Surety Home
- Company typePrivate
- Founded2011
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Surety Home firmographics
Firmographics- Name
- Surety Home
- Legal name
- SuretyCAM, LLC
- Website
- https://suretyhome.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Surety Home is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surety Home business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Monthly Monitoring Subscriptions: Recurring monthly monitoring fees starting at $19/month. Multiple plan tiers available (Alarm, Protect, Home, Complete, Automate, View, Cam) with varying feature sets. Month-to-month with no long-term contracts.
- Hardware/Equipment Sales: One-time sales of security panels, sensors, cameras, smart home devices. Equipment purchased upfront and owned by customer. Wide range of Alarm.com-compatible hardware from brands like Qolsys, 2GIG, PowerG.
- Surety Cam Pro Add-on Service: Premium live-guard video monitoring add-on priced at $60/month for first camera, $12/month additional cameras. Available standalone or as add-on to alarm plans. Uses Becklar Monitoring's TMA 5-Diamond center.
- Safety Button Add-on: Alarm.com Safety Button included free in all alarm monitoring plans. Mobile security feature for personal safety.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Surety Alarm - Basic alarm monitoring |
| Subscription | Monthly | Surety Protect - Alarm + video monitoring |
| Subscription | Monthly | Surety Complete - Full alarm + automation + video |
| Subscription | Monthly | Surety Cam Pro - Live-guard video monitoring |
| Unit Pricing | Pay-as-you-go | Camera Equipment - Various models |
| Unit Pricing | Pay-as-you-go | nami Agile Security System |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Surety Home product offering
Product offeringCore offering
Surety Home sells DIY-installed, professional-grade home security and automation systems (nami Agile Security System and IQ Security/Qolsys panels) and Alarm.com-compatible security cameras, paired with 24/7 professional monitoring subscriptions starting at $19 per month on a no-contract, month-to-month basis. The company adds a distinct AI-powered live-guard video monitoring service (Surety Cam Pro) backed by Becklar's TMA 5-Diamond operators, and a separate commercial offering (Surety Business) for small and mid-sized businesses that includes access control and GPS/OBD-II fleet tracking.
Product overview
Surety Home is a DIY professional-grade home security and automation service provider operating on the Alarm.com cloud platform. The company offers two primary security system brands: the nami Agile Security System (next-generation, affordable DIY system using Wi-Fi sensing and Thread mesh networking, starting at $129) and IQ Security (formerly Qolsys, premium professional-grade system with the widest range of compatible sensors and smart home devices). Surety complements its core platforms with a comprehensive camera lineup including outdoor AI PoE spotlight cameras, indoor cameras, video doorbells (Wi-Fi and battery-powered), and floodlight cameras - all featuring 4MP HDR video, AI-powered detection, and AI Deterrence capabilities. The Surety Cam Pro service adds AI-powered live-guard remote video monitoring with human guards who can verbally confront intruders and dispatch verified police. The company also offers Surety Business for commercial security with fleet tracking. Monitoring plans start at $19/month with no contracts. The ecosystem integrates with Lutron, Yale, Kwikset, Schlage, Sonos, MyQ, Rachio, and supports Z-Wave, 2GIG, DSC, Qolsys, and other Alarm.com-compatible devices.
Differentiator
Problem solved
Functional benefit
Brands
- Surety Cam Pro: AI-powered live-guard remote video monitoring service that detects and confronts intruders outdoors and sends police.
- Surety Business
Products and services
- Surety Cam Pro Live-Guard Video Monitoring AI-powered live-guard remote video monitoring service for residential and business properties. AI cameras detect intruders, engage live remote guards who verify presence and issue two-way voice warnings, sound sirens, and dispatch verified police for priority response. Priced at $60/month for the first camera and $12/month per additional camera, with monitoring delivered by Becklar's TMA 5-Diamond certified center.
- Surety Business Self-managed commercial security platform for small and mid-sized businesses, delivered through a separate surety.business storefront. Provides Alarm.com commercial-grade security, access control, and GPS/OBD-II fleet tracking without long-term contracts; marketed to business owners as an alternative to traditional commercial security providers.
