What Link Interactive does

Link Interactive is a direct-to-consumer provider of DIY home security and home automation systems, structured as a division of Fire Protection Service Corporation, a privately held Utah-based security services company founded in 1952. The company sells cellular-based security systems that ship pre-programmed to customers, who self-install using peel-and-stick sensors, and pairs the hardware with 24/7 professional monitoring priced at $30.99/month under 36-month service agreements.

The product architecture is built almost entirely on third-party platforms: Qolsys IQ Panel 2/4 and 2GIG Go!Control GC3 control panels form the hardware core, Alarm.com provides the interactive software, mobile app, and automation engine, and Avantguard Monitoring Centers in Utah and Idaho deliver 24/7 central-station monitoring with an advertised ~20-second response time. Z-Wave Plus integrates compatible third-party devices such as Kwikset and Yale smart locks, LiftMaster/MyQ garage controllers, smart thermostats, and automated lights, while Skybell doorbell cameras and indoor/outdoor Wi-Fi cameras enable a paid video monitoring add-on ($5/month per 4 cameras, capped at 10 cameras).

Link Interactive generates revenue primarily through recurring monthly monitoring subscriptions, with secondary revenue from hardware sales and the optional video monitoring tier. The company sells exclusively through its own e-commerce site (shop.linkinteractive.com) and phone sales, with no third-party retail or reseller network. A Takeover Program allows customers with existing security equipment to switch monitoring providers to Link Interactive, and the customer base is concentrated in U.S. residential homeowners with a secondary small-business offer. The company operates with 1-10 employees and reports no outside funding rounds.

Name

Link Interactive

Legal name

Fire Protection Service Corporation

Website

https://linkinteractive.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Link Interactive is a U.S. direct-to-consumer DIY home security and automation provider, operating as a division of Fire Protection Service Corporation. It sells cellular-based, Alarm.com-powered security systems with 24/7 monitoring starting at $30.99/month to residential homeowners and small businesses nationwide.

Ownership category

akta.pro rank

Product category

Home Security Monitoring

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Video Doorbell & Intercom Monitoring Services (HSAHAAAH), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Alarm Systems & Monitoring Kits Retail (CRAIAMAG)

Keywords

• Home security monitoring
• DIY security systems
• Cellular alarm systems
• Home automation services
• Smart home security

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Monitoring Subscription: Core recurring revenue from monthly monitoring services at $30.99/month. Includes 24/7 professional monitoring with central station response. Billing is monthly via credit card or checking account on the first of each month.
2. Equipment Sales: One-time equipment sales for security sensors, cameras, control panels, and home automation devices. Equipment is purchased upfront or as part of system packages.
3. Video Monitoring Add-on: Optional video monitoring service: $5.00/month for up to 4 cameras, with additional $5.00/month for every 4 additional cameras (up to 10 cameras per account). Includes cloud storage and 24/7 streaming.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Link Interactive sells DIY cellular-based home security systems—control panels (Qolsys IQ Panel 4 and 2GIG Go!Control GC3), sensors, cameras, and Z-Wave automation devices—paired with 24/7 professional monitoring starting at $30.99/month through Avantguard monitoring centers. Customers self-install the pre-programmed, peel-and-stick equipment and control the system remotely via the Alarm.com-powered mobile app, with optional video monitoring add-on and a takeover program for switching from existing providers.

Product overview

Link Interactive is a DIY home security and automation provider offering a modular system built around cellular-based control panels (Qolsys IQ Panel 4 and 2GIG Go!Control GC3) that connect to a range of security sensors (door/window, motion, glass break, smoke, CO, image sensors) and home automation devices. The system is powered by Alarm.com's interactive software platform, enabling mobile app control, automation rules, and remote monitoring. Monitoring plans start at $30.99/month with no installation fees, and customers can add video cameras, smart locks, thermostats, lights, and garage door controllers to create a comprehensive smart home security ecosystem. All equipment is self-installed by the customer using peel-and-stick sensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Link Interactive Home Security System DIY cellular-based home security system with 24/7 professional monitoring. Includes control panels, door/window sensors, motion detectors, glass break detectors, and optional cameras and home automation devices. Plans start at $30.99/month with no installation or activation fees.
• 24/7 Professional Monitoring Service Round-the-clock professional alarm monitoring through Avantguard centers with approximately 20-second average response time and two-way voice communication during alarm events. Sold as a monthly subscription alongside the security system.
• Video Monitoring Service Optional subscription providing secure cloud video storage, 24/7 live streaming, and HD recording. Priced at $5/month per 4 cameras with up to 10 cameras per account.
• Mobile App Control Mobile app for iOS and Android enabling remote arming/disarming, live video viewing, home automation management, and push notifications from anywhere globally.
• Takeover Program Service that integrates existing customer-owned security equipment into the Link Interactive monitoring platform so users do not need to purchase new hardware when switching providers.
• Qolsys IQ Panel 4 Touchscreen security and automation control panel with 7-inch display, built-in cellular module, Bluetooth disarming, built-in 8MP camera, and support for Z-Wave Plus and security sensors.
• 2GIG Go!Control GC3 7-inch touchscreen security and control panel with integrated cellular module, two-way voice, and home automation control compatible with 2GIG and legacy sensors.
• Skybell Doorbell Camera Video doorbell camera offering HD video, two-way audio, motion detection, and smartphone notifications, integrated with the Link Interactive app for remote viewing and control.
• Wireless Indoor Camera V622/V522 Wi-Fi connected indoor security cameras providing HD video, night vision, motion detection, and two-way audio for in-home monitoring.
• Wireless Outdoor Camera V722W Weather-resistant outdoor security camera with HD video, night vision, motion detection, and two-way audio for exterior property monitoring.
• Alarm.com Stream Video Recorder (SVR) Local video storage device that records video from compatible cameras for later playback and review.
• Door/Window Sensors Magnetic contact sensors that detect when doors or windows are opened. Available in standard, recessed, and encrypted S-Line variants for 2GIG and Qolsys panels.
• Motion Detectors PIR motion sensors with pet immunity up to 50 pounds and 30-50 foot detection range, in standard or encrypted S-Line variants.
• Glass Break Sensors Acoustic detectors with 15-foot radius coverage that recognize the sound frequency of breaking glass, available for both 2GIG and Qolsys systems.
• Image Sensors Camera-based sensors that capture still images when motion is detected, with night vision capability for low-light capture.
• Smoke/Heat/Freeze Detectors Multi-function life safety detectors monitoring for smoke, rapid temperature rise, and freezing conditions; always monitored even when the security system is disarmed.
• Carbon Monoxide Detectors Detectors that continuously monitor for dangerous carbon monoxide levels, always armed regardless of security system state.
• Key Ring Remotes Portable 4-button key fob remote for arming, disarming, and panic functions from up to 80 feet from the control panel.
• Panic Buttons Emergency panic button accessories configurable to dispatch police, fire, or medical response when pressed.
• Smart Thermostats Z-Wave programmable thermostats enabling remote temperature control, scheduling, and integration with home automation rules.
• Automated Door Locks Z-Wave smart deadbolts and door levers (Kwikset, Yale) with keypad entry and remote locking/unlocking via the security system and mobile app.
• Automated Lights Z-Wave lamp modules and smart light bulbs that allow remote on/off, dimming, and automation rules such as activating lights when a door is opened.
• Garage Door Controllers LiftMaster/MyQ enabled garage door controllers that allow remote checking and opening/closing of garage doors via the mobile app, integrating with the security system.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Alarm.comcoreTechnology or IntegrationLink Interactive is a dealer for Alarm.com, using their interactive software services platform. Link Interactive provides the equipment, support, and central station monitoring, while Alarm.com provides the interactive mobile app, remote access functionality, and automation services. Customers receive one consolidated bill for all services.
• Avantguard Monitoring CenterscoreTechnology or IntegrationAvantguard operates Link Interactive's monitoring centers located in Utah and Idaho. They provide 24/7 professional monitoring with an average response time of approximately 20 seconds. Avantguard handles alarm verification and dispatch of emergency services.
• AvantLinkminorGTM or Marketing PartnerAffiliate marketing program management. AvantLink provides Link Interactive with affiliate tracking, payout management, and access to affiliate publishers who promote Link Interactive's security products. Features include 90-day cookie life and dedicated affiliate resources.
• QolsyscoreTechnology or IntegrationQolsys provides the IQ Panel control panel systems used by Link Interactive. The IQ Panel 4 and IQ Panel 2 support Z-Wave home automation and integrate with Alarm.com platform for remote monitoring and control.
• 2GIG TechnologiescoreTechnology or Integration2GIG provides the Go!Control GC3 control panel systems used by Link Interactive. These panels support security sensors and Z-Wave home automation devices, integrated with Alarm.com platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADT: Largest traditional home security provider with professionally installed, long-contract monitored systems. ADT is the legacy incumbent against which Link positions itself on cost, flexibility, and DIY installation.
• Ring (Amazon): Amazon-owned DIY home security and video doorbell leader with deeply subsidized hardware and an expanding professional monitoring offering (Ring Alarm Pro). Competes in the same DIY home security category with massive scale advantages.
• Google Nest (Alphabet): Google's smart home security line including Nest Cam, Nest Doorbell, and Nest Secure legacy products integrated with Google Home. Big-tech incumbent leveraging ecosystem advantages to compete in DIY security.
• Vivint Smart Home: Smart home security and automation provider offering professionally installed and monitored systems. Although more premium and pro-install, Vivint is named in Link Interactive's comparison content as a higher-priced alternative.

Emerging players

• Wyze: Low-cost smart home camera and sensor company expanding into security with Wyze Home Monitoring. Competes on price and accessibility for budget-conscious homeowners, potentially pressuring Link's value positioning.
• abode Systems: DIY smart home security startup offering self-installed systems with optional professional monitoring and strong home automation integrations. Smaller scale than Link but competes for the same tech-savvy homeowner.

Direct peers

• SimpliSafe: Direct DTC DIY home security competitor offering cellular-based, self-installed systems with professional monitoring and no long-term contracts. SimpliSafe is the category leader against which Link Interactive explicitly competes on its blog comparison content.
• Brinks Home: Direct-to-consumer home security provider offering professional monitoring with both DIY and professional install options. Competes for the same residential subscriber base on price and contract flexibility.
• Frontpoint Security: DIY home security provider with cellular monitoring, smart home integration, and self-installation. Frontpoint is mentioned in Link Interactive's blog competitive comparisons and targets the same residential homeowner segment.
• Cove Security: DIY home security provider with cellular monitoring, no-contract plans, and touchscreen control panels. Targets the same price-conscious residential customer with a similar Alarm.com-style platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0shBiYpbA7aMzCl3etgh7Q
• Facebookfacebook.com/linkinteractive
• LinkedInlinkedin.com/company/link-interactive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Interactive