Locowise

What Locowise does

Locowise is a London-based SaaS platform that provides automated social media analytics, reporting, and benchmarking for social media agencies, in-house brands, and publishers. The product aggregates paid and organic performance data from six major networks — TikTok, Facebook, Instagram, LinkedIn, Twitter, and YouTube — into a single reporting interface, with 1-2 years of historical data on most platforms. Core modules include Client Reporting (over 300 individual metrics), Social Audits (presentation-ready reports with Locowise's proprietary 0-100 scoring system), Competitor Benchmarking, Campaign Analysis and Hashtag Tracking, Branded Reports and Scheduling, a New Business Development prospecting tool, and a Predictive and Smart Metrics module that applies machine learning to forecast optimal posting times, content performance, competitor activity, and follower growth.

The underlying technology is a cloud-based analytics platform built on top of third-party social network APIs (Facebook Graph, Instagram/Meta, TikTok, LinkedIn, YouTube, Twitter), with a proprietary scoring methodology and ML-driven forecasting layer on top of historical performance data. There is no public or partner-facing API, no SDK, and no documented MCP server; the product is delivered as a web application. Sentiment analysis supports 16 languages, and outputs are exportable as CSV, PDF, PPT, and XLS, with scheduled delivery via email or Slack. The technology is feature-rich but not differentiated at the infrastructure layer — value derives from aggregation, normalization, and presentation of cross-platform data rather than a defensible model architecture.

The business model is pure recurring subscription. Pricing is published and structured in four tiers — Report Starter at $279/month annual ($295 monthly), Report Builder at $445/month annual ($495 monthly), Report Master at $625/month annual ($695 monthly), and Report Supreme at $845/month annual ($995 monthly) — with annual billing discounts of 5-15%. All prices are in USD. Distribution combines a product-led growth motion (14-day free trial via email request) with a sales-assisted enterprise motion (Calendly-booked demos and direct contact for custom pricing). The company has 11-50 employees, has operated for over 10 years, and is a trading name of Little Dot Studios Limited (UK private limited company, Company number 08419628) with no disclosed external funding. Named customers include major ad holding companies (Havas, Publicis, Dentsu, Ogilvy, TBWA, GroupM, Digitas, We Are Social) and brands such as NOW TV, suggesting a customer base skewed toward advertising and media verticals.

Name

Locowise

Legal name

Little Dot Studios Limited

Website

https://locowise.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Locowise is a London-based SaaS platform that automates social media analytics and reporting across TikTok, Facebook, Instagram, LinkedIn, Twitter, and YouTube, serving social media agencies, in-house brands, and publishers with subscription tiers from $279 to $845 per month.

Ownership category

akta.pro rank

Product category

Social Media Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

Keywords

• Social media analytics
• Social media reporting
• Competitor benchmarking
• Campaign tracking
• Sentiment analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Report Starter: Entry-level subscription tier providing 3 seats, 10 social profiles, 1 social audit, basic reporting features. Priced at $295/month monthly or $279/month billed annually (5% discount).
2. Subscription - Report Builder: Mid-tier subscription marked as 'Most Loved', providing unlimited social profiles (20 included), 2 social audits, custom report builder, email scheduling, Slack integration. Priced at $495/month monthly or $445/month billed annually (10% discount).
3. Subscription - Report Master: Upper mid-tier subscription with 5 seats, competitor promoted post detection, hashtag/keyword analysis, growth prediction, branded reports. Priced at $695/month monthly or $625/month billed annually.
4. Subscription - Report Supreme: Enterprise tier with 30 seats, all features including campaign-specific reporting, extended historical data, and 7-day support. Priced at $995/month monthly or $845/month billed annually (15% discount).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Locowise is a cloud-based social media analytics and reporting SaaS platform that aggregates data from TikTok, Facebook, Twitter, YouTube, Instagram, and LinkedIn into unified dashboards with over 300 individual metrics. It provides automated client reporting, social audits with proprietary Locowise Scores, competitor benchmarking, campaign/hashtag analysis, branded report scheduling, and AI/ML-driven predictive metrics for optimal posting times, content performance, and growth forecasting. The platform primarily serves social media agencies, in-house brands, and publishers that need consolidated analytics and presentation-ready reports across multiple client accounts.

