What Rolls Battery does

Rolls Battery, the commercial brand of Surrette Battery Company Ltd., is a 90-year-old Canadian battery manufacturer (founded 1935; relocated to Springhill, Nova Scotia in 1959) that designs and produces premium deep cycle lead-acid batteries — spanning flooded, sealed AGM, and GEL VRLA chemistries — alongside an emerging LiFePO4 lithium product line. The portfolio serves four primary verticals: Marine, Motive Power (forklifts, electric vehicles, material handling), Railroad (locomotive starting, signaling, maintenance equipment), and Renewable Energy (solar/wind storage, off-grid, telecom backup). The flagship 2025 launch, the S48-100LFP STACK-LV, is a modular 51.2V LiFePO4 ESS battery supporting up to 40kWh across eight stackable modules with integrated BMS, RS485/CAN inverter connectivity, Bluetooth monitoring via the Rolls LFP Connect App, and UL 9540/9540A/1973 certifications. Supporting products include the Rolls LFP Desktop/V2 PC management software, and a documented integration with Victron Energy inverters. Manufacturing runs from a single ISO 9001:2015-registered facility in Springhill that has undergone multiple recent expansions, and the company holds certifications including UL 9540, UL 9540A, UL 1973, IEC 62619:2022, IEC 61427-1:2013, UN38.3, ROHS, and CE.

The business model is a pure hardware-sales operation conducted exclusively through a global distributor and dealer channel spanning more than 35 countries across North America, Europe, Africa, Asia Pacific, the Caribbean, the Middle East, and South America. No public pricing is offered; distributors handle end-customer pricing. Pricing is under pressure from global supply chain disruption, evidenced by the April 2026 emergency fuel surcharge. Commercial validation comes from named OEM customers including BNSF Railway, CSX, Canadian Pacific Railway, MRS Logística, Alstom, Bombardier, Vale, and renewable energy players like Charge Solar and Sunwize, alongside high-visibility off-grid installations at the UK Antarctic Heritage Trust's Port Lockroy station and schools in Ethiopia and Haiti. The company is privately held by the Surrette family, with James Surrette signing official correspondence in 2026, and operates without disclosed institutional or PE/VC backing. Marketing and demand generation run through major trade shows (Intersolar Europe, AREMA, Electricity Transformation Canada, RE+), NABCEP Diamond Sponsorship and certified training, multilingual digital resource libraries, and active social media channels on Facebook, YouTube, and Instagram.

Name

Rolls Battery

Legal name

Surrette Battery Company Ltd.

Website

https://rollsbattery.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Rolls Battery (Surrette Battery Company Ltd.) is a 90-year-old Canadian manufacturer of premium deep cycle lead-acid and LiFePO4 lithium batteries serving Marine, Motive Power, Railroad, and Renewable Energy markets through an exclusive global distributor network spanning 35+ countries.

Ownership category

akta.pro rank

Product category

Industrial Deep Cycle Batteries

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

akta.pro secondary industries

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Deep cycle batteries
• Lead-acid batteries
• Lithium iron phosphate batteries
• Energy storage systems
• Marine motive power batteries

Headquarters

HQ city

Springhill

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Battery Sales: Sale of premium deep cycle lead-acid batteries (flooded, AGM, GEL VRLA) and LiFePO4 lithium batteries through exclusive distributor and dealer network for Marine, Motive Power, Railroad, and Renewable Energy applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rolls Battery manufactures and supplies premium deep cycle lead-acid batteries (flooded FLA Industrial, FLA FS, Series 4000/4500/5000; sealed VRLA AGM and VRLA GEL) and LiFePO4 lithium batteries (R-Series, G-Series, S-Series, S-Series LFP ESS, and the S48-100LFP STACK-LV family) for Marine, Motive Power, Railroad and Renewable Energy applications. Products are sold exclusively through a global distributor and dealer network, with companion mobile and PC software (Rolls LFP Connect App, Rolls LFP Desktop) for battery monitoring and configuration.

