Agnes B
Agnès B is a privately held French fashion house, founded in 1973, that designs and retails ready-to-wear clothing, accessories, footwear, and fragrances for women, men, and children through owned boutiques and e-commerce across Europe, North America, and Asia.
- Company typePrivate
- Founded1973
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Agnes B does
Agnès B is a privately held French fashion house founded in 1973 by designer Agnès Troublé, headquartered in Paris, with 1,001–5,000 employees. The company designs, produces, and retails ready-to-wear clothing, footwear, accessories, and fragrances for women, men, and children, organized around signature and thematic collections (e.g., snap cardigan, photoprints, artist t-shirts, workwear, jeans, linen, leather, cashmere, denim) and a charitable Give Love line. Distribution is direct-to-consumer through owned retail boutiques and localized e-commerce storefronts spanning Europe (France, UK), North America (US, Canada), and Asia (Hong Kong, Japan, Singapore, Taiwan), with multi-currency pricing, free shipping above €200, free 14-day returns, and 3x interest-free payment options.
The business model is unit-pricing DTC retail at mid-range luxury price points (e.g., cardigans at €225, dresses at €295, artist t-shirts at €105) supported by seasonal promotions of up to 50% off. Marketing is brand- and culture-led, leveraging artist collaborations (Jonone, Futura, Niki de Saint Phalle, Patrick Pleutin, Rio Gilmer Goncalves), institutional partnerships (Louvre Museum, Tara Océan Foundation, GOTS certification), celebrity dressing at high-profile events such as Cannes, and owned media properties (Radio agnès b., B. Spirit blog, La Fab. workshop, newsletter). The brand also operates a Personal Shopper service as a high-touch engagement layer. There is no proprietary technology platform disclosed; the technology stack consists of standard e-commerce (Salesforce Commerce Cloud / Demandware), content, and radio platforms with no disclosed AI, SDK, API, or data products.
Agnes B firmographics
Firmographics- Name
- Agnes B
- Legal name
- agnès b.
- Website
- https://agnesb.eu
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Agnès B is a privately held French fashion house, founded in 1973, that designs and retails ready-to-wear clothing, accessories, footwear, and fragrances for women, men, and children through owned boutiques and e-commerce across Europe, North America, and Asia.
- Ownership category
- akta.pro rank
Agnes B industry classification
Industry- Product category
- Designer Ready-to-Wear Fashion
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Womenswear (CRAAAFAG)
- akta.pro secondary industries
- Luxury Leather Goods & Handbags (CRAKAFAB), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury & Designer Footwear (CRAAACAI)
Keywords
Where Agnes B is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Agnes B business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - Apparel and Accessories: Direct retail sales of ready-to-wear clothing, accessories, footwear, and leather goods through owned boutiques and online e-commerce platform. Products include women's, men's, and children's collections across categories such as cardigans, shirts, dresses, trousers, jackets, bags, and small leather goods.
- Fragrances and Perfumes: Sale of brand-fragrances including 'Le Parfum' (eau de parfum) and 'L'Eau' (eau de toilette).
- Artist Collaborations - Artist Series: Limited edition artist-designed t-shirts and clothing featuring collaborations with artists such as Jonone, Futura, Patrick Pleutin, Niki de Saint Phalle, and Rio Gilmer Goncalves. These items feature artist screen-prints and carry premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear apparel and accessories at mid-range luxury pricing |
| Unit Pricing | Pay-as-you-go | Fragrance products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Agnes B product offering
Product offeringCore offering
Agnès B is a French fashion house that designs, produces, and sells ready-to-wear clothing, accessories, footwear, fragrances, and leather goods for men, women, and children through its own boutiques and e-commerce storefronts in Europe, North America, and Asia. Signature offerings include the snap cardigan, artist collaboration t-shirts, photoprints, denim, leather, cashmere, and linen lines, complemented by the Give Love charitable collection.
Product overview
Agnès b. is a French fashion house offering a comprehensive ready-to-wear collection spanning women's (femme), men's (homme), and children's (enfant) clothing. The product portfolio includes core offerings like ready-to-wear clothing, accessories, footwear, and fragrances (Les Parfums, including eau de parfum and eau de toilette). The brand is distinguished by its iconic products: the signature snap cardigan (le cardigan pression), photoprints clothing line, artist t-shirts collection featuring contemporary artists, workwear-inspired pieces, and Agnès b. jeans. Additional offerings include themed collections such as linen, leather, cashmere, and denim lines, plus the charitable Give Love collection. The brand also operates complementary services including a Personal Shopper service, Radio Agnès b., La Fab. creative workshop, and partnerships like the Tara Océan Foundation. Recent collaborations include the Agnès b. x Views capsule collection featuring live events in Paris.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear Collection (Femme)
Quantifiable outcome
- Renewed market interest with growth among Gen Z consumers discovering the brand's signature snap cardigan
Companies that use Agnes B
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Agnes B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agnes B partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- ViewsflagshipAgnès B × Views collaboration launched as a capsule collection featuring archive pieces and special co-created designs. The partnership included a one-day pop-up event in Paris with archives, creative workshops, and live music performances, representing a significant artistic and commercial collaboration.
