Bravo Software .,JSC

Name

Bravo Software .,JSC

Legal name

Công ty Cổ phần Phần mềm BRAVO

Website

https://bravo.com.vn

Company type

Private

Founded year

1999

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses (On-premise): Doanh nghiệp hoàn toàn chủ động với quyền kiểm soát và vận hành hệ thống ERP sau khi BRAVO triển khai thành công, đồng thời có thể chủ động kiểm soát được dữ liệu lưu trữ tại doanh nghiệp. Đây là mô hình cấp quyền không thời hạn.
2. Cloud/Subscription Services: Với mô hình Cloud, toàn bộ dữ liệu của khách hàng sẽ được lưu trữ và bảo mật trên hệ thống trung tâm dữ liệu BRAVO DC. Nhờ lợi thế linh hoạt về chi phí sử dụng định kỳ, hình thức dịch vụ cấp quyền có thời hạn phù hợp với nhiều loại hình doanh nghiệp.
3. Implementation & Consulting Services: BRAVO provides implementation, consulting, customization, training, warranty, and maintenance services. Services include consulting on scale selection, editing/installation/training, warranty/maintenance, and regular customer care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bravo Software JSC develops and sells the BRAVO 10 ERP software suite for Vietnamese enterprises, covering accounting, finance, manufacturing, supply chain, HR, sales and CRM, deployed on-premise or via its Bravo Cloud Native Platform. It also sells vertical-specific solutions — BRAVO PMS for hotels/resorts and BRAVO PUB for public-sector administration — and delivers accompanying implementation, training, business-process re-engineering and ongoing support services.

Product overview

BRAVO Software JSC offers BRAVO 10 ERP, a comprehensive enterprise management platform available in both On-premise and On Cloud deployment models. The core product consists of 12 foundational modules: CRM, POS (Point of Sale), HRM (Human Resource Management), Work Management, Inventory Management, Finance & Accounting, Purchasing Management, Machinery & Equipment Management, Production Management, Sales Management, Quality Control Management, and System Administration. These modules are designed to work as an integrated system, with data flowing between departments through a unified database. Industry-specific solutions include BRAVO PMS for hotel/resort management and specialized solutions for packaging production, electrical equipment, steel, real estate, textiles, securities, automobile manufacturing, beverage production, and more. Additional extensions include Financial Data Consolidation (CFS) for corporate groups, IoT integration for manufacturing, and BRAVO PUB for public sector organizations. The product is designed with an open architecture allowing customization and extension for specific business requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAVO 10 ERP

Quantifiable outcome

• VICONSHIP reported that BRAVO ERP has been a valuable tool supporting Finance-Accounting operations for 20 consecutive years
• +3 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SEMLA (Sweden-funded Project)minorStrategic or Co-development Partner · 1 November 2005Ký hợp đồng và triển khai dự án SEMLA do Thụy Điển tài trợ. BRAVO signed contract and deployed the SEMLA project, a Sweden-funded development initiative.
• Đại Sứ Quán Đan Mạch (Danish Embassy) – DANIDA ProgramminorStrategic or Co-development Partner · 1 February 2004Ký thỏa thuận với Đại Sứ Quán Đan Mạch về việc cung cấp các phần mềm cho các dự án thuộc chương trình DANIDA. BRAVO was authorized to supply software for projects under the Danish international development assistance program.
• VACO (Vietnam Accounting and Audit Consulting)coreChannel Partner/ Reseller/ Distributor · 1 August 2002Thỏa thuận với VACO về việc cung cấp phần mềm BRAVO cho các doanh nghiệp do VACO kiểm toán và tư vấn. BRAVO supplies its software to enterprises audited and consulted by VACO, expanding reach through VACO's established network of audit and consulting clients across Vietnam.
• OTA Channels (Online Travel Agencies)coreTechnology or IntegrationBRAVO PMS hotel software supports integration with 150+ OTA channels including Booking.com, Agoda, Traveloka, Expedia, Ctrip, Hotelbeds, Airbnb. Two-way synchronization of pricing, room availability, and booking data. Automated channel management reducing overbooking risk.
• OPERA (Oracle Hospitality)coreTechnology or IntegrationBRAVO integrates with OPERA property management system (Oracle Hospitality). Used by hotel customers such as Wyndham Grand KN Paradise Cam Ranh for property management system connectivity.
• VinHMS (VinGroup Hospitality)coreTechnology or IntegrationBRAVO PMS integrates with VinHMS (VinGroup's hospitality management system). Used by hotel customers such as Wyndham Lynn Times Thanh Thủy for reservation and property management connectivity.

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• MISA JSC: MISA is one of Vietnam's leading accounting and ERP software publishers serving SMEs and enterprises. It is the closest domestic direct competitor to BRAVO, with overlapping Vietnamese accounting compliance expertise and a similar enterprise sales motion.
• Fast Corporation (Fast Vietnam): Fast is a Vietnamese ERP and accounting software provider with deep roots in the local market. It competes head-to-head with BRAVO in mid-market and enterprise Vietnamese accounting/ERP deployments, including regulated industries.

Broad incumbents

• SAP: SAP is the global enterprise ERP incumbent (S/4HANA, Business One). It competes for the same large Vietnamese enterprise customers (e.g., Vietnam Airlines-tier accounts) and represents the primary competitive threat for high-end deals.
• Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform targeting mid-market and upper-mid enterprises. As cloud ERP adoption grows in Vietnam, it competes with BRAVO 10 for cloud-first Vietnamese enterprise deals.
• Microsoft Dynamics 365: Microsoft Dynamics 365 (Finance, Supply Chain, Business Central) is a broad enterprise platform competing globally. With strong partner networks in Vietnam, it pressures BRAVO in mid-market and digitally transforming enterprises.
• Epicor: Epicor is a global ERP vendor focused on manufacturing, distribution, and supply chain. It overlaps directly with BRAVO's strongest vertical (manufacturing) and competes for mid-market industrial customers in Vietnam.
• Infor: Infor provides industry-specific cloud ERP suites with strong manufacturing, hospitality, and distribution offerings. It competes with BRAVO's industry-vertical solutions (manufacturing, hotels, distribution) in Vietnam and globally.
• Sage Group: Sage is a global provider of accounting, payroll, and ERP software for SMBs and mid-market. It competes with BRAVO in accounting/financial management for smaller Vietnamese enterprises and through local partners.

Emerging players

• Odoo: Odoo is an open-source ERP suite with modular pricing and a strong global partner channel. It is an emerging threat to BRAVO in the Vietnamese SMB segment due to its lower upfront cost and active local partner ecosystem.
• Acumatica: Acumatica is a cloud-native ERP platform serving small and mid-sized businesses with flexible licensing. It is an emerging competitor for Vietnamese mid-market customers seeking modern cloud ERP alternatives to BRAVO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFWsDdDkNA63T5kO-p07IkQ/videos
• Facebookfacebook.com/BRAVOSOFTWARE
• LinkedInlinkedin.com/company/bravo-software-jsc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bravo Software .,JSC