What IXON does

IXON is a French designer, manufacturer, and distributor of motorcycle protective equipment, founded in 1996 by Thierry Maniguet and headquartered in Mâcon, France. The company operates across five product universes — Racing, Roadster, Adventure, Urban, and Heritage — covering suits, jackets, pants, gloves, footwear, airbags, protectors, luggage, denim, heated gloves, rain gear, accessories, and sportswear. Its core technology platform rests on three proprietary pillars: the fanom® injected thermoplastic elastomer protection system (CE-certified to EN 1621 standards with T+/T- temperature stability from -10°C to +40°C), the XDRY and XDRY3L waterproof-breathable membrane family with performance tiers up to 26,000 Schmerber / 20,000 MVTR, and the IX-Airbag electronic airbag system (U03 launched as the first completely independent electronic airbag wearable under any jacket, with U04 launched in 2024 as the next generation). All products are designed in-house in France and CE-certified to EN 17092 garment standards.

The company monetizes primarily through hardware sales of protective equipment via three channels: direct-to-consumer e-commerce at ixon.com, a global dealer and retail network spanning 1,770+ physical store locations across 70+ countries with localized websites in 11 markets (France, Germany, Italy, Switzerland, Spain, Belgium, UK, Japan, Australia, Netherlands, Taiwan), and a dedicated B2B Pro dealer portal at ixon.pro/b2b. Pricing is not publicly disclosed but products span entry to premium tiers across the five riding universes. Customer segmentation is horizontal by use case rather than industry vertical, addressing Racing Enthusiasts, Roadster Riders, Adventure Riders, Urban Commuters, and Heritage Riders.

IXON has been a participant in MotoGP since 2010, supporting professional riders such as Aleix Espargaro, Brad Binder, Takaaki Nakagami, and Miguel Oliveira through made-to-measure leather suits and a Racing Service comprising the IX-LAB production laboratory at headquarters and a mobile IXON Innovative Racing Lab that attends every Grand Prix. The company is privately held (legal entity Access Equip Motos France, SAS), employs 501-1,000 people, and is described as the leader of the French motorcycle equipment market and the most widely distributed French motorcycle brand globally. No external funding rounds, M&A, or revenue figures are disclosed.

Name

IXON

Legal name

Access Equip Motos France

Website

https://ixon.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

IXON is a privately held French designer and manufacturer of motorcycle protective equipment, founded in 1996 and headquartered in Mâcon. It sells CE-certified apparel, airbags, and protective gear across Racing, Roadster, Adventure, Urban, and Heritage categories in 70+ countries.

Ownership category

akta.pro rank

Product category

Motorcycle Protective Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Motorcycle protective equipment
• Motorcycle apparel
• Motorcycle safety gear
• Motorbike clothing
• Riding protection equipment

Headquarters

HQ city

Mâcon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Equipment Sales: IXON generates revenue primarily through the sale of motorcycle protective equipment and apparel. The product portfolio includes suits, jackets, pants, gloves, footwear, airbags, protective equipment, luggage, denim, heated gloves, rain gear, accessories, and sportswear across five riding universes (Racing, Roadster, Adventure, Urban, Heritage). Products are sold through direct-to-consumer e-commerce, dealer networks, and distributors across 70+ countries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IXON designs, manufactures, and sells motorcycle protective equipment and apparel including suits, jackets, pants, gloves, footwear, airbags, and accessories. The product portfolio is organized across five riding universes (Racing, Roadster, Adventure, Urban, Heritage) and integrates MotoGP-derived racing technology with proprietary innovations such as fanom® protectors, XDRY membranes, and the independent electronic IX-Airbag system. All products are designed at IXON's headquarters in Mâcon, France.

