Decidata
Decidata is a Mexico City-based ad-tech company that uses proprietary AI (Spoteo) to detect advertising across radio, TV, and digital in real time and synchronize digital campaigns for LATAM brands and agencies.
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Decidata does
Decidata is a Mexico City-based ad-technology company that provides real-time advertising synchronization across radio, TV, and digital channels for brands and advertising agencies operating in Latin America. The company's core technology, Spoteo, is a proprietary AI platform developed over 11 years that analyzes audio, video, and digital content signals in real time to detect advertising broadcasts with claimed zero false positives, automatically classify them under IAB standards, and generate HD "Ad Witness" verification evidence. On top of Spoteo, Decidata offers five integrated modules—Sport Sync for live sports event synchronization, Weather Sync for climate-triggered activation, TVsync for broadcast-to-digital synchronization, RadioSync for multi-station radio synchronization, and Media Attribution for multi-touch attribution—each addressing a distinct synchronization trigger and use case.
The platform activates synchronized digital advertising in under 3 seconds from event detection, with reported ROI outcomes ranging from 2.5x (agency monitoring) to 4.2x (Sport Sync) across documented case studies in retail, e-commerce, beverages, and consumer goods. Decidata operates a direct enterprise sales motion, monetizing through tiered subscription packages priced from $3,000 to $20,000 USD for World Cup 2026 event coverage, with separate tiered and quote-based pricing for ongoing SaaS subscriptions. The company reports 250+ active brands and 9-country LATAM presence, with publicly disclosed leadership limited to founder and CEO Jean-Matthieu Grappe and $1,085,000 raised in a 2017 Angels Nest-led round.
Decidata firmographics
Firmographics- Name
- Decidata
- Website
- https://decidata.tv
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decidata is a Mexico City-based ad-tech company that uses proprietary AI (Spoteo) to detect advertising across radio, TV, and digital in real time and synchronize digital campaigns for LATAM brands and agencies.
- Ownership category
- akta.pro rank
Decidata industry classification
Industry- Product category
- Real-Time Ad Synchronization
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Decidata is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Decidata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real-Time Advertising Synchronization: SaaS platform providing real-time ad synchronization services across sports events, weather conditions, TV broadcasts, and radio. Revenue generated through subscription packages with tiered pricing based on coverage scope (number of matches, micromoments, impressions). Packages range from entry-level ($3,000 USD) to premium ($20,000 USD) with volume-based pricing.
- World Cup 2026 Package Sales: Event-specific advertising synchronization packages for the 2026 World Cup with fixed pricing tiers. One-time purchase per package covering specific number of matches, micromoments, and guaranteed impressions. Includes bonus impression percentages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | WORLD CUP - $20,000 USD - Maximum coverage for the most important event of the year |
| Subscription | Multi-year contract | BALÓN DE ORO - $15,000 USD - Premium coverage to maximize impact |
| Subscription | Multi-year contract | LEYENDA - $10,000 USD - Complete solution for established brands |
| Subscription | Multi-year contract | CAMPEÓN - $6,000 USD - Ideal for brands seeking prominent presence |
| Subscription | Multi-year contract | GOLAZO - $3,000 USD - Perfect for starting your World Cup strategy |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Decidata product offering
Product offeringCore offering
Decidata sells a proprietary AI-powered real-time advertising synchronization platform (Spoteo) that automatically detects commercials across Radio, TV (open and cable), and Digital channels, classifies them under IAB standards, and triggers synchronized digital advertising activations tied to live sports moments, weather conditions, and TV/radio broadcasts. Offerings include Sport Sync, Weather Sync, TVsync, RadioSync, and Media Attribution modules, sold as subscription packages (with tiered event-based pricing such as World Cup 2026 tiers) to enterprise brands and advertising agencies across LATAM.
Product overview
Decidata offers a platform-plus-modules architecture centered on Spoteo, its proprietary AI-powered advertising monitoring and synchronization technology. Spoteo serves as the core engine that detects advertising across Radio, TV, and Digital in real-time. Built on 11 years of proprietary AI development, the platform supports six integrated solutions: Sport Sync for real-time sporting event synchronization, Weather Sync for weather-triggered ads, TVsync for TV-to-digital synchronization, RadioSync for radio-to-digital synchronization, and Media Attribution for multi-channel ROI measurement. These modules share the Spoteo detection foundation but address distinct synchronization triggers and use cases, from sports moments to weather conditions to broadcast detection.
Differentiator
Problem solved
Functional benefit
Brands
- Spoteo: Proprietary AI-powered monitoring platform that detects advertising across Radio, TV, and Digital channels, classifies content using IAB standards, and generates HD Ad Witness evidence with real-time ROI measurement.
Products and services
- Spoteo Proprietary AI-powered monitoring platform that automatically detects all advertising across Radio, TV (open and cable signals), and Digital (web, apps, social media) in real-time, classifies ads under IAB categories, and generates HD Ad Witness evidence per detection. Sold to agencies and enterprise brands for campaign verification, competitive intelligence, compliance auditing, and ROI measurement.
- Sport Sync Real-time advertising synchronization solution that activates digital ads within 3 seconds of live sports events (goals, cards, key plays, macro-moments such as the Mundial) to maximize brand presence during peak engagement. Targets enterprise brands seeking moment-marketing tied to major sports properties.
- Weather Sync Real-time climate-triggered advertising solution that activates synchronized digital campaigns when weather conditions match brand relevance (e.g., hot coffee ads on rainy days, sunscreen during high UV). Designed for consumer packaged goods and other weather-dependent brands.
- TVsync Real-time TV broadcast detection solution that identifies TV commercial broadcasts (open and cable signals) and instantly activates synchronized digital advertising, covering own, competitor, and complementary product ads. Used by enterprise brands for TV-to-digital reinforcement and attribution.
- RadioSync Multi-station radio broadcast detection solution that simultaneously monitors 15+ radio stations and triggers synchronized digital advertising activation, providing omnichannel reinforcement and measurable radio attribution for enterprise brands.
- Media Attribution Multi-touch attribution solution that correlates real-time broadcast detections (TV, radio, digital, social) with consumer behavior to distribute credit across the customer journey and measure ROI by channel, message, and timing. Supports Linear, Time Decay, Position-Based, and Data-Driven attribution models for enterprise brands and agencies.
- Mundial 2026 Synchronization Packages Event-specific advertising synchronization packages for the 2026 FIFA World Cup, bundling Sport Sync coverage for a defined number of matches, micromoments, and guaranteed impressions across video and display, with bonus impression percentages by tier. Sold to enterprise brands and agencies seeking moment-marketing tied to the World Cup property.
Quantifiable outcome
- Average ROI of 4.2x across all solutions (4.2x Sport Sync, 3.5x Weather Sync, 3.2x TVsync, 3.6x RadioSync, 2.8x Media Attribution)
- +7 more outcomes
Companies that use Decidata
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Decidata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Decidata partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Decidata competitors and assessment
Company assessmentDirect peers
- Innovid: CTV ad tech platform providing ad delivery, personalization, and measurement across connected TV. Comparable to Decidata's TV/radio-to-digital synchronization concept, with a deeper specialization in CTV and programmatic delivery.
- Samba TV: AI-driven TV ad detection and audience analytics platform with real-time ad synchronization capabilities. Closest peer to Decidata's Spoteo technology in terms of cross-screen ad detection and attribution, with a focus on CTV and linear TV.
- Realytics: TV-to-digital attribution platform that links TV ad exposures to website and digital conversions in near real-time. Directly comparable to Decidata's Media Attribution and TVsync use cases, particularly for cross-channel ROI measurement.
- iSpot.tv: US-based leader in real-time TV ad measurement and attribution. Directly comparable to Decidata's TVsync and Media Attribution products, with the same value proposition of connecting TV ad exposures to digital outcomes. Operates at much larger scale.
- Veritonic: Audio ad analytics and measurement platform that analyzes audio creative performance across radio, streaming, and podcasts. Directly comparable to Decidata's RadioSync and audio detection capabilities within Spoteo.
- TVadSync: TV ad synchronization platform that triggers digital campaigns the moment a brand's TV commercial airs. Closest functional peer to Decidata's TVsync product in terms of real-time broadcast-to-digital activation.
- Tatari: TV ad measurement and analytics company that helps brands measure performance of linear and CTV advertising. Comparable to Decidata's TVsync and Media Attribution offerings, with a stronger focus on TV buying and optimization.
Broad incumbents
- Hivestack: Programmatic digital-out-of-home (DOOH) ad tech platform with strong LATAM presence. Adjacent to Decidata's real-time contextual synchronization concept (weather, events), but focused on DOOH rather than broadcast-to-digital.
- Extreme Reach: Ad asset management, delivery, and TV ad verification platform with a global footprint. Comparable in the broadcast ad verification and monitoring layer, but operates as a broader ad operations incumbent rather than a real-time synchronization specialist.
Regional players
- The Marketing Store (TMS): LATAM-based marketing and shopper media agency. Comparable as a regional LATAM marketing-services competitor, though operating as an agency rather than a software platform like Decidata.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Decidata social profiles
Digital presenceDecidata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decidata leadership team
Management profileNumber of profiles
Profiles1 record
Decidata funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decidata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decidata
What does Decidata do?
Decidata sells a proprietary AI-powered real-time advertising synchronization platform (Spoteo) that automatically detects commercials across Radio, TV (open and cable), and Digital channels, classifies them under IAB standards, and triggers synchronized digital advertising activations tied to live sports moments, weather conditions, and TV/radio broadcasts. Offerings include Sport Sync, Weather Sync, TVsync, RadioSync, and Media Attribution modules, sold as subscription packages (with tiered event-based pricing such as World Cup 2026 tiers) to enterprise brands and advertising agencies across LATAM.
Is Decidata a public or private company?
Decidata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Decidata founded?
Decidata was founded in 2015. It employs 11 to 50 people.
Where is Decidata based?
Decidata is headquartered in Mexico City, Mexico, in the Latin America region.
How does Decidata make money?
Two revenue lines are on record. Real-Time Advertising Synchronization is the primary driver. The others are world Cup 2026 Package Sales.
Who are Decidata's main competitors?
Direct peers on record are Innovid, Samba TV, Realytics, iSpot.tv, Veritonic, TVadSync and Tatari. Broad incumbents are Hivestack and Extreme Reach. The Marketing Store (TMS) is listed as a regional player.
Does Decidata have an API?
No public API is recorded for Decidata.
What industry is Decidata in?
Decidata's product category is Real-Time Ad Synchronization. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 54189 and its SIC code is 7310.