MIC Medical Imaging
MIC Medical Imaging is Canada's largest radiologist-owned diagnostic imaging practice, operating 15 clinics across the Edmonton metro area and serving 17 hospitals with X-Ray, MRI, CT, PET CT, ultrasound, and pain management for public, private-pay, and referral patients.
- Company typePrivate
- Founded1996
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What MIC Medical Imaging does
MIC Medical Imaging is a private, radiologist-owned diagnostic imaging practice headquartered in Edmonton, Alberta, founded in 1996 and operating 15 clinic locations across the Edmonton metropolitan area (Edmonton, St. Albert, Sherwood Park, and Fort Saskatchewan). It is described as Canada's largest radiologist-owned practice with 100+ sub-specialized radiologists, including dual-trained nuclear medicine physicians and pediatric musculoskeletal specialists. The company offers a comprehensive imaging portfolio spanning X-Ray, Ultrasound, CT, MRI, Nuclear Medicine, Bone Density (DEXA), Breast Imaging, Pediatric Imaging, Cardiac Studies, and image-guided Pain Management, supplemented by advanced PET CT services — including Alberta's first and only community-based digital PET CT scanner installed in 2024 at the Century Park location. MIC also provides radiology reads and participates in multidisciplinary clinical rounds (oncology tumor boards, cardiology, seizure conferences) across 17 partner hospitals, including the University of Alberta Hospital.
The revenue model is bifurcated between public reimbursement and private pay. The majority of standard diagnostic imaging is billed to the Alberta Health Care Insurance Plan (AHCIP) under the provincial single-payer system, including cardiac PET CT applications. A growing private-pay tier covers oncology and neurology PET CT, Amyloid PET CT for Alzheimer's diagnosis ($3,999), Whole Body Composition ($60), Dotatate and PSMA PET CT ($3,299 each), and certain pain management medications such as Durolane viscosupplements, paid out-of-pocket or via extended benefits. Patient-facing technology centers on the Patient Connection portal (built on MedInformatix), which enables true 24/7 self-service booking, rescheduling, and cancellation, and integrates with Stripe for invoice payments and PocketHealth for image sharing.
MIC's go-to-market combines direct-to-consumer patient acquisition (online booking, walk-in clinics, social media presence on Instagram and TikTok) with referral-based demand from primary care networks (notably PCN ConnectMD), specialists, and 17 local hospitals. Enterprise brand visibility is supported by Official Diagnostic Imaging Provider partnerships with all four Edmonton professional sports franchises — Oilers (NHL), Elks (CFL), Oil Kings (WHL), and Stingers (CBL) — and ancillary commercial partnerships with hotels (Renaissance Edmonton Airport Hotel, Delta Hotels Edmonton South) to accommodate traveling patients. Compliance posture includes Alberta Health Information Act (HIA) custodianship, PIPA compliance, SOC2 Type 2 and ISO 27001 alignment through security providers, and SSL/TLS encryption.
MIC Medical Imaging firmographics
Firmographics- Name
- MIC Medical Imaging
- Legal name
- MIC Medical Imaging
- Website
- https://mic.ca
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MIC Medical Imaging is Canada's largest radiologist-owned diagnostic imaging practice, operating 15 clinics across the Edmonton metro area and serving 17 hospitals with X-Ray, MRI, CT, PET CT, ultrasound, and pain management for public, private-pay, and referral patients.
- Ownership category
- akta.pro rank
MIC Medical Imaging industry classification
Industry- Product category
- Diagnostic Medical Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity) (HLACABAM)
Keywords
Where MIC Medical Imaging is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
MIC Medical Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Government-Funded Healthcare Services: Most diagnostic imaging services are covered by Alberta Health Care Insurance Plan (AHCIP) including cardiac PET CT applications. Revenue is primarily from provincial healthcare billing.
- Private Pay Imaging Services: PET CT for oncology and neurology applications, Amyloid PET CT, and Whole Body Composition are not covered by Alberta Health Care and must be paid out of pocket. Prices range from $499 to $3,999 depending on service type.
- Medications and Supplies: Sale of viscosupplement medications like Durolane for pain management injections, purchased directly from MIC with receipt for extended benefits reimbursement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amyloid PET CT Brain Scan - $3,999 |
| Unit Pricing | Pay-as-you-go | Whole Body Composition - $60 |
| Unit Pricing | Pay-as-you-go | FDG PET CT - Brain Scan - $999 |
| Unit Pricing | Pay-as-you-go | FDG PET CT - Standard Whole Body - $1,099 |
| Unit Pricing | Pay-as-you-go | FDG PET CT - Extended Whole Body - $1,199 |
| Unit Pricing | Pay-as-you-go | FDG PET CT - Head and Neck Package - $1,499 |
| Unit Pricing | Pay-as-you-go | Dotatate PET CT - $3,299 |
| Unit Pricing | Pay-as-you-go | PSMA PET CT - $3,299 |
| Unit Pricing | Pay-as-you-go | Diagnostic Enhanced CT (with contrast) - $499 |
| Subscription | Pay-as-you-go | Cardiac PET CT - Covered by Alberta Health |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MIC Medical Imaging product offering
Product offeringCore offering
MIC Medical Imaging provides diagnostic imaging services across 15 clinic locations in the Edmonton metropolitan area, offering X-Ray, Ultrasound, CT, MRI, PET CT, Nuclear Medicine, Bone Density, Breast Imaging, Pediatric Imaging, and image-guided Pain Management procedures. The company operates Alberta's first community-based digital PET CT scanner and serves as a radiologist-owned practice with 100+ sub-specialized radiologists. Patients can book directly through the Patient Connection online portal 24/7, by phone via Central Booking, or with a physician requisition.
