What Towbook does

Towbook is a cloud-based, vertical SaaS platform purpose-built for the towing and recovery industry, operated by Extric LLC and headquartered in Port Huron, Michigan. The platform centralizes dispatching, impound lot management, billing, GPS tracking, and reporting workflows for towing operators, and is delivered via web plus native iOS and Android applications with no per-device fees. The product's core technical surface is defined by an extensive integration ecosystem: digital dispatch intake from 30+ motor clubs and insurers (AAA, Agero, Allstate, Geico, Progressive, Tesla, Honk, etc.), six third-party GPS providers (Azuga, Samsara, Verizon Connect, Webfleet, US Fleet Tracking, DriverLocate), QuickBooks for accounting, Square for payments, Auto Data Direct for vehicle lookup, and Waze for real-time location awareness announced in October 2025.

The commercial model is a tiered monthly subscription starting at $109/month (Basic, up to 250 calls) and scaling to $429/month (Enterprise, up to 1,500 calls), with a custom-priced Enterprise+ tier for large corporate operators. Overages are billed at $149 per 1,000 additional calls and additional companies or locations at $109/month each. Go-to-market is product-led for SMB customers (30-day free trial, no credit card, no contracts, no setup fees) with an inside-sales motion activated for the Enterprise+ tier and law enforcement pricing. The customer base spans private towing companies, roadside assistance providers, impound lot operators, motor club service providers, law enforcement tow operators, and private property managers, served through direct digital channels and app stores.

Towbook is a privately held, bootstrapped company founded in 2007 with 11-50 employees. Recent strategic emphasis has been on deepening the integration ecosystem, broadening modules (Impound Manager, Private Property Tools, Law Enforcement Tools, Out-of-Network Provider Locator), and extending the platform's footprint through the Waze partnership. No external funding rounds, acquisitions, or leadership changes are disclosed in the available data, and the founder (Dan Smith) remains the named CEO.

Name

Towbook

Legal name

Extric LLC

Website

https://towbook.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Towbook is a cloud-based vertical SaaS platform, operated by Extric LLC, that provides dispatching, impound management, billing, and GPS tracking software exclusively to towing operators, roadside assistance providers, and motor club service providers via web and native iOS/Android apps.

Ownership category

akta.pro rank

Product category

Towing Management Software

NAICS

Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

Keywords

• Towing management software
• Dispatch software
• Impound management software
• Fleet tracking software
• Towing billing software

Headquarters

HQ city

Saint Clair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS (Tiers): Monthly subscription-based SaaS model with four tiered plans based on monthly call volume. Higher tiers unlock additional features. Additional charges for overage calls ($149 per 1,000 calls above plan limit) and additional companies/locations ($109/month per additional entity).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Towbook sells a cloud-based towing management SaaS platform that helps towing and roadside assistance companies handle digital dispatching, motor club call intake, impound lot inventory, GPS fleet tracking, mobile driver workflows, and billing/accounting. The platform is delivered via web and native iOS/Android apps with a 30-day free trial and tiered monthly subscription pricing based on call volume.

Product overview

Towbook is a cloud-based towing management software platform marketed as a unified, all-encompassing solution for the towing and recovery industry. The core Towbook Platform serves as the central hub, with functionality organized across multiple modules including digital dispatching, mobile applications (iOS/Android), impound management, GPS tracking, and billing/accounting. The company offers a tiered pricing structure with four main plans—Basic ($109/mo), Professional ($209/mo), Ultimate+ ($319/mo), and Enterprise ($429/mo)—each adding capabilities, plus a custom Enterprise+ tier for large operators. The platform integrates with motor clubs (AAA, Allstate, Geico, Progressive, etc.) for digital call intake, third-party GPS providers (Azuga, Samsara, Verizon Connect, Webfleet) for fleet tracking, QuickBooks for accounting, Square for payments, and Google Maps/Waze for mapping. Key modules include Impound Manager for vehicle inventory, Private Property Tools for enforcement, Law Enforcement Tools for police rotation and impound sharing, and an Out-of-Network Program connecting service providers to motor clubs outside their contracted network.

