Reed Wellbeing
Reed Wellbeing is a UK health and wellbeing services provider, founded in 2015 as a Reed Group subsidiary, that delivers NICE-aligned programmes — including NHS Health Checks, diabetes prevention, smoking cessation, weight management, and mental wellbeing — to public sector commissioners and employers across England.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Reed Wellbeing does
Reed Wellbeing is a London-headquartered health and wellbeing services provider, founded in 2015 and operating as a subsidiary of Reed in Partnership within the family-owned Reed Group. It delivers evidence-based, NICE-aligned health improvement programmes to UK populations, commissioned primarily by local authorities, NHS England, and integrated care boards. Its core service portfolio covers NHS Health Checks, smoking cessation, weight management, physical activity (Move More), mental wellbeing, maternal health, alcohol reduction, and Type 2 diabetes prevention and remission — most notably the Healthier You NHS Diabetes Prevention Programme and the NHS Type 2 Diabetes Path to Remission Programme. Reed Wellbeing reports it has supported over 220,000 participants since 2015 and demonstrates a 13% greater average weight loss than the next best face-to-face provider in NHS DPP reviews.
The company combines in-person, group, and remote delivery with a proprietary digital layer, the MyWellbeingHub platform, alongside the NHS Health Check Digital Engine that computes cardiovascular and diabetes risk scores from clinical inputs. Programmes are clinically governed by an in-house multidisciplinary team including a Medical Director, chartered health psychologists, consultant dietitians who serve on NICE committees, consultant clinical psychologists, and accredited psychotherapists. Distribution leverages NHS and GP referral pathways and self-referral into the digital platform, while a parallel consultative sales motion targets employers with workplace wellbeing packages.
Reed Wellbeing generates revenue principally through multi-year public sector commissioned contracts (a managed services model), supplemented by direct employer workplace wellbeing engagements (professional services) and, at the programme level, fee-for-service delivery tied to participants or milestones. It operates only in the United Kingdom across regions including Essex, Leeds, Norfolk, Stoke-on-Trent, Cheshire East, Greater Manchester, Kensington & Chelsea, and Westminster. There is no disclosed external funding: ownership sits with Reed in Partnership / Reed Group, and the company functions within a broader group structure that includes recruitment and public service subsidiaries.
Reed Wellbeing firmographics
Firmographics- Name
- Reed Wellbeing
- Legal name
- Reed Wellbeing Limited
- Website
- https://reedwellbeing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reed Wellbeing is a UK health and wellbeing services provider, founded in 2015 as a Reed Group subsidiary, that delivers NICE-aligned programmes — including NHS Health Checks, diabetes prevention, smoking cessation, weight management, and mental wellbeing — to public sector commissioners and employers across England.
- Ownership category
- akta.pro rank
Reed Wellbeing industry classification
Industry- Product category
- Public health and wellbeing services
- NAICS
- Other Individual and Family Services (624190), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industries
- Corporate/Workplace Wellness Coaching (HSADAGAL), Workplace Wellness & Wellbeing Education (EDAAAHAN), Disability & Chronic Condition Care Coordination (EDALAFAI)
Keywords
Where Reed Wellbeing is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Reed Wellbeing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Sector Commissioned Contracts: Reed Wellbeing generates revenue primarily through contracts commissioned by local authorities (Essex County Council, Norfolk County Council, Cheshire East Council, Stoke-on-Trent City Council), NHS England, and Integrated Care Boards. These are typically multi-year public service contracts for delivering health and wellbeing programmes to local populations.
- Employer Workplace Wellbeing Contracts: Direct contracts with employers to provide workplace health and wellbeing services including NHS Health Checks, smoking cessation, weight management, and mental wellbeing support for employees. Services are tailored to employer needs and delivered on-site or digitally.
- Programme Delivery Fees: Fee-for-service delivery of specific health programmes including NHS Health Checks, diabetes prevention programmes, smoking cessation services, and weight management interventions. Revenue is generated per participant or per programme milestone achieved.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Reed Wellbeing product offering
Product offeringCore offering
Reed Wellbeing delivers evidence-based health and wellbeing services across the UK, combining clinical expertise with behaviour change science. Core offerings include NHS Health Checks, the Healthier You NHS Diabetes Prevention Programme, the NHS Type 2 Diabetes Path to Remission Programme, smoking cessation, weight management, physical activity, mental wellbeing, maternal health, and alcohol reduction services, delivered via the MyWellbeingHub digital platform and through in-person, group, and individual coaching. Services are primarily commissioned by local authorities, NHS England, and Integrated Care Boards, and are also sold directly to employers for workplace wellbeing.
