eTargetMedia, LLC

What eTargetMedia, LLC does

eTargetMedia, LLC is a privately held US marketing services firm headquartered in Parkland, Florida, that sells targeted email, postal, display, and creative marketing solutions to enterprise and mid-market advertisers. Its core offering is rental of and campaign execution against a large proprietary marketing database that the company reports contains more than 200 million consumer records and 15 million-plus business decision makers, segmented across demographic, lifestyle, purchase, geographic, and behavioral attributes and across more than 100 verticals including Travel, Education, Health, Retail, Auto, Real Estate, Financial, Technology, Non-Profit, and B2B. Product surface spans email list rental, campaign management, segmentation, optimization, match-and-deploy, reporting, display retargeting, postal list rental, email append, and full-service creative development, packaged as an integrated multi-channel solution.

Under the hood, the platform is a precision-targeting database product rather than a self-service SaaS: campaign execution, list selection, appending, and creative services are delivered through a sales-led motion with custom proposals and free email consultations, rather than via a transparent self-serve pricing interface. Pricing is not publicly disclosed and revenue is generated through a mix of transaction fees on list rentals and professional services fees on managed campaigns, append work, and creative development. The company operates without disclosed external funding, subsidiaries, or M&A activity, is CAN-SPAM compliant, holds ANA Marketing Professional and DMA/DCMP credentials, and cites a roster of enterprise customer logos including AT&T, Best Buy, Marriott, Mercedes-Benz, Sony, the US Army, and National Geographic. The operating footprint is US-focused, with no disclosed international expansion, and the company is run with 11–50 employees (firmographics).

Name

eTargetMedia, LLC

Legal name

eTargetMedia.com, LLC

Website

https://etargetmedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

eTargetMedia is a privately held US marketing services firm that rents targeted email and postal lists and runs multi-channel campaigns for enterprise and mid-market advertisers using a proprietary 200M+ consumer and 15M+ business contact database.

Ownership category

akta.pro rank

Product category

Direct Marketing and Email List Services

NAICS

Direct Mail Advertising (541860), Advertising Agencies (541810), Directory and Mailing List Publishers (51314)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Targeted email marketing
• Email list rental
• Postal direct marketing
• Data append services
• Campaign management services

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Email List Rental: Rental of targeted email lists to marketers for campaign deployment
2. Campaign Management: Full-service email campaign management including deployment, optimization, and analytics
3. Display Advertising: Retargeting display ad services integrated with email marketing
4. Postal Marketing: Postal list rental and direct mail marketing services
5. Email Append Services: Service to append email addresses to existing customer databases
6. Creative Solutions: Full-service creative development for email campaigns

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

eTargetMedia.com, LLC provides targeted email marketing and integrated multi-channel direct marketing services for B2B and consumer brand marketers. Its core deliverables include rental of targeted email and postal lists sourced from a proprietary database covering 200M+ consumers and 15M+ business decision makers, full-service campaign management (segmentation, optimization, match-and-deploy, reporting), email append, display retargeting, and creative production. The company positions itself as a sales-led, consultative provider combining strategy, execution, and creative design for measurable customer acquisition and ROI outcomes.

Product overview

eTargetMedia offers an integrated digital marketing platform centered on targeted email marketing services, supplemented by postal marketing, display advertising, and creative solutions. The core offering includes Email Marketing Services (leveraging a database of 200+ million consumers and 15+ million business decision makers), supported by Campaign Management, Email Segmentation, Email Optimization, Match and Deploy, and Email Reporting modules. Additional services include Display Advertising (retargeting), Postal Marketing, Email Append, and Creative Solutions for campaign design and development.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Marketing Services (Email List Rental) Core targeted email marketing offering through which businesses rent access to segmented email lists drawn from the company's proprietary database of 200M+ consumers and 15M+ business decision makers, enabling precision audience targeting for acquisition and lead-generation campaigns.
• Campaign Management End-to-end email campaign management service covering planning, execution, deployment, and monitoring of targeted email marketing campaigns for B2B and consumer brand marketers.
• Email Segmentation List segmentation service enabling clients to target prospects by demographics, lifestyle qualifiers, purchase preferences, geography, and consumer behavior for more responsive campaign audiences.
• Email Optimization Campaign optimization service that uses analytics to turn campaign data into actionable insights, improving email performance and ROI through iterative testing and tuning.
• Email Marketing Match and Deploy Service that matches client customer data against the eTargetMedia database and deploys targeted email campaigns to the matched audience, enabling first-party-data activation.
• Email Reporting and Analytics Reporting and analytics service delivering campaign performance metrics and insights to enable ongoing optimization and ROI measurement for email marketing campaigns.
• Display Advertising Retargeting display advertising service integrated with the company's email marketing capabilities to deliver multi-channel campaigns that re-engage prospects across the web.
• Postal Marketing Postal mailing list rental and direct mail marketing services that complement digital campaigns with physical-address targeting across hundreds of verticals.
• Email Append Service that appends email addresses onto clients' existing customer or prospect databases to enable email outreach to known offline contacts.
• Creative Solutions Full-service creative development for email marketing campaigns, including engaging, response-driven design and messaging tailored to targeted audience segments.

Quantifiable outcome

• 44:1 average email ROI

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Expansion highlights3 records

Direct peers

• Adstra (formerly Alliant): Data onboarding and audience targeting platform serving enterprise marketers. Comparable to eTargetMedia in offering audience data and identity-based targeting for email and cross-channel campaigns.
• Exact Data: Smaller US email and postal list provider offering targeted consumer and business marketing lists. Closely comparable to eTargetMedia in scale, channel mix (email plus postal), and go-to-market approach.
• US Data Corporation: Direct marketing list and data services provider serving B2B and B2C marketers with email, postal, and telemarketing lists. Directly comparable to eTargetMedia's list rental and append services across similar verticals.
• Data Axle (formerly Infogroup / Data.com): One of the largest US providers of B2B and B2C marketing data, list services, and direct marketing solutions. Closely comparable to eTargetMedia's consumer/business database and list rental model across hundreds of verticals.
• ZoomInfo: Leading B2B contact and company data platform with intent data and audience targeting tools. Overlaps with eTargetMedia's 15M+ business decision maker database and B2B lead generation use cases.

Broad incumbents

• Dun & Bradstreet: Global B2B data and analytics provider with deep company and contact databases. Comparable to eTargetMedia's B2B data side (15M+ business decision makers) and direct marketing enablement use cases.
• Experian Marketing Services: Global data and marketing services arm of Experian, offering consumer and business data, audience targeting, and cross-channel campaign execution. Directly comparable to eTargetMedia's list rental and managed campaign offerings, but at significantly larger scale and with embedded identity and analytics capabilities.
• Acxiom (IPA / IPG): Enterprise data, identity resolution, and audience targeting business now owned by Interpublic Group. Competes with eTargetMedia in list-based and data-driven marketing services, with deeper identity and addressability capabilities.

Regional players

• Mintel (Mintel In-sights / SRC): Consumer and B2B data, audience targeting, and direct marketing services with strong North American presence. Comparable in the consumer database and direct marketing services category, overlapping with eTargetMedia's vertical coverage.

Emerging players

• LiveRamp: Data connectivity platform enabling identity resolution and audience activation across channels. Comparable in the data and targeting layer that underpins eTargetMedia's list rental and email campaign services, though more focused on platform/API than managed services.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/etargetmedia
• YouTubeyoutube.com/etargetmedia
• Facebookfacebook.com/etargetmedia
• LinkedInlinkedin.com/company/etargetmedia-inc.
• Instagraminstagram.com/etargetmedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTargetMedia, LLC