New North

What New North does

New North is a privately held B2B marketing agency headquartered in Frederick, Maryland, that delivers integrated marketing services to growth-stage technology and SaaS companies. Founded in 2008, the firm operates with a small team of 1-10 employees and is part of the Marketers in Demand portfolio, with Aragon Holdings listed as a financial partner. Its service offering is structured around four pillars: Account-Based Marketing (ABM), Content Marketing, Paid Media, and Analytics & Reporting, augmented by Strategy, Branding, Web Design, Web Development (primarily on WordPress), Video Production, Email Marketing & Automation, and Integration Services.

Delivery is executed within clients' existing marketing technology stacks rather than proprietary platforms, with named capabilities across HubSpot, Salesforce, Marketo, Webflow, Google Ads, LinkedIn, and Meta's ad platform. The firm distinguishes itself through a points-based subscription pricing model priced at $6,000-$15,000 per month, which replaces hourly billing and lets clients rebalance work across short- and long-term initiatives. Named customer references span enterprise (RICOH, Bazaarvoice, ZeroFOX, COTA, Tyfone), mid-market (Qu, Kolbe Corp, Hydrian, Karbon, MobileLive), and startup (Luster.ai, cycleLabs, Fauna) accounts.

The go-to-market is consultative direct sales targeting marketing leaders at small B2B tech teams, with a four-step onboarding process (Discovery, Sign-off, Exploration, Kickoff) and gated by 24x7 client portal access and custom reporting. AI usage is currently limited to ChatGPT-assisted content repurposing and Zapier-mediated workflow automation, with one adjacent innovation (Origin Lens, a web3 provenance tool for AI content) built by an Account Director and recognized as a 2025 European Commission Copyright Innovation Challenge finalist. No proprietary AI models, patents, or app products are disclosed.

Name

New North

Legal name

New North

Website

https://newnorth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

New North is a privately held B2B marketing agency headquartered in Frederick, Maryland, delivering ABM, content, paid media, and analytics services to growth-stage technology companies via a points-based monthly retainer ($6,000-$15,000) under the Marketers in Demand portfolio.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

Account-Based Marketing (ABM) Services (BPAFAKAG), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B marketing services
• Account-based marketing
• Content marketing
• Demand generation
• Digital marketing agency

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: New North operates as a B2B marketing agency offering a bundled monthly service model. They use a flexible points system ($6k-$15k monthly) that allows clients to balance short and long-term marketing goals. Services include ABM, Content, Paid Media, Reporting, Strategy, Branding, Web Design, Web Development, Video Production, Email Marketing, Analytics, and Integration. The agency works as an extension of client teams, providing both strategic direction and hands-on execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New North is a B2B marketing agency that delivers both strategy and hands-on execution for growth-stage technology and SaaS companies with small internal marketing teams. Core offerings span Account-Based Marketing (ABM), Content Marketing, Paid Media, and Analytics & Reporting, supplemented by email marketing, web design/development, branding, video production, and integration services. Engagements are delivered via a flexible points-based monthly model ($6k–$15k) rather than hourly billing.