Product overview
MIC Medical Imaging operates as a diagnostic imaging provider offering a comprehensive portfolio of imaging services across 15 locations in Edmonton, St. Albert, Sherwood Park, and Fort Saskatchewan. The core offering includes traditional imaging modalities (X-Ray, Ultrasound, CT, MRI, Nuclear Medicine, Breast Imaging, Pediatric Imaging, Bone Density) supplemented by advanced specialized services (PET CT Imaging, Amyloid PET CT, Whole Body Composition) and treatment services (Pain Management, Cardiac Studies, Varicose Veins). The Patient Connection online portal serves as the primary patient-facing digital product, enabling 24/7 appointment scheduling for common exams. MIC is Canada's largest radiologist-owned practice with 100+ specialists and holds the distinction of operating Alberta's first and only community-based digital PET CT scanner.
Differentiator
Problem solved
Functional benefit
Brands
- Patient Connection: Online patient management suite with scheduling capabilities allowing patients to book, reschedule, or cancel various exams including X-Ray, DEXA Bone Densitometry, Screening Mammography, Nuclear Medicine, and Ultrasound.
Products and services
- Ultrasound Diagnostic ultrasound imaging service offered across MIC's 15 Edmonton-area clinic locations for general public patients and physician referrals.
- X-Ray Diagnostic X-ray imaging service available at MIC's network of imaging clinics across the Edmonton metro area.
- CT - Computed Tomography Computed tomography imaging using X-rays to create detailed cross-sectional images of the body, available across MIC's clinic network.
- MRI - Magnetic Resonance Imaging Magnetic resonance imaging service for detailed internal body imaging, available across MIC's clinic network.
- PET CT Imaging Advanced hybrid diagnostic imaging combining PET and CT in one session. Applications include cardiac (cardiology), brain (neurology), and cancer (oncology) studies. MIC has Alberta's first and only community-based digital PET CT scanner.
- Amyloid PET CT Advanced brain imaging scan that detects amyloid plaque deposits, an early biomarker of Alzheimer's disease, using Health Canada-approved florbetaben F-18 (Neuraceq) radiotracer. Priced at $3,999 (not covered by Alberta Health Care).
- Nuclear Medicine Nuclear medicine imaging using radiotracers to visualize organ function and structure, available across MIC's clinic network.
- Bone Density (DEXA) Bone densitometry scanning using DEXA technology to measure bone mineral density across MIC's clinic network.
- Whole Body Composition DXA-based body composition analysis measuring bone mineral content, lean tissue, and body fat percentage for health and fitness assessment. Priced at $60 (not insured by Alberta Health).
- Breast Imaging Comprehensive breast imaging services including screening mammography and related diagnostic procedures.
- Pediatric Imaging Specialized diagnostic imaging services tailored for pediatric patients, including AI-assisted universal infant hip screening.
- Cardiac Studies Cardiac imaging studies including PET CT for heart conditions (myocardial perfusion, viability imaging, sarcoidosis). Cardiac PET CT is covered by Alberta Health Care Insurance Plan.
- Pain Management Image-guided pain management procedures including joint injections, epidural injections, nerve blocks, and platelet-rich plasma (PRP) injections performed by musculoskeletal radiologists using fluoroscopy or ultrasound guidance.
- Patient Connection Portal A true online patient management suite that allows patients to review reports, request specialized imaging, and immediately book, reschedule, or cancel various exams including X-Ray, DEXA Bone Densitometry, Screening Mammography, Nuclear Medicine, and Ultrasound, 24/7.
Quantifiable outcome
- Shorter wait times for PET CT scans - community clinic waitlist usually a few days vs. weeks to months in hospitals
- +2 more outcomes
Companies that use MIC Medical Imaging
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
MIC Medical Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
MIC Medical Imaging partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Edmonton Oilers (NHL)coreOfficial Diagnostic Imaging Provider for the Edmonton Oilers NHL hockey team. MIC provides imaging services for athlete health monitoring and injury assessment.
- Edmonton Elks (CFL)coreOfficial Diagnostic Imaging Provider for the Edmonton Elks CFL football team. MIC provides imaging services for athlete injury assessment and return-to-play decisions.
- Edmonton Oil Kings (WHL)coreOfficial Diagnostic Imaging Provider for the Edmonton Oil Kings Western Hockey League junior team.
- Edmonton Stingers (CBL)coreOfficial Diagnostic Imaging Provider for the Edmonton Stingers Canadian Basketball League team.
- PCN ConnectMDminorPartnered primary care network organization for healthcare coordination and patient referrals.
