Wilder Companies
Wilder Companies is a Boston-based, privately held retail real estate firm that develops, repositions, manages, leases, and co-invests in 50+ East Coast retail and mixed-use properties for institutional owners, REITs, and municipalities, serving national and regional retailers as tenants.
- Company typePrivate
- Founded2013
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wilder Companies does
Wilder Companies is a privately held, owner-managed retail real estate development, management, and leasing firm headquartered in Boston. The firm develops, repositions, manages, leases, and co-invests in retail and mixed-use properties along the U.S. East Coast, with operations spanning New England, the Mid-Atlantic, the Southeast, and Florida. Across its history Wilder has developed, managed, or leased over 20 million square feet of retail real estate and currently manages more than 50 properties totaling approximately 7 million square feet, including flagship assets such as Arsenal Yards (Watertown, MA), The Link at Walpole (formerly Walpole Mall), Towne Centre at Laurel (MD), Daniels Marketplace (Fort Myers, FL), Wayside (Burlington, MA) and Freeport Village Station (ME).
Wilder offers an integrated service stack — acquisitions, development, construction management, leasing, property management, marketing, asset management, and equity co-investment — under one roof, and pursues a "placemaking" thesis of converting obsolete enclosed malls and underperforming shopping centers into open-air, mixed-use destinations. Revenue is generated through three principal streams: development and redevelopment fees, recurring property management and leasing commissions from owned and third-party institutional assets, and co-investment returns alongside institutional capital partners including TA Realty, AEW, J.P. Morgan, LaSalle Investment Management, and UBS Asset Management. The firm serves two sides of the market: property owners, REITs, institutional investors, and municipalities (who pay for management, leasing, and development services) and national/regional retailers and life science tenants (who lease space in Wilder-managed destinations).
The company's go-to-market is sales-led and event-driven, originating new assignments via long-standing institutional relationships, industry conferences (ICSC RECon), broker networks, and publicized leasing successes. Pricing and management agreements are negotiated per asset rather than through standardized fee schedules, reflecting a bespoke B2B professional services model rather than a software or SaaS offering.
Wilder Companies firmographics
Firmographics- Name
- Wilder Companies
- Legal name
- Wilder Companies
- Website
- https://wilderco.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wilder Companies is a Boston-based, privately held retail real estate firm that develops, repositions, manages, leases, and co-invests in 50+ East Coast retail and mixed-use properties for institutional owners, REITs, and municipalities, serving national and regional retailers as tenants.
- Ownership category
- akta.pro rank
Wilder Companies industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Wilder Companies is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wilder Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Development and Redevelopment Fees: Wilder earns fees for developing and redeveloping retail real estate assets, including ground-up development and transformation of underperforming malls into mixed-use destinations.
- Property Management and Leasing Commissions: Wilder provides property management, leasing, and asset management services to retail property owners and institutional investors, earning management fees and leasing commissions. The company manages over 50 retail and mixed-use properties along the East Coast under various contractual arrangements.
- Co-investment and Joint Venture Returns: Through co-investment partnerships with financial partners such as TA Realty, J.P. Morgan, and AEW, Wilder participates in the upside of acquired and redeveloped retail assets, earning returns alongside capital contributions.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Wilder Companies product offering
Product offeringCore offering
Wilder Companies is a Boston-based real estate firm that develops, manages, leases, and invests in retail and mixed-use destinations along the U.S. East Coast. The firm operates a portfolio of 50+ retail properties spanning over 20 million square feet and provides integrated in-house capabilities including acquisitions, development, construction management, leasing, property management, asset management, marketing, and finance. Its offerings are anchored by a placemaking philosophy that transforms underperforming malls and shopping centers into experience-driven open-air destinations.
