Latam Digital Marketing

What Latam Digital Marketing does

Latam Digital Marketing (LDM) is a Panama-headquartered, USA-incorporated (LATAM DIGITAL MARKETING INC) full-service digital marketing agency operating across nine countries in Latin America plus a Miami office serving the US market. Founded in 2012 by former Procter & Gamble marketer Alberto Alvarez, the company has grown to 101–250 employees serving 200+ enterprise brand clients including Papa John's, Nivea, Oral-B, Whirlpool, Herbal Essences, Nestle, Bacardi, Banco Azteca, Soriana, Oxxo, and Alsea. Its service portfolio is organized into five categories — Growth (performance marketing, media planning and buying, SEO, SEA, lead generation, eCommerce, CRM); AI Powered Innovation (Insights Bot, Reports Automation, Digital Listening, Big Data Analysis, predictive analytics, AI Sales Companion Bot); Tech, Data and Insights (web development, multichannel integration, business intelligence, data visualization); Brand Building (omnichannel creativity, content, social media, loyalty, gaming); and Scalable Solutions (in-house team building for startups). The agency holds Google Premier Partner status with regional best-campaign recognition, maintains Great Place to Work certifications across Panama, Mexico, and Central America since 2019, and operates as part of the Endavant Group holding alongside its Gogetit subsidiary.

The technology stack centers on an AI-assisted performance marketing platform layered with customer data infrastructure (CDP via mParticle), engagement platform expertise (Braze, Leanplum), Dynamic Creative Optimization integrations (Criteo, AdRoll), and BI partnerships (Decidata, Karma Pulse, Adext). A 100% Google-certified multicultural team delivers execution. GTM is exclusively enterprise direct sales — a consultative B2B motion with multi-year quote-based engagements and reported client investment tiers ranging from $5,000 to $200,000+. Revenue is generated under a professional services model with no disclosed pricing standardization; awards (Effie Panama 2021 in Restaurant for Papa John's, IAB Mixx Bronze 2021 for UVM Lince + Microsoft gaming, Effie Mexico 2022 and IAB Mixx 2022 shortlists for Nivea Game Changers) and quantified case-study outcomes (+102% sales and +50% ROAS for Whirlpool, +50% purchase intention for Herbal Essences, +50% TOM/Awareness and +33% app downloads for Papa John's, 100% KPI attainment in 30 days for Oral-B) provide third-party validation of execution capability.

Strategically, LDM differentiates on regional specialization — 10+ years of LATAM-specific operating experience across nine markets — and a gaming-vertical practice anchored by strategic alliances with Riot Games, Twitch, Garena, and GG Tech Entertainment. The Miami and Brazil offices represent the most recent expansion vectors, targeting US Hispanic advertisers and the largest LATAM media market respectively. No external funding rounds are disclosed; ownership is concentrated under the Endavant Group umbrella with the founder-Alvarez family and President Israel Santiago leading operations.

Name

Latam Digital Marketing

Legal name

LATAM DIGITAL MARKETING INC

Website

https://latamdigitalmarketing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Latam Digital Marketing is a Panama-headquartered full-service digital marketing agency serving 200+ enterprise brands across nine Latin American countries plus the US, offering performance marketing, AI-powered analytics, branding, and CRM services through a 100% Google-certified team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Digital marketing services
• Performance marketing
• Media planning and buying
• Social media advertising
• Marketing consultancy

Headquarters

HQ city

Ciudad De Panamá

HQ country

Panama

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Professional Services: Full-service digital marketing agency providing services including performance marketing, AI-powered innovation, tech, data & insights, brand building, and scalable solutions to enterprise clients across Latin America.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Latam Digital Marketing (LDM) is a full-service digital marketing agency that delivers performance-driven Growth services (media planning/buying, SEO/SEA, lead generation, eCommerce, CRM), Brand Building (omnichannel creativity, content strategy, social media, gaming campaigns), Tech/Data & Insights (business intelligence, data management, market research), AI Powered Innovation (Insights Bot, Digital Listening, Reports Automation, AI Sales Companion Bot, predictive analytics) and Scalable Solutions (in-house team building, digital teams) to enterprise brands and multinationals across Latin America.

Product overview

Latam Digital Marketing is a digital marketing agency operating across Latin America, offering a portfolio of interconnected service categories. The core offering includes Growth services (full funnel strategies, performance marketing, media planning/buying, SEO, SEA, lead generation, eCommerce, CRM), AI Powered Innovation (Insights Bot, reports automation, digital listening, AI sales companion bot), Tech/Data & Insights (web development, business intelligence, data management, data visualization), Brand Building (omnichannel creativity, branding, content strategy, social media, gaming), and Scalable Solutions (team building, startup models, digital teams). The agency also specializes in Performance Marketing as a dedicated service covering paid media, programmatic advertising, and multi-channel campaign optimization. With offices in 9 countries (Panama, Mexico, Guatemala, Costa Rica, USA, Chile, Peru, Colombia, Brazil), the agency serves 200+ brands with a 100% Google-certified team.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth
• AI Powered Innovation
• Tech, Data & Insights
• Brand Building
• Scalable Solutions
• Performance Marketing

Quantifiable outcome

• Nivea Game Changers: 16M+ gamer reach in 4 months (+487% vs objective); 13,000+ activist community
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

17 partnerships are on record, tiered core, regional and supporting.