Differentiator

Problem solved

Functional benefit

Products and services

• Towbook Platform Cloud-based SaaS platform serving as the central hub for towing and roadside assistance operations, including digital dispatching, motor club call intake, impound lot management, GPS fleet tracking, billing and accounting, private property enforcement, law enforcement dispatching, and comprehensive reporting. Delivered via web browser and native iOS/Android mobile applications with no per-user fees.
• Towbook Mobile App (iOS and Android) Native iPhone and Android applications available on the Apple App Store and Google Play Store that enable drivers and field staff to manage dispatched calls, perform equipment inspections, attach geocoded photos, collect signatures, and update job status from mobile devices with no additional per-device fees.

Quantifiable outcome

• TowBook ranked #1 with 9.6/10 overall in Top 10 Best Towing Company Software of 2026
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• WazecoreTechnology or Integration · 17 October 2025Integration with Waze to deliver real-time location alerts for tow trucks and roadside assistance vehicles. Aims to improve roadside safety, response times, and driver awareness globally, processing over 40 million service requests annually.
• Google MapscoreTechnology or IntegrationMapping and mileage features powered by Google Maps including address autocomplete, automatic mileage calculations, deadhead mileage calculations, and real-time traffic view.
• QuickBookscoreTechnology or IntegrationIntegration with QuickBooks Desktop and Online for accounting synchronization, reducing double-entry work for billing and financial management.
• Auto Data DirectcoreTechnology or IntegrationIntegration for automated vehicle lookup and data retrieval to support impound and storage lot management with state compliance requirements.
• Motor Clubs (AAA, Agero, Allied Dispatch, Allstate, Geico, Progressive, and 24+ others)coreChannel Partner/ Reseller/ DistributorDigital dispatching integration with major motor clubs and insurance roadside assistance programs for automated call intake. Includes AAA, Agero, Allied Dispatch, Allstate, American Access Casualty, Auto Help Line, AXA Assistance, Cars Arrive, Copart, FleetNet, Geico, Gerber NCS, Honk, IAA, Lease Plan USA, National Auto Club, Nation Safe Drivers, Navistar, Netcost, Pinnacle/Coachnet, Progressive, Quest, Road America, Roadside Protect, Swoop, Tesla, Transit Pros, Urgently, United States Auto Club.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TowManager: Direct competitor in towing management software, ranked #2 by gitnux (9.2/10) just behind Towbook. Offers comparable dispatching, impound, and billing modules to towing operators and is the most head-to-head competitor in the niche.
• Dispatch Anywhere: Direct competitor ranked #3 by gitnux (8.6/10). Provides cloud-based dispatching and towing management software to similar towing operator customers, competing for the same product-led, self-serve SMB segment as Towbook.

Emerging players

• Fleetio: Fleet maintenance and management SaaS used by fleets across many verticals. While not towing-specific, Fleetio competes for the same fleet operator's software budget and represents the broader horizontal fleet platform that Towbook's customers might use instead of, or alongside, a vertical tool.
• Jobber: Field service management SaaS for SMB service businesses (HVAC, plumbing, landscaping, etc.). Shares SaaS architecture, mobile apps, and self-serve PLG motion with Towbook but targets different service verticals; relevant for benchmarking SMB SaaS playbooks.
• Whip Around: Vehicle inspection and fleet compliance SaaS used by commercial fleets including towing operators. Adjacent in fleet workflow (pre-trip inspections are a Towbook feature) and overlaps with Towbook's damage claim mitigation and inspection use cases.

Broad incumbents

• ServiceTitan: Large, well-capitalized field service management platform primarily serving home and commercial service trades. Comparable in SaaS architecture (dispatch, mobile apps, billing, reporting) but operates in a much broader market; represents the type of well-funded incumbent that could expand into towing-adjacent verticals.

Others

• Samsara: IoT and telematics platform whose GPS tracking products integrate with Towbook today. While primarily a partner (Samsara is one of Towbook's listed GPS integrations), Samsara is also a potential competitive threat if it bundles dispatch/operations features for fleet operators.
• Verizon Connect: Fleet telematics and management platform (formerly Fleetmatics) and another listed Towbook GPS integration partner. Similar to Samsara, Verizon Connect is currently an enabling partner but a structural risk if it expands into dispatch and operations workflows for towing customers.
• Geotab: Major fleet telematics provider with a broad ecosystem of integrations and a large enterprise customer base. Comparable to Towbook's GPS integration partners and represents the broader fleet intelligence category that could evolve into operational SaaS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/towbook
• Facebookfacebook.com/towbook
• LinkedInlinkedin.com/company/towbook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Towbook