UNINCORPORATED

What UNINCORPORATED does

UNINCORPORATED is a Los Angeles-based creative intelligence agency founded in 2003 by Ian Evenstar. Originally launched as a music and entertainment agency, the firm pivoted in 2011 to focus on higher education and now serves universities, colleges, and adjacent institutional buyers across healthcare, government, and technology/manufacturing. Its core services span branding, creative production, web development, and marketing — delivered through a consultative, enterprise field-sales motion with custom project-based pricing and multi-year contracts.

The agency's technology surface was expanded in 2024 with the acquisition of Hansei, rebranded as Acadium, an AI-powered research and chatbot platform aimed at supporting the firm's higher-education and institutional clients. Delivery is augmented by a partner ecosystem that includes accessiBe (accessibility), Jasper (generative AI), Mailchimp and Hubbell (marketing infrastructure), and SuperCluster Studio. The core leadership team comprises CEO Ian Evenstar, CFO Eve Laurelin, CTO Kartike Bansal, Head of SEO Dan King, and Head of Marketing Esther Chung.

UNINCORPORATED monetizes primarily through custom project-based engagements and multi-year enterprise contracts sold to institutional buyers, with no disclosed outside funding or revenue figures. Notable clients include USC Kaufman, USC Dornsife, USC Ostrow, FSU College of Fine Arts, AARP, ATRI, Snohomish County, OFIC, Nycote Labs, and SIMS Software. The firm has accumulated multiple American Advertising Awards (2019–2023) and a 2022 Web Excellence Award, and runs the Higher Ed Happy Hour podcast as a thought-leadership distribution channel.

Name

UNINCORPORATED

Legal name

UNINCORPORATED

Website

https://unincorporated.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

UNINCORPORATED is a Los Angeles-based creative intelligence agency, founded in 2003, specializing in branding, creative, web, and marketing services for higher-education institutions and adjacent verticals including healthcare, government, and technology.

Ownership category

akta.pro rank

Product category

Creative and Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Higher education marketing
• Brand strategy development
• Website design development
• Digital marketing campaigns

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Professional Services: Custom agency engagements including strategy, branding, creative, web design/development, and marketing services. Revenue generated through project-based fees and retainer arrangements with clients in higher education, healthcare, and technology sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

UNINCORPORATED is a creative intelligence agency that provides integrated strategy, branding, creative, web design and development, and marketing services to clients, with a specialized focus on higher education institutions since 2011. The agency also operates Acadium, an acquired AI platform dedicated to streamlining research, modernizing administrative processes, and personalizing learning pathways for universities. Services are custom-scoped and delivered through project-based engagements and retainer arrangements.

Product overview

UNINCORPORATED is a creative intelligence agency offering a comprehensive suite of marketing and branding services focused on higher education clients. The portfolio includes core service offerings: Branding Services (messaging, logo design, visual identity), Creative Services (photography, graphic/print design), Website Design & Development (across five phases), and Marketing Services (media buying, email automation). Supporting modules include the Brand Activation Workshop and Brand Activation Process for brand development, and Human-Centered Design methodology. The company also operates Acadium, an acquired AI platform (formerly Hansei) that serves higher education institutions with research automation and personalized learning capabilities, and produces the Higher Ed Happy Hour podcast as a thought leadership vehicle.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding solutions including brand messaging architecture, logo design, and visual identity development to establish strong audience connections for enterprise clients.
• Creative Services Design and media services including photography and graphic/print design to capture audience attention and foster engagement, applied across higher education, healthcare, government, and technology engagements.
• Website Design & Development User-friendly and visually appealing website creation delivered across a five-phase methodology (Strategy, Design, Development, Launch, Post-Launch) for universities and institutional clients.
• Marketing Services Marketing strategy and execution services including media buying and email automation to elevate brand visibility and drive audience engagement for institutional clients.
• Acadium AI Platform AI platform acquired from Hansei and rebranded for higher education, providing AI-powered research acceleration, administrative process automation, and personalized learning pathways for universities and research institutions.
• Higher Ed Happy Hour Podcast Weekly podcast providing deans, senior administrators, and faculty with tools, resources, and information on student interest growth, branded content design, and new program launches, functioning as a thought leadership and demand-generation asset.

Quantifiable outcome

• Over 20 unique assets produced for single client engagement (USC Dornsife)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• accessiBecoreTechnology or IntegrationPartnership leveraging accessiBe's innovative AI technology to ensure client websites are fully accessible and compliant with ADA standards. accessiBe's AI helps enhance user experience for people with disabilities while ensuring legal compliance.
• JaspersupportingTechnology or IntegrationPartnership to integrate Jasper's AI capabilities into marketing workflows, enabling revolutionary AI-powered marketing content creation for client campaigns.
• MailchimpsupportingTechnology or IntegrationMailchimp serves as a key digital marketing tool enabling creation, execution, and analysis of email campaigns that engage audiences and drive results.
• HubbellsupportingStrategic or Co-development PartnerListed as a strategic partner platform, though specific partnership details are limited in available source material.
• SuperCluster StudiosupportingStrategic or Co-development PartnerSelect agency partner collaborating to harness specialized skills for delivering best work to clients.
• Hubbel CommunicationssupportingStrategic or Co-development PartnerAccount management partner for OFIC 'For the Trees' campaign, working with creative strategy and campaign execution.
• Eckrosh MarketingminorStrategic or Co-development PartnerStrategy partner for OFIC campaign, providing marketing strategy expertise for public outreach efforts.
• TendencyminorStrategic or Co-development PartnerMarket research partner for OFIC project, providing consumer insights and market analysis to inform campaign strategy.
• 360 LabssupportingTechnology or IntegrationVR video production partner for 'For the Trees' VR Experience, creating immersive dome video content for sustainable forestry education.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Cogniscient Media: Higher-education marketing agency focused on lead generation and enrollment campaigns. Smaller and more specialized, competing primarily on performance media in the same vertical.

Direct peers

• Ologie: Higher-education branding and marketing agency. Directly comparable as a creative-led agency that markets itself as a 'branding partner' to colleges and universities, with similar service scope (brand, web, marketing).
• mStoner: Specialist agency for higher ed, focused on web design, content strategy, and enrollment marketing. Direct competitor for UNINCORPORATED's web and marketing engagements with university clients.
• Carnegie Communications: Higher-education marketing and enrollment services firm offering strategy, creative, web, and search. Operates in the same core vertical with overlapping enterprise sales motion.
• Fathom: Higher-education digital marketing and enrollment agency. Direct peer in the same niche, with comparable service mix and target buyer (enrollment/communications leaders).
• Spark451: Full-service agency purpose-built for higher education, covering branding, web, and marketing. Closely overlaps UNINCORPORATED's service portfolio and customer base.
• OHO Interactive: Higher-education digital agency focused on web, content, and enrollment marketing. Comparable in size and vertical specialization.

Broad incumbents

• BVK: Full-service independent ad agency with a dedicated higher-education practice. Competes for the same university RFPs but with a broader portfolio of non-ED clients and larger scale.
• EAB: Large advisory and research firm serving higher education with enrollment services and marketing technology. Competes indirectly through enrollment research and platform offerings that universities may choose over agency engagements.
• 160over90: Full-service creative agency with a higher-education vertical. Larger, broader portfolio but directly competes for university brand and campaign work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unincorporated
• Facebookfacebook.com/unincorporated
• LinkedInlinkedin.com/company/unincorporated
• Instagraminstagram.com/unincorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNINCORPORATED