Metro Appliances & More

What Metro Appliances & More does

Metro Appliances & More is a privately held regional appliance retailer founded in 1974, operating 10 brick-and-mortar showrooms across four U.S. states — Arkansas (Jonesboro, Little Rock Chenal, North Little Rock, Lowell), Kansas (Wichita), Missouri (Joplin, Springfield, South Springfield), and Oklahoma (Oklahoma City, Tulsa). The company sells new major home appliances across laundry (washers, dryers), refrigeration, cooking (ranges, cooktops, wall ovens, microwaves, ventilation hoods), kitchen cleanup (dishwashers, disposers, trash compactors), and outdoor living (BBQ grills and accessories), drawing from 60+ brands including Whirlpool, GE, Frigidaire, KitchenAid, Samsung, LG, Maytag, Bosch, Sub-Zero, Thermador, Viking, and Monogram. The Lowell showroom notably features an expanded outdoor living department with patio furniture, grills, fire pits, and outdoor appliances.

The business operates a dual-channel distribution model: in-person showroom sales supported by personal shoppers — including a dedicated disability services phone line — and an e-commerce storefront listing over 1 million SKUs. Revenue is generated through one-time appliance and home-product sales at standard retail pricing, with quote-based pricing not publicly disclosed online. The company supplements product sales with several service lines: MetroCare extended warranty plans, 12-month special financing through Synchrony Home credit cards, a clearance/outlet center for scratch-and-dent, floor-model, and open-box items (with a minimum 90-day in-house warranty), manufacturer rebate processing, and a dedicated Property Management division for B2B bulk procurement by landlords and multi-unit operators.

Customer acquisition is driven by a multi-channel marketing operation including an extensive blog (78+ articles on buying guides, maintenance, energy efficiency, and smart appliances), social media presence across Facebook, X, Pinterest, YouTube, and LinkedIn, an Email Club via Constant Contact, SEO/organic search, rebate and clearance promotions, and a military discount program. Pricing is not publicly disclosed; financing and warranty programs serve as mid- and bottom-funnel conversion tools. The company shows no disclosed funding rounds, M&A activity, leadership hires, or proprietary technology development in the source materials, and operates as an independent, founder/locally owned regional chain.

Name

Metro Appliances & More

Legal name

Metro Appliances & More

Website

https://metroappliancesandmore.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Metro Appliances & More is a privately held regional appliance retailer founded in 1974, operating 10 showrooms across Arkansas, Kansas, Missouri, and Oklahoma. It sells 60+ brands of major home appliances, plus financing, extended warranties, and property management services.

Ownership category

akta.pro rank

Product category

Home Appliance Retail

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

Keywords

• Home appliance retail
• Major appliance sales
• Outdoor grills
• Extended warranty services
• Appliance financing

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Appliance and home product sales: Metro Appliances & More generates revenue primarily through the retail sale of home appliances including refrigerators, laundry sets, ranges, dishwashers, outdoor grills, and related products. The company sells new appliances, clearance/scratch-and-dent items, floor models, and open-box products. Sales are conducted both in-showroom and through the company's e-commerce website. The company also offers extended warranty/service plans (MetroCare), financing through Synchrony Home credit cards (12 Month Special Financing with approved credit), and property management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Metro Appliances & More is a privately held home appliance retailer operating 10 brick-and-mortar showrooms across Arkansas, Kansas, Missouri, and Oklahoma, plus an e-commerce storefront carrying more than 1 million items from 60+ major brands. The company sells laundry, refrigeration, cooking, ventilation, dishwasher, outdoor living/grill, and kitchen cleanup products, and complements retail sales with financing (Synchrony Home), MetroCare extended service plans, property management services, manufacturer rebates, and a clearance outlet.