Product overview

Locowise is a unified social media analytics and reporting platform designed for agencies, brands, and publishers. The core platform integrates all capabilities into a single product with modules including Client Reporting (over 300 metrics for organic and paid content), Social Audits (automated reports with proprietary Locowise scores), Competitor Benchmarking, Campaign Analysis & Hashtag Tracker, Branded Reports & Scheduling, Predictive & Smart Metrics (AI/ML-powered forecasting), and New Business Development tools. The platform connects to six major social media networks: TikTok, Facebook, Twitter, YouTube, Instagram, and LinkedIn. Pricing is structured in four tiers (Report Starter from $295/month to Report Supreme at $995/month), with features scaling across tiers. Report delivery is available via email, Slack, or direct download in multiple formats (CSV, PDF, PPT, XLS). The platform is a trading name of Little Dot Studios Limited, headquartered in London.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Audits Automated professional-grade social media audit reports providing both qualitative and quantitative metrics with Locowise's proprietary 0-100 scoring system for brand, content, market, and campaign performance, designed for agencies and brands needing presentation-ready audit deliverables.
• Client Reporting Social media report generator offering over 300 individual metrics for paid and organic content analysis, with post-level reviews, engagement tracking, reach analysis, cross-platform reporting, benchmarking, and side-by-side comparison for agencies managing multiple client accounts.
• Competitor Benchmarking Competitive analysis tool for benchmarking client or brand performance against competitors across social platforms, including audience growth, engagement, sentiment analysis, promoted post detection, and competitor posting schedule predictions.
• Campaign Analysis and Hashtag Tracker Campaign tracking and hashtag analysis tool for conceptualizing, tracking, reporting, and evaluating social media content and hashtag campaigns, including real-time hashtag tracking, engagement breakdown, sentiment analysis, and competitor campaign benchmarking.
• Branded Reports and Scheduling White-label reporting module with custom branded templates, automated report delivery via email or Slack at chosen time and frequency, and report export in XLS, PPT, PDF, and CSV formats for client or stakeholder distribution.
• Predictive and Smart Metrics AI-powered predictive analytics module using machine learning to forecast optimal posting times, content performance, competitor activity, follower growth, and content reposting recommendations based on historical social media data.
• New Business Development Social media prospecting tool enabling agencies to research prospects and competitors, identify social media gaps and opportunities, and prepare data-driven pitches for winning new business.

Quantifiable outcome

• Save time on reporting and analytics processes
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hootsuite: Hootsuite is one of the most established social media management and analytics platforms, offering scheduling, monitoring, and reporting across major social networks. It directly competes with Locowise for agency and brand social media reporting and analytics budgets.
• Sprout Social: Sprout Social provides social media management, analytics, and reporting tools for brands and agencies with a strong focus on engagement and ROI reporting. It competes head-to-head with Locowise in the agency and brand reporting segment.
• Sprinklr: Sprinklr is an enterprise social media management and customer experience platform used by large global brands. Its analytics, reporting, and AI-driven insights overlap directly with Locowise's enterprise tier offering.
• Brandwatch: Brandwatch (now part of Cision) is a leading social listening, analytics, and consumer intelligence platform serving enterprise brands and agencies. It competes with Locowise in social media analytics, benchmarking, and reporting.
• Dash Hudson: Dash Hudson is a social media marketing platform focused on brands and publishers, with deep analytics, content performance prediction, and reporting features. It is closely comparable to Locowise's brand and publisher segments and its predictive analytics capability.
• Buffer: Buffer is a widely used social media management and analytics tool popular with SMBs, creators, and small agencies. It is comparable to Locowise's lower-tier offerings and SMB self-serve go-to-market.
• Later: Later is a social media scheduling, analytics, and influencer marketing platform with a strong focus on visual platforms like Instagram and TikTok. It overlaps with Locowise's multi-platform analytics and reporting for brands and agencies.
• Quintly: Quintly is a social media analytics and benchmarking platform focused on agencies and enterprises, with cross-channel reporting and competitor benchmarking. It is highly comparable to Locowise's agency-focused reporting and benchmarking workflow.
• Socialinsider: Socialinsider provides social media analytics, competitor benchmarking, and reporting for agencies and brands. It is a direct competitor in the cross-platform benchmarking and reportable-insights niche that Locowise serves.

Broad incumbents

• Talkwalker: Talkwalker is an enterprise social listening and analytics platform with broader consumer intelligence capabilities. It overlaps with Locowise on social analytics, sentiment, and benchmarking, but operates at a much larger enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/locowise
• Facebookfacebook.com/locowiseanalytics
• LinkedInlinkedin.com/company/locowise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locowise