EnMotive
EnMotive was a US SaaS platform providing registration, timing, photography, and fundraising software for endurance event organizers. It ceased production and timing services in September 2024 and sunset its registration platform on December 31, 2024.
- Company typePrivate
- Founded2001
- HeadquartersBuffalo Grove, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EnMotive does
EnMotive is a US-based, privately-held software company that built an event-management platform specialized for endurance events, including road races, marathons, cycling events, and triathlons. Founded in 2001 and headquartered in Buffalo Grove, the platform combined a core registration and ticketing engine with integrated add-on modules for timing (integrated with ChronoTrack Live), photography, production, fundraising, email campaigns, volunteer management, analytics, membership management, and website building. Differentiated features included a pioneered Dynamic Bib Assignment workflow for packet pickup, QR-based check-in, facial-recognition photo tagging, live leaderboards, virtual event result logging, and a metrics dashboard with retention and location heat-map analytics.
The business operated on a transaction-fee model, charging per-registrant fees (starting at $1.50 for Registration + Timing bundles, $0.75 for Registration + Photos, and $2.15 for the full bundle) with a self-serve PLG motion for smaller organizers and sales-assisted custom quotes for enterprise event directors. Go-to-market targeted US endurance event organizers, with named customers including the Statesman Cap10K, California Alps Death Ride, and Alta Alpina. The company employed 11-50 people and had no disclosed institutional funding.
In 2024, EnMotive announced a wind-down: production, timing, and photography third-party services ceased after September 1, 2024, and the registration platform was sunset on December 31, 2024. Direct competitor RunSignup publicly reported absorbing events migrating from EnMotive. The company's operating status is recorded as closed, with website properties still resolving for login, support, and results lookup as of the most recent data.
EnMotive firmographics
Firmographics- Name
- EnMotive
- Legal name
- EnMotive
- Website
- https://enmotive.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- EnMotive was a US SaaS platform providing registration, timing, photography, and fundraising software for endurance event organizers. It ceased production and timing services in September 2024 and sunset its registration platform on December 31, 2024.
- Ownership category
- akta.pro rank
EnMotive industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Conference & Trade Show Registration Platforms (THAHAFAB)
Keywords
Where EnMotive is headquartered
LocationHeadquarters
- HQ city
- Buffalo Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EnMotive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Registration & Ticketing Services: Per-registrant fees for online registration platform hosting, credit card processing, and unlimited user access
- Bundled Service Packages: Discounted bundled pricing for multiple services including registration + timing, registration + photos, or all-in-one package
- Third-Party Services: Production, timing, and photography services (discontinued after September 1, 2024)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Registration + Timing Bundle |
| Unit Pricing | Pay-as-you-go | Registration + Photos Bundle |
| Unit Pricing | Pay-as-you-go | Registration + Timing + Photos Bundle |
| Unit Pricing | One time/ perpetual license | Registration Protection Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EnMotive product offering
Product offeringCore offering
EnMotive provides an integrated SaaS platform for endurance and road-race event organizers, combining online registration and ticketing with optional bundled services including professional race timing, event photography with AI tagging, and full event production. The platform adds fundraising, email campaigns, volunteer management, on-site dynamic bib check-in, memberships, a website builder, and analytics, all sold per-registrant with quote-based enterprise bundles. Operations were wound down in 2024 (third-party services ending September 1, 2024 and registrations closed December 31, 2024).
Product overview
EnMotive is an event management technology platform designed specifically for endurance and road race events. The platform operates as a unified platform-plus-modules architecture combining a core Registration & Ticketing system with integrated add-on services including Timing, Photography, Production, and comprehensive event management tools. The software suite includes modules for Email Campaigns, Fundraising, Marketing Tools, Memberships & Clubs, Participant & Team Management, On-Site Check-In, Reporting & Analytics, Volunteer Management, and Website Builder. All services can be bundled for cost savings, with pricing starting at $1.50 per registrant for Registration + Timing bundles. The platform emphasizes vertical integration across all event needs within a single technology ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Registration & Ticketing Core online registration and ticketing platform for endurance event organizers with customizable forms, category management, bundle registrations, credit card processing, and unlimited user access. Available per-registrant with add-on bundle discounts.
- Timing Services Professional race timing service including start/finish line equipment, live results, tagged bib timing, and immediate results for awards ceremonies. Integrates with ChronoTrack Live for leaderboard data and results sync.
- Photography Services Event photography service with same-day delivery, character/facial recognition auto-tagging, video montage creation, sponsor photo branding, and social sharing integration. Built on AI-driven photo tagging technology.
- Production Services Full-service event production including equipment rental, event management, packet fulfillment and shipping, merchandise procurement, and vendor sourcing for endurance events.
- Fundraising Platform Peer-to-peer fundraising platform for endurance and non-profit events with team fundraising pages, donor management, corporate matching gift support via 360MatchPro/Double The Donation, and customizable fundraising goals.
- Email Campaigns Integrated email communication tool for mass delivery to event participants with merge fields, templates, and separation of transactional and marketing email categories.
- Marketing Tools Event marketing toolkit including custom branding, promotional content management, social media integration, referral tracking, and sponsor activation capabilities for endurance events.
- Memberships & Clubs Membership management for organizations and clubs with family memberships, membership tiers, renewal processing, and linked event registration.
- Participant & Team Management Team registration and management with team captain controls, team roster downloads, invite functionality, and participant information updates for endurance and relay events.
