Bering
Bering is a French motorcycle protective apparel brand (founded 1991, subsidiary of 2Ride Group) selling CE-certified jackets, pants, gloves, shoes, and airbag systems via DTC e-commerce and European dealer networks, differentiated by proprietary BWTECH membranes, PROTECT FLEX shells, and an exclusive French-market GORE-TEX partnership.
- Company typePrivate
- Founded1991
- HeadquartersCarrières-sur-seine, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Bering firmographics
Firmographics- Name
- Bering
- Legal name
- Bering
- Website
- https://bering-moto.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- Bering is a French motorcycle protective apparel brand (founded 1991, subsidiary of 2Ride Group) selling CE-certified jackets, pants, gloves, shoes, and airbag systems via DTC e-commerce and European dealer networks, differentiated by proprietary BWTECH membranes, PROTECT FLEX shells, and an exclusive French-market GORE-TEX partnership.
- Ownership category
- akta.pro rank
Bering industry classification
Industry- Product category
- Motorcycle Protective Apparel
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Accessories and Other Apparel Manufacturing (3159), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Other Leather and Allied Product Manufacturing (316990)
- SIC
- Motorcycles, Bicycles & Parts (3751), Leather & Leather Products (3100)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Gloves & Hand Protection Retail (CRAMANAE), Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)
Keywords
Where Bering is headquartered
LocationHeadquarters
- HQ city
- Carrières-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bering business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Motorcycle Apparel Sales: One-time product sales of motorcycle protective equipment including jackets, pants, gloves, shoes, and accessories through e-commerce and authorized dealers
- Airbag Systems: Sale of electronic and cable-based airbag vest systems along with consumable CO2 cartridges for replacement
- Accessories and Replacement Parts: Sale of accessories including protective inserts, CO2 cartridges, straps, and replacement components
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level textile jackets from €149.99 |
| Unit Pricing | Pay-as-you-go | Pants range from €118.99 to €449.99 |
| Unit Pricing | Pay-as-you-go | Gloves from €34.99 to €119.99 |
| Unit Pricing | Pay-as-you-go | Airbag system at €349.99, cartridges from €25.99 |
| Unit Pricing | Pay-as-you-go | Motorcycle shoes from €139.99 to €199.99 |
| Unit Pricing | Pay-as-you-go | Outlet discounts up to 30% off |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Bering product offering
Product offeringCore offering
Bering designs, manufactures, and sells motorcycle protective equipment including jackets, pants, gloves, shoes, standalone protectors, and motorcycle airbag systems. The brand is the only French motorcycle equipment maker offering GORE-TEX membranes (since 2003) and was the first worldwide to launch an electronic airbag for road use, with proprietary PROTECT FLEX protective shells and BWTECH waterproof membranes. Products are sold direct-to-consumer via bering-moto.com and through authorized dealers across Europe, with men's, women's, and inclusive King Size/Queen Size ranges across Touring, Adventure, Roadster, Urban Mobility, and Racing categories.
Product overview
BERING is a French motorcycle equipment manufacturer offering a comprehensive portfolio of protective gear. The core product line includes jackets and vests, gloves, shoes, pants, and the C-Protect AIR EVO airbag system - all designed with proprietary PROTECT FLEX protection technology and BWTECH membrane waterproofing. The brand provides GORE-TEX-equipped products through an exclusive partnership (only French motorcycle brand since 2003). Product lines span men's and women's collections across six universal categories (Adventure, Touring, Roadster, Urban Mobility, Pulse/Discovery, Racing) with inclusive sizing including KING SIZE and QUEEN SIZE ranges. Supporting products include sportswear, luggage, rain gear, and standalone protectors. The company operates an outlet channel for discounted past-season items.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5-year warranty on EPI (personal protective equipment)
- +1 more outcomes
Companies that use Bering
Customer profileSegments5 records
Ideal customer profiles4 records
Bering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Bering partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Koelnmesse / INTERMOTminorBering sponsored the Playground event area for stunts and drifts at INTERMOT 2025, the 11th edition of the motorcycle trade fair held in Cologne, Germany. This partnership positions Bering within the creator and community-focused programming targeting urban riders, beginners, apprentices, and industry professionals.
