What Mayfair does

Mayfair Diagnostics is a privately held medical imaging organization founded in 1911 and headquartered in Calgary, Alberta, operating 17 clinic locations across Alberta and Saskatchewan. It provides a comprehensive diagnostic imaging portfolio including MRI, CT, X-ray, Ultrasound, Nuclear Medicine, Mammography, Bone Mineral Densitometry, Cardiac Imaging, Pain Management (image-guided procedures), Whole Body MRI, and Body Composition Profiling. The technical stack includes the Senographe Pristina Dueta mammography system deployed in 13 of 14 mammography sites, Digital Breast Tomosynthesis (DBT), wide-bore CT scanners with feet-first capability, patient-assisted compression mammography, and Volpara Health Technologies' automated breast density scoring (A–D scale) integrated across the breast imaging network.

The business operates a dual-channel revenue model. The dominant channel is publicly funded diagnostic imaging delivered under contract with Alberta Health Care and the Saskatchewan Health Authority, with a dedicated cardiac MRI contract in Saskatoon. A complementary private-pay channel, concentrated at the Mayfair Place location, offers self-pay CT exams and screening packages priced from $490 (single-area CT) to $2,150 (Comprehensive CT Package), plus Coronary CT Angiography ($1,400), Virtual Colonoscopy ($930), and Whole Body MRI screening. A 10% seniors discount is available, and health spending accounts/group insurance plans are accepted as payment.

Go-to-market is hybrid: physician-referral requisitions drive publicly funded volume via a dedicated physician portal (physicians.radiology.ca), while direct-to-consumer access — online booking, a toll-free line (1-866-611-2665), and self-referral screening mammograms — feeds the private-pay channel. Customer segments span individual patients, referring physicians, corporate wellness programs, and insurance companies. The company received the 2026 Consumer Choice Award for Diagnostic Imaging in Southern Alberta and maintains sponsorship relationships with multiple Calgary sports franchises (Flames, Stampeders, Hitmen, Roughnecks, Wranglers, Surge, Cavalry FC, Wild FC) alongside arts partners like Alberta Ballet. No parent company, external PE/VC ownership, or public listing is evident from the source material.

Name

Mayfair

Legal name

Mayfair

Website

https://radiology.ca

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

251–500 employees

Short description

Mayfair Diagnostics is a privately held, Calgary-based medical imaging organization operating 17 clinics across Alberta and Saskatchewan, offering MRI, CT, mammography, ultrasound, cardiac, and nuclear imaging through publicly funded provincial health plans and private-pay channels for patients, physicians, and corporate clients.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Diagnostic imaging
• Medical imaging services
• Radiology services
• Breast imaging
• Cardiac imaging

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Publicly Funded Diagnostic Imaging: Medical imaging services covered under Alberta Health Care and Saskatchewan Health Authority, including X-ray, ultrasound, CT, MRI, nuclear medicine, and mammography for referred patients.
2. Private Pay Diagnostic Imaging: Self-pay CT scans and screening services not covered by provincial health plans. Patients or their health spending accounts/insurance plans cover costs. Services include CT packages ranging from $490-$2,150.
3. Corporate Wellness Services: Health assessment packages and screening services potentially covered by employer health spending accounts or group medical insurance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mayfair Diagnostics is a medical imaging organization that provides diagnostic imaging services across 17 clinics in Alberta and Saskatchewan. Core offerings include MRI, CT, X-ray, Ultrasound, Nuclear Medicine, Mammography (including 3D Digital Breast Tomosynthesis), Bone Mineral Densitometry, Cardiac Imaging, Pain Management, Whole Body MRI, and Body Composition Profiling. Services are delivered through a dual model: publicly funded imaging under provincial health plans via physician referral, and self-pay private imaging (including bundled CT screening packages) booked directly by patients.

