Ratto Bros.

Name

Ratto Bros.

Legal name

RATTO BROS., INC.

Website

https://rattobros.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

101–250 employees

Short description

Ratto Bros. is a fourth-generation family-owned produce company founded in 1905, vertically integrated from seed to distribution of fresh vegetables, herbs, packaged greens, and seasonal fruits. It serves major supermarkets, independent markets, food service operators, and canneries across North America from its Modesto, California processing facility.

Ownership category

akta.pro rank

Product category

Fresh Produce & Vegetables

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

akta.pro secondary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Fresh vegetable farming
• Packaged leafy greens
• Food service produce supply
• Organic vegetable production
• Vertically integrated produce

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Branded Produce Sales: Sole marketing of family-grown produce including dark leafy greens, lettuce, herbs, vegetables, and packaged greens. Vertical integration from seed to harvest to processing.
2. Fruit Distribution: Partnering with trusted growers to distribute additional fruit categories including tree fruits (plums, apricots, peaches, nectarines, cherries, grapes), blueberries, fresh figs, pears, and persimmons.
3. Food Service: Supplying fresh farm produce to food service operators including restaurants, hotels, and institutional sectors throughout North America.
4. Cannery Supply: Supplying tomatoes and basil to local canneries for premium national-branded canned products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ratto Bros. grows, harvests, processes, packages, and distributes fresh vegetables, herbs, lettuces, and pre-washed packaged greens through vertically integrated operations from its Modesto, California facility. The company supplies major supermarkets, independent markets, food service operators (restaurants, hotels, institutions), and local cannery processors throughout North America under its family-owned brand.

Product overview

Ratto Bros. is a fourth-generation family farm specializing in fresh vegetables and herbs, offering a diversified portfolio of products. The core offerings consist of Fresh Vegetables (dark leafy greens, lettuces, herbs, and specialty vegetables sold at retail) and Packaged Greens (pre-washed, ready-to-eat greens in various sizes including organic options). On the B2B side, the company provides branded produce sales with vertical integration from seed to table, category and produce distribution services for fruits and vegetables from partner growers, food service supply to restaurants and institutions, and marketing support for retail partners. The company operates primarily in California's Central Valley with additional growing regions in Arizona, serving customers throughout North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Vegetables and Herbs A comprehensive range of fresh vegetables and herbs including dark leafy greens (kale, chard, collard, mustard, spinach, turnip, dandelion), lettuces (butter, romaine, red leaf, green leaf, endive, escarole), herbs (basil, cilantro, parsley, chives, dill, fennel, mint), and specialty vegetables (beets, bok choy, cabbage, celery root, radishes, leeks, parsnips, snow peas). Sold to retail consumers and food service operators.
• Packaged Greens Pre-washed, ready-to-eat dark leafy greens in 10oz, 16oz, and 32oz packages including Chopped Kale, Tuscan Kale, Collard Greens, Curly Mustard, Turnip Greens, Super Blend (collard, mustard, and turnip greens mix), and Organic variants. Harvested young for tender leaves requiring no washing, chopping, or preparation. Targeted at convenience-seeking retail consumers and food service operators.
• Organic Baby Spinach Nutritional powerhouse harvested when leaves are young and tender, offering a mild fresh flavor. Rich in vitamins A, C, and K, folate, iron, and fiber. Available in 10oz packages with 16oz coming soon. Targeted at health-conscious retail consumers.
• Super Blend Packaged Greens A blended combination of Collard, Mustard, and Turnip greens harvested at peak freshness and cut into similar shapes and sizes to ensure even cooking. Available in 10oz and 16oz packages. Targeted at retail consumers and food service operators.
• Branded Produce Sales (B2B) Sole marketing of family-grown Ratto Bros. produce including dark leafy greens, lettuce, herbs, vegetables, and packaged greens under the company's brand. Vertical integration from seed selection through harvesting, processing, and distribution to retail and food service buyers.
• Category and Fruit Distribution Partnership with trusted growers to distribute produce from additional categories including seasonal tree fruits (plums, apricots, peaches, nectarines, cherries, grapes), blueberries, fresh figs, pears, and persimmons. Distributed from the Modesto, California facility to trade partners throughout North America.
• Food Service Supply Fresh farm produce supply to food service operators including restaurants, hotels, and institutional sectors throughout North America. Includes both bulk and packaged greens with food safety documentation.
• Cannery Ingredient Supply Supplying tomatoes and basil to local canneries for use as ingredients in premium national-branded canned products. Targeted at food manufacturing customers requiring consistent, high-quality produce inputs.
• Trade Marketing and Merchandising Support Category management assistance, in-store marketing support, and promotional materials for retail and food service trade partners to support fresh produce sales. Includes downloadable buyer spec sheets covering Packaged Greens, Bulk Greens, Bulk Herbs, Bulk Lettuce, Bulk Specialty, and Fruits brochures.

Quantifiable outcome

• 100% traceability from farm to family table
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tanimura & Antle: Multi-generational family-owned California grower-packer-shipper of fresh vegetables, leafy greens, and lettuces. Directly comparable to Ratto Bros. in growing region, product mix, and family-led B2B produce operations.
• Taylor Farms: Largest U.S. processor of fresh-cut salads, leafy greens, and packaged vegetables, with national retail and food service distribution. Directly comparable to Ratto Bros. on packaged greens SKUs, retail private-label and branded programs, and California/Arizona sourcing.
• Pacific International Produce: Mid-sized California-based grower, packer, and distributor of fresh vegetables, leafy greens, and specialty produce serving retail and food service. Closely comparable scale and product mix to Ratto Bros.
• Grimmway Farms: Family-owned California grower with a large leafy greens and organic produce operation alongside its dominant carrot business. Comparable on farming scale, California/Arizona footprint, and B2B produce supply.
• Earthbound Farm: Organic and conventional packaged salads and leafy greens brand sold across U.S. retail. Direct overlap with Ratto Bros.' organic and conventional packaged greens lines and California growing model.

Broad incumbents

• Dole Food Company: Global fresh produce major with substantial packaged salads, fresh vegetables, and food service exposure. Overlaps with Ratto Bros. across retail leafy greens, food service supply, and cannery-adjacent commodities.
• Fresh Express: Chiquita-brands subsidiary and one of the largest packaged salad processors in North America. Competes head-to-head with Ratto Bros. for retail packaged-greens shelf space and food service salad contracts.
• Bonduelle: Large international processed-vegetable and fresh-produce group with growing North American packaged salad and fresh-cut operations. Direct overlap on packaged greens and food service vegetable supply.

Regional players

• Driscoll's: California-based grower-marketer of berries and select fresh produce with a similar family-influenced heritage model. Comparable on California growing, multi-generation stewardship, and national retail distribution, though focused on a different category.

Emerging players

• Organicgirl: Specialty organic packaged salads and fresh greens brand sold in U.S. retail. Overlaps with Ratto Bros.' organic packaged greens line and convenience-positioned consumer marketing, though at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RattoBrosInc
• Instagraminstagram.com/rattobros.inc
• LinkedInlinkedin.com/company/ratto-bros-inc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratto Bros.