TradeshowLogisticscom
Tradeshow Logic is a 25-year-old, Marietta-based full-service event solutions firm that delivers exhibitor sales, sponsorship, vendor management, and data analytics to U.S. trade associations and for-profit event producers, and now operates as a U.S. subsidiary of Messe Muenchen.
- Company typePrivate
- Founded2000
- HeadquartersMarietta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TradeshowLogisticscom does
Tradeshow Logic (legal entity TradeshowLogistics.com, Inc., incorporated in Georgia) is a full-service event solutions and trade show management firm founded in November 2000 by B.J. Enright, originally as Tradeshow Logistics, and rebranded in 2010. It operates from Marietta, GA (Atlanta area) with 11-50 employees and has been a U.S. subsidiary of Messe Muenchen since January 2026.
The company's offering is structured around seven integrated service modules—Total Event Management, Stakeholder Insights & Data Analytics, Event Strategy, Audience Acquisition & Marketing, Exhibitor Sales & Sponsorship, Vendor Strategy & Management, and Event Operations & Customer Experience—delivered via a sales-led, consultative engagement model targeting enterprise-level trade associations and for-profit event producers. Its underlying technology stack comprises proprietary software (TL Online and TL Event Specs) accessible to TL2 Exponential Partnership Program partners, plus two AI-branded products: Expo Navigator™ (a private GPT conversational assistant co-developed with Veritopa, beta-launched May 2024) and eventCopilot™ (an AI-powered attendee/exhibitor engagement and appointment-matching platform co-developed with TurnoutNow, launched April 2025). Data assets include proprietary surveys covering over 13,000 exhibitors and integration with Explori for post-event benchmarking.
Revenue is generated through multi-year professional services contracts quoted per event scope, with no publicly disclosed pricing, augmented by revenue-sharing economics from the TL2 partnership channel. Distribution is direct enterprise sales led by EVPs and VPs of Strategic Accounts/Sales with a named-account structure; the firm has logged prominent association clients across healthcare (ASA, AAP, AHA), law enforcement (NGAUS, National Sheriffs Association), convenience services (NAMA), broadcasting (NAB), and other verticals. Day-to-day operations are led by President & CEO B.J. Enright alongside a C-suite including CSO Chris Price, CFO Jack Kreger, CTO Bryan Jackson, and CBO H.O. Butch Bartlett, supported by EVPs across strategy, sales, marketing, vendor strategy, and event operations, with several promotions and hires in 2025.
TradeshowLogisticscom firmographics
Firmographics- Name
- TradeshowLogisticscom
- Legal name
- TradeshowLogistics.com, Inc.
- Website
- https://tradeshowlogic.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tradeshow Logic is a 25-year-old, Marietta-based full-service event solutions firm that delivers exhibitor sales, sponsorship, vendor management, and data analytics to U.S. trade associations and for-profit event producers, and now operates as a U.S. subsidiary of Messe Muenchen.
- Ownership category
- akta.pro rank
TradeshowLogisticscom industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
Keywords
Where TradeshowLogisticscom is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TradeshowLogisticscom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Sales & Sponsorship Services: Consultative sales approach that focuses on retention and market growth for exhibit space and sponsorship programs. Revenue generated through managing exhibit and sponsorship sales for events, including retention strategies and market growth programs.
- Total Event Management: Full-service show management covering all aspects of event execution from initial design to post-event review, including budget management, registration, meeting planning, speaker management, sponsorship fulfillment, exhibit management, and onsite management.
- Event Strategy & Consulting: Data-driven strategic consulting that identifies pain points, discovers improvement opportunities and uncovers unrealized needs. Generates ideas and strategies for refining existing programs and developing transformative tactics, solutions, features and services.
- Vendor Strategy & Management: New strategies and management of official and exclusive contractors including multi-contractor method of general contracting, competitive bidding across a network of suppliers, and transparent financial model with concierge-level service to exhibitors.
- Audience Acquisition & Marketing: Marketing and communication strategies driven by valuable customer data and insights, including attendee acquisition and retention programs, content strategy, and marketing collateral development.
- TL2 Exponential Partnership Program: Partnership model where established tradeshow professionals build and manage their own portfolio with Tradeshow Logic's established business and professional resources. Partners earn income linked to business they secure and manage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services based on event scope and requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
TradeshowLogisticscom product offering
Product offeringCore offering
Tradeshow Logic is a full-service show management and event solutions company that delivers integrated event management services to trade associations and for-profit event producers. Its core offering spans seven service modules — Total Event Management, Stakeholder Insights & Data Analytics, Event Strategy, Audience Acquisition & Marketing, Exhibitor Sales & Sponsorship, Vendor Strategy & Management, and Event Operations & Customer Experience — augmented by proprietary AI tools (Expo Navigator and eventCopilot) and a TL2 Exponential Partnership Program for independent tradeshow professionals.
