Race Entry
Race Entry is a US-based, privately held online race registration and race management software company that provides a freemium platform with the industry's lowest processing fees to SMB and nonprofit race directors across running, biking, triathlon, and OCR events.
- Company typePrivate
- Founded2012
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Race Entry does
Race Entry is a US-based, privately held online race registration and race management software company founded in 2012 and headquartered in Orem, Utah. The company sells a freemium platform to race directors of running, walking, biking, triathlon, duathlon, OCR, and virtual events, with a horizontal, long-tail customer base spanning nonprofits, small businesses, and running clubs. Race setup is free and the company advertises the lowest processing fees in the industry; participants are not required to create accounts, lowering friction at registration. The platform is delivered as a self-serve website product with a sales-assisted demo motion for more complex organizers, and is also distributed through timing-company partners.
The technical product is an integrated suite of roughly fourteen modules built around a core online registration engine, including financial reporting, volunteer management, fundraising tools (charity pages and Run-for-Free), club and membership management, merchandise sales (Race Store Manager), sponsor sales, free live-results hosting, a free race map builder, email marketing, and a suite of growth tools (referrals, social discounts, loyalty programs, abandoned-cart emails, countdown clocks). Underpinning the platform are two documented REST APIs — a Timer API for race-timing platforms (Race Result, RunScore, RaceDay Scoring, The Race Director) and a Software API for timing-company partners (Agee Race Timing, Laurel Timing) — with a separate ChronoTrack native sync integration, supporting bidirectional participant, team, and results data exchange.
Revenue is generated primarily through transaction-based processing fees on each registration, with additional transaction-related revenue from merchandise and sponsorship sales on the platform, plus advertising revenue from race directors and timing companies purchasing promoted placements. The company is bootstrapped or below-the-radar in terms of disclosed funding, with no investment rounds, acquisitions, or public listing. The Race Entry Timer Program operates as a channel and reseller layer, while top-of-funnel discovery is driven by SEO surfaces (state-by-state race calendar, charity race finder, club directory, virtual race calendar) and review-site presence (Software Advice, G2, Capterra, Race Directors HQ).
Race Entry firmographics
Firmographics- Name
- Race Entry
- Legal name
- RACEENTRY.COM
- Website
- https://raceentry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Race Entry is a US-based, privately held online race registration and race management software company that provides a freemium platform with the industry's lowest processing fees to SMB and nonprofit race directors across running, biking, triathlon, and OCR events.
- Ownership category
- akta.pro rank
Race Entry industry classification
Industry- Product category
- Race Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Race Entry is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Markets served
Race Entry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Processing Fees: Race Entry charges processing fees on race registrations. The platform offers free race setup and advertises the lowest fees in the industry for online race registration software. Fees are typically charged as a percentage of each registration transaction.
- Merchandise Sales: Race directors can sell merchandise through the Race Store Manager feature, with the platform facilitating transactions.
- Sponsorship Sales: Tools for selling sponsorships with virtual race bags and auto-race discounts to manage sponsor relationships and revenue.
- Advertising Revenue: Race directors can advertise their timing companies or races through the platform, generating advertising revenue for Race Entry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Race Setup - No upfront costs to create and manage races |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Race Entry product offering
Product offeringCore offering
Race Entry provides a cloud-based online race registration and race management software platform used by race directors to create registration forms, process participant sign-ups, manage race logistics, sell merchandise and sponsorships, run fundraising campaigns, and synchronize data with race timing systems. Race setup is free and the platform charges low processing fees per registration, supporting running, walking, biking, triathlon, duathlon, OCR, and virtual race events.
Product overview
Race Entry is a comprehensive online race registration and race management software company offering a platform built around its core Online Race Registration Software and Race Management Software. The platform includes numerous integrated modules: the Free Race Map Builder, Free Volunteer Management Software, Integrated Club & Membership Software, Fundraising Tools (including charity pages and Run for Free), Race Store Manager for merchandise sales, Free Live Results Hosting, Sponsor Sales & Management Suite, Email Marketing/Mass Email tools, and various Growth/Marketing Tools including referral programs, discount codes, and SEO. The platform also offers REST APIs (Timer API and Software API) for timing company integrations. All core registration and management features are available to race directors for free, with revenue generated through low transaction fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Race Registration Software Primary online race registration platform that enables race directors to create customizable registration forms, process participant registrations, and manage sign-ups without requiring participants to create an account. Includes the lowest processing fees in the industry and free race setup.
