Alarm Grid
Alarm Grid is a Pompano Beach, Florida-based DIY home security retailer and no-contract alarm monitoring service that sells alarm panels and sensors from Honeywell, 2GIG, Qolsys, DSC, and Ubiquiti through its e-commerce storefront, serving cost-sensitive homeowners and small businesses seeking an alternative to traditional contract alarm companies.
- Company typePrivate
- Founded2012
- HeadquartersPompano Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alarm Grid does
Alarm Grid is a private, e-commerce-first retailer and alarm monitoring service provider headquartered in Pompano Beach, Florida. Founded in 2012 with 11-50 employees, the company sells DIY home and small-business security hardware under its own alarmgrid.com storefront and offers contract-free alarm monitoring subscriptions starting at $10/month.
The product catalog spans alarm control panels from Honeywell/Resideo, 2GIG, Qolsys, and DSC, complemented by a full sensor/peripheral ecosystem (door/window contacts, PIR and dual-tech motion detectors, glass break detectors, smoke/heat and environmental sensors, sirens, keypads, key fobs, panic and medical buttons) and an IP-camera lineup covering Alarm.com and Honeywell Total Connect 2.0 platforms alongside Ubiquiti UniFi cameras. The technology stack integrates Z-Wave/Z-Wave Plus for home automation and connects with smart-home platforms (Google Home, Alexa, Home Assistant, IFTTT) for lights, locks, and thermostats. Differentiated DIY installation support includes written product guides, stage-by-stage installation videos, FAQs, and phone-based expert assistance.
The business is monetized through two streams: recurring monthly monitoring subscriptions (no contracts, no activation fees, with Platinum tiers that bundle Total Connect 2.0 or Alarm.com video) and one-time hardware sales. Bundled kits are priced below manufacturer list (e.g., PROA7PLUS 3-1 kit at $433.99 vs. $786 list; 2GIG Edge 3-1 kit at $458.99 vs. $834 list; Qolsys IQ Panel 4 3-1 kit at $477.99 vs. $868 list). GTM is product-led: content marketing, SEO, an extensive blog, and email newsletter drive top-of-funnel traffic; the e-commerce storefront and phone support convert and retain customers. BBB accreditation is used as a trust signal against legacy alarm-company incumbents. Leadership is small and founder/operator-led, with Sterling Donnelly as President.
Alarm Grid firmographics
Firmographics- Name
- Alarm Grid
- Legal name
- Alarm Grid
- Website
- https://alarmgrid.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alarm Grid is a Pompano Beach, Florida-based DIY home security retailer and no-contract alarm monitoring service that sells alarm panels and sensors from Honeywell, 2GIG, Qolsys, DSC, and Ubiquiti through its e-commerce storefront, serving cost-sensitive homeowners and small businesses seeking an alternative to traditional contract alarm companies.
- Ownership category
- akta.pro rank
Alarm Grid industry classification
Industry- Product category
- Home Security Monitoring
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)
- akta.pro secondary industries
- Alarm Systems & Monitoring Kits Retail (CRAIAMAG), Self-Monitored Intrusion Alarm Services (HSAHAAAB), Alarm System Installation, Maintenance & Repair (HSAHAAAD), Network/Wi‑Fi & Connectivity Setup for Alarm Systems (HSAHABAG)
Keywords
Where Alarm Grid is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Alarm Grid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Monitoring Subscriptions: Alarm Grid generates recurring revenue through monthly alarm monitoring subscriptions starting at $10/month. Monitoring includes burglar, flood, fire and smoke detection. No contracts or activation fees required.
- Security Hardware and Equipment Sales: One-time revenue from selling security equipment including alarm control panels, sensors (door/window, motion, glass break), security cameras, keypads, communicators, and accessories. Products sold include systems from Honeywell, 2GIG, Qolsys, DSC, Resideo and other manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Alarm Monitoring |
| Subscription | Monthly | Platinum Level Plans with Video |
| Subscription | Monthly | Standalone Video Monitoring Plan |
| Unit Pricing | Pay-as-you-go | Security System Kits |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Alarm Grid product offering
Product offeringCore offering
Alarm Grid sells DIY-installable home and small business security systems, sensors, and IP cameras, and provides no-contract alarm monitoring services starting at $10 per month. The company carries products from Honeywell Home, 2GIG, Qolsys, DSC, Resideo, and Ubiquiti, complemented by extensive installation videos, product guides, and phone support to enable self-installation.