Product overview

Mayfair Diagnostics is a medical imaging organization operating 17 clinics across Alberta and Saskatchewan, offering diagnostic imaging services as both publicly funded healthcare (under provincial health plans) and private pay options. The company's core portfolio includes MRI, CT, Ultrasound, X-ray, Bone Mineral Densitometry, Breast Imaging, Cardiac Imaging, Nuclear Medicine Imaging, Pain Management, Whole Body Imaging, and Body Composition Profiling. Services are delivered through multiple platforms: the main public-facing website (radiology.ca) for general appointments and information, a private services portal (private.radiology.ca) for self-pay imaging, and a physician portal (physicians.radiology.ca) for referring healthcare providers. Private CT services are concentrated at Mayfair Place location, while public services span all clinic locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Resonance Imaging (MRI) Advanced imaging technology using magnetic fields and radio waves to produce detailed cross-sectional images of internal body structures for medical diagnosis and treatment planning. Available to referred patients under provincial health plans and as a private-pay option.
• Computed Tomography (CT) Advanced imaging system using X-rays and computer technology to produce comprehensive images of specific body areas, offering greater detail than standard X-rays. Includes wide-bore CT scanners for patient comfort and private-pay CT packages.
• Ultrasound Non-invasive imaging technique using sound waves to examine internal organs, tissues, and blood vessels. Includes vascular ultrasound services offered at the Sunridge Plaza Vascular Lab.
• X-ray Standard radiographic imaging for bones, chest, and various body parts using ionizing radiation.
• Bone Mineral Densitometry Specialized imaging to measure bone density and diagnose osteoporosis and other bone conditions.
• Breast Imaging Comprehensive breast screening and diagnostic services including mammography, Digital Breast Tomosynthesis (DBT), and automated breast ultrasound (ABUS) for breast cancer detection. Includes Volpara automated breast density scoring and patient-assisted compression.
• Cardiac Imaging Advanced heart imaging including coronary CT angiography, cardiac MRI, exercise stress tests, and myocardial perfusion imaging for cardiovascular disease diagnosis.
• Nuclear Medicine Imaging Diagnostic imaging using small amounts of radioactive material (radiopharmaceuticals) to evaluate organ function and detect abnormalities.
• Pain Management Image-guided procedures for pain relief including joint injections, epidural injections, and nerve blocks.
• Whole Body Imaging Comprehensive MRI screening for early detection of cancers, vascular disease, and other conditions in asymptomatic individuals, offered as a private-pay service.
• Body Composition Profiling (MRI) Advanced MRI technique for detailed body composition analysis measuring fat, muscle, and organ distribution.
• Essential CT Package Private-pay health assessment package including coronary CT angiography and virtual colonoscopy for comprehensive cardiovascular and colon cancer screening at $1,925.
• Virtual Colonoscopy Minimally invasive CT scan producing 2D and 3D images of the colon and rectum for diagnosis of colon disease, polyps, and cancer, offered as a private-pay service at $930.
• Coronary CT Angiography Non-invasive examination of coronary vessels using CT technology to detect heart disease and plaque buildup, offered as a private-pay service at $1,400.

Quantifiable outcome

• CCTA has been shown to be highly sensitive (>90%) in the detection of coronary artery disease

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Calgary FlamesminorOthersCommunity partnership and sponsorship with NHL hockey team, part of Mayfair's community engagement program.
• Calgary HitmenminorOthersCommunity partnership and sponsorship with WHL hockey team.
• Calgary RoughnecksminorOthersCommunity partnership and sponsorship with NLL lacrosse team.
• Calgary StampedersminorOthersCommunity partnership and sponsorship with CFL football team.
• Calgary WranglersminorOthersCommunity partnership and sponsorship with AHL hockey team.
• Alberta BalletminorOthersCommunity partnership and sponsorship with Alberta Ballet performing arts organization.
• Calgary SurgeminorOthersCommunity partnership and sponsorship with CEBL basketball team.
• Cavalry FCminorOthersCommunity partnership and sponsorship with CPL soccer team.
• Calgary Wild FCminorOthersCommunity partnership and sponsorship with Calgary Wild FC soccer team.
• Volpara Health TechnologiescoreTechnology or IntegrationUses Volpara's automated breast density scoring system (Volpara Score) for consistent and objective breast density classification (A-D scale) across all mammography locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EFW Radiology: Calgary-based diagnostic imaging practice offering MRI, CT, ultrasound, X-ray, mammography and nuclear medicine. Directly comparable as a multi-modality Alberta imaging competitor with overlapping physician referral dynamics.
• MIC Medical Imaging: Edmonton-headquartered diagnostic imaging group with multiple clinics across Alberta. Closely comparable in modality mix, public-private pay model and Alberta physician referral network.
• Canada Diagnostic Centres: Western Canada multi-clinic diagnostic imaging provider with publicly funded and private pay services. Directly comparable geographic footprint and modality portfolio across Calgary, Edmonton and surrounding markets.
• Insight Medical Imaging: Edmonton-area multi-clinic diagnostic imaging provider with MRI, CT, ultrasound, mammography and nuclear medicine. Comparable as an Alberta-headquartered, multi-modality outpatient imaging peer.
• Reimer's Imaging: British Columbia diagnostic imaging practice with multiple clinic locations. Comparable as a regional multi-modality Canadian imaging provider serving patients on both public and private pay basis.
• Calgary Co-op Imaging (CCH Imaging): Diagnostic imaging services offered through Calgary Co-op health and wellness locations. Comparable as a Calgary-based outpatient imaging peer serving the same regional patient population.

Broad incumbents

• LifeLabs: Canada's largest provider of community diagnostic laboratory services, with growing imaging offerings. Comparable as a national Canadian ambulatory diagnostic provider with public pay contracts and broad geographic footprint.
• WELL Health Technologies: TSX-listed Canadian healthcare technology and clinic operator with diagnostic imaging assets and telehealth. Comparable as a publicly traded aggregator that has acquired Canadian diagnostic imaging clinics, signaling potential strategic acquirer.

Emerging players

• Prenuvo: Venture-backed whole body MRI screening provider with North American clinic locations. Comparable as a direct competitor in Mayfair's elective whole body MRI private pay segment, with stronger direct-to-consumer marketing.
• Ezra: US-based whole body MRI screening startup with city-level clinic locations. Comparable as an emerging private pay, consumer-focused MRI screening brand competing for the elective patient segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MFradiology
• YouTubeyoutube.com/channel/UC_ZJbyY8v6LbVCLTuUFE1zQ
• Facebookfacebook.com/MayfairDiagnostics
• LinkedInlinkedin.com/company/mayfair-diagnostics
• Instagraminstagram.com/mfradiology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfair