National Automobile Club

What National Automobile Club does

National Automobile Club (NAC) is a privately held, employee-owned roadside assistance provider founded in 1924 and headquartered in Burlingame, California. The company delivers 24/7 emergency roadside services — towing, winching, tire change, lockout, battery jump, and fuel delivery — for vehicle classes 1-8 through a nationwide network described as 75,000+ service providers, with operations spanning all 50 US states and Canada and a US-based 24/7 call center.

The core technology is a digital dispatch platform that connects distressed drivers to nearby service providers in real time, supported by a mobile app (NAC Road Service App on iOS and Android), a service provider partner portal for job notifications and payment processing, and integrations with insurance claims software and third-party dispatch platforms (Towbook). The platform is offered through a modular commercial product set covering auto insurance carriers, commercial fleets, government fleets, and fuel card companies, with claims-software integration enabling first-notice-of-loss workflows for insurer partners.

NAC generates revenue through three primary streams: annual individual membership subscriptions in California (Principal $80, Associate $40, Premium $115 per year), usage-based commercial pay-per-service billing for fleets, and transaction-fee revenue from embedded B2B partnerships with insurance, fuel card, leasing, and warranty programs. GTM is predominantly B2B channel partnerships supplemented by a direct enterprise sales team, with direct-to-consumer signup through the website, mobile app, and phone. The company supports more than 30 state government fleets, multiple insurance carriers, and major fuel card programs, and is employee-owned with no disclosed outside funding.

Name

National Automobile Club

Legal name

National Automobile Club

Website

https://nacroadservice.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

51–100 employees

Short description

National Automobile Club is a privately held, employee-owned roadside assistance provider founded in 1924, serving US and Canadian drivers through a 75,000+ service provider network via individual memberships, commercial fleet programs, and embedded partnerships with insurance, fuel card, and government clients.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

Keywords

• Roadside assistance services
• Commercial fleet support
• Emergency towing services
• Auto club membership
• Vehicle breakdown support

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Annual membership subscriptions for California residents providing 24/7 roadside assistance including towing, lockout, fuel delivery, and tire change services. Tiers include Principal ($80/year), Associate ($40/year), and Premium ($115/year with increased towing miles).
2. Commercial Fleet Pay-Per-Service: No membership or per-vehicle fees required. Commercial clients pay only for services used including tire changes, battery jumpstarts, fuel delivery, lockout services, and towing. Supports fleets of any size with customized billing and reporting.
3. Embedded Partner Programs: Roadside assistance embedded into insurance policies, fuel card programs, warranty programs, and leasing company offerings. Revenue derived from service fees negotiated through B2B partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

National Automobile Club provides 24/7 nationwide commercial and consumer roadside assistance, including towing, winching, tire changes, lockouts, battery jumpstarts, and fuel delivery, through a network of 75,000+ service providers across the USA and Canada. Services are delivered via embedded B2B partnerships (insurance carriers, fuel card programs, government fleets, leasing and warranty companies), direct commercial fleet contracts on a pay-per-service basis, and individual consumer memberships and mobile app access.

Product overview

National Automobile Club operates as a roadside assistance services provider with a platform-plus-modules architecture. The core offering is Commercial Roadside Assistance, a 24/7 emergency service network spanning 75,000+ service providers supporting all vehicle classes (1-8). This core platform is adapted for distinct customer segments through specialized modules: Auto Insurance Roadside Assistance (embedded in insurance policies), Commercial Fleet Support (for business fleets), Government Fleet Support (serving 30+ state governments), and Fuel Card Roadside Assistance (integrated into fuel card programs). Individual consumers access services via NAC Membership (Principal/Premium tiers at $80-$115/year) or the contract-free NAC Roadside-On-The-Go mobile app (iOS/Android). Service providers gain access through a Partner Portal with digital dispatch tools and billing processing. The portfolio is unified by shared 24/7 domestic call center operations, nationwide coverage, and negotiated pricing across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• NAC Premium Membership: Premium roadside assistance membership plan offering 100 miles of free towing and free fuel delivery at $115 per year for principal members.
• NAC Principal Membership
• NAC Associate Membership
• NAC Roadside-On-The-Go App

Products and services

• Commercial Roadside Assistance 24/7 emergency roadside assistance program providing towing, winching, tire change, lockout, battery charge, and fuel delivery services through a nationwide network of 75,000+ service providers. Designed for commercial and institutional customers across the USA and Canada.
• Auto Insurance Roadside Assistance