Product overview
Alarm Grid is a DIY-focused home security retailer and monitoring service provider offering a comprehensive portfolio of security products and alarm monitoring services. The core offering combines alarm monitoring plans (starting at $10/month with no contracts) with sales of security system equipment including control panels from Honeywell Home PROA7PLUS, 2GIG Edge, and Qolsys IQ Panel, complemented by an extensive sensor ecosystem covering door/window contacts, motion detectors (PIR and dual-tech), glass break detectors, smoke/heat detectors, and environmental sensors. Video surveillance products include Alarm.com cameras and Total Connect 2.0 cameras (Honeywell/Resideo IPCAM lineup) along with Ubiquiti UniFi cameras, stream video recorders like the ADC-SVR122, and video doorbell cameras. Remote control is enabled through wireless keypads (PROWLTOUCH, 2GIG Edge Remote, Qolsys IQ Remote) and mobile apps integrated with Alarm.com and Total Connect 2.0 platforms. Home automation integration via Z-Wave supports smart devices including lights, locks, and thermostats. The company differentiates through do-it-yourself installation support including videos, guides, and phone assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Alarm Monitoring Service Monthly no-contract alarm monitoring service starting at $10/month that includes burglar, flood, fire and smoke detection, with optional Platinum plans adding video surveillance and advanced features. Targeted at DIY homeowners and small business owners who want monitoring without multi-year contracts.
- Video Monitoring Service Video surveillance monitoring service providing remote camera viewing, motion-triggered recording, and alerts through Total Connect 2.0 or Alarm.com platforms. Available as a standalone video-only plan that can be used without owning a security system or as part of Platinum-level monitoring plans.
- Wireless Security System Kits Bundled wireless alarm system kits including a control panel, door/window sensors, motion detector, and LTE communicator, designed for DIY installation. Kits available for Honeywell Home PROA7PLUS, 2GIG Edge, and Qolsys IQ Panel 4 platforms with encrypted sensor support.
- Security Cameras IP security cameras supporting 720P to 1080P HD recording with night vision, POE and/or WiFi connectivity, and remote viewing through Alarm.com or Total Connect 2.0 platforms. Lineup includes indoor, outdoor, turret, video doorbell, and pan/tilt models from Alarm.com, Honeywell/Resideo, and Ubiquiti UniFi.
- Alarm Keypads Wireless touchscreen remote keypads that provide secondary control interfaces for security panels. Compatible with Honeywell Home PROA7PLUS, 2GIG Edge, and Qolsys IQ Panel 2 systems.
- Door and Window Sensors Magnetic contact sensors for doors and windows available in surface-mount, recessed, wired, and wireless variants, including Honeywell 5800MINI and VERSA series sensors compatible with Lyric, 2GIG, Qolsys, GE, and Interlogix systems.
- Motion Detecting Sensors PIR motion detectors including pet-immune models, outdoor motion viewers, dual-tech sensors, and ceiling-mount 360-degree sensors for interior and exterior intrusion detection.
- Glass Break Detectors Acoustic sensors that detect the sound of breaking glass, available in wireless, wired, encrypted, and PowerG protocol variants for window and glass case protection.
- Cellular Alarm Communicators Cellular communicators such as Telguard TG-1 Express and Verizon LTE modules that provide alarm system monitoring connectivity and remote programming capabilities independent of landline phone service.
- Stream Video Recorders Network video recorders such as the Alarm.com ADC-SVR122 that support up to 8 cameras for 24/7 continuous recording with 500GB, 1TB, or 2TB storage options.
Quantifiable outcome
- No contracts required vs traditional 3-year alarm company contracts
- +1 more outcomes
Companies that use Alarm Grid
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Alarm Grid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Alarm Grid partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Honeywell (Resideo)coreAlarm Grid sells and supports Honeywell and Resideo security systems including the PROA7PLUS, Lyric, and VISTA series panels. Products include Honeywell sensors, keypads, communicators, and IP cameras compatible with Total Connect 2.0. The partnership provides integration with Honeywell's AlarmNet network for monitoring services.
- Alarm.comcoreAlarm Grid supports Alarm.com cameras and interactive monitoring services. Customers can use Alarm.com platforms for video surveillance, remote system control, and automation with compatible security cameras including ADC-VC series and stream video recorders.
- Total Connect 2.0coreTotal Connect 2.0 is Honeywell/Resideo's interactive service platform supported by Alarm Grid. It enables remote monitoring, video surveillance, home automation control, and system management through mobile apps and web interfaces for Honeywell security system users.