- nami Agile Security System Next-generation DIY home security system powered by Alarm.com cloud technology, using Wi-Fi motion sensing and Thread mesh networking to detect human motion throughout the home without traditional PIR sensors. Designed for easy DIY installation in 1-2 hours, starting at $129, intended for homeowners and renters at price points comparable to Ring and SimpliSafe.
- IQ Security (Qolsys) Panel System Premium professional-grade security panel system (formerly Qolsys, now rebranded to IQ Security) marketed by Surety as the system with the widest range of compatible sensors and smart home devices. Supports PowerG, Z-Wave Long Range, and multiple sensor radio frequencies; runs Android 14 on a Qualcomm processor with built-in panel camera. Recommended for customers wanting the broadest Alarm.com-compatible ecosystem.
- 4MP Outdoor AI PoE Spotlight Camera (ADC-VC730P) 4MP outdoor AI-powered Power over Ethernet (PoE) spotlight camera with HDR video, color night vision, AI-powered people and vehicle detection, and proactive deterrence. Designed for permanent outdoor installations requiring reliable wired connectivity. Listed at $214-$219.
- Doorbell AI Camera (ADC-VDB775) AI-powered video doorbell camera with HDR video, color night vision, and two-way audio. Detects people, enables remote answering from anywhere, and is compatible with existing doorbell wiring. Listed at $199.
- 4MP Indoor/Outdoor Battery Spotlight Camera (ADC-V731B) Wire-free battery-powered indoor/outdoor 4MP spotlight camera with AI detection, color night vision, and intelligent alerting for flexible placement.
- 4MP Indoor Spotlight Camera (ADC-V530) 4MP indoor camera with spotlight and AI-powered detection, HDR video, color night vision, and intelligent people, animal, and vehicle detection for interior monitoring.
- 4MP Outdoor AI Spotlight Camera (ADC-V730) Outdoor 4MP AI spotlight camera with HDR video and color night vision for outdoor perimeter security; AI detection identifies people and vehicles.
- Floodlight AI Camera Floodlight camera with AI-powered detection for outdoor security. Illuminates and records when motion is detected in the coverage area. Listed at $275.
- Indoor AI Camera Mini (ADC-V515) Compact indoor AI camera with people, animal, and vehicle detection, two-way audio, infrared night vision, HDR imaging, and onboard SD-card continuous recording. Listed at $99 and priced for whole-home deployment.
- Battery-Powered Doorbell Camera (ADC-VDB780B) Battery-powered wireless video doorbell with AI detection and an included smart chime accessory. Up to six months of battery life on a single charge, with no wired installation required. Listed at $220.
- PoE Doorbell Camera (VDB755P) Power-over-Ethernet video doorbell with AI detection that delivers consistent wired power and connectivity, avoiding battery concerns. Listed at $182.
- Surety Home Professional Monitoring Service Core 24/7 professional alarm monitoring subscription powered by Alarm.com and delivered through Becklar's TMA 5-Diamond certified monitoring center. Plans start at $19/month on a month-to-month basis with no contracts, no cancellation fees, and 30-day equipment returns, and include mobile app access, AI camera integration, and optional Safety Button personal security add-on.
Quantifiable outcome
- Surety Cam Pro monitors 4 cameras for $96/month vs Deep Sentinel's $250/month
- +3 more outcomes
Companies that use Surety Home
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Surety Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature5 records
Surety Home partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- Alarm.comcorePrimary technology platform provider powering all Surety systems. Provides cloud infrastructure, mobile apps, AI detection, professional monitoring integration, and access to wide device ecosystem. Surety is an Alarm.com Gold Partner for 5 consecutive years.
- namicorenami provides the Agile Security System - a Wi-Fi sensing and Thread mesh networking platform. Surety is the first Alarm.com provider to offer nami's Wi-Fi sensing technology. Launched early access June 2026.
- IQ Security (Qolsys)corePanel manufacturer providing IQ Panel 4 and 5 security panels compatible with Surety monitoring. Previously called Qolsys, rebranded to IQ Security.
- Becklar MonitoringcoreTMA 5-Diamond certified monitoring center providing operators for Surety Cam Pro live-guard service. Highly redundant facilities ensure 24/7 monitoring coverage.
- QolsyscoreSecurity panel manufacturer now rebranded as IQ Security. Provides hardware including IQ Panel 4 and 5 for Surety systems.