- Renaissance Edmonton Airport HotelminorHotel partnership offering price discounts for patients traveling to Edmonton for PET CT imaging. Partners with MIC to accommodate out-of-town patients requiring diagnostic imaging services.
- Delta Hotels Edmonton South Conference CentreminorHotel partnership near Century Park clinic location offering discounted rates for patients traveling for PET CT exams.
- University of Alberta HospitalcoreMIC radiologists work at 17 local hospitals providing expert advice and participating in multidisciplinary clinical rounds including oncology tumor boards, cardiology, and seizure conferences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MIC Medical Imaging competitors and assessment
Company assessmentEmerging players
- Prenuvo: Prenuvo is an emerging whole-body MRI screening provider targeting preventive health-conscious consumers in Canada and the US. Comparable to MIC's Whole Body Composition DXA offering and overlaps with MIC's private-pay preventive imaging segment.
Direct peers
- Mayfair Diagnostics: Mayfair Diagnostics is a Calgary-based radiologist-owned diagnostic imaging practice offering X-ray, MRI, CT, ultrasound, mammography, nuclear medicine, and pain management across multiple Alberta locations. Direct peer given overlapping multi-modality community imaging model and Alberta footprint.
- Bonavista Imaging: Bonavista Imaging is a Calgary-based diagnostic imaging clinic specializing in MRI, CT, and ultrasound services. Direct peer in the Alberta community diagnostic imaging market with comparable modality offering.
- CML HealthCare: CML HealthCare (now part of LifeLabs) operates one of Canada's largest networks of diagnostic imaging and laboratory services across Ontario and beyond. Comparable as a multi-modality community diagnostic imaging provider with similar patient-pay and requisition-based model.
- Synergy Radiology Associates: Synergy Radiology Associates is a radiologist-owned practice providing diagnostic imaging interpretations and teleradiology services. Comparable as a radiologist-partnership imaging provider competing for similar hospital and community radiology contracts.
- Reimer's Radiological Services: Reimer's is an Alberta-based diagnostic imaging clinic offering MRI, CT, ultrasound, X-ray, and mammography in the Edmonton region. Direct peer with similar radiologist-group service model and Alberta footprint.
- Canada Diagnostic Centres: Canada Diagnostic Centres operates community-based diagnostic imaging clinics across Calgary and surrounding Alberta communities offering MRI, CT, ultrasound, X-ray, and pain management. Direct competitor in the Alberta community diagnostic imaging market with similar modality mix.
- Insight Medical Imaging: Insight Medical Imaging is an Edmonton-based radiologist-owned practice offering X-ray, MRI, CT, ultrasound, mammography, nuclear medicine, and bone densitometry. Direct peer competing in MIC's home Edmonton metro market.
Broad incumbents
- LifeLabs: LifeLabs is Canada's largest provider of community diagnostic laboratory services and has expanded into diagnostic imaging. Comparable as a broad Canadian incumbent in community diagnostics with overlapping imaging services and patient requisition model.
- RadNet: RadNet is the largest outpatient imaging provider in the United States, operating hundreds of centers across multiple modalities. Comparable as a scaled multi-modality community imaging operator, though geographically distant from MIC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MIC Medical Imaging social profiles
Digital presenceMIC Medical Imaging compliance and trust
Trust signalCompliance4 records
MIC Medical Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIC Medical Imaging leadership team
Management profileNumber of profiles
MIC Medical Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIC Medical Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIC Medical Imaging
What does MIC Medical Imaging do?
MIC Medical Imaging provides diagnostic imaging services across 15 clinic locations in the Edmonton metropolitan area, offering X-Ray, Ultrasound, CT, MRI, PET CT, Nuclear Medicine, Bone Density, Breast Imaging, Pediatric Imaging, and image-guided Pain Management procedures. The company operates Alberta's first community-based digital PET CT scanner and serves as a radiologist-owned practice with 100+ sub-specialized radiologists. Patients can book directly through the Patient Connection online portal 24/7, by phone via Central Booking, or with a physician requisition.
Is MIC Medical Imaging a public or private company?
MIC Medical Imaging is a private company. It is classified as management employee owned and is currently operating.
When was MIC Medical Imaging founded?
MIC Medical Imaging was founded in 1996. It employs 101 to 250 people.
Where is MIC Medical Imaging based?
MIC Medical Imaging is headquartered in Edmonton, Canada, in the North America region.
How does MIC Medical Imaging make money?
Three revenue lines are on record. Government-Funded Healthcare Services are the primary driver. The others are private Pay Imaging Services and medications and Supplies.
Who are MIC Medical Imaging's main competitors?
Prenuvo is listed as an emerging player. Direct peers are Mayfair Diagnostics, Bonavista Imaging, CML HealthCare, Synergy Radiology Associates, Reimer's Radiological Services, Canada Diagnostic Centres and Insight Medical Imaging. Broad incumbents are LifeLabs and RadNet.
Does MIC Medical Imaging have an API?
No public API is recorded for MIC Medical Imaging.
What industry is MIC Medical Imaging in?
MIC Medical Imaging's product category is Diagnostic Medical Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8093.