- 2GIGmajorAlarm Grid offers 2GIG security systems and sensors including the 2GIG Edge panel, DW30 door/window sensors, and related accessories. 2GIG products provide wireless security solutions compatible with Alarm.com platforms.
- QolsysmajorAlarm Grid sells Qolsys IQ Panel security systems including the IQ Panel 2 Plus and IQ Panel 4. These systems support PowerG sensors and integrate with Alarm.com for interactive monitoring services.
- DSC (Digital Security Controls)majorAlarm Grid offers DSC security products including PowerSeries alarm panels, PowerG sensors, and glass break detectors. DSC products support both Alarm.com and other monitoring platforms.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Alarm Grid competitors and assessment
Company assessmentDirect peers
- SimpliSafe: Leading DIY home security brand selling its own hardware plus monthly no-contract monitoring. Closest functional peer to Alarm Grid's DIY, no-contract, hardware-plus-monitoring model, though SimpliSafe is vertically integrated and brand-led.
- Ring (Amazon): Amazon-owned DIY home security with video doorbells, cameras, and affordable monitoring plans (Ring Protect). Targets the same DIY homeowner with no-contract, low-cost monitoring, but with far larger brand reach and Amazon distribution.
- Frontpoint: Long-standing DIY home security provider emphasizing no-contract monitoring on wireless cellular systems. Competes head-on with Alarm Grid in the DIY no-contract, self-install proposition.
- Cove Security: Direct-to-consumer DIY security provider with no-contract monthly monitoring. Targets the same cost-sensitive, self-install homeowner with similar starter kits and price points.
- Abode Systems: DIY home security with strong smart home automation (HomeKit, Alexa, Google Home, Z-Wave) and no-contract professional monitoring. Highly comparable in product breadth and integrated automation focus.
- Wyze: Low-cost DIY smart home and home security brand focused on affordable cameras, sensors, and monitoring. Overlaps with Alarm Grid's DIY value positioning and e-commerce-first sales channel.
Broad incumbents
- Nest (Google): Google's smart home ecosystem offering cameras, doorbells, sensors and Nest Aware monitoring. Competes in the DIY/self-install segment but with much broader smart home portfolio and brand reach.
- ADT: Incumbent home security leader now operating Blue by ADT as a DIY channel. Comparable offering breadth but primarily professional-installed, with established dealer network that Alarm Grid's DIY model actively contrasts against.
- Vivint Smart Home: National smart home security provider offering integrated panels, cameras, and professional monitoring. Larger incumbent with broader geographic reach; competing for the same end customer but via professional install.
- Brinks Home Security: Established home security provider combining professionally installed and DIY-compatible smart systems with monitored plans. Sets the contract-heavy pricing baseline that Alarm Grid's no-contract model undercuts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Alarm Grid social profiles
Digital presenceAlarm Grid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alarm Grid leadership team
Management profileNumber of profiles
Profiles3 records
Alarm Grid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alarm Grid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alarm Grid
What does Alarm Grid do?
Alarm Grid sells DIY-installable home and small business security systems, sensors, and IP cameras, and provides no-contract alarm monitoring services starting at $10 per month. The company carries products from Honeywell Home, 2GIG, Qolsys, DSC, Resideo, and Ubiquiti, complemented by extensive installation videos, product guides, and phone support to enable self-installation.
Is Alarm Grid a public or private company?
Alarm Grid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alarm Grid founded?
Alarm Grid was founded in 2012. It employs 11 to 50 people.
Where is Alarm Grid based?
Alarm Grid is headquartered in Pompano Beach, United States, in the North America region.
How does Alarm Grid make money?
Two revenue lines are on record. Monthly Monitoring Subscriptions are the primary driver. The others are security Hardware and Equipment Sales.
Who are Alarm Grid's main competitors?
Direct peers on record are SimpliSafe, Ring (Amazon), Frontpoint, Cove Security, Abode Systems and Wyze. Broad incumbents are Nest (Google), ADT, Vivint Smart Home and Brinks Home Security.
Does Alarm Grid have an API?
No public API is recorded for Alarm Grid.
What industry is Alarm Grid in?
Alarm Grid's product category is Home Security Monitoring. Its primary akta.pro industry code is HSAHAAAF, Smart Home Security Automation & Integration (Monitored), with a secondary code of CRAIAMAG, Alarm Systems & Monitoring Kits Retail. Its NAICS code is 561621 and its SIC code is 3822.