Product overview
Reed Wellbeing is a health and wellbeing services company founded in 2015 and headquartered in London, operating as a subsidiary of Reed Group (via Reed in Partnership). It delivers evidence-based, personalized health services through a multi-format model combining digital platforms, face-to-face, and remote delivery. Its core portfolio includes My Wellbeing Hub (digital platform), NHS Health Checks, Smoking Cessation Services (including Leeds Stop Smoking, SmokeFree Norfolk, Better Health Quit Smoking Stoke-On-Trent), Weight Management, Physical Activity (Move More), Mental Wellbeing, Maternal Health, Reducing Alcohol Consumption, and Type 2 Diabetes Prevention and Treatment programmes (Healthier You NHS DPP and Type 2 Diabetes Path to Remission). Services are commissioned by local authorities, NHS bodies, and delivered to public service users and employers across the UK.
Differentiator
Problem solved
Functional benefit
Products and services
- NHS Health Checks A free check-up programme for adults aged 40-74 to prevent diabetes, heart disease, kidney disease, stroke, and dementia, measuring blood pressure, cholesterol, blood glucose, BMI, and providing cardiovascular disease risk scores. Commissioned by local authorities including Norfolk County Council (36,000 new appointments) and Essex County Council.
- Smoking Cessation Services Behavioural support and treatment programmes to help people quit smoking, including the Leeds Stop Smoking Service, Better Health Quit Smoking Stoke-On-Trent, and SmokeFree Norfolk. Delivered face-to-face, by phone, and via the MyWellbeingHub digital platform.
- Weight Management Adult and family weight management programmes using clinically proven approaches that combine nutrition and physical activity support to help sustainable weight loss. Underpinned by in-house consultant dietitians and a NICE-aligned clinical governance framework.
- Physical Activity (Move More) Move More is a 12-week group programme supporting people to become more physically active, including strength and balance programmes for older adults at risk of falling. Delivered through group sessions across local communities.
- Mental Wellbeing Evidence-based group and personal support programmes helping people manage anxiety, low mood, sleep, and stress, delivered through structured sessions covering Growth Mindset, Mindfulness, Resilience, and other topics. Delivered by chartered psychologists and psychotherapists.
- Maternal Health Programmes for pregnant women and new mothers including Healthy Pregnancy group sessions, a 12-week Quit Smoking programme, and 1:1 personalised support, commissioned by local authorities such as Stoke-on-Trent City Council.
- Reducing Alcohol Consumption Brief interventions and longer programmes helping people moderate their drinking habits through drinks diaries, goal setting, and support networks, delivered as part of integrated health services.
- Type 2 Diabetes Prevention and Treatment Two NHS-commissioned programmes: the Healthier You NHS Diabetes Prevention Programme (9-month community-based behavioural support for adults at risk of Type 2 diabetes) and the NHS Type 2 Diabetes Path to Remission Programme (12-month programme including a total food replacement phase followed by food reintroduction and lifestyle maintenance), with 13% greater average weight loss than the next best face-to-face provider and a 30% remission rate among participants.
- MyWellbeingHub Reed Wellbeing's digital health and wellbeing platform providing online access to programme support, resources, and content including stop smoking services, accessible via web. The platform complements face-to-face delivery with digital health pathways.
- Workplace Wellbeing Services Employer-facing wellbeing programmes including NHS Health Checks, wellness workshops, drop-in events, and ongoing coaching delivered online or offline, in group or individual sessions, sold directly to UK employers through a consultative sales approach with HR teams.
- MECC (Making Every Contact Count) Training Training services for local health professionals and community health champions and ambassadors, supporting commissioned public health and behaviour change delivery.
Quantifiable outcome
- 96% of participants said Reed Wellbeing helped improve their diet and habits
- +7 more outcomes
Companies that use Reed Wellbeing
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Reed Wellbeing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reed Wellbeing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Norwich City FC / Community Sports FoundationminorReed Wellbeing announced a new partnership with The Community Sports Foundation, the official charity of Norwich City FC, to promote health and wellbeing initiatives in the local community.
- Royal National Institute of Blind People (RNIB)corePartnership to strengthen programme accessibility for visually impaired individuals. RNIB provided early insight and lived experience feedback to shape co-design improvements, making services more inclusive.
- SignCorecoreCollaboration to increase inclusivity of sessions for deaf and hard of hearing participants through adapted communication and delivery styles.
- Learning Disability Networks (LDN)corePartnership to improve access and delivery for individuals with learning disabilities, ensuring programmes are designed around actual rather than assumed capacity.
