What 360 Labs does

360 Labs is a Portland, Oregon-based full-service virtual reality and 360° immersive production studio operating as 360 Labs LLC. The company delivers end-to-end immersive content production for enterprise brands and institutions, spanning 360° video capture, stereoscopic 3D 360, VR180, dome/planetarium projections, custom virtual tours, and immersive post-production with spatial audio (ambisonic, Mach1) and surround sound mixing. Its proprietary ROVR remote-operated camera platform—built from approximately $700 in off-the-shelf components—enables walking-speed 360 capture at human eye level without a visible operator, addressing a niche production challenge.

The studio serves three primary customer segments: global enterprise brands (Google, Honda, Nike, Dell, Tiffany & Co., Daimler, US Coast Guard, Columbia Sportswear, GoPro, Ryder, Banfield Pet Hospital, Callaway Golf, National Cattlemen's Beef Association, EAA) seeking immersive marketing and training content; educational institutions (University of Oregon) seeking branded VR campus experiences; and the company's own '360 Labs Originals' documentary sub-brand producing environmental, LGBTQ, and community storytelling films such as 'Through Darcelle's Eyes,' 'as it is' (Grand Canyon), 'Tree Huggers,' and 'The Fire in Our Backyard.'

The business model is project-based professional services with quote-driven pricing, supplemented by direct-to-consumer distribution of original content through the proprietary 360 Labs App (iOS, Android, Oculus Go, Samsung Gear VR) and third-party platforms including YouTube VR, Meta Quest TV, DeoVR, Facebook 360, Samsung VR Video, and VeeR. The company is bootstrapped and founder-owned—co-founded by Brad Gill, Matt Rowell (president), and Thomas Hayden—with no disclosed institutional funding, operates at 1-10 employees, and serves primarily North American clients with sporadic international field capture (Brazil). Revenue is not publicly disclosed.

Name

360 Labs

Legal name

360 Labs LLC

Website

https://360labs.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

360 Labs is a Portland, Oregon-based full-service VR and 360° immersive production studio serving enterprise brands, educational institutions, and documentary audiences with custom VR content, stereoscopic 3D 360 video, dome productions, and a proprietary remote camera platform.

Ownership category

akta.pro rank

Product category

Immersive VR/360 Video Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industries

Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)

Keywords

• VR content production
• 360 video production
• Immersive media services
• Virtual reality studio
• Custom virtual tours

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. VR & Immersive Content Production Services: Project-based professional services revenue from producing custom 360 video, VR applications, virtual tours, dome productions, and branded immersive content for enterprise clients. Services span the full production lifecycle from concept development through distribution. Revenue is project-based with quote-driven pricing.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

360 Labs is a full-service VR and 360-degree video production studio based in Portland, Oregon, that creates immersive branded content, training assets, and original documentaries for enterprise clients and institutions. Engagements span concept development, on-location capture using proprietary ROVR camera systems, stereoscopic 3D post-production, and multi-platform distribution via the 360 Labs App, YouTube VR, Meta Quest, Samsung VR, and planetarium/dome venues.

Product overview

360 Labs is a Portland, Oregon-based full-service VR and immersive production studio offering end-to-end services from concept to distribution. Its core offerings span VR Production, 360° Video Production, Custom Virtual Tours, Immersive Post Production, Dome & Planetarium Productions, and Events & Activations. The company also operates the 360 Labs App as a distribution platform for its portfolio of original documentary films branded as '360 Labs Originals,' which includes titles such as 'Through Darcelle's Eyes,' 'as it is,' 'Tree Huggers,' and 'The Fire in Our Backyard.' Content is distributed through the 360 Labs App (on Android, iOS, Oculus, and Samsung Gear VR) as well as through third-party platforms including YouTube VR, Meta Quest TV, Deo VR, Facebook 360, and Samsung VR Video. A 360 Video Library provides access to individual 360 video pieces across nature, travel, and branded content categories.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Labs Originals: Original VR films and documentaries produced by 360 Labs, including award-winning documentaries like 'Through Darcelle's Eyes' and 'as it is'.

Products and services

• 360/VR Video Production Services End-to-end 360 and VR video production services for enterprise brands and institutions, covering concept development, on-location capture, post-production, and distribution. Clients include Google, Honda, Nike, Dell, the University of Oregon, and the US Coast Guard.
• Stereoscopic 3D VR Production Stereoscopic 3D VR content production for clients requiring depth and immersion beyond monoscopic 360 video.
• Original VR Documentaries Original VR documentary productions created by 360 Labs, showcased at film festivals and via the studio's distribution channels.
• Planetarium and Dome VR Productions Specialized VR productions mastered for planetarium and dome venues, leveraging 360 Labs' projection and immersive mastering capabilities.

Quantifiable outcome

• Film festival acceptance and regional Emmy recognition for 'Through Darcelle's Eyes'; Guinness World Record recognition for subject Darcelle XV
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Opal 28minorStrategic or Co-development Partner360 Labs partnered with Opal 28, a Portland event venue, to host a VR documentary screening for 150 guests. In exchange for providing the venue, catering, and cash bar, 360 Labs provided Opal 28 with an updated virtual tour — a services-for-space trade arrangement.
• Pride NorthwestminorStrategic or Co-development Partner360 Labs served as presenting sponsor for Pride Northwest's 2019 Portland Pride Waterfront Parade and Festival (25th anniversary of Pride Northwest and 50th anniversary of Stonewall Riots). Company screened 'Through Darcelle's Eyes' to approximately 200 festival attendees from diverse backgrounds over a 2-day exhibition.
• Conservation InternationalminorStrategic or Co-development PartnerConservation International's 'My Africa' and 'The Elephant Keeper' 360 films were exhibited alongside 360 Labs' films at EarthxInteractive 2019 environmental conference, indicating a co-exhibition/industry collaboration relationship within the environmental VR documentary space.
• EarthxInteractivecoreStrategic or Co-development Partner360 Labs was an event sponsor and official film selection participant at EarthxInteractive 2019 — the largest environmental conference in the world. Three of the company's films were officially selected into the festival program, including the world premiere of 'Tree Huggers'. Company donated 30 Oculus Go headsets for expo stations and ran VR viewing stations reaching nearly 1,000 people.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matterport: Spatial data and 3D/virtual tour capture platform used heavily in real estate and facilities. Overlaps directly with 360 Labs' Custom Virtual Tours product line and competes for similar enterprise tour customers.
• Here Be Dragons: VR/immersive content production studio (formerly VRse.works) producing branded VR experiences and documentaries. Closely comparable service offering and client base to 360 Labs.
• Koncept VR: VR/AR content production studio serving enterprise and brand clients. Identified in market research alongside 360 Labs as a key North America VR content creation market participant.
• Blippar: AR/VR content and immersive experience studio serving global brands. Identified as a direct competitor in the North America VR content creation market alongside 360 Labs.
• Emblematic Group: Immersive media studio focused on VR journalism and documentary production. Overlaps with 360 Labs' documentary and branded VR content work, particularly in advocacy and editorial storytelling.
• Wevr: VR content studio and distribution network producing immersive experiences and operating the Wevr Transport platform. Comparable as a VR content producer/distributor similar to 360 Labs' original content + multi-platform approach.
• Felix & Paul Studios: High-end immersive VR/360 film and documentary studio producing original content for museums, brands, and platforms. Directly comparable to 360 Labs' 'Originals' documentary slate and brand VR production work.
• Within (formerly Vrse.works / Within Unlimited): VR content distribution and original production platform for premium immersive films. Comparable as both a distribution channel (similar to Meta Quest TV for 360 Labs) and a producer of branded VR content.
• RYOT (HuffPost RYOT / Verizon Media): Immersive storytelling and VR journalism producer. Comparable in producing branded and editorial VR content for enterprise and editorial clients.

Emerging players

• Penrose Studios: VR animation and interactive narrative studio producing high-end immersive stories. Partial overlap with 360 Labs' VR production work, though more focused on CGI/interactive than 360° live capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/360labs
• Facebookfacebook.com/360LabsVR
• LinkedInlinkedin.com/company/360-labs-us
• Instagraminstagram.com/360labs
• Xx.com/360Labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Labs