Real Data Strategies

Name

Real Data Strategies

Legal name

Real Data Strategies, Inc.

Website

https://realdatastrategies.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Data Analytics Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro industry

PRIMARYBPAEAHAE

Advanced Analytics & Data Science Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYBPAEAHAA

Data Strategy & Governance Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

• Real estate analytics
• MLS data aggregation
• Market share analysis
• Franchise consulting
• Brokerage benchmarking

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: The company provides customized data-based consulting services delivered through partnerships with clients. Consultants work with clients via web conference and in person to present findings, counsel about business plans and strategies, and assist in integrating findings to client operations.
2. Data Analysis Products: Customized data analysis deliverables in formats such as Excel or PDF reports, and charts for publication customized to client graphic standards including corporate logo, colors, and promotional copy.
3. Training Services: Training programs are included as part of the client relationship, including Data Doorway 24/7 online training access and one-on-one coaching sessions. Training covers platform usage, report generation, and strategic data interpretation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Real Data Strategies aggregates and standardizes MLS data from 750+ systems across the U.S. and Canada, then transforms it into customized market share reports, benchmarking analyses, and strategic consulting deliverables. Its core product platform is Data Doorway, a 24/7 web-based platform providing access to relational databases, reports, and training, paired with the MetriX Report, a quarterly relational database report used in coaching and benchmarking engagements.

Product overview

Real Data Strategies is a data and consulting services company offering a unified portfolio of products and analytical services. The core offering centers on Data Doorway, a web-based platform providing 24/7 online training access, paired with the MetriX Report (quarterly relational database reports) for coaching and analysis. These are supplemented by specialized service modules including Organizational Metrics, Targets and Benchmarks (per license production, agent migration patterns, growth forecasts); Business Planning and Strategy (M&A identification, site selection, consolidation strategies); Market Share Results (customizable reporting across brand/firm/office/agent levels); Agent Recruiting (contact and production data, migration metrics); Agent Retention (market share results and trends); and Marketplace Analysis and Trends (including Skyrocketing Report, Crash & Burn Report, Cleansed Contact Information). All services derive from MLS data aggregation with proprietary accuracy and standardization processes. Training is included as part of the client relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Doorway Platform Web-based platform providing 24/7 online training access for clients, covering pipeline generation for recruiting candidates, market data and listing sold charts, listing sold and total side reports, and navigation of the MetriX Report.
• MetriX Report Quarterly relational database reports used in regular one-on-one coaching sessions, providing market share analysis, organizational metrics, and benchmarking data for clients.
• Market Share Analysis Reporting Customizable market share reporting service with variables including brand, franchise, firm, office, or agent-level comparisons; agency relationships; units, volume, or average price; and geography segmentation by ZIP, city, county, state, customized market area, or MLS-wide, delivered as Excel or PDF reports or branded charts for publication.
• Skyrocketing Report Report identifying top-performing loan representatives based on statistical thresholds of closed quantifiable production analytics, used by lending institutions to qualify loan representatives and target agents.
• Crash and Burn Report Report identifying agents to avoid based on production metrics, helping lending institutions and service providers maximize marketing efforts by excluding unproductive targets.
• Cleansed Contact Information Accurate agent contact information compiled from MLS data sources, addressing the inaccuracy of standard MLS contact data where agents avoid being marketed to, marketed for client recruiting and marketing campaigns.
• Agent Recruiting Service Service providing industry-exclusive agent contact and production data for client recruiting campaigns, plans, and strategies, including exclusive agent migration metrics to identify opportunities to recruit agents moving between competitors.

Quantifiable outcome

• Helps clients identify right affiliates for franchise success and ensures greater likelihood of franchise success through data-based targeting
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CoreLogic: Large-scale real estate and property data analytics provider serving MLSs, lenders, and government agencies; broad incumbent offering overlapping market intelligence and benchmarking capabilities at much greater scale than Real Data Strategies.
• Zillow Group: Consumer-facing real estate marketplace with deep MLS data aggregation, market analytics, and agent/team performance tools; competes for the attention of the same franchisor and brokerage buyers, albeit at vastly larger scale.
• Realtor.com / Move, Inc. Operates the Realtor.com portal with MLS data aggregation and brokerage/agent performance insights; comparable as an MLS data-driven analytics provider serving real estate professionals and franchisors.
• First American Data & Analytics: Title and real estate data analytics arm of First American, offering property data, market analytics, and risk insights to lenders and real estate firms; adjacent incumbent with overlapping data and analytics capabilities.

Emerging players

• HouseCanary: Data and analytics platform providing residential real estate valuations, market forecasts, and brokerage performance tools; comparable as a technology-forward analytics challenger in real estate market intelligence.
• ShowingTime: Real estate data and scheduling platform providing showing and market activity analytics used by MLSs and brokerages; adjacent to Real Data Strategies in providing operational real estate intelligence to agents and brokerages.
• Local Logic: Location and market intelligence platform providing neighborhood and market analytics for real estate professionals; comparable as a property-data analytics vendor serving brokerages and developers.
• PropMix (now part of Lone Wolf Technologies): Real estate analytics platform providing market stats, comparable sales, and brokerage performance tools integrated within the Lone Wolf brokerage technology stack; comparable as an MLS-data analytics provider targeting brokerages.

Direct peers

• Altos Research: Provides real estate market analytics, including local market trends, agent and brokerage performance data, and recruiting intelligence; closely overlaps with Real Data Strategies' market share and agent-level benchmarking focus.
• T3 Sixty: Management consulting and research firm focused on the residential real estate brokerage industry, providing benchmarking, recruiting analytics, and strategic advisory; directly comparable as a consultancy plus data firm serving the same franchisor and brokerage buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rdsstats

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Data Strategies