Product overview

Rolls Battery (operated by Surrette Battery Company Ltd.) is a manufacturer of premium deep cycle batteries and LiFePO4 lithium batteries for Marine, Motive Power, Railroad, and Renewable Energy applications. The product portfolio consists of two main technology categories: lead-acid batteries (flooded and VRLA including AGM and GEL variants) and lithium batteries (LiFePO4/LFP technology). Lead-acid offerings span multiple series including FLA Industrial, FLA FS Series, Series 4000, Series 4500, and Series 5000, along with VRLA AGM and VRLA GEL product lines. Lithium offerings include R-Series LFP (drop-in replacement), G-Series LFP (motive power), and S-Series LFP (premium with ESS variants). The flagship S48-100LFP STACK-LV offers modular 48V energy storage with up to 40kWh capacity. Supporting software includes the Rolls LFP Connect mobile app and Rolls LFP Desktop PC software for battery monitoring and configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• FLA Industrial Series Premium deep cycle flooded lead-acid batteries with 2-volt cell configurations, designed for demanding deep cycle use in renewable energy, motive power and railroad applications.
• FLA FS Series Premium flooded lead-acid batteries for starting and deep cycle applications, available in 6V, 8V and 12V configurations across Group 24, 27 and 31 sizes.
• FLA Series 4000 Heavy-duty flooded lead-acid deep cycle batteries with high reserve capacity and double-container construction for durability in railroad and industrial motive power applications.
• FLA Series 4500 Industrial flooded lead-acid deep cycle batteries with superior cycle life, engineered for heavy industrial applications including railroad, renewable energy and motive power.
• FLA Series 5000 Premium flooded lead-acid deep cycle batteries engineered for the most demanding railroad and industrial applications, featuring a 5-year warranty.
• VRLA AGM Batteries Valve-regulated lead-acid absorbed glass mat (AGM) batteries in a sealed, maintenance-free design, available in VRLA AGM-HL, VRLA AGM-R and VRLA AGM-S series for renewable energy and deep cycle applications.
• VRLA GEL Batteries Valve-regulated lead-acid gel batteries offering superior deep cycle performance and maintenance-free operation, available in 12V and 2V configurations for renewable energy applications.
• R-Series LFP Batteries LiFePO4 lithium drop-in replacement batteries for 12V, 24V, 36V and 48V systems, designed for golf carts, light electric vehicles and renewable energy applications with built-in battery management system.
• G-Series LFP Batteries LiFePO4 lithium batteries in 12V, 24V, 36V and 48V configurations for motive power and renewable energy applications, featuring built-in BMS and drop-in replacement design.
• S-Series LFP Batteries Premium LiFePO4 lithium batteries with advanced features, including 12V, 24V, 48V and high-capacity models for renewable energy, motive power and energy storage applications.
• S-Series LFP ESS Batteries LiFePO4 energy storage system batteries designed for residential and commercial energy storage, including the S48-100LFP ESS with stackable design and high capacity for off-grid and grid-tied storage applications.
• S48-100LFP STACK-LV 48V stackable LiFePO4 ESS battery (51.2V 100Ah) with up to 40 kWh storage capacity across 8 parallel modules, RS485 & CAN inverter connectivity, onboard display, dual M8 terminals with busbars, Bluetooth with Rolls LFP Connect App, built-in BMS with comprehensive protections, and UL 9540, UL 9540A & UL 1973 certifications.
• S48-314LFP STACK-LV HE High-capacity 48V stackable LiFePO4 battery with 314Ah capacity for large-scale energy storage applications, featuring integrated self-heating for cold-environment operation.
• Rolls LFP Connect App Standalone mobile application for iOS and Android that enables Bluetooth monitoring and management of Rolls LFP lithium batteries, allowing users to view battery status, state of charge and system parameters.
• Rolls LFP Desktop Software Standalone PC management software for configuration and monitoring of LFP ESS battery systems, with version 1.0.4 supporting S48-100LFP ESS products.
• Rolls LFP Desktop V2 Software Updated standalone PC management software (Version 2) for configuration, monitoring and system management of STACK-LV battery systems.