- 2GIGsecondarySecurity panel manufacturer providing GC2 and GC3 control panels compatible with Surety monitoring services.
- PowerGsecondaryRadio technology brand (DSC) used in sensors. PowerG sensors feature frequency-hopping spread spectrum with 128-bit AES encryption for professional-grade wireless communication.
- Z-WavesecondarySmart home wireless protocol supported by Alarm.com platform. Compatible with hundreds of Z-Wave devices from Aeotec, Inovelli, and others.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Surety Home competitors and assessment
Company assessmentBroad incumbents
- Ring (Amazon): Amazon-owned DIY security brand offering self-installed cameras, doorbells, and alarm systems with optional professional monitoring. Competes on accessibility, brand, and ecosystem breadth rather than Alarm.com-grade professional monitoring depth.
- ADT: Legacy national security provider with professionally installed and monitored systems. Recently acquired Origin AI for $170M to enter Wi-Fi sensing — a validation of Surety's nami thesis and a broad incumbent competitor expanding into DIY.
- Vivint Smart Home: Smart home security and automation provider combining professional installation with smart home devices. Operates in the same connected home category as Surety, but with longer-term contracts and higher-touch delivery.
- Brinks Home: National professionally monitored home security brand offering professionally installed systems. Listed in Surety customer testimonials as the legacy provider customers are switching away from due to service quality and pricing.
Direct peers
- SimpliSafe: Direct DIY home security competitor offering self-installed alarm systems with professional monitoring subscriptions. Highly comparable no-contract, customer-owned-equipment model targeting the same homeowner and renter segments Surety serves.
- abode Systems: DIY smart home security provider with self-installed systems, optional professional monitoring, and home automation integrations. Targets the same tech-savvy homeowners who want no-contract flexibility.
- Cove Security: DIY home security provider offering no-contract professionally monitored alarm systems with owned equipment. Overlaps with Surety on target customer (DIY homeowners, renters) and subscription pricing approach.
- Frontpoint Security: Long-standing DIY home security provider with self-installed cellular systems and professional monitoring on month-to-month terms. Closely comparable in GTM and customer experience to Surety's DIY no-contract positioning.
- Deep Sentinel: AI-powered live-guard video monitoring service combining cameras with remote human guards for verified police dispatch. Direct competitor to Surety Cam Pro with comparable live-guard value proposition at a premium price point.
Emerging players
- Scout Alarm: DIY home security with self-installed wireless systems and no-contract monitoring plans. Smaller-scale direct peer in the same no-contract, customer-owned-equipment niche Surety occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Surety Home social profiles
Digital presenceSurety Home compliance and trust
Trust signalCompliance2 records
Surety Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surety Home leadership team
Management profileNumber of profiles
Profiles1 record
Surety Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surety Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surety Home
What does Surety Home do?
Surety Home sells DIY-installed, professional-grade home security and automation systems (nami Agile Security System and IQ Security/Qolsys panels) and Alarm.com-compatible security cameras, paired with 24/7 professional monitoring subscriptions starting at $19 per month on a no-contract, month-to-month basis. The company adds a distinct AI-powered live-guard video monitoring service (Surety Cam Pro) backed by Becklar's TMA 5-Diamond operators, and a separate commercial offering (Surety Business) for small and mid-sized businesses that includes access control and GPS/OBD-II fleet tracking.
Is Surety Home a public or private company?
Surety Home is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surety Home founded?
Surety Home was founded in 2011. It employs 11 to 50 people.
Where is Surety Home based?
Surety Home is headquartered in Columbus, United States, in the North America region.
How does Surety Home make money?
Four revenue lines are on record. Monthly Monitoring Subscriptions are the primary driver. The others are hardware/Equipment Sales, surety Cam Pro Add-on Service and safety Button Add-on.
Who are Surety Home's main competitors?
Broad incumbents on record are Ring (Amazon), ADT, Vivint Smart Home and Brinks Home. Direct peers are SimpliSafe, abode Systems, Cove Security, Frontpoint Security and Deep Sentinel. Scout Alarm is listed as an emerging player.
Does Surety Home have an API?
No public API is recorded for Surety Home.