What Florim USA does

Florim USA operates one of the largest and most technologically advanced porcelain tile manufacturing facilities in North America at Clarksville, Tennessee, producing tiles and slabs under the MILE®stone brand. The company is a wholly-owned subsidiary of Italy-based Florim Group, the Italian parent providing design and manufacturing expertise while Florim USA executes domestic production with 100% regionally sourced raw materials. The portfolio spans 50+ collections in marble, concrete, wood, stone, and fabric looks, with formats ranging from 3x12 mosaics to 48x110 large-format panels, plus specialty categories including Grip Finish tiles, 2CM outdoor pavers, and Pre-Fab porcelain panels and L-Shaped countertop tops.

The technology stack centers on advanced digital printing, including the proprietary Digital Texture™ system for realistic surface replication, Bookmatch technology for mirrored A/B tile faces, and integrated grip-finish surfacing. Manufacturing supports up to 45% pre-consumer recycled material content certified by Bureau Veritas, nine carbon-neutral collections, and a stack of third-party credentials (B Corp 2025, ISO 9001, ISO 14001, Green Squared, Greenguard Gold, Declare Red List Free, Benefit Corporation 2022) plus Build America, Buy America Act compliance.

The business model is one-time product sales of porcelain tiles, slabs, pavers, and pre-fab components sold through four domestic channels: a trade-only Sample Portal with complimentary next-day shipping, an authorized dealer network, a direct e-commerce storefront, and a Value Center outlet for first-grade overruns and discontinued items. Primary customers are trade professionals (architects, interior designers, general contractors, fabricators, tile installers, and dealers), with secondary demand from homeowners and government projects eligible under BABA. Pricing is not publicly disclosed; large-format and custom orders are quote-based.

Name

Florim USA

Legal name

Florim USA

Website

https://milestonetiles.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Florim USA is a wholly-owned subsidiary of Italy-based Florim Group that manufactures and sells sustainable porcelain tiles and slabs under the MILE®stone brand from its Clarksville, Tennessee facility, serving trade professionals, homeowners, and federally funded projects through a U.S.-only multi-channel distribution network.

Ownership category

akta.pro rank

Product category

Porcelain Ceramic Tile Manufacturing

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain tile manufacturing
• Large format slabs
• Commercial flooring products
• Ceramic wall tile
• Made in USA tiles

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Tile Sales: One-time product sales of porcelain tiles and slabs to trade professionals, dealers, and consumers through direct sales and distribution channels. Products are sold in various sizes, colors, and finishes including floor tiles, wall tiles, outdoor pavers, and pre-fabricated panels.
2. Factory Value Center: Sale of first-grade overruns and discontinued products at value pricing through a dedicated Value Center section on the website, sold on a first-come first-served basis.
3. Trade Sample Services: Complimentary next-day sample shipping for trade professionals through the Sample Portal, providing access to order history, stock checks, merchandising availability, and technical specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Florim USA manufactures and sells porcelain ceramic floor and wall tiles, outdoor pavers, and large-format porcelain slabs from its Clarksville, Tennessee production campus. The company supplies these tiles to commercial and residential building projects through distributors, Value Center showrooms, and direct specification sales to architects, designers, and contractors, with customization, sampling, and technical certification support.

Product overview

MILEstone by Florim USA is a sustainable porcelain tile brand offering a comprehensive portfolio of tile products and collections manufactured in the USA. The portfolio includes multiple distinct collection brands (Terrazzo Allure, Calissa Plank, Daydream, Untamed, Travertine, Earthen, JEM, Malibu Plank, Urban Living) along with specialized product categories like Grip Finish Tile, Pre-Fab Porcelain Panels, 2CM Porcelain Pavers, Mosaics, and Bookmatch feature tiles. All products are sustainably manufactured using regionally sourced raw materials and comply with the Build America, Buy America Act. The company holds B Corp Certification and offers nine carbon neutral collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Floor and Wall Tile Collections
• Large-Format Porcelain Slabs
• Outdoor Porcelain Pavers
• Technical (Tech) Porcelain Tile
• Florim USA Value Center Showroom Network

Quantifiable outcome

• Up to 45% pre-consumer recycled material content certified by Bureau Veritas
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Florim GroupcoreOthersItaly-based parent company and sole shareholder of Florim USA. Provides advanced manufacturing technology, design expertise, and international brand resources while Florim USA operates as the North American subsidiary focusing on domestic manufacturing and American market sales.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marazzi: Marazzi (a Mohawk Industries brand) is a major US porcelain and ceramic tile manufacturer with similar size offerings, design-forward collections, and trade/dealer distribution. Highly comparable product portfolio and target customer base to MILE®stone.
• Daltile: Daltile is the largest US manufacturer of ceramic, porcelain, and stone tile, offering comparable product categories including floor/wall tile, mosaics, and large-format slabs. Directly competes with MILE®stone in trade and dealer channels across North America.
• Emser Tile: Emser Tile is a US-based manufacturer and distributor of porcelain, ceramic, and natural stone tile serving trade professionals and dealers nationwide. Overlaps with MILE®stone on product category, customer base, and distribution model.
• Crossville: Crossville is a US porcelain tile manufacturer known for large-format panels, recycled-content products, and sustainability credentials (Green Squared, Red List Free). Closely comparable on product positioning, sustainability narrative, and trade channel focus.
• MSI (M S International): MSI is one of the largest US distributors and importers of porcelain tile, slabs, countertops, and flooring with extensive dealer network and trade relationships. Comparable on product breadth and trade-channel distribution, though more distribution-led than manufacturing-led.
• Bedrosians Tile & Stone: Bedrosians is a US tile and stone manufacturer/distributor serving architects, designers, and contractors with porcelain, ceramic, and natural stone products. Comparable trade-focused GTM and product range.
• Florida Tile: Florida Tile is a US porcelain and ceramic tile manufacturer with broad collections, multiple finishes, and trade/dealer distribution. Direct peer across product, channel, and customer segments.

Broad incumbents

• Mohawk Industries: Mohawk Industries is the largest US flooring manufacturer, parent of Marazzi and a broad portfolio of carpet, LVT, ceramic, and porcelain tile. Overlaps with Florim USA on porcelain tile but operates across many adjacent flooring categories.
• Shaw Industries: Shaw Industries is a major US flooring manufacturer (carpet, resilient, tile) with growing porcelain offerings. Operates as a broad flooring incumbent with portfolio diversification rather than tile specialization.
• Porcelanosa: Porcelanosa is a major Spanish porcelain tile manufacturer with global distribution including a US presence. Competes in large-format porcelain, design-forward collections, and trade channels but lacks Florim USA's domestic US manufacturing footprint and BABA compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCydZ9D-cFngWbzVJEtZBcvA
• Facebookfacebook.com/MilestoneTile
• LinkedInlinkedin.com/company/florim-usa
• Instagraminstagram.com/milestone_tiles
• Pinterestpinterest.it/milestone_tiles
• Xx.com/Florim_USA

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florim USA