• Google (Premier Partner)coreGTM or Marketing PartnerGoogle Premier Partner with recognition for best digital campaign execution in the region. LDM team is 100% Google certified. Partnership involves paid search, display, YouTube advertising, and other Google platforms for client campaigns.
• Meta (Facebook)coreGTM or Marketing PartnerDigital media partnership for social media advertising across Facebook and Instagram platforms.
• Mercado AdsregionalGTM or Marketing PartnerDigital media partnership for advertising on Mercado Libre and Mercado Pago platforms across Latin America.
• Amazon AdsregionalGTM or Marketing PartnerPartnership for advertising on Amazon platforms across Latin American markets.
• DecidatasupportingTechnology or IntegrationBI & AdTech partnership for data and business intelligence integration.
• Karma PulsesupportingTechnology or IntegrationBI & AdTech partnership for marketing analytics and pulse monitoring.
• AdextsupportingTechnology or IntegrationBI & AdTech partnership for advertising optimization technology.
• mParticlesupportingTechnology or IntegrationBI & AdTech partnership for customer data platform and audience management integration.
• RIOT GamescoreStrategic or Co-development PartnerStrategic gaming partnership for the Nivea Game Changers campaign; co-develops gaming-specific marketing strategies and campaigns with Riot Games (League of Legends).
• GarenaregionalStrategic or Co-development PartnerGaming partner for reaching online gaming audiences across Latin America.
• TwitchregionalStrategic or Co-development PartnerGaming partner for live streaming and gaming community marketing campaigns.
• GG Tech EntertainmentregionalStrategic or Co-development PartnerGaming partner for gaming-specific marketing strategies.
• Pluto TVregionalGTM or Marketing PartnerOTT & AVOD partnership for streaming TV advertising campaigns.
• Total PlayregionalGTM or Marketing PartnerOTT & AVOD partnership for streaming advertising in Mexico.
• VixregionalGTM or Marketing PartnerOTT & AVOD partnership for streaming video advertising across Latin America.
• Canela TVregionalGTM or Marketing PartnerOTT & AVOD partnership for streaming TV advertising targeting US Hispanic audiences.
• Endavant GroupcoreOthersLDM is part of Endavant Group, a holding company that includes LDM Digital Marketing, Gogetit, and subsidiaries across Latin America.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VMLY&R: Global digital and brand experience agency within WPP offering performance marketing, CRM and content — closely overlapping with LDM's Growth and Brand Building service lines and serving the same multinational brand cohort.
• Publicis Groupe: Global advertising holding group whose agencies (Leo Burnett, Digitas, Publicis Sapient) compete for the same multinational digital marketing budgets across LatAm — relevant benchmark for LDM's regional agency positioning.

Regional players

• LLYC (Llorente y Cuenca): Spanish-language marketing, communications and digital transformation firm with deep LatAm and US Hispanic presence — the closest geographic peer in language and regional brand portfolio, even though positioned more in PR.

Direct peers

• Digitas: Publicis-owned global connected marketing agency focused on data, CRM, media and creative — directly comparable to LDM's full-funnel digital proposition and enterprise client model across multiple geographies.
• Dept Agency: Independent global digital agency offering marketing, technology and creative services — comparable in offering breadth and customer profile (large enterprise, multi-region rollouts).
• MediaMonks (S4 Capital): Digital-first agency focused on content, media and data with strong performance-marketing capabilities — peer in service mix, especially paid media and creative at scale, for enterprise brands.
• R/GA: Global digital agency combining brand experience, marketing transformation and martech — overlapping with LDM's Tech/Data/Insights and AI Powered Innovation offerings for large enterprise clients.
• Wunderman Thompson: WPP's creative, data and technology agency that combines brand-building, performance marketing and commerce — comparable to LDM in offering stack and enterprise target customers.
• Huge: Digital experience and marketing agency under IPG that delivers brand experience, performance marketing and martech — comparable in end-to-end digital offering and enterprise positioning.
• Merkle: Dentsu's data-driven customer experience management agency specialising in CRM, martech and performance media — comparable to LDM's CDP, engagement platform and CRM-centered capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgenciaLDM
• YouTubeyoutube.com/channel/UC522h0-kLLyjRpjdq49fP8g
• LinkedInmx.linkedin.com/company/ldm-digitalmarketing
• Instagraminstagram.com/ldm_digitalmarketing
• Facebookfacebook.com/Latamdigitalmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latam Digital Marketing