Quantifiable outcome

• Up to 40kWh energy storage capacity with S48-100LFP STACK-LV system (8 parallel modules)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BNSF RailwaycoreOEM/ Whitelabel/ Licensing PartnerBNSF Railway is a major American railroad company. Rolls Battery supplies OEM batteries for railroad energy storage applications including locomotive starting and track maintenance equipment.
• CSXcoreOEM/ Whitelabel/ Licensing PartnerCSX is a major transportation company. Rolls Battery supplies OEM batteries for railroad operations.
• AlstomcoreOEM/ Whitelabel/ Licensing PartnerAlstom is a global leader in sustainable mobility. Rolls Battery supplies OEM batteries for transportation applications.
• ValecoreOEM/ Whitelabel/ Licensing PartnerVale is one of the world's largest mining companies. Rolls Battery supplies OEM batteries for mining operations equipment.
• Charge SolarminorOEM/ Whitelabel/ Licensing PartnerCharge Solar is a Canadian solar energy company. Rolls Battery supplies batteries for solar energy storage systems.
• SunwizeminorOEM/ Whitelabel/ Licensing PartnerSunwize is a renewable energy company specializing in solar power and battery solutions. Rolls Battery supplies batteries for their systems.
• UK Antarctic Heritage TrustminorStrategic or Co-development PartnerRolls Battery Engineering supports sustainable energy innovation at Port Lockroy, Antarctica. Installed S12-240AGM-RE batteries providing over 10kWh of reliable storage capacity for the remote research station.
• Twende SolarminorStrategic or Co-development PartnerRolls Battery is a partner in Twende Solar's Give A Watt program, supporting renewable energy projects in underserved regions including Wogagen School (Ethiopia) and Durissy Schools (Haiti).
• NABCEPcoreGTM or Marketing PartnerRolls Battery is a NABCEP Diamond Sponsor and offers NABCEP-certified training programs for installers and technicians.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• U.S. Battery Manufacturing: Deep-cycle flooded lead-acid battery maker focused on motive power, golf, marine, and renewable energy; competes in the same dealer/distributor channel structure as Rolls.
• Fullriver Battery: Manufacturer of sealed AGM and GEL lead-acid plus LiFePO4 batteries for motive, marine, RV, and solar — overlapping product line and overlapping distribution-led go-to-market.
• Trojan Battery Company: One of the most established North American manufacturers of deep-cycle lead-acid and lithium batteries for golf, marine, floor cleaning, aerial work platforms, and renewable energy — directly comparable product portfolio and end markets to Rolls Battery.
• Crown Battery: Family-owned U.S. manufacturer of deep-cycle flooded lead-acid batteries for motive power, renewable energy, and industrial markets; near-identical chemistries, applications, and channel approach to Rolls.
• Discover Battery: Manufacturer of premium lead-acid and lithium batteries for industrial, motive power, and renewable energy applications, with similar UL/IEC certification positioning on its lithium ESS products.

Broad incumbents

• East Penn Manufacturing (Deka): One of the largest privately held battery manufacturers in the world (Deka-branded), producing lead-acid and lithium products across automotive, commercial, motive, and renewable applications; broader portfolio but directly comparable product categories.
• EnerSys: Global industrial battery leader (Odyssey, PowerSafe, NexSys) covering motive power, reserve power, and increasingly lithium; competes with Rolls across railroad, motive, and renewable energy storage segments.
• Exide Technologies: Global lead-acid battery manufacturer with industrial, motive power, and renewable energy product lines (GNB, Sonnenschein, Tudor brands); broader portfolio but direct overlap in deep-cycle industrial applications.

Emerging players

• BattleBorn Batteries: U.S. LiFePO4 drop-in replacement battery maker focused on RV, marine, off-grid solar, and golf cart; emerging direct-to-consumer lithium competitor to Rolls' R/G/S LFP series.
• RELiON Battery: LiFePO4 battery specialist for RV, marine, solar, and motive applications, with growing international distribution; directly comparable LFP product positioning to Rolls' R/G/S series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RollsBattery
• YouTubeyoutube.com/@RollsBatteryEngineering/videos
• Facebookfacebook.com/RollsBattery
• Instagraminstagram.com/RollsBattery
• LinkedInlinkedin.com/company/surrette-battery-company

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolls Battery