The Trainer's Advisory Network
The Trainer's Advisory Network is a Mississauga-based CRM specialist firm that sells, implements, trains, and supports GoldMine, SugarCRM, Zoho CRM, and Creatio platforms for SMBs and mid-market enterprises primarily in the Greater Toronto Area.
- Company typePrivate
- Founded1985
- HeadquartersMississauga, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Trainer's Advisory Network does
The Trainer's Advisory Network Ltd. is a privately held CRM specialist firm founded in 1985 and headquartered in Mississauga, Ontario, operating with 1-10 employees. The company sells, implements, customizes, trains, and supports four core CRM platforms: GoldMine CRM (on-premise Premium edition and cloud-based Connect), SugarCRM/SugarAI, Zoho CRM, and Creatio, supplemented by add-on modules including CRM hosting, G Suite by Google Cloud integration, and Constant Contact email marketing integration. Its service portfolio spans the full system development lifecycle, including needs analysis, implementation, data integration, CRM migration, custom development, training, and ongoing phone, remote, and on-site support, primarily delivered through certified specialists. The Trainer's also offers Microsoft Office training programs.
The company's revenue model combines CRM software resale (recurring), professional services for implementation and customization, recurring support and maintenance contracts, and training engagements. Pricing is opaque and consultative — quote-based with appointment booking — consistent with a sales-led motion targeting SMBs (primary) and mid-market enterprises (secondary) in the Greater Toronto Area and surrounding Ontario markets. Distribution is direct: phone consultations, online appointment booking, customer portal access, and remote support sessions via GoToAssist and GoToMeeting. The firm operates without external investment, parent companies, or disclosed M&A activity, and maintains a multi-platform partner-channel strategy that hedges vendor concentration risk while leveraging 40 years of operational continuity as a trust signal.
The Trainer's Advisory Network firmographics
Firmographics- Name
- The Trainer's Advisory Network
- Legal name
- The Trainer's Advisory Network Ltd.
- Website
- https://thetrainers.ca
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Trainer's Advisory Network is a Mississauga-based CRM specialist firm that sells, implements, trains, and supports GoldMine, SugarCRM, Zoho CRM, and Creatio platforms for SMBs and mid-market enterprises primarily in the Greater Toronto Area.
- Ownership category
- akta.pro rank
The Trainer's Advisory Network industry classification
Industry- Product category
- CRM Implementation and Support Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Training (61142)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Managed Services & Support (BPAEAGAD)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where The Trainer's Advisory Network is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Trainer's Advisory Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- CRM Software Sales: Sale and resale of CRM software platforms including GoldMine CRM, SugarCRM, Zoho CRM, and Creatio.
- Professional Services: Implementation, customization, development, data integration, CRM migration, and process design services.
- Training Services: Custom and standard CRM training as well as Microsoft Office training programs.
- Ongoing Support and Maintenance: Continuous support services including phone support, remote sessions via GoToAssist/GoToMeeting, on-site support, and ticket-based assistance.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Trainer's Advisory Network product offering
Product offeringCore offering
The Trainer's Advisory Network is a CRM specialist company that sells, implements, customizes, trains, and supports third-party CRM platforms including GoldMine CRM, SugarCRM (SugarAI), Zoho CRM, and Creatio. Services span the full CRM system development lifecycle from needs analysis, development, and implementation to training, testing, upgrades, managed services, and ongoing support. They also provide Microsoft Office training programs for business users.
Product overview
The Trainer's Advisory Network is a CRM specialist company offering a portfolio of four core CRM platforms: GoldMine CRM (with Premium on-premise and Connect cloud variants), SugarAI (an AI-driven precision selling platform built on SugarCRM), Zoho CRM (cloud-based), and Creatio (no-code platform for CRM and workflow automation). The company provides complete system development lifecycle services including implementation, customization, development, training, and ongoing support. Add-on modules include CRM hosting, G Suite integration, and Constant Contact email marketing integration. Training services cover both CRM platforms and Microsoft Office products.
