Metro Connect Company

What Metro Connect Company does

Metro Connect Company Limited (MCC) is a Bangkok-based value-added IT distributor and solutions integrator, wholly owned by Metro Systems Corporation Public Company Limited, a conglomerate listed on the Stock Exchange of Thailand. Founded in 2009, MCC distributes enterprise hardware (IBM servers and storage, HPE infrastructure, Lenovo data center systems) and enterprise software (IBM software, Elastic Search AI Platform, OpenText, TmaxSoft), and layers on professional services including consulting, implementation, training, database administration, and preventive maintenance. The company generates revenue through hardware resale, software licensing pass-through, and services attached to multi-year enterprise engagements.

MCC serves enterprise and mid-market customers across Thailand through a dual go-to-market: a business partner/reseller channel that distributes vendor products to a wide end-customer base, and a direct enterprise field sales motion targeting complex digital transformation initiatives. It operates technology and facility centers (Digital Media Center, Innovation Center, AVIT Center) that support proof-of-concept, demonstration, and training activities, and runs an event-driven demand generation program anchored by MCC Solutions Day, MCC Executive Tech Talk, and joint seminars with IBM, HPE, Elastic, and other vendors. Strategic positioning centers on being the trusted advisor of choice for enterprise IT modernization, with growing emphasis on AI, cybersecurity, data resilience, and hybrid cloud across verticals including manufacturing, government, and broader enterprise IT.

Name

Metro Connect Company

Legal name

Metro Connect Company Limited

Website

https://metroconnect.co.th

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Metro Connect Company Limited is a Bangkok-based value-added IT distributor and solutions integrator, authorized in Thailand for IBM, HPE, Lenovo, Elastic, OpenText, and TmaxSoft. It serves Thai enterprise and mid-market customers and business partners through hardware/software distribution, professional services, and dedicated technology centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hardware Distribution: MCC distributes hardware products including IBM servers and storage, HPE servers and storage, and Lenovo data center hardware. Revenue is generated through product sales to business partners and enterprise customers across Thailand.
2. Software Distribution: MCC distributes software solutions including IBM software (analytics, cloud, cognitive, IT infrastructure, mobile, security), Elastic search AI platform, OpenText cybersecurity and testing solutions, and TmaxSoft middleware and database software.
3. Professional Services: MCC provides implementation, consulting, training, database administration, and preventive maintenance services. Consulting is positioned as a core part of professional services to help enterprises maximize IT investment value.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Metro Connect Company Limited distributes enterprise IT hardware and software as an authorized value-added reseller for IBM, HPE, Lenovo, Elastic, OpenText, and TmaxSoft in Thailand. It bundles these products with professional services including implementation, consulting, training, database administration, and preventive maintenance. The company operates technology centers that support product demonstrations, proof of concepts, and partner training to enable enterprise digital transformation across Thailand.

Product overview

Metro Connect Company Limited (MCC) is a value-added distributor offering a comprehensive portfolio of IT hardware and software products, solutions, and professional services. The hardware portfolio includes IBM servers and storage systems, HPE (Hewlett Packard Enterprise) IT infrastructure including servers, storage, and hyper-converged systems, and Lenovo data center solutions. The software portfolio features IBM enterprise software for analytics, cloud, and security; Elastic's Search AI Platform for search, observability, and security; OpenText enterprise information management; and TmaxSoft mainframe rehosting and middleware solutions. Solutions include object storage, backup and archive, enterprise file sync and share (powered by CTERA), cybersecurity, big data analytics, and mobile solutions. Professional services encompass implementation, consulting, training, database administration, and preventive maintenance. The company serves as an authorized distributor for IBM, HPE, Lenovo, Elastic, and OpenText in Thailand, providing technology distribution, solution development, and digital transformation support to business partners and customers.

Differentiator

Problem solved

Functional benefit

Products and services

• IBM Hardware High-performance IBM servers and storage systems forming the architectural backbone for AI, blockchain, data analytics, and software-defined on-premises, cloud, converged, and virtualized environments, distributed to business partners and enterprise customers in Thailand.
• HPE Hardware Hewlett Packard Enterprise IT infrastructure products including servers, storage, and hyper-converged infrastructure distributed to Thai enterprise customers and partners.
• Lenovo Hardware Lenovo next-generation data center solutions including servers and storage designed for optimization and efficiency in enterprise environments, distributed in Thailand.
• IBM Software IBM enterprise software covering analytics, cloud, cognitive computing, IT infrastructure, mobile, and security, distributed to enterprise customers across industries in Thailand.
• Elastic Search AI Platform Elastic Search AI Platform providing real-time search, observability, and security at scale for enterprises across cloud, on-premises, and hybrid environments, distributed in Thailand as MCC's first Elastic value-added distribution mandate.
• OpenText OpenText enterprise information management solutions, including Load Runner performance testing and Fortify application security testing, distributed to enterprise customers in Thailand.
• TmaxSoft TmaxSoft software-defined mainframe rehosting, middleware, and RDBMS solutions distributed in Thailand to help enterprises modernize legacy infrastructure.
• Implementation Service Quality product delivery and implementation services enabling customers to achieve highest performance from distributed enterprise IT solutions.
• Consulting Service Professional consulting services positioning MCC as a service-led advisor to help enterprises maximize the value of their IT investments.
• Training Service Training programs delivered by professional solution specialists for knowledge transfer and skill development on distributed enterprise technologies.
• Database Administration Service Professional Oracle DBA and DB2 database administration services providing world-class support for enterprise database environments.
• Preventive Maintenance Service Preventive maintenance services enabling customers to keep distributed enterprise IT products operating at optimal performance levels.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature2 records

Partnerships

14 partnerships are on record, tiered strategic, minor and core.

