knowledge Direct LMS to corporations, professional associations, educational institutions, and government entities.

Ownership category

akta.pro rank

Product category

Learning Management Systems and Experiential eLearning Solutions

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH)

Keywords

• Experiential learning solutions
• Learning management system
• Custom eLearning development
• Immersive training design
• Association learning platforms

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Experience Design Services: Custom development of learning experiences including serious games, experiential eLearning, microlearning, interactive storytelling, immersive scenarios, and extended reality (XR) solutions for organizational employees or professional members.
2. Knowledge Direct LMS: Learning management system licensing for creating, delivering, and monetizing eLearning offerings. Allows organizations to host, track, manage, and sell individual courses or entire curricula.
3. Creative Consulting: Expert consulting services including collaborative solution ideation, technology enablement, implementation support, strategic roadmapping, content analysis & review, and assessment & evaluation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Digitec Interactive (operating as Apti) provides experiential e-learning solutions through three integrated service lines: Experience Design (custom development of serious games, simulations, microlearning, interactive storytelling, and extended reality (XR) solutions), the Knowledge Direct learning management system (LMS) for organizations to create, deliver, and monetize eLearning offerings, and Creative Consulting for strategic implementation support. The firm blends neuroscience, motivational psychology, and human-centered design to build emotionally engaging training for corporate, association, educational, and government clients.

Product overview

Apti (formerly Digitec Interactive) operates as a unified product and services company offering experiential learning solutions. The core product is Knowledge Direct, an award-winning learning management system (LMS) designed for associations and organizations to create, deliver, and monetize eLearning content. This is complemented by Experience Design services that create immersive learning experiences including serious games, simulations, and extended reality (XR), as well as Creative Consulting for strategic implementation support.

Differentiator

Problem solved

Functional benefit

Brands

• Knowledge Direct: Award-winning, association-optimized learning management system that allows users to create, deliver, and monetize eLearning offerings. Features include mobile-first design, flexible configuration, Section 508 compliance, social-learning optimization, intuitive UX/UI, SCORM-conformant design, and course authoring capabilities.

Products and services

• Knowledge Direct LMS Knowledge Direct is an award-winning, association-optimized learning management system that allows organizations to create, deliver, and monetize eLearning offerings. It includes mobile-first design, flexible configuration, Section 508 compliance, social-learning optimization, intuitive UX/UI, SCORM-conformant design, and course authoring capabilities, and is targeted at associations, corporations, educational institutions, and government entities.
• Experience Design Services Custom development of emotionally engaging, discovery-based learning experiences including serious games, experiential eLearning, microlearning, interactive storytelling, immersive scenarios, and extended reality (XR) simulations. Designed for organizational employees or professional members across corporate, association, and education clients.
• Creative Consulting Expert consulting services including collaborative solution ideation, technology enablement, implementation support, strategic roadmapping, content analysis and review, and assessment and evaluation. Provided to organizations seeking strategic guidance on learning initiatives and content strategy.

Quantifiable outcome

• Delivers exceptional results every time

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• EI Design: Custom eLearning and learning experience design provider with strong immersive, gamified, and microlearning offerings for corporate L&D — directly overlaps Apti's Experience Design and microlearning capabilities.
• SweetRush: Custom corporate eLearning and immersive learning company offering bespoke content, gamification, simulations, and VR — directly comparable to Apti's Experience Design services for similar enterprise and association buyers.
• Upside Learning: Custom eLearning and LMS solutions company serving global enterprises with similar blend of content development and platform services.
• Infopro Learning: End-to-end managed learning services and custom content company serving global enterprises — overlaps Apti's full services-plus-platform model and enterprise/association target market.
• Thought Industries: Commercial/extended-enterprise LMS purpose-built for associations, credentialing, and monetization — directly competes with Knowledge Direct in the association and member-education niche.
• Allen Interactions: Long-standing custom eLearning and performance-improvement firm known for immersive, scenario-based learning design — closely aligned with Apti's experiential methodology and enterprise customer profile.

Emerging players

• Articulate: Dominant eLearning authoring platform (Storyline, Rise) used by Apti's customers and competitors to build their own content — adjacent rather than directly competitive, but compresses demand for custom-built courses.
• Open LMS: Moodle-based LMS provider with corporate and education market focus — alternative open-source LMS option that competes for budget against Knowledge Direct in cost-sensitive associations and education buyers.

Broad incumbents

• Docebo: Scaled, publicly-listed LMS/LXP platform with AI features — competes with Knowledge Direct on LMS deals and pressures pricing in mid-market and association segments.
• Cornerstone OnDemand: Large-scale talent and learning platform incumbent; competes with Knowledge Direct at enterprise scale and bundles LMS into broader HCM suites, squeezing independent niche LMS players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digitec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitec Interactive