Secure Parking
Secure Parking is a parking management company founded in 1979, operating managed lots and garages across 13+ US cities through its Secure-a-Spot app, PARCS access technology, and subscription/transactional pricing models, serving individual parkers, students, businesses, event-goers, and property owners.
- Company typePrivate
- Founded1979
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Secure Parking does
Secure Parking is a privately held parking management company founded in 1979 by Brett Mathews, with US operations conducted through Secure Parking USA, LLC headquartered in Milwaukee, Wisconsin. The company manages parking facilities across 13+ US cities including Milwaukee, Chicago, Raleigh, Atlanta, Asheville, Minneapolis, Tulsa, Fort Worth, Cincinnati, Houston, Columbia SC, and St. Louis, with a global parent footprint spanning North America, Australia, and Asia (including India). Its core business is operating owned and managed parking facilities — surface lots and garages — through a mix of transactional (hourly, daily, event, early-bird, weekend, overnight parking), subscription (monthly permits ranging $55-$175/month, commuter parking, student parking), and prepaid bundle (FlexPass packs of 1-20 all-day passes) revenue models.
The company's technology platform centers on a proprietary PARCS (Parking Access and Revenue Control System) deployed across managed facilities, supporting multiple access modes including License Plate Recognition (LPR), QR code, NFC, RFID, EMV chip, and PIN entry. Consumer-facing technology consists of the Secure-a-Spot mobile app (iOS/Android) for booking, payment, session extension, expiration notifications, Bluetooth-enabled gate opening, and receipt management; a contactless Scan to Pay QR code system; and the Club Secure loyalty program with discounts and local partner offers. The Secure-a-Spot app is integrated with Google Maps for location discovery.
Secure Parking serves a fragmented customer base including individual commuters and casual parkers, university students and faculty, business fleet accounts, corporate validation customers, event-goers, and urban residents. B2B services include property management contracts (turnkey operations for property owners/developers), business validation programs (where merchants subsidize customer parking), and fleet parking accounts for organizations with multiple vehicles. Notable venue partnerships include Summerfest, Milwaukee Bucks/Fiserv Forum, GalaxyCon Raleigh, and Bally's Casino Chicago. The company employs 51-100 staff in the US with a global workforce of approximately 6,000 across 300 sites in 40 cities, with stated 25-30% annual growth and an announced 10-year plan to expand to 6,000 sites in India.
Secure Parking firmographics
Firmographics- Name
- Secure Parking
- Legal name
- Secure Parking USA, LLC
- Website
- https://secureparkingusa.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Secure Parking is a parking management company founded in 1979, operating managed lots and garages across 13+ US cities through its Secure-a-Spot app, PARCS access technology, and subscription/transactional pricing models, serving individual parkers, students, businesses, event-goers, and property owners.
- Ownership category
- akta.pro rank
Secure Parking industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- akta.pro primary industry
- Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)
- akta.pro secondary industries
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Permitting, Validation & Credential Programs (Permits, Passes, Validations) (BPABAKAL)
Keywords
Where Secure Parking is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Secure Parking business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hourly/Daily Parking Fees: Transaction-based revenue from casual hourly parking, overnight parking, and daily parking at managed facilities. Customers pay per hour or flat daily rates.
- Monthly Parking Permits: Recurring subscription revenue from monthly parking permits providing 24/7 access with monthly billing. Rates vary by location from $55-$175/month.
- Multi-Day FlexPass: Prepaid bundles of 1-20 all-day parking passes sold at discounted rates. Offers Standard (1-4 passes) and Value (5-20 passes) tiers.
- Business Validations and Fleet Parking: Corporate parking solutions including validation programs for customer/staff parking, and fleet parking accounts for businesses with multiple vehicles. Revenue from discounted bulk parking rates and monthly invoicing.