• SCSi (Storage Consulting Services International)strategicStrategic or Co-development Partner · 18 June 2026MCC partners with SCSi to host seminars on high-performance platforms with IBM Storage, Power, and PowerVS. SCSi provides storage consulting and solutions expertise.
• DataOne Asia (Thailand) Co., Ltd.strategicStrategic or Co-development Partner · 11 June 2026MCC partners with DataOne Asia to host seminars on data resilience and observability featuring IBM FlashSystem and Instana. DataOne Asia provides IBM storage and data protection expertise.
• Magic Software (Thailand) Corp., Ltd.strategicStrategic or Co-development Partner · 15 May 2026MCC collaborates with Magic Software on joint seminars for digital transformation in manufacturing. Magic Software provides IBM webMethods integration solutions for enterprise system connectivity and digital transformation initiatives.
• TRAC (The Recovery Audit Company)minorStrategic or Co-development Partner · 14 May 2026MCC partners with IBM and TRAC to host AI-Ready Infrastructure seminars featuring IBM FlashSystem and Instana Observability.
• eLife SystemsminorStrategic or Co-development Partner · 18 September 2025MCC partnered with IBM and eLife Systems to transform Thai business with advanced AI and data solutions.
• AMD (Advanced Micro Devices, Inc.)minorStrategic or Co-development Partner · 16 July 2025MCC collaborated with HPE and AMD to host Future-Ready IT seminars on virtualization and AI agent acceleration, featuring AMD EPYC processors.
• I2 Enterprise Public Company LimitedstrategicImplementation/ SI/ Consulting Partner · 12 June 2025MCC collaborates with I2 Enterprise on DevSecOps seminars featuring OpenText Load Runner and Fortify solutions. I2 Enterprise provides cybersecurity and software testing expertise.
• TPS (Thailand Productivity Institute)strategicStrategic or Co-development Partner · 14 March 2025MCC collaborates with TPS on seminars covering AI, intelligent automation, and IT resilience to strengthen organizational readiness.
• IBM Thailand Company LimitedcoreChannel Partner/ Reseller/ Distributor · 7 March 2025MCC is an authorized distributor of IBM products including servers, storage, software (analytics, cloud, AI, security), and solutions like FlashSystem, watsonx, and Power Systems. The partnership enables MCC to distribute IBM solutions to business partners across Thailand and provide implementation and support services.
• Hewlett Packard Enterprise (Thailand) Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 16 October 2024MCC is the official distributor of Hewlett Packard Enterprise products including servers, storage, networking, and hybrid cloud solutions. The partnership includes collaborative marketing events, seminars, and solution days to promote HPE products in the Thai market.
• Elastic N.V.coreChannel Partner/ Reseller/ Distributor · 15 September 2024MCC was appointed as the first value-added distributor for Elastic in Thailand. The partnership enables MCC to distribute the Elastic Search AI Platform for search, observability, and security solutions. Elastic's local technical support, tailored solutions, and training services enhance MCC's team capabilities.
• OpenTextcoreChannel Partner/ Reseller/ Distributor · 16 May 2023MCC is an authorized distributor of OpenText products including Load Runner (performance testing) and Fortify (application security testing) solutions. MCC provides DevSecOps focused implementation and demonstration of these solutions.
• LenovocoreChannel Partner/ Reseller/ Distributor · 4 December 2018MCC is the official distributor of Lenovo products including servers, storage, and data center solutions in Thailand. The partnership enables MCC to offer Lenovo enterprise hardware to business partners.
• TmaxSoftminorChannel Partner/ Reseller/ Distributor · 7 September 2018MCC distributes TmaxSoft software including mainframe rehosting, middleware, and RDBMS solutions. TmaxSoft enables IT to contribute to achieving business objectives.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Avnet: Global distributor of electronic components and embedded solutions with an IT distribution business. Comparable broadline distribution model with significant scale advantages.
• Ingram Micro: Global IT distribution giant offering hardware, software, and services across thousands of vendors including IBM, HPE, and Lenovo. Comparable as a broadline IT distributor serving resellers and partners, though vastly larger and global in scope.
• TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, distributing enterprise hardware, software, and services from vendors including IBM, HPE, and Lenovo. Closely comparable business model to MCC but at vastly greater scale.
• ALSO Group: European-headquartered IT distribution and services group offering logistics, financial, and supply chain services alongside IT distribution across thousands of vendors. Comparable broadline IT distribution model.
• Arrow Electronics: Global distributor of electronic components and enterprise computing solutions including servers, storage, and software. Comparable broadline IT distribution model though more weighted toward components.

Direct peers

• Redington: India-headquartered IT distribution and services company operating across emerging markets including Asia-Pacific, distributing enterprise IT products from IBM, HPE, Lenovo, and other tier-1 vendors. Closely comparable business model and geographic focus on emerging Asia.
• Exclusive Networks: Specialized global value-added distributor focused on cybersecurity and cloud solutions, distributing solutions from vendors like Fortinet, Palo Alto, and others. Comparable as a focused VAD operating in adjacent technology categories.
• Westcon-Comstor: Value-added distributor specializing in security, unified communications, and networking products, distributing solutions from Cisco, Palo Alto, and other vendors. Comparable VAD business model with a vendor-relationship-driven go-to-market.

Regional players

• VSTECS Holdings: Asia-Pacific IT distribution and services group headquartered in Hong Kong with operations across Thailand and ASEAN, distributing enterprise IT products from tier-1 vendors. Comparable VAD/SI model in the same regional market.

Others

• Metro Systems Corporation: Publicly-listed Thai IT conglomerate that is MCC's parent company. Listed on the Stock Exchange of Thailand, providing systems integration and IT services. Comparable as a Thai IT solutions player and the controlling shareholder of MCC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/metro-connect-thailand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Connect Company