Optima Media

What Optima Media does

Optima Media S.L. is a Barcelona-based, privately held digital media company founded in 2018 that operates a portfolio of four country-specific comparison websites: LeComparatif (France), Beyond Compare (UK), Quiero Comparar (Spain) and Valuta Offerte (Italy). The company's functional purpose is to capture high-intent consumers at the pre-purchase comparison moment and connect them with advertiser partners across eight verticals — Household, Finance, Insurance, Telecom, Health, IT/SaaS, Energy and Personal — using a performance-based pricing model in which advertisers pay for qualified leads rather than impressions.

The underlying platform is built around SEO-driven organic traffic acquisition: Optima secures top-ranking positions in search-engine results for comparison-intent queries and monetizes that traffic by routing matched consumers to advertiser landing pages. Distribution to advertisers is sales-led, executed by Business Growth Managers who manage regional enterprise accounts across France, Italy, DACH and Polish markets. The advertiser base is enterprise-heavy and includes recognizable European brands in banking (BNP Paribas, ING, Société Générale, BBVA, Bankinter, Orange Bank), telecommunications (Bouygues Telecom, SFR, Free, Fastweb, Pepephone), lending (Cetelem, Cofidis, Younited, LendingTree) and energy (TotalEnergies).

Optima Media generates revenue primarily through transaction/lead fees from advertisers seeking high-intent consumer acquisition. The legal entity is a Spanish S.L. (CIF B67228635) headquartered in Barcelona; the company has no disclosed subsidiaries, no parent, and no external funding rounds in the available record. Founder Sebastien Danigo is identified; HR function is led by Nicolas Laboisse. Headcount is reported at approximately 15 on the careers page, and the business operates from Barcelona-area offices.

Name

Optima Media

Legal name

Optima Media S.L

Website

https://optima.media

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Optima Media is a Barcelona-based performance marketing company operating four European comparison websites (LeComparatif, Beyond Compare, Quiero Comparar, Valuta Offerte) that connect high-intent consumers with advertiser partners across finance, telecom, energy, and insurance verticals on a pay-per-lead basis.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Performance marketing services
• Lead generation platforms
• Comparison websites
• Digital advertising networks
• Affiliate marketing solutions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-based advertising / Lead generation: The company generates revenue by connecting high-intent users to advertisers' products and services. Advertisers pay for qualified leads rather than impressions, ensuring ROI-focused customer acquisition. The company masters customer acquisition by securing top-ranking advertising positions on their comparison websites.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Optima Media operates a portfolio of country-specific comparison websites (LeComparatif in France, Beyond Compare in the UK, Quiero Comparar in Spain, and Valuta Offerte in Italy) that aggregate offers across household, finance, insurance, telecom, health, IT/SaaS, energy, and personal verticals. The company drives high-intent consumer traffic through SEO ranking and sells performance-based advertising placements that connect qualified users with advertisers' products and services. Revenue is earned on a transaction-fee basis per qualified lead delivered.

Product overview

Optima Media operates a portfolio of four international comparison websites (LeComparatif for the French market, Beyond Compare for English-speaking markets, Quiero Comparar for the Spanish market, and Valuta Offerte for the Italian market) that function as performance marketing platforms. These comparison sites connect high-intent consumers seeking products and services—including finance (online banking, loans, mortgages), insurance, telecom, energy, health, IT/SaaS, and household utilities—with advertiser partners. The company generates revenue through performance-based marketing, securing prime advertising positions on search engine results and delivering qualified leads to partners.

Differentiator

Problem solved

Functional benefit

Brands

• LeComparatif: Comparison website serving the French market.
• Beyond Compare
• Quiero Comparar
• Valuta Offerte

Products and services

• LeComparatif Country-specific French comparison website that aggregates and ranks offers across household, finance, insurance, telecom, energy, health, IT/SaaS, and personal verticals, generating qualified leads for advertisers in France.
• Beyond Compare Country-specific UK comparison website that aggregates offers across multiple consumer verticals and delivers performance-based leads to advertiser partners in the United Kingdom.
• Quiero Comparar Country-specific Spanish comparison website that aggregates offers across household, finance, insurance, telecom, energy, health, IT/SaaS, and personal verticals and connects Spanish consumers with advertiser partners.
• Valuta Offerte Country-specific Italian comparison website that aggregates offers across consumer verticals and delivers qualified leads to advertiser partners in Italy.
• Performance Marketing Solutions Core service offering that drives high-intent users to advertiser partners through SEO-optimized comparison websites and secures top-ranking advertising positions, monetized on a transaction-fee basis per qualified lead delivered.

Quantifiable outcome

• Connecting brands to millions of users through comparison websites

Named customers24 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Selectra: Operates multi-country comparison and lead-generation sites for energy, telecom and insurance across France, Spain and beyond — directly mirroring Optima's vertical comparison and performance model in overlapping markets.
• LeLynx: French insurance and finance comparison site generating leads for advertisers, competing in the same French comparison vertical as Optima's LeComparatif.
• Confused.com: UK comparison site for insurance, finance and utilities monetizing high-intent traffic via leads — same model and verticals as Optima's Beyond Compare.
• GoCompare: UK price-comparison brand across insurance, energy and money products, directly comparable in business model and target advertisers to Optima's UK operation.
• Uswitch: UK switching/comparison platform for energy, broadband and finance earning commissions/leads from providers, overlapping Optima's verticals and lead-gen model.

Regional players

• Check24: Dominant German multi-vertical comparison portal in insurance, energy, telecom and finance; same model as Optima but anchored in the DACH market Optima is targeting.
• Verivox: German energy, telecom and insurance comparison platform driving provider leads, comparable in model but primarily serving the DACH geography.

Broad incumbents

• MoneySuperMarket: Large UK-listed comparison group spanning insurance, money and energy; overlaps Optima's verticals and lead model but at far greater scale and brand reach.
• NerdWallet: Personal-finance comparison and lead-generation platform monetizing high-intent users for banks and lenders, mirroring Optima's finance-heavy performance model at larger scale.
• LendingTree: US loan/finance comparison marketplace generating leads for lenders; comparable lead-gen model and also appears as an Optima advertiser, underscoring category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/optimamediasl
• LinkedInlinkedin.com/company/optima-media-sl
• Instagraminstagram.com/optima.media
• Xx.com/optimamediasl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima Media