Product overview
Wilder Companies is a Boston-based real estate development, management, and leasing firm that operates a portfolio of 40+ retail and mixed-use properties across the East Coast. Rather than a unified software product, the company offers an integrated suite of real estate services including development, property management, leasing, acquisitions, and asset management. Key managed properties include Arsenal Yards (mixed-use development in Watertown, MA), Walpole Mall (reimagined community destination in Walpole, MA), Daniels Marketplace (Whole Foods-anchored center in Fort Myers, FL), Wayside (open-air retail in Burlington, MA), Freeport Village Station (outlet center in Freeport, ME), and Silver Spring Square (shopping center in Mechanicsburg, PA). The company has developed, managed, and leased over 20 million square feet of retail properties throughout the United States and Puerto Rico.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Real Estate Development Services
- Property Management Services
- Leasing Services
- Acquisitions & Investment Services
- Asset Management Services
Quantifiable outcome
- Nearly 4 million visits annually at The Crossing at Walkers Brook
- +3 more outcomes
Companies that use Wilder Companies
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Wilder Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wilder Companies partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Boylston PropertiesflagshipWilder and Boylston Properties formed a joint venture in 2013 to acquire and redevelop the former Arsenal Mall in Watertown, MA into Arsenal Yards — a mixed-use development of over 1 million square feet including retail, restaurants, life science, apartments, and a hotel. This co-development relationship continued through the project's phases, with Boylston Properties as the primary developer and Wilder handling retail leasing and management.
- Dickinson Development CorporationcoreWilder has maintained a nearly 20-year relationship with Dickinson Development Corporation, managing and leasing The Crossing at Walkers Brook in Reading, MA and Merrimac Plaza in Methuen, MA. In 2020, the partnership expanded to include Riverside Landing in New Bedford, MA, owned by Dickinson Development with partner D.W. White.
- D.W. WhiteminorD.W. White co-owns Riverside Landing in New Bedford, MA with Dickinson Development Corporation. Wilder assumed management and leasing of the center as part of its expanded relationship with Dickinson Development.
- Waterstone Property GroupminorWilder was awarded leasing and project management services for a 24-property portfolio of Waterstone Retail and Warehouse Properties, expanding its management services business in 2020. The partnership was followed by Waterstone engaging Wilder for the 110-acre Rock Row development in Maine.
- The Downs (Scarborough, Maine)coreWilder entered a national strategic partnership with The Downs in Scarborough, Maine in 2024 to serve as leasing, management, and development partner for the $300 million Scarborough Town Center. Wilder will cultivate interest from national retailers, restaurants, and local businesses for the 320,000 square foot retail component of the new town center development. The partnership includes working with local broker The Boulos Company.
- The Boulos CompanyminorThe Boulos Company, a Portland-based commercial real estate brokerage, has worked with The Downs since 2018. Wilder is engaged alongside The Boulos Company for the Scarborough Town Center project, leveraging The Boulos Company's local market knowledge and existing relationships.
- Waterstone Property Group (Rock Row)minorWilder partnered with Waterstone Property Group in June 2020 to provide leasing and project management services for the 110-acre Rock Row development in Maine. The project represents Wilder's expansion into large-scale mixed-use development advisory work.
- Unison Realty PartnersminorWilder expanded its relationship with Unison Realty Partners in July 2019 with the addition of a Massachusetts open-air shopping center to its managed portfolio, building on an existing partnership.
- Greenberg GibbonsminorWilder and Greenberg Gibbons formed a joint venture in June 2026 to acquire a Raleigh, NC asset, marking Wilder's expansion into the Sunbelt market. The joint venture combines Wilder's retail real estate expertise with Greenberg Gibbons' local market knowledge.
- Linear RetailcoreWilder was selected as property manager for Linear Retail's portfolio of 74 retail properties across Massachusetts, New Hampshire, and Rhode Island in September 2025. This contract significantly expanded Wilder's management portfolio and presence in New England.
- District Real Estate AdvisorsminorDistrict Real Estate Advisors, through principal Chris Mearn, represented Trader Joe's in the transaction to lease space at The Crossing at Walkers Brook in Reading, MA. Wilder was the landlord representative.
- The WAS GroupminorWilder engaged The WAS Group to support leasing efforts at Freeport Village Station Outlets in Freeport, Maine in February 2025. The WAS Group assists with tenant representation and leasing for the outlet center.
Scale indicators11 records
Recent moves11 records
Expansion highlights6 records
Wilder Companies competitors and assessment
Company assessmentDirect peers
- WS Development: Massachusetts-based retail real estate developer and operator managing a portfolio of lifestyle centers, mixed-use destinations, and open-air shopping centers across the East Coast. Highly comparable to Wilder in business model, geographic focus, and tenant mix.
- KeyPoint Partners: New England-focused retail real estate services firm providing leasing, property management, and asset management across grocery-anchored and open-air shopping centers. Competes directly with Wilder for third-party management mandates and tenant relationships in the Northeast.
- Greenberg Gibbons: Mid-Atlantic and Sunbelt retail real estate developer and operator. Recently entered a JV with Wilder (June 2026) to acquire a Raleigh, NC asset, reflecting overlapping retail real estate development focus and geographic expansion strategy.
Broad incumbents
- Phillips Edison & Company: Public REIT specializing in grocery-anchored neighborhood and community shopping centers across the U.S. Larger and capital-markets-enabled version of Wilder's grocery-anchored investment platform with TA Realty.
- Brixmor Property Group: One of the largest publicly traded owners and operators of open-air shopping centers in the U.S. Operates grocery-anchored and lifestyle centers that overlap with Wilder's open-air portfolio repositioning strategy.
- Kimco Realty: Largest publicly traded owner/operator of open-air grocery-anchored shopping centers in the U.S. Relevant comparable for Wilder's TA Realty partnership strategy on grocery-anchored investment at scale.
- SITE Centers: Public REIT focused on open-air, grocery-anchored shopping centers; comparable in product type (mixed grocery-anchored centers, similar tenant requirements) though at much larger scale.
- Federal Realty Investment Trust: Public REIT that owns and operates high-quality retail and mixed-use properties in major U.S. markets. Comparable for mixed-use destinations like Arsenal Yards and Towne Centre at Laurel with curated tenant rosters.
Others
- JLL (Jones Lang LaSalle): Global commercial real estate services firm providing leasing, property management, and capital markets advisory. Comparable for the leasing and property management service lines Wilder competes in; serves as a competitor in third-party management mandates.
- CBRE Group: Largest global commercial real estate services firm providing investment management, leasing, and property management. Competes with Wilder for institutional mandates and tenant representation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wilder Companies social profiles
Digital presenceWilder Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilder Companies leadership team
Management profileNumber of profiles
Profiles17 records
Wilder Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilder Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilder Companies
What does Wilder Companies do?
Wilder Companies is a Boston-based real estate firm that develops, manages, leases, and invests in retail and mixed-use destinations along the U.S. East Coast. The firm operates a portfolio of 50+ retail properties spanning over 20 million square feet and provides integrated in-house capabilities including acquisitions, development, construction management, leasing, property management, asset management, marketing, and finance. Its offerings are anchored by a placemaking philosophy that transforms underperforming malls and shopping centers into experience-driven open-air destinations.
Is Wilder Companies a public or private company?
Wilder Companies is a private company. It is classified as family owned and is currently operating.
When was Wilder Companies founded?
Wilder Companies was founded in 2013. It employs 11 to 50 people.
Where is Wilder Companies based?
Wilder Companies is headquartered in Boston, United States, in the North America region.
How does Wilder Companies make money?
Three revenue lines are on record. Development and Redevelopment Fees are the primary driver. The others are property Management and Leasing Commissions and co-investment and Joint Venture Returns.
Who are Wilder Companies's main competitors?
Direct peers on record are WS Development, KeyPoint Partners and Greenberg Gibbons. Broad incumbents are Phillips Edison & Company, Brixmor Property Group, Kimco Realty, SITE Centers and Federal Realty Investment Trust. Others are JLL (Jones Lang LaSalle) and CBRE Group.
Does Wilder Companies have an API?
No public API is recorded for Wilder Companies.
What industry is Wilder Companies in?
Wilder Companies's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 531210 and its SIC code is 6531.