Differentiator
Problem solved
Functional benefit
Products and services
- GoldMine CRM Award-winning CRM solution providing contact management for organizations of all sizes to manage sales pipeline, marketing programs, and customer support. Available as GoldMine Premium (on-premise/server-based) and GoldMine Connect (cloud). Sold, supported, and customized by The Trainer's Advisory Network.
- SugarAI (SugarCRM) AI-powered precision selling platform for complex, relationship-driven businesses. Powers account-first, AI-driven selling to uncover hidden risk and reveal expansion opportunities throughout the customer lifecycle.
- Zoho CRM
Companies that use The Trainer's Advisory Network
Customer profileSegments3 records
Ideal customer profiles2 records
The Trainer's Advisory Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
The Trainer's Advisory Network partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Trainer's Advisory Network competitors and assessment
Company assessmentOthers
Broad incumbents
- Slalom: Large global consulting firm with a dedicated CRM/cloud practice (Salesforce, Microsoft, Sugar) — overlaps as a CRM implementation and managed services competitor but at much broader scale.
Direct peers
- Interactive Edge: CRM training and consulting firm (SugarCRM partner) focused on end-user adoption and customized training — directly mirrors The Trainer's training-led CRM engagement model.
- PowerObjects: Microsoft Dynamics 365 CRM partner specializing in implementation, customization, training, and support — directly mirrors The Trainer's lifecycle service model around a single CRM vendor.
- eOne Solutions: CRM integration specialist (SmartConnect) serving Dynamics, SugarCRM, and other platforms with implementation and customization services — directly comparable mid-market CRM services firm.
- Bounteous: Digital CRM consulting firm delivering CRM platform implementations, data integration, and managed services for mid-market clients — comparable as a CRM-focused professional services peer.
- Simplus: CRM implementation and managed services partner (now Infosys) focused on Salesforce, but directly comparable as a CRM consulting/resale firm serving mid-market clients with cross-platform expertise.
- Customer Effective: CRM services firm offering implementation, customization, training, and managed support for Microsoft Dynamics CRM — directly comparable business model and SMB/mid-market focus.
Emerging players
- Confiz: CRM and ERP consulting firm (Microsoft, Salesforce) providing implementation, integration, and managed support — comparable cross-platform CRM services positioning.
- Girikon: Salesforce, Microsoft, and SugarCRM consulting partner offering implementation, customization, and support services — comparable as a multi-platform CRM services firm targeting mid-market accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Trainer's Advisory Network social profiles
Digital presenceThe Trainer's Advisory Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Trainer's Advisory Network leadership team
Management profileNumber of profiles
The Trainer's Advisory Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Trainer's Advisory Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Trainer's Advisory Network
What does The Trainer's Advisory Network do?
The Trainer's Advisory Network is a CRM specialist company that sells, implements, customizes, trains, and supports third-party CRM platforms including GoldMine CRM, SugarCRM (SugarAI), Zoho CRM, and Creatio. Services span the full CRM system development lifecycle from needs analysis, development, and implementation to training, testing, upgrades, managed services, and ongoing support. They also provide Microsoft Office training programs for business users.
Is The Trainer's Advisory Network a public or private company?
The Trainer's Advisory Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Trainer's Advisory Network founded?
The Trainer's Advisory Network was founded in 1985. It employs 1 to 10 people.
Where is The Trainer's Advisory Network based?
The Trainer's Advisory Network is headquartered in Mississauga, Canada, in the North America region.
How does The Trainer's Advisory Network make money?
Four revenue lines are on record. CRM Software Sales are the primary driver. The others are professional Services, training Services and ongoing Support and Maintenance.
Who are The Trainer's Advisory Network's main competitors?
Accenture is listed as an others. Slalom is listed as a broad incumbent. Direct peers are Interactive Edge, PowerObjects, eOne Solutions, Bounteous, Simplus and Customer Effective. Emerging players are Confiz and Girikon.
Does The Trainer's Advisory Network have an API?
No public API is recorded for The Trainer's Advisory Network.
What industry is The Trainer's Advisory Network in?
The Trainer's Advisory Network's product category is CRM Implementation and Support Services. Its primary akta.pro industry code is BPAEAGAD, CRM Managed Services & Support, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541511 and its SIC code is 8742.