- Reed in PartnershipcoreReed Wellbeing is a subsidiary of Reed in Partnership, one of the Reed Group companies and a leading provider of public services that change people's lives for the better.
- West Yorkshire ICBminorMedical Director Dr Colin Speers previously served as Medical Director for Wakefield within West Yorkshire ICB, overseeing primary care integration and neighbourhood health services.
- Rochdale Borough CouncilminorEvaluation partner for NHS England commissioned pilot in Greater Manchester with participants living with severe mental illness, assessing adapted diabetes prevention programme delivery.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Reed Wellbeing competitors and assessment
Company assessmentOthers
- MoreLife (UK):
- Cogniss: Digital health platform builder; not a direct competitor but a relevant comparator as a no-code health-app infrastructure provider that adjacent players in diabetes prevention and wellbeing use to scale digital delivery.
Direct peers
- Xyla Health & Wellbeing (formerly ICS Health & Wellbeing): UK provider of NHS-commissioned Diabetes Prevention Programme, smoking cessation, and workplace wellbeing services. Directly comparable in service mix, public sector commissioning model, and NHS DPP tender participation.
- Oviva: UK and European digital-first provider of Type 2 diabetes prevention and weight management services, including NHS-commissioned programmes. Comparable in NHS DPP delivery, with a stronger digital-first emphasis.
- Liva Healthcare: Digital health coaching provider delivering NHS Diabetes Prevention Programme and weight management in the UK. Directly comparable in behaviour change coaching for chronic condition prevention, with a primarily digital delivery model.
- Living Well Taking Control: UK not-for-profit commissioned to deliver NHS Diabetes Prevention Programme across multiple regions. Directly comparable in NHS DPP delivery, participant outcomes reporting, and tender participation.
Broad incumbents
- Weight Watchers (WW): Global weight management incumbent with UK operations and employer/B2B wellness channels. Broader, mass-market weight-loss brand that overlaps with Reed Wellbeing's weight management and workplace wellbeing offerings.
- Slimming World: UK-established weight management group with a large B2B/employer channel and NHS-partnership history. Comparable in weight management outcomes and employer wellbeing, but with a much larger consumer brand footprint.
Emerging players
- Personify Well-being: UK workplace wellbeing provider offering health checks, screening, and lifestyle programmes to employers. Comparable in employer-facing wellness delivery, with a more digital-led platform.
Regional players
- Health Exchange (HEX): UK public health service provider delivering NHS Health Checks and lifestyle programmes. Comparable in commissioned public sector delivery model, though typically with a more regional footprint than Reed Wellbeing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reed Wellbeing social profiles
Digital presenceReed Wellbeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reed Wellbeing leadership team
Management profileNumber of profiles
Profiles14 records
Reed Wellbeing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reed Wellbeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reed Wellbeing
What does Reed Wellbeing do?
Reed Wellbeing delivers evidence-based health and wellbeing services across the UK, combining clinical expertise with behaviour change science. Core offerings include NHS Health Checks, the Healthier You NHS Diabetes Prevention Programme, the NHS Type 2 Diabetes Path to Remission Programme, smoking cessation, weight management, physical activity, mental wellbeing, maternal health, and alcohol reduction services, delivered via the MyWellbeingHub digital platform and through in-person, group, and individual coaching. Services are primarily commissioned by local authorities, NHS England, and Integrated Care Boards, and are also sold directly to employers for workplace wellbeing.
Is Reed Wellbeing a public or private company?
Reed Wellbeing is a private company. It is classified as corporate owned and is currently operating.
When was Reed Wellbeing founded?
Reed Wellbeing was founded in 2015. It employs 101 to 250 people.
Where is Reed Wellbeing based?
Reed Wellbeing is headquartered in London, United Kingdom, in the Europe region.
How does Reed Wellbeing make money?
Three revenue lines are on record. Public Sector Commissioned Contracts are the primary driver. The others are employer Workplace Wellbeing Contracts and programme Delivery Fees.
Who are Reed Wellbeing's main competitors?
Others on record are MoreLife (UK) and Cogniss. Direct peers are Xyla Health & Wellbeing (formerly ICS Health & Wellbeing), Oviva, Liva Healthcare and Living Well Taking Control. Broad incumbents are Weight Watchers (WW) and Slimming World. Personify Well-being is listed as an emerging player. Health Exchange (HEX) is listed as a regional player.
Does Reed Wellbeing have an API?
No public API is recorded for Reed Wellbeing.
What industry is Reed Wellbeing in?
Reed Wellbeing's product category is Public health and wellbeing services. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of HSADAGAL, Corporate/Workplace Wellness Coaching. Its NAICS code is 624190 and its SIC code is 8000.