Quantifiable outcome

• 24/7 coverage anywhere in the USA with support for all vehicle types and classes
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National General Auto InsurancecoreChannel Partner/ Reseller/ DistributorAuto insurance partner featuring NAC roadside assistance prominently on their partnered carriers page, offering emergency roadside assistance to policy holders including personal, commercial, classic car, and motorcycle coverage.
• 30+ State Government FleetscoreChannel Partner/ Reseller/ DistributorNAC provides roadside assistance to more than 30 of the 50 State Governments and numerous County and City Localities. Services include nationwide 24/7 coverage for any vehicle type with per-vehicle and pay-per-service options.
• Major Fuel Card CompaniescoreChannel Partner/ Reseller/ DistributorNAC is the preferred Roadside Assistance provider for major fuel card companies across the US. Roadside support is directly embedded in fuel card programs enabling seamless driver assistance with minimal downtime and no out-of-pocket expenses.
• Leasing CompaniesminorChannel Partner/ Reseller/ DistributorNAC partners with and embeds service into leasing companies to offer first-class Roadside Assistance to their customers.
• Warranty CompaniesminorChannel Partner/ Reseller/ DistributorNAC partners with warranty companies to seamlessly embed emergency roadside assistance into warranty programs.
• Fleet Management CompaniesminorChannel Partner/ Reseller/ DistributorNAC partners with fleet management companies to provide comprehensive roadside assistance programs integrated into fleet management systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Automobile Association (AAA): AAA is the dominant US motor club offering 24/7 roadside assistance, towing, and emergency services to consumer members and commercial partners. Directly comparable to NAC across membership tiers, embedded partnerships, and nationwide service network — AAA simply operates at vastly greater scale and brand recognition.
• Agero: Agero is the leading B2B roadside assistance and claims management platform powering insurance carriers, OEMs, and fleets. Closely comparable to NAC's commercial/embedded business, with a similar service-provider network model but a stronger technology stack and larger insurance-OEM footprint.
• Coach-Net: Coach-Net is a specialized roadside assistance provider focused on RVs, motorhomes, and the recreational vehicle lifestyle. Comparable to NAC across the platform-plus-network model, with a narrower vehicle-class specialization and embedded OEM/aftermarket partner relationships.

Emerging players

• Urgent.ly: Urgent.ly is a digital-first roadside and mobility platform emphasizing real-time tracking, in-app payments, and connected-car integrations. Comparable to NAC in serving insurers, OEMs, and fleets, but differentiated by a stronger consumer UX and telematics-driven dispatch.
• Better World Club: Better World Club is an alternative auto club offering nationwide roadside assistance, towing, and travel services, marketed around sustainability values. Directly comparable to NAC's individual membership offering, with similar geographic scope but a much smaller member base.

Broad incumbents

• Allstate Roadside Services: Allstate operates a captive roadside program for its auto insurance policyholders at massive scale. Comparable to NAC as both a competitor for embedded insurance contracts and a potential partner, but vertically integrated with Allstate's insurance underwriting rather than sold standalone.
• Good Sam Roadside Assistance (Good Sam Enterprises / Camping World): Good Sam provides roadside and travel assistance primarily to RV owners and the Camping World ecosystem. Comparable to NAC in membership-based roadside assistance and partner-embedded offerings, with a narrower vehicle-class focus (RVs and motorhomes).
• Ford Roadside Assistance / Lincoln Roadside: OEM-captive roadside programs run by Ford/Lincoln (and peers like GM OnStar, Hyundai Bluelink) bundle roadside into new-vehicle warranties and connected-car services. Comparable to NAC as both an alternative embedded channel and a potential white-label partner for captive fulfillment.
• OnStar (General Motors): OnStar is GM's connected-vehicle platform that bundles roadside assistance, emergency response, and telematics for GM vehicles. Comparable to NAC as an embedded/OEM roadside provider, with vastly deeper technology integration but a captive, single-OEM distribution model.

Others

• Towbook: Towbook is a dispatch and billing software platform for towing operators — an existing technology/integration partner of NAC's service provider network. Relevant as an ecosystem enabler rather than a competitor, given the platform nature of NAC's service-provider relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wix
• Xx.com/nac_roadside
• LinkedInlinkedin.com/company/the-national-automobile-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Automobile Club