- W. L. Gore & Associates (GORE-TEX)coreExclusive partnership since 2003 making Bering the only French motorcycle brand to offer GORE-TEX technology in their products. This partnership provides Bering access to GORE-TEX GUARANTEED TO KEEP YOU DRY waterproof guarantee, enhancing product performance claims. Consumers can contact Gore-Tex directly for membrane performance issues.
- 2Ride GroupcoreParent company overseeing Bering and other motorcycle equipment brands. 2Ride Group provides strategic direction, shared resources, and portfolio management across its brand portfolio.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Bering competitors and assessment
Company assessmentEmerging players
- Klim: US-based premium adventure and snowmobile technical apparel brand with strong GORE-TEX usage. Comparable in membrane-based premium apparel strategy but primarily focused on adventure/off-road segments outside Bering's core touring/urban base.
Direct peers
- RST: British motorcycle apparel brand offering CE-certified jackets, gloves, and suits across sport, touring and adventure segments. Comparable mid-premium tier positioning and multi-channel European distribution to Bering.
- iXS (Hostettler Group): Swiss motorcycle apparel brand (part of Hostettler Group) offering jackets, pants, gloves and protection. Directly comparable mid-market positioning and European dealer-led distribution model to Bering.
- Alpinestars: Italian-founded global leader in motorcycle protective apparel, footwear, and the Tech-Air electronic airbag system. Directly competes with Bering across jackets, gloves, and airbag categories, with broader geographic reach and stronger motorsport sponsorship.
- Dainese: Italian premium motorcycle apparel and protection brand, pioneer of the D-Air airbag platform. Competes head-to-head with Bering in jackets, pants, gloves, and airbag systems, with a comparable European heritage and premium positioning.
- Rev'it!: Dutch motorcycle apparel manufacturer offering jackets, pants, gloves, and protection across touring, adventure, urban and sport segments. Highly comparable product portfolio and price points to Bering, with strong European dealer distribution.
- Held: German motorcycle apparel specialist renowned for gloves and touring/adventure jackets. Directly competes with Bering in the European mid-premium riding gear segment with similar technical membrane offerings and dealer-led distribution.
- Furygan: French motorcycle apparel brand headquartered in the south of France, offering jackets, gloves, pants and airbags. Most direct French peer to Bering, sharing domestic market dynamics and dealer network overlap.
- Helstons: French motorcycle apparel brand with strong heritage in leather jackets and urban/retro riding gear. Comparable domestic positioning to Bering with overlapping dealer footprint across France.
- Spidi: Italian motorcycle apparel manufacturer with proprietary safety tech and a touring/sport/adventure product mix. Competes with Bering across European markets with comparable mid-premium price points and membrane-based waterproofing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bering social profiles
Digital presenceBering compliance and trust
Trust signalCompliance2 records
Bering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bering leadership team
Management profileNumber of profiles
Profiles1 record
Bering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bering
What does Bering do?
Bering designs, manufactures, and sells motorcycle protective equipment including jackets, pants, gloves, shoes, standalone protectors, and motorcycle airbag systems. The brand is the only French motorcycle equipment maker offering GORE-TEX membranes (since 2003) and was the first worldwide to launch an electronic airbag for road use, with proprietary PROTECT FLEX protective shells and BWTECH waterproof membranes. Products are sold direct-to-consumer via bering-moto.com and through authorized dealers across Europe, with men's, women's, and inclusive King Size/Queen Size ranges across Touring, Adventure, Roadster, Urban Mobility, and Racing categories.
Is Bering a public or private company?
Bering is a private company. It is classified as corporate owned and is currently operating.
When was Bering founded?
Bering was founded in 1991.
Where is Bering based?
Bering is headquartered in Carrières-sur-seine, France, in the Europe region.
How does Bering make money?
Three revenue lines are on record. Motorcycle Apparel Sales are the primary driver. The others are airbag Systems and accessories and Replacement Parts.
Who are Bering's main competitors?
Klim is listed as an emerging player. Direct peers are RST, iXS (Hostettler Group), Alpinestars, Dainese, Rev'it!, Held, Furygan, Helstons and Spidi.
Does Bering have an API?
No public API is recorded for Bering.
What industry is Bering in?
Bering's product category is Motorcycle Protective Apparel. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 336991 and its SIC code is 3751.