- Tara Océan FoundationcoreLong-standing partnership supporting ocean exploration and conservation. Agnès B supports the Tara Océan Foundation through various initiatives including donations and environmental commitments. The brand features the foundation in its commitments section alongside messaging of 'less plastic, more ocean.'
- GOTS (Global Organic Textile Standard)coreAgnès B maintains GOTS certification for organic textiles, demonstrating commitment to sustainable and ethical production standards. The brand's GOTS collection is featured as part of its 'Essentials' product line.
- Louvre MuseumminorAgnès b. inspirée par le Louvre is a collaboration inspired by the Louvre Museum, creating limited edition pieces that blend fashion with art and cultural heritage.
- Give Love Charitable PartnerscoreThe Give Love line is Agnès B's charitable initiative carrying a message of sharing. The brand hosts fundraising events and accepts donations supporting various humanitarian causes. An exhibition opening for Lisa Roze raised funds with contributions from Amélie Nothomb and Matthieu Chedid.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Agnes B competitors and assessment
Company assessmentDirect peers
- Comptoir des Cotonniers: Comptoir des Cotonniers is a French women's contemporary fashion brand offering ready-to-wear at mid-market price points. Both brands operate multi-channel DTC models with French heritage and international boutique footprints.
- Ba&sh: Ba&sh is a French contemporary fashion brand offering women's ready-to-wear and accessories with a bohemian-luxe aesthetic. Both brands target similar accessible-luxury customers with comparable price points and international DTC presence.
- Maje: Maje is a French women's fashion brand under the SMCP group, positioned similarly to Agnès B in accessible luxury with comparable price points and product categories. Both target style-conscious consumers seeking Parisian design aesthetics.
- Vanessa Bruno: Vanessa Bruno is a French designer fashion brand offering women's ready-to-wear and accessories. Both share a Parisian independent heritage, mid-luxury positioning, and DTC-led distribution strategy.
- Isabel Marant: Isabel Marant is a French luxury designer fashion brand offering women's and men's ready-to-wear, accessories, and footwear at accessible-luxury price points. Both share a Parisian heritage, signature product identity, and global DTC retail presence.
- The Kooples: The Kooples is a French fashion house specializing in women's, men's, and accessories with a rock-chic aesthetic at comparable mid-luxury price points. Both brands operate multi-channel DTC models with international boutique footprints.
- Sandro: Sandro is a French contemporary luxury fashion house offering women's and men's ready-to-wear and accessories at similar mid-luxury price points. Both brands target the same French-inspired, accessible-luxury customer with comparable boutique and e-commerce distribution.
- Zadig & Voltaire: Zadig & Voltaire is a French luxury contemporary brand offering ready-to-wear, accessories, and footwear for women, men, and children at premium price points. Both brands emphasize Parisian heritage with global DTC distribution.
- APC: APC (Atelier de Production et de Création) is a French contemporary fashion brand offering minimalist ready-to-wear, denim, and accessories. Both brands emphasize timeless design over fast-fashion trends at comparable price points.
Emerging players
- Sézane: Sézane is a French digitally-native fashion brand offering women's apparel and accessories with strong DTC e-commerce focus. It represents a newer, digitally-led French fashion brand that is reshaping the same accessible-luxury segment where Agnès B competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Agnes B social profiles
Digital presenceAgnes B financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agnes B leadership team
Management profileNumber of profiles
Profiles1 record
Agnes B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agnes B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agnes B
What does Agnes B do?
Agnès B is a French fashion house that designs, produces, and sells ready-to-wear clothing, accessories, footwear, fragrances, and leather goods for men, women, and children through its own boutiques and e-commerce storefronts in Europe, North America, and Asia. Signature offerings include the snap cardigan, artist collaboration t-shirts, photoprints, denim, leather, cashmere, and linen lines, complemented by the Give Love charitable collection.
Is Agnes B a public or private company?
Agnes B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agnes B founded?
Agnes B was founded in 1973. It employs 251 to 500 people.
Where is Agnes B based?
Agnes B is headquartered in Paris, France, in the Europe region.
How does Agnes B make money?
Three revenue lines are on record. Retail Sales - Apparel and Accessories are the primary driver. The others are fragrances and Perfumes and artist Collaborations - Artist Series.
Who are Agnes B's main competitors?
Direct peers on record are Comptoir des Cotonniers, Ba&sh, Maje, Vanessa Bruno, Isabel Marant, The Kooples, Sandro, Zadig & Voltaire and APC. Sézane is listed as an emerging player.
Does Agnes B have an API?
No public API is recorded for Agnes B.
What industry is Agnes B in?
Agnes B's product category is Designer Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAAAFAG, Luxury Womenswear, with a secondary code of CRAKAFAB, Luxury Leather Goods & Handbags. Its NAICS code is 458 and its SIC code is 5600.