- Event Parking Services: Specialized parking services for events, venues, and festivals with premium pricing for reserved event parking near convention centers and entertainment venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Hourly Parking - Variable rates by location |
| Subscription | Monthly | Monthly Parking Permits - 24/7 Access |
| Transaction based/ take rate | Pay-as-you-go | Multi-Day FlexPass - 1 to 20 All-Day Passes |
| Subscription | Monthly | Student Parking - University Locations |
| Transaction based/ take rate | Pay-as-you-go | Early Bird - Discounted Morning Entry |
| Transaction based/ take rate | Pay-as-you-go | Weekend Parking - Saturday & Sunday Specials |
| Transaction based/ take rate | Pay-as-you-go | Event Parking - Venue-Specific Rates |
| Subscription | Monthly | Commuter Parking - Weekday M-F 8AM-6PM |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Secure Parking product offering
Product offeringCore offering
Secure Parking operates a subscription-based parking management platform that includes hourly, daily, monthly, multi-day, and event parking across managed lots and garages in multiple US cities. The company operates a proprietary PARCS technology stack with mobile app, QR, NFC, RFID, EMV, and LPR-based access, and delivers full-service parking management, fleet parking, and business validation programs to property owners and corporate clients.
Product overview
Secure Parking USA operates a comprehensive parking management platform consisting of multiple integrated products and services. The core offering includes the Secure-a-Spot mobile app as the primary digital interface, combined with various parking access solutions (Scan to Pay QR payments, monthly permits, multi-day FlexPass packs, and hourly/daily/early-bird/weekend/overnight/event parking options). Business services include parking management for property owners, Business Validations for client parking programs, and Fleet Parking for organizational accounts. The proprietary PARCS (Parking Access and Revenue Control System) technology powers backend operations with LPR, NFC, RFID, QR, EMV, and PIN-based access modes. A loyalty program (Club Secure) and violation processing services complete the ecosystem. The company operates across multiple U.S. cities including Milwaukee, Chicago, Raleigh, Atlanta, Asheville, Minneapolis, Tulsa, Fort Worth, and Cincinnati.
Differentiator
Problem solved
Functional benefit
Brands
- Secure-a-Spot: Mobile application for finding and paying for parking, featuring online rates up to 50% off, free cancellation, expiration notifications, and session extension capabilities.
Products and services
- Secure-a-Spot App Proprietary mobile application for finding, booking, and paying for parking. Offers real-time availability, online rates up to 50% off, free cancellation, session extension, receipt management, and Bluetooth-enabled gate opening at gated facilities. Available on iOS and Android.
- Monthly Parking Permits Subscription-based parking with 24/7 access, automated monthly billing, and no long-term contracts. Available in Standard (unassigned), Reserved (assigned space), Commuter (weekdays 8AM-6PM), and Overnight options. Rates range from $55-$175/month depending on location.
- Multi-Day Parking Pass (FlexPass) Flexible parking passes sold in packs of 5-20 days offering discounted all-day rates up to 50% off, with the ability to cancel unneeded passes before the session starts. Standard (1-4 passes) and Value (5-20 passes) tiers available.
- Hourly Parking Short-term casual parking charged per hour, bookable up to 30 days in advance. Rates vary by location and can be viewed on the website or app.
- All-Day Parking Flat, fixed-rate parking option with specific entry and exit times for full-day parking needs.
- Early-Bird Parking Discounted flat-rate parking with specific morning entry and late afternoon exit times for commuters. Available at select locations including Chicago, Fort Worth, Milwaukee, Minneapolis, Raleigh, and Tulsa.
- Weekend Parking Special flat-rate parking options available on Saturdays and Sundays, starting at $4 in Raleigh, NC.
- Overnight Parking Sunset to sunrise parking options for evening and night parking needs.
- Event Parking Designated parking for major venues and events with pre-booking and drive-up options. Serves events such as Summerfest, GalaxyCon, and Milwaukee Bucks games at Fiserv Forum.
- Student Parking Discounted monthly permits and parking options specifically designed for university students, faculty, and staff. Available at select university nearby locations such as Loring Ramp in Minneapolis ($100/month).
- Fleet Parking Parking solutions for businesses and teams, offering volume discounts and customizable parking programs for employees or tenants. Includes monthly invoicing for corporate accounts.
- Business Validations Parking validation programs allowing businesses to offer complimentary or discounted parking to customers, clients, and visitors with flexible billing options.
- Parking Management Professional parking management services for property owners and developers, leveraging global expertise and local knowledge to provide tailored operational solutions for commercial and residential properties.