Product overview

Metro Appliances & More is a regional appliance retailer offering a comprehensive portfolio of major home appliances across 10 showrooms in Arkansas, Kansas, Missouri, and Oklahoma. The company operates as a multi-brand retailer carrying 60+ major appliance brands including Whirlpool, GE, Frigidaire, KitchenAid, Samsung, LG, Maytag, Bosch, and others. Their product portfolio spans laundry appliances (washers, dryers), refrigeration (refrigerators, freezers, ice makers), cooking appliances (ranges, cooktops, wall ovens, microwaves, range hoods), kitchen cleanup (dishwashers, garbage disposers, trash compactors), and outdoor living (grills, BBQ accessories). The company supplements appliance sales with services including financing (through Synchrony Home), extended warranty plans (MetroCare), manufacturer rebates, property management solutions, and a clearance outlet section. Founded in 1974, they also provide educational content through their blog featuring appliance guides, buying advice, and maintenance tips.

Differentiator

Problem solved

Functional benefit

Brands

• Metro Appliances: Primary retail brand for home appliances and related products.
• MetroCare

Products and services

• Laundry Appliances
• Refrigeration Appliances
• Cooking Appliances
• Range Hoods & Ventilation
• Dishwashers
• Kitchen Cleanup (Food Disposers & Trash Compactors)
• Outdoor Living & Grills
• The Galley (Ideal Kitchen Solutions)
• Synchrony Home Financing
• MetroCare Extended Service Plans
• Property Management Appliance Services
• Manufacturer Rebates
• Clearance Center

Quantifiable outcome

• Over 1 million items listed on the company's e-commerce website, reflecting an extensive product catalog.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Synchrony HomecoreGTM or Marketing PartnerMetro Appliances & More partners with Synchrony Home as the exclusive financing provider for its appliance sales. The company accepts all Synchrony Home credit cards and offers 12 Month Special Financing with approved credit to customers purchasing appliances. This partnership enables the company to offer flexible payment options that support higher-ticket sales conversions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conn's HomePlus: Multi-state regional retailer of major home appliances, furniture, mattresses, and consumer electronics with in-house financing. Highly comparable to Metro in product mix, geographic concentration in South Central markets, and reliance on consumer credit to drive ticket size.
• Appliances Connection: Online-first independent appliance retailer with broad brand assortment and nationwide shipping. Comparable to Metro's e-commerce catalog strategy but lacks physical showrooms, giving Metro a structural advantage in high-touch markets.
• AJ Madison: Large independent online appliance retailer carrying premium brands (Sub-Zero, Wolf, Thermador) alongside mass-market labels. Comparable to Metro in product assortment breadth across 60+ brands but competes via a digital-only showroom model rather than brick-and-mortar.
• P.C. Richard & Son: Family-owned regional appliance and electronics retailer with showrooms in the Northeast U.S. Closely comparable business model: multi-store brick-and-mortar, multi-brand assortment, financing programs, and extended service plans. Differentiates by serving a different region.

Broad incumbents

• Lowe's: National home improvement retailer with a major appliances department across hundreds of stores. Direct competitor to Metro's core kitchen and laundry categories; competes primarily on price, selection, and Pro/services programs.
• Best Buy: National specialty retailer of consumer electronics and major appliances with omnichannel showrooms and a strong private-label service/financing program (Geek Squad, My Best Buy). Comparable as a competitor for major appliance category share but operates at vastly larger scale with broader category scope.
• The Home Depot: Largest U.S. home improvement retailer carrying appliances across thousands of stores. Competes head-on with Metro in major appliance categories and exerts significant price pressure through scale and Pro contractor programs.

Regional players

• Abt Electronics: Family-owned regional appliance and electronics retailer in the Chicago metro with a major showroom and strong omnichannel presence. Closely comparable to Metro as an independent multi-category specialty retailer but serves the Midwest urban market rather than Mid-South smaller metros.
• Howard's Appliance: Independent appliance and mattress retailer with showrooms across Southern California. Comparable to Metro in being a privately held multi-store specialty appliance retailer with premium-brand assortment, but serves a different region.
• Nebraska Furniture Mart: Large regional big-box retailer of furniture, appliances, flooring, and electronics in the Midwest. Comparable product mix and showroom format to Metro but operates at significantly larger scale within a more limited geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MetroAppliances
• YouTubeyoutube.com/user/MetroAppliances
• Facebookfacebook.com/MetroAppliancesAndMore
• LinkedInlinkedin.com/company/metro-appliances-and-more
• Pinterestpinterest.com/metroappliances

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Appliances & More