Product overview

New North is a strategic B2B marketing agency specializing in technology companies, offering a comprehensive suite of services built around four core pillars: Account-Based Marketing (ABM), Content Marketing, Paid Media, and Analytics & Reporting. The agency uses a flexible points-based pricing model ($6k-$15k monthly) that provides clients with access to a full team capable of both strategy development and hands-on execution. Services are delivered as an integrated offering rather than standalone products, including ABM campaigns, content creation (blog posts, podcasts, videos, case studies), paid advertising (Google Ads, Facebook, LinkedIn), analytics and reporting dashboards, email marketing and automation, web development on WordPress, branding and design, video production, and strategic consulting. The agency's approach emphasizes working within clients' existing tech stacks (HubSpot, Salesforce, Marketo, Webflow) and focuses on measurable business outcomes rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• Account-Based Marketing (ABM) Customized ABM campaigns targeting top-tier accounts through tailored approaches across email, paid, and organic channels to reach specific decision-makers, designed for growth-stage B2B tech and SaaS companies with small marketing teams.
• Content Marketing Content creation services including blog posts, podcasts, videos, case studies, and thought leadership content designed to build trust and drive meaningful engagement with target B2B tech audiences.
• Paid Media & Advertising Paid advertising campaign management across Google Ads, Facebook, LinkedIn, PPC, display, and social media to optimize reach, generate opportunities, and drive targeted traffic for B2B tech companies.
• Analytics & Reporting Data analysis and reporting services connecting owned and paid channels, creating custom dashboards, and tracking key metrics such as PPC data, social media, website stats, impressions, and leads/MQLs.
• Email Marketing & Automation Email marketing services leveraging automation systems such as HubSpot, MailChimp, and Campaign Monitor to reach prospects along the customer journey, including nurture campaigns and ABM email strategies.
• Web Design & Development Website design and development services using WordPress and Webflow, focused on user-friendly, conversion-optimized digital experiences with clean code and simple maintenance for B2B tech companies.
• Strategy Strategic marketing consulting to define business outcomes, align tactics to goals, and create documented marketing roadmaps for B2B tech companies.
• Branding Brand development and refinement services to clarify positioning, messaging, and visual identity for B2B tech companies.
• Video Production Video content production for B2B marketing including promotional videos, branded content, and multimedia storytelling assets.
• Integration Services Technology stack design and setup services to create efficient data flows and integrations (e.g., via Zapier/Make) connecting CRM, marketing automation, and analytics platforms for growing organizations.

Quantifiable outcome

• Scrappy ABM programs can achieve results for $500-$1,500 per month in marketing tools
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Partnerships

One partnership is on record.

• Marketers in DemandcoreStrategic or Co-development PartnerNew North is a B2B marketing agency under the Marketers in Demand portfolio. Marketers in Demand is a 2x Inc. 5000 company that builds and oversees a portfolio of agencies focused on helping scrappy B2B tech marketing teams execute at a high level. Justin Brown is Co-founder of Marketers in Demand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heinz Marketing: Heinz Marketing is a B2B sales and marketing agency focused on tech companies, offering demand generation, ABM, content, and sales enablement services. Highly comparable to New North's positioning around outsourced B2B tech marketing execution.
• IMPACT: IMPACT is a B2B marketing agency offering content, sales enablement, and They Ask You Answer-style coaching to B2B companies. Comparable as a content-led B2B marketing agency serving similar mid-market tech clients.
• Single Grain: Single Grain is a digital marketing agency offering SEO, paid media, content marketing, and CRO services to SaaS and enterprise B2B clients. Direct competitor to New North in the B2B tech agency space with overlapping service offerings including content, paid media, and demand generation.
• SmartBug Media: SmartBug Media is a full-service B2B marketing agency specializing in HubSpot, content, demand generation, and ABM. Direct peer in services, customer base (B2B tech/SaaS), and HubSpot-centric delivery model.
• Gorilla 76: Gorilla 76 is a B2B marketing agency serving industrial, manufacturing, and technology clients with branding, web design, and demand generation. Comparable to New North in serving B2B tech-adjacent verticals with full-service offerings.
• Refine Labs: Refine Labs is a B2B marketing agency focused on demand generation, content, and category design for SaaS and tech companies. Comparable to New North in target customer (B2B tech) and emphasis on content-led demand gen.
• Walker Sands: Walker Sands is a B2B marketing agency offering PR, content, demand generation, and ABM services to technology and professional services clients. Highly comparable to New North across service mix and B2B tech client focus.
• KoMarketing: KoMarketing is a B2B digital marketing agency specializing in demand generation, content marketing, and SEO for B2B technology clients. Direct peer to New North with similar client base and service portfolio.

Regional players

• Velocity Partners: Velocity Partners is a B2B tech marketing agency specializing in content marketing and lead generation for technology vendors, primarily serving UK and European clients. Comparable in offering though geographically differentiated from New North's US base.

Broad incumbents

• HubSpot Agency Partner Network: HubSpot's Solutions Partner program includes thousands of certified agencies offering HubSpot implementation, content, and demand generation services. New North operates within this ecosystem as a HubSpot-focused agency, competing against this broader network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gonewnorth
• LinkedInlinkedin.com/company/new-north
• Instagraminstagram.com/_newnorth

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New North