EVOLIO Marketing

What EVOLIO Marketing does

EVOLIO Marketing is a privately held, full-service research and strategy agency specializing in event and experiential measurement. Founded in 2016 and headquartered in Chicago, IL with a New York-governed legal entity, the firm serves three primary customer segments: event organizers and producers, exhibitors and sponsors, and exhibit/event agencies and suppliers. Services are delivered as custom professional-services engagements scoped to event size, objectives, and budget, with event organizer surveys generally priced under $20,000 and a multi-year contract cadence.

EVOLIO's core offering combines surveys and measurement (pre-event, onsite, and post-event surveys; mystery shopping using a proprietary 30-point scoring system; focus groups and in-depth interviews; PR and social media monitoring) with strategy workshops, KPI playbook development, coaching and training, and event portfolio analysis. The company's central technology differentiator is its benchmarking dataset, built on over 500,000 recent event survey responses across 50+ KPIs covering ROX (Return on Experience), ROE (Return on Emotion), and ROI, plus audience quality, visitor journey, brand impact, and DEI+B metrics. Onsite real-time survey capabilities enable course correction during live events. EVOLIO emphasizes third-party independence—it does not produce events it measures—and holds the registered trademark "Feelings Aren't Facts®."

EVOLIO operates exclusively through direct enterprise sales with custom-quoted engagements; there is no self-serve product, marketplace, or channel distribution. Revenue is generated through professional-services fees across three streams: event research and measurement services, strategy workshops and consulting, and staffing and training services. Marketing relies on the company website (with prominent "Request a Quote" CTAs), LinkedIn, Instagram, and Twitter/X for top-of-funnel engagement. In 2024, EVOLIO extended its industry footprint by serving as the independent auditor for The Exhibitor Advocate's Annual Survey of Exhibition Rates in partnership with Tradeshow Logic, covering trade show costs across 23 major U.S. cities. The company has 1-10 employees and no disclosed funding.

Name

EVOLIO Marketing

Legal name

EVOLIO Marketing

Website

https://evoliomarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Marketing Research Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Measurement & ROI Analytics (MPAAAGAL)

akta.pro secondary industry

Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF)

Keywords

• Event measurement services
• Trade show research
• Exhibit analytics
• Event strategy consulting
• Survey methodology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Research and Measurement Services: Full-service research and strategy agency providing end-to-end event measurement including planning support, survey design, audience sampling, onsite intercept staff, analysis, reporting, and executive workshops. Revenue is generated through professional service engagements scoped to client needs, event size, and budget.
2. Strategy Workshops and Consulting: KPI and strategy workshops, stakeholder interviews, and ongoing coaching for continuous improvement. Typically billed as part of engagement packages or standalone consulting engagements.
3. Staffing and Training Services: Staffing solutions including crowd gathering, lead collection, traffic management, and engagement services, as well as training and coaching for event staff.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EVOLIO Marketing is a full-service research and strategy agency that measures and optimizes trade shows, exhibits, and experiential programs. It delivers pre/post-event and onsite surveys, mystery shopping, social media and PR monitoring, KPI strategy workshops, coaching and training, and event staffing, all underpinned by a proprietary benchmarking database built on over 500,000 survey responses and a 50+ KPI framework covering ROI, ROX (Return on Experience), and ROE (Return on Emotion).

Product overview

EVOLIO Marketing is a full-service research and strategy agency offering a unified platform of event and exhibit measurement solutions. The core offering consists of surveys and measurement services (including Pre & Post-event Surveys, Onsite Surveys, and Mystery Shopping), supplemented by Strategy Workshops, Coaching & Training, Professional Staffing, and Social Media & PR Monitoring modules. The company also provides an analytics framework for ROX/ROI/ROE measurement and offers Event Portfolio Analysis and Experience Design Testing. EVOLIO positions itself as an independent third-party measurement partner, combining strategy, market research, consulting, proprietary analytics, and benchmarks built on over 500,000+ survey responses.

Differentiator

Problem solved

Functional benefit

Products and services

• Surveys & Measurement Solutions End-to-end survey and measurement services including pre-event, post-show, and onsite attendee/exhibitor/visitor surveys, mystery shopping with a proprietary 30-point scoring system, PR and social media monitoring, and stakeholder interviews. Delivered to event organizers, exhibitors, sponsors, and agencies that need independent third-party performance data.
• Strategy Workshops Expert-led KPI and strategy workshops, available online or in-person, that help event marketers develop measurement playbooks, identify KPIs, and optimize event portfolios. Typically delivered as standalone engagements or as part of broader measurement programs.
• Coaching & Training Motivational coaching and professional development for exhibit and event staff covering team building, skill building, message delivery, and product knowledge, aimed at improving on-floor staff engagement and performance.
• Exhibit & Event Staffing Professional staffing solutions including crowd gathering, lead collection, and traffic management to support face-to-face experiential programs and elevate the visitor experience at trade shows and events.
• Event Portfolio Analysis Analysis and optimization of event spend and performance across an organization's full event portfolio, helping clients allocate budget effectively across multiple events and exhibits.
• Experience Design Testing Testing and validation of exhibit design concepts and experiential activations prior to deployment, providing objective feedback to refine creative and strategic decisions before resources are committed.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• The Exhibitor AdvocatecoreStrategic or Co-development Partner · 1 January 2024EVOLIO Marketing served as the independent auditor for The Exhibitor Advocate's 2024 Annual Survey of Exhibition Rates, a benchmarking study covering trade show costs across 23 major U.S. cities in partnership with Tradeshow Logic. This partnership positions EVOLIO as a trusted third-party validator of industry data.
• Tradeshow LogiccoreStrategic or Co-development Partner · 1 January 2024Tradeshow Logic partnered with The Exhibitor Advocate and EVOLIO Marketing for the 2024 Annual Survey of Exhibition Rates, combining industry association expertise with independent audit capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Velvet Chainsaw: Consulting and education firm focused on trade show and exhibition strategy, marketing, and measurement; directly comparable as a specialist advisory serving exhibitors and organizers.
• Sparks: Global experiential marketing agency that designs and measures brand experiences and exhibits for enterprise clients; comparable as an experiential measurement and strategy provider.
• MKG: Experiential marketing agency connecting brands with consumers through events and activations; comparable for shared focus on experiential strategy and event-driven measurement.
• The Exhibitor Advocate: Industry advocacy and benchmarking publisher producing the Annual Survey of Exhibition Rates; directly comparable as a niche event-industry research partner and EVOLIO's actual strategic partner.
• Mosaic Group: Event marketing and experiential agency serving enterprise clients with strategy, design, and measurement of exhibits and events; comparable for shared experiential measurement focus.

Broad incumbents

• Jack Morton Worldwide: Established global brand experience agency offering experiential strategy, design, and measurement for large brands; comparable for the event/exhibit measurement component of its offering.
• George P. Johnson Experience Marketing: Large experiential marketing agency producing events, exhibits, and activations with associated measurement services; comparable as an incumbent in the experiential measurement space.
• Cvent: Enterprise event management platform offering registration, attendee engagement, and event analytics; comparable for the event-measurement and analytics layer of its broader platform.
• Freeman: Leading global event production and brand experience company with measurement and analytics capabilities for trade shows and exhibitions; comparable for the event measurement and analytics function.

Others

• CEIR (Center for Exhibition Industry Research): Industry research organization producing benchmarking studies for the B2B exhibition sector; comparable for its role as an independent source of exhibition industry data and benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/JFedEvolio
• LinkedInlinkedin.com/in/joe-federbush-9733392
• Instagraminstagram.com/evolio_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVOLIO Marketing