Product overview

IXON is a French motorcycle equipment brand founded in 1996, offering a comprehensive portfolio of protective gear across five riding universes: Racing, Roadster, Adventure, Urban, and Heritage. The product range includes motorbike suits, jackets, pants, gloves, footwear (shoes/boots), airbags, protective equipment, luggage, denim, heated gloves, rain gear, accessories, and sportswear. The brand integrates racing technology (MotoGP experience since 2010) into consumer products. Key proprietary technologies include the fanom® injection-molded protection system, XDRY/XDRY3L waterproof breathable membranes, and the IT Series smart heated gloves with smartphone connectivity. IXON also provides professional Racing Services including IX-LAB (made-to-measure suit production) and IXON Innovative Racing Lab (mobile support at MotoGP races). Products are designed in France at headquarters in Mâcon and distributed in over 70 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• STRIKER 2 Jacket A flagship sport-touring jacket revisited with bold lines, a high-quality removable waterproof membrane and a removable thermal lining, designed for all-season riding and CE certified to class AA.
• ODIN Jacket A 3-in-1 adventure jacket with two removable layers, ultra-functional design and exceptional craftsmanship, using an XDRY waterproof and breathable membrane.
• IX-Airbag U04 Next-generation independent electronic motorcycle airbag system, wearable under any jacket or suit, designed for automatic deployment without cables or radio connections.
• IX-Airbag U03 The first completely independent electronic airbag on the market, can be worn under any jacket or suit like a vest; features onboard electronic sensors for automatic deployment.
• IT Series Smart Heated Gloves Smart heated gloves with smartphone app connectivity; temperature is automatically regulated through continuous hand temperature monitoring and the heating system launches automatically when riding begins.
• Motorbike Suits High-performance leather and textile suits for track and road riding, integrating MotoGP racing technology with French design.
• Motorbike Jackets Jackets for all seasons combining MotoGP-derived racing technology with French design across multiple protection classes.
• Motorbike Pants High-performance leather and textile pants for all seasons and riding styles with CE-certified armor.
• Motorcycle Gloves High-performance protective gloves for all seasons and riding styles with CE-certified protection and ergonomic fit.
• Motorbike Footwear High-performance boots and protective shoes for all seasons and riding styles with CE-certified protection.
• Protective Equipment Body protectors for areas most exposed to impact in a fall, using fanom® injected structure technology and CE certified to EN 1621.
• Motorcycle Luggage Luggage specially designed for motorcycling to carry belongings with confidence on the bike.
• Motorcycle Denim Fully CE certified motorbike jeans combining protection and comfort with everyday style.
• Heated Gloves Intelligent heated gloves providing winter riding comfort with onboard temperature regulation technology.
• Rain Gear Dedicated waterproof equipment for riding in rain and bad weather conditions.
• Motorcycle Accessories Functional equipment and accessories to accompany riders and improve comfort of use.
• IXON Sportswear Branded sportswear and lifestyle accessories for IXON brand enthusiasts.
• Racing Service Professional racing support for MotoGP and Moto2 riders, comprising made-to-measure suit production at IX-LAB at IXON headquarters in Mâcon, France, and on-track mobile support via the IXON Innovative Racing Lab unit attending all Grand Prix races for suit cleaning, drying and alterations.

Quantifiable outcome

• Multiple victories in MotoGP and Moto2 championships demonstrate technology transfer from racing to consumer products

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• MotoGPcoreStrategic or Co-development Partner · 1 January 2010IXON has been an official participant in MotoGP since 2010, providing made-to-measure racing suits and comprehensive Racing Service support to professional riders. The partnership serves as the primary R&D breeding ground for developing new technologies and innovations that are subsequently transferred to consumer products. IXON is one of the most widely represented brands in the MotoGP paddock.
• Various Technology CompaniessupportingTechnology or IntegrationIXON has developed partnerships with technology companies which are experts in their fields to incorporate innovative technologies into products, such as the IT Series smart heated gloves with smartphone connectivity and the IX-Airbag electronic system.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpinestars: Italian global leader in motorcycle racing and protective gear (suits, jackets, gloves, airbags including Tech-Air). Directly comparable to IXON across product portfolio, MotoGP involvement, and CE-certified protection technology.
• Dainese: Italian motorcycle and motorsport protection brand offering suits, jackets, airbags (D-Air), and racing services. Closest direct competitor to IXON in Racing heritage, in-house protection technology, and Italian/French European positioning.
• REV'IT!: Dutch motorcycle apparel brand with comparable five-segment portfolio (Racing, Adventure, Urban, Heritage, Touring). Overlaps with IXON on technology-driven mid-to-premium riding gear distributed through dealers across Europe.
• Furygan: French motorcycle apparel manufacturer based in the south of France. Direct domestic competitor to IXON in the French motorcycle gear market with overlapping Racing, Roadster, and Urban ranges and similar dealer-led distribution.
• Held: German motorcycle gloves and protective apparel maker with strong Racing and Touring focus. Comparable to IXON on CE-certified protection, premium glove category leadership, and European dealer distribution model.
• Spidi: Italian motorcycle apparel manufacturer with Racing, Sport, and Touring ranges. Comparable to IXON on technology-driven protection (H2Out membrane, Warrior back protectors) and mid-market European positioning.
• RST: UK-based motorcycle apparel brand with Racing, Sport, Touring, and Adventure ranges. Comparable to IXON on dealer-led distribution across Europe and racing-validated CE-certified protection technology.
• Bering: French motorcycle apparel brand owned by the Same Group. Direct domestic competitor to IXON in the French market across Racing, Roadster, Adventure, and Urban ranges with overlapping dealer network.
• Knox: UK motorcycle protection specialist focused on body armor, gloves, and undergarments (including the Aegis and Shropshire airbag systems). Comparable to IXON's fanom® protection and standalone airbag positioning for the European mid-premium segment.
• Klim: US-based powersports apparel brand strong in Adventure and Off-Road segments. Comparable to IXON on premium technical riding gear, Gore-Tex-equivalent membrane technology, and broader rider universe coverage (Racing, Adventure, Urban).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ixon_official
• Xx.com/IxonCom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IXON