- On-Site Check-In & Registration Dynamic bib assignment and packet pickup solutions for road races with kiosk registration, QR code check-in, and volunteer management, including the iOS mobile check-in app for camera-scan auto check-in.
- Reporting & Analytics Event analytics suite including participant demographics, retention metrics, new vs repeat analysis, referral tracking, financial reporting, and weather data integration with predictive retention widgets.
- Volunteer Management Volunteer coordination platform with job assignment, scheduling, waiver management, communication, and volunteer reporting for endurance race-day operations.
- Website Builder Self-service event website creation tool with customizable themes, branding options, and no web development experience required, designed for endurance event organizers.
- The HUB Participant Portal Participant-facing portal that provides race-day experience tools including results lookup, photo access, finisher certificates, and event information.
Companies that use EnMotive
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
EnMotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature8 records
EnMotive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- USA TriathloncoreIntegration providing USA Triathlon Sanctioned events with real-time results and verification during registration transfers and category changes.
- ChronoTrack LivecoreIntegration partner for timing system. EnMotive platform integrates with ChronoTrack Live for pulling and pushing registration and results data. Supports auto-run scheduling of data syncs.
- Statesman Cap10KcoreLong-standing partnership with the Austin, Texas 10K race event featuring dedicated support and integrated event management.
- Alta AlpinaminorBundled event partnership for training series and annual ride events with coordinated registration and fundraising.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
EnMotive competitors and assessment
Company assessmentBroad incumbents
- ACTIVE Network: Large, established participant-management platform covering marathons, races, and broader recreation registration. Broader portfolio than EnMotive but directly competes in endurance-event registration.
- Eventbrite: General-purpose ticketing and event registration platform. Has expanded into fitness/race categories relevant to EnMotive but serves a far broader event taxonomy.
Direct peers
- Ticket Tailor: Self-service event ticketing and registration platform with low-fee pricing and event-organizer GTM similar in spirit to EnMotive's SMB self-serve motion.
- RaceEntry: Endurance race registration platform offering online signup, results, photos, and event-day support with comparable per-registrant pricing to EnMotive's bundles.
- ChronoTrack: Provider of race timing systems for endurance events with a bidirectional integration with EnMotive. While a tech partner, ChronoTrack also competes in the timing-and-results segment that EnMotive's discontinued offering targeted.
- Race Roster: Online registration platform purpose-built for running, cycling, and triathlon endurance events. Offers registration, results, fundraising, and timing integrations comparable to EnMotive's core stack.
- RunSignup: Direct competitor in endurance race registration, timing, and event management. RunSignup publicly reports absorbing events from EnMotive after its 2024 service shutdowns, making it the most comparable peer to the anchor.
- Let’s Race: Race registration and timing service for running events with similar event-director GTM motion. Overlaps with EnMotive's endurance-event customer base.
Others
- Athlinks: Endurance-sports results database and athlete profile platform. Already a data integration partner of EnMotive, it serves adjacent participants in the same endurance ecosystem rather than competing head-on.
Emerging players
- GiveSignup (formerly GiveButter/GiveSignup): Free online registration platform for runs, walks, rides, and peer-to-peer fundraising events. Targets the same non-profit endurance-event organizers as EnMotive with a low-cost alternative.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EnMotive social profiles
Digital presenceEnMotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
EnMotive leadership team
Management profileNumber of profiles
Profiles5 records
EnMotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EnMotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EnMotive
What does EnMotive do?
EnMotive provides an integrated SaaS platform for endurance and road-race event organizers, combining online registration and ticketing with optional bundled services including professional race timing, event photography with AI tagging, and full event production. The platform adds fundraising, email campaigns, volunteer management, on-site dynamic bib check-in, memberships, a website builder, and analytics, all sold per-registrant with quote-based enterprise bundles. Operations were wound down in 2024 (third-party services ending September 1, 2024 and registrations closed December 31, 2024).
Is EnMotive a public or private company?
EnMotive is a private company. It is classified as unknown and is currently closed.
When was EnMotive founded?
EnMotive was founded in 2001. It employs 11 to 50 people.
Where is EnMotive based?
EnMotive is headquartered in Buffalo Grove, United States, in the North America region.
How does EnMotive make money?
Three revenue lines are on record. Registration & Ticketing Services are the primary driver. The others are bundled Service Packages and third-Party Services.
Who are EnMotive's main competitors?
Broad incumbents on record are ACTIVE Network and Eventbrite. Direct peers are Ticket Tailor, RaceEntry, ChronoTrack, Race Roster, RunSignup and Let’s Race. Athlinks is listed as an others. GiveSignup (formerly GiveButter/GiveSignup) is listed as an emerging player.
Does EnMotive have an API?
Yes. EnMotive provides a REST API with documented endpoints. Available endpoints include: GET /organizations (returns organization details including legal_name, statement_delivery_email, events.id, events.name), GET /organizations/id (includes legal_name, statement_delivery_email, is_payee fields), GET /events/id/registrants (accepts multiple comma-delimited category_ids), and results_corrections flag on registrant endpoints. Additional API features include push registrations to ChronoTrack (can be scheduled for auto-run with configurable intervals), and pull results from ChronoTrack Live. The API uses standard REST patterns with field expansions and filtering capabilities.
What industry is EnMotive in?
EnMotive's product category is Event Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 561920 and its SIC code is 7372.