- Race Management Software Full-service race management platform including financial reporting, workflow management, sponsor sales and management, merchandise sales, and fundraising tools. Designed for race directors organizing running, walking, biking, triathlon, and other endurance events.
- Free Race Map Builder Standalone free race map creation tool that builds clean race course maps with auto-generated elevation charts for 5Ks, 10Ks, half-marathons, marathons, bike races, and triathlons. Available without requiring use of the registration software and can be embedded on race websites.
- Free Live Results Hosting Free live race results hosting service available to any race regardless of whether the director uses Race Entry registration software. Includes QR code functionality on bibs for easy participant result tracking.
- Race Entry Timer API REST API product for timing companies (Race Result, RunScore, Race Day Scoring, The Race Director) supporting participant data exchange, team management, and race synchronization with temporary key/secret authentication valid for 24 hours.
- Race Entry Software API REST API product for software partners (Agee Race Timing, Laurel Timing) enabling user creation, event creation, participant management, result uploads, and club membership data access with temporary key/secret valid for 48 hours.
- Race Entry Timer Program Partner program enabling race timing companies to list their services on Race Entry's platform and integrate their timing operations with the Race Entry registration system.
- Race Entry Email Marketing Mass email software for race directors to send communications to donors, participants, sponsors, and members using customizable templates, personalization placeholders, sponsor logo inclusion, and automated abandoned cart reminders.
Quantifiable outcome
- San Antonio Turkey Trot raised over $22,000 in donations in a single year using fundraising tools
- +5 more outcomes
Companies that use Race Entry
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Race Entry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature13 records
Race Entry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ChronoTrackcoreChronoTrack integration allows bidirectional sync of participant and results data. Race directors can push active registrations to ChronoTrack and pull results back into their Race Entry event, with automatic syncing during the week before and after race day.
- Race ResultcoreTimer API integration for bidirectional data sync including participant data, team data, and race results between Race Result timing software and Race Entry registration platform.
- RunScorecoreTimer API integration for bidirectional data sync between RunScore timing software and Race Entry registration platform.
- RaceDay ScoringcoreTimer API integration for bidirectional data sync between RaceDay Scoring software and Race Entry registration platform.
- The Race DirectorcoreTimer API integration for The Race Director timing software connected to Race Entry registration platform.
- Agee Race TimingcoreSoftware API integration specifically for Agee Race Timing company to connect their timing operations with Race Entry registration system.
- Laurel TimingcoreSoftware API integration specifically for Laurel Timing company to connect their timing operations with Race Entry registration system.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Race Entry competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Race Entry social profiles
Digital presenceRace Entry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Race Entry leadership team
Management profileNumber of profiles
Race Entry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Race Entry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Race Entry
What does Race Entry do?
Race Entry provides a cloud-based online race registration and race management software platform used by race directors to create registration forms, process participant sign-ups, manage race logistics, sell merchandise and sponsorships, run fundraising campaigns, and synchronize data with race timing systems. Race setup is free and the platform charges low processing fees per registration, supporting running, walking, biking, triathlon, duathlon, OCR, and virtual race events.
Is Race Entry a public or private company?
Race Entry is a private company. It is classified as unknown and is currently operating.
When was Race Entry founded?
Race Entry was founded in 2012. It employs 11 to 50 people.
Where is Race Entry based?
Race Entry is headquartered in Orem, United States, in the North America region.
How does Race Entry make money?
Four revenue lines are on record. Transaction/Processing Fees are the primary driver. The others are merchandise Sales, sponsorship Sales and advertising Revenue.
Does Race Entry have an API?
Yes. Race Entry offers two distinct APIs for timing companies and race directors. The Timer API (used by Race Result, RunScore, Race Day Scoring, and Race Director) provides endpoints for user login, race retrieval, participant data (get/add/switch/delete), team data (get/add/team types), with temporary key/secret authentication valid for 24 hours, returning JSON responses. The Software API (used by Agee Race Timing and Laurel Timing) supports user creation, race creation, race copying, event information retrieval (categories, questions, participants, teams, PINs), race result editing/deletion/uploading, and club membership management, with temporary key/secret valid for 48 hours. Both APIs have test (demo.raceentry.com) and production (raceentry.com) endpoints. Developer documentation is at www.raceentry.com/documentation/timerapi/index.
What industry is Race Entry in?
Race Entry's product category is Race Management Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7900.