Product overview
Tradeshow Logic is a full-service event solutions firm offering a platform-plus-modules architecture built around total event management. The core offering spans seven integrated service modules: Total Event Management, Customer Insights & Data Analytics, Event Strategy, Audience Acquisition & Marketing, Exhibitor Sales & Sponsorship, Vendor Strategy & Management, and Event Operations & Customer Experience. AI-powered products Expo Navigator (private GPT conversational assistant) and eventCopilot (AI appointment scheduling and lead generation) augment the platform. Proprietary tools TL Online and TL Event Specs support the TL2 Exponential Partnership Program for industry professionals. Research products include Exhibitor Survey Reports (Volumes 1-3) and Top 10 Vendor Strategies guidance. The company became a U.S. subsidiary of Messe Muenchen in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Event Management Full-service show management covering budget management, RFP/supplier selection, registration, meeting planning, sponsorship fulfillment, exhibit management, and onsite/post-show operations from initial event design through post-event review. Designed for trade associations, non-profits, and for-profit event producers.
- Stakeholder Insights & Data Analytics Multi-method data collection across exhibit sales, attendance, membership, exhibitor freight and service orders, and marketing metrics, combined with analytics, conversations, and interviews to uncover exhibitor and attendee needs and drive event improvement.
- Event Strategy Data-driven strategic consulting using a five-step process (Discover, Develop, Execute, Communicate, Evaluate) to identify pain points, discover improvement opportunities, and develop transformative tactics, solutions, features, and services.
- Audience Acquisition & Marketing Data-driven marketing and communication strategies focused on the attendee-exhibitor relationship, including audience profiling, content strategy, marketing collateral, show graphics, digital executions, website design, and multi-channel engagement.
- Exhibitor Sales & Sponsorship Consultative exhibitor and sponsor sales approach focused on retention and market growth, including strategic marketing plans, research on exhibitor goals, objectives and ROI, and engagement activations such as product promotion, branding, thought leadership, and social media.
- Vendor Strategy & Management Multi-contractor vendor management approach using competitive bidding across a vetted supplier network of 150+ suppliers, with transparent financial models, RFP design, new pricing models, and one-stop online shopping for exhibitors.
- Event Operations & Customer Experience Operational support including exhibit management, sponsorship fulfillment, meeting management, exhibitor care, technology integration, and vendor management to augment internal team capabilities of event organizers.
- eventCopilot AI-powered event assistant platform launched in partnership with TurnoutNow, offering 1:1 appointment scheduling through AI-powered matching, exhibitor lead generation, attendee content connections, and real-time data and intelligence for organizers.
- Expo Navigator The industry's first conversational, private GPT AI assistant developed with Veritopa, providing personalized recommendations, scheduling assistance, and real-time information through a ChatGPT-like interface for trade show and conference interactions.
- TL2 Exponential Partnership Program Partnership program for established tradeshow professionals to deliver client value using Tradeshow Logic's infrastructure, with access to proprietary software (TL Online, TL Event Specs), more than 150 vetted suppliers, operational support, and healthcare benefits.
Quantifiable outcome
- Grow exhibit revenue by nearly 50%
- +5 more outcomes
Companies that use TradeshowLogisticscom
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
TradeshowLogisticscom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature4 records
TradeshowLogisticscom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Messe MuenchencoreTradeshow Logic is now a U.S. subsidiary of Messe Muenchen, one of the world's leading exhibition companies. This new affiliation pairs Tradeshow Logic's exhibitor-centric approach with Messe Muenchen's credibility and long-term strength. The affiliation elevates what's possible for global events growth in the U.S. market.
- TurnoutNow (eventCopilot)flagshipStrategic partnership to launch eventCopilot — an AI-powered platform that connects attendees with content, helps exhibitors generate qualified leads, and provides organizers with actionable intelligence. eventCopilot features AI-powered 1:1 appointment scheduling through AI-powered matching. This collaboration brings together Tradeshow Logic's strategic expertise and TurnoutNow's cutting-edge AI technology.
- VeritopaflagshipAI accelerator that collaborated with Tradeshow Logic to develop Expo Navigator — the industry's first conversational, private GPT AI assistant. Veritopa provided AI development expertise for the beta launch at The NAMA Show in May 2024.
- ExploricoreStrategic partnership integrating Explori's data collection and research capabilities into Tradeshow Logic's strategic event analysis process. Enables measurement of event impact and creation of data-driven strategies for delivering transformational and sustainable experiences. Tradeshow Logic uses Explori's feedback platform for post-show surveys.
- The Exhibitor AdvocateminorThe Exhibitor Advocate provides advice, resources, and tools designed specifically to address exhibitor challenges. Tradeshow Logic partners with them to elevate exhibitor voices and concerns. Jessica Sibila leads The Exhibitor Advocate, which has a LinkedIn group for members.
- NAMA (National Association of Convenience Services)flagshipLong-term strategic partnership where Tradeshow Logic helps NAMA transform its show floor experience. Created Imagination Way — a 9,000-square-foot immersive innovation showcase. Grew NAMA's sponsorship revenues by over 60% through strategic marketing initiatives.
