Price Electric

What Price Electric does

Price Electric (legal entity Price Industrial Electric, Inc.) is a privately held, full-service electrical contractor founded in 1996 by Jeremy Price and headquartered in Robins, Iowa. The company delivers industrial, commercial, utility, and residential electrical construction and service across four offices in Eastern Iowa (Robins, Cedar Rapids, Des Moines) and Central Florida (Fort Myers), and supports a traveling workforce that deploys nationally. Core capabilities include electrical design-build, Building Information Modeling and Virtual Construction