- Parking Systems & Technology (PARCS) Proprietary parking technology system (PARCS) featuring LPR, QR, NFC, RFID, EMV, and PIN access modes, integrated with online booking, loyalty programs, and back-office reporting. Includes 10-inch Android touch screens with EMV readers, NFC, validation barcode/QR readers, and LPR camera inputs.
- Violation Processing Parking citation payment and dispute resolution services, including online payment via license plate and violation number lookup, and barnacle release processing.
Companies that use Secure Parking
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Secure Parking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Secure Parking partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights6 records
Secure Parking competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is a digital parking marketplace that aggregates inventory and competes with Secure Parking's hourly and event booking flows, although it operates as a marketplace rather than a facility owner and has overlap in monthly permits and event parking.
- ParkMobile: ParkMobile provides a mobile app for finding and paying for parking, with direct overlap to Secure-a-Spot's mobile booking, payment, and session extension features, and significant presence in the same US cities.
- LAZ Parking: LAZ Parking is a large privately held US parking operator offering managed parking, event parking, and monthly permits at thousands of locations, making it a direct comparable to Secure Parking across both consumer and corporate parking services.
- Impark: Impark is a North American parking management company with operations across hundreds of facilities, comparable to Secure Parking in managed off-street parking, monthly permits, and technology-enabled parking access.
- SP+ Corporation: SP+ (Standard Parking) is one of the largest US parking management and real estate services operators, directly competing with Secure Parking in off-street facility management, monthly permits, event parking, and B2B validation programs across overlapping US cities.
Emerging players
- Metropolis Technologies: Metropolis provides computer vision and AI-driven parking access and checkout, overlapping with Secure Parking's LPR and mobile app capabilities and targeting similar facility operators and real estate owners.
- FlashParking: FlashParking offers cloud-based PARCS and parking management software for operators, comparable to Secure Parking's proprietary technology stack and competing in the same facility operator market.
- T2 Systems: T2 Systems is a parking technology provider selling PARCS hardware, permit management, and enforcement software to operators, making it adjacent to Secure Parking's proprietary PARCS platform and could be a competitor or partner.
Broad incumbents
- ABM Industries: ABM Industries is a large facility services provider whose parking services segment competes with Secure Parking in B2B facility management, valet, and parking operations, while operating at significantly greater scale across the US.
Regional players
- Wilson Parking: Wilson Parking is a major Australasian parking operator with comparable operations in Australia and Asia, comparable to Secure Parking's Australian heritage and India expansion ambitions in regional footprint and service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Secure Parking social profiles
Digital presenceSecure Parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secure Parking leadership team
Management profileNumber of profiles
Profiles1 record
Secure Parking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secure Parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secure Parking
What does Secure Parking do?
Secure Parking operates a subscription-based parking management platform that includes hourly, daily, monthly, multi-day, and event parking across managed lots and garages in multiple US cities. The company operates a proprietary PARCS technology stack with mobile app, QR, NFC, RFID, EMV, and LPR-based access, and delivers full-service parking management, fleet parking, and business validation programs to property owners and corporate clients.
Is Secure Parking a public or private company?
Secure Parking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Secure Parking founded?
Secure Parking was founded in 1979. It employs 51 to 100 people.
Where is Secure Parking based?
Secure Parking is headquartered in Milwaukee, United States, in the North America region.
How does Secure Parking make money?
Five revenue lines are on record. Hourly/Daily Parking Fees are the primary driver. The others are monthly Parking Permits, multi-Day FlexPass, business Validations and Fleet Parking and event Parking Services.
Who are Secure Parking's main competitors?
Direct peers on record are SpotHero, ParkMobile, LAZ Parking, Impark and SP+ Corporation. Emerging players are Metropolis Technologies, FlashParking and T2 Systems. ABM Industries is listed as a broad incumbent. Wilson Parking is listed as a regional player.
Does Secure Parking have an API?
No public API is recorded for Secure Parking.
What industry is Secure Parking in?
Secure Parking's product category is Parking Management Services. Its primary akta.pro industry code is TLAJAIAG, Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance), with a secondary code of TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride). Its NAICS code is 812930.