- NGAUS (National Guard Association of the United States)flagshipStrategic partnership to evolve NGAUS Annual Conference & Exhibition. Tradeshow Logic helped create streamlined communication, attendee-focused exhibit hall journey, and data-driven insights. NGAUS earned Trade Show Executive's Fastest 50 recognition. Onboarded 138 first-time exhibitor companies in 2024 and 127+ in 2025.
- ASA (American Society of Anesthesiologists)flagshipPartnership to rebuild exhibitor relationships and transform the exhibit hall at ANESTHESIOLOGY Annual Meeting and ADVANCE event. Rebuilt exhibitor trust, reimagined exhibit hall, overhauled communications, and transformed passive sponsorships into meaningful high-impact opportunities.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
TradeshowLogisticscom competitors and assessment
Company assessmentEmerging players
- CompuSystems: Registration, lead retrieval and event technology provider widely used by association and corporate event organizers. Comparable to Tradeshow Logic's event operations and audience acquisition services.
- RainFocus: Enterprise event marketing platform powering registration, content, engagement and data for large conferences. A technology-side peer competing with Tradeshow Logic's Expo Navigator and eventCopilot roadmap.
- a2z (Personify): Event management software platform for trade shows and conferences including exhibitor management, floor plans and matchmaking. Overlaps with Tradeshow Logic's event technology and TL Online/TL Event Specs tooling.
Direct peers
- GES (Global Experience Specialists): Major provider of exhibition and event services including design, fabrication, logistics and on-site management. Overlaps directly with Tradeshow Logic's total event management, vendor strategy and exhibitor care offerings.
- Freeman: One of the largest full-service event/exhibit service and production companies globally. Directly comparable to Tradeshow Logic in providing end-to-end show management, exhibit services, vendor strategy and event technology to enterprise organizers.
- Hargrove: U.S. event and experiential services company producing trade shows, corporate events and expositions. Comparable to Tradeshow Logic in exhibit production, event strategy and association/show management work.
- The Expo Group: Trade show and event management firm serving associations and corporate event producers with exhibit sales, sponsorship and show management. Directly comparable in service mix and customer base.
Broad incumbents
- George P. Johnson Experience Marketing: Large experiential marketing agency producing trade show exhibits, branded environments and live events. Comparable in serving enterprise exhibitors and associations seeking exhibit and sponsorship strategy.
- Messe Frankfurt Inc. U.S. arm of Messe Frankfurt, one of the world's largest trade fair organizers and a sibling/peer to Tradeshow Logic within the global Messe ecosystem post the Messe Muenchen acquisition.
Others
- IAEE (International Association of Exhibitions and Events): Industry association for the exhibitions and events industry. Not a commercial peer but a knowledge, networking and standards body that Tradeshow Logic actively participates in and benchmarks against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TradeshowLogisticscom social profiles
Digital presenceTradeshowLogisticscom financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeshowLogisticscom leadership team
Management profileNumber of profiles
Profiles13 records
TradeshowLogisticscom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeshowLogisticscom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeshowLogisticscom
What does TradeshowLogisticscom do?
Tradeshow Logic is a full-service show management and event solutions company that delivers integrated event management services to trade associations and for-profit event producers. Its core offering spans seven service modules — Total Event Management, Stakeholder Insights & Data Analytics, Event Strategy, Audience Acquisition & Marketing, Exhibitor Sales & Sponsorship, Vendor Strategy & Management, and Event Operations & Customer Experience — augmented by proprietary AI tools (Expo Navigator and eventCopilot) and a TL2 Exponential Partnership Program for independent tradeshow professionals.
Is TradeshowLogisticscom a public or private company?
TradeshowLogisticscom is a private company. It is classified as corporate owned and is currently operating.
When was TradeshowLogisticscom founded?
TradeshowLogisticscom was founded in 2000. It employs 11 to 50 people.
Where is TradeshowLogisticscom based?
TradeshowLogisticscom is headquartered in Marietta, United States, in the North America region.
How does TradeshowLogisticscom make money?
Six revenue lines are on record. Exhibitor Sales & Sponsorship Services are the primary driver. The others are total Event Management, event Strategy & Consulting, vendor Strategy & Management, audience Acquisition & Marketing and TL2 Exponential Partnership Program.
Who are TradeshowLogisticscom's main competitors?
Emerging players on record are CompuSystems, RainFocus and a2z (Personify). Direct peers are GES (Global Experience Specialists), Freeman, Hargrove and The Expo Group. Broad incumbents are George P. Johnson Experience Marketing and Messe Frankfurt Inc.. IAEE (International Association of Exhibitions and Events) is listed as an others.
Does TradeshowLogisticscom have an API?
No public API is recorded for TradeshowLogisticscom.
What industry is TradeshowLogisticscom in?
TradeshowLogisticscom's product category is Event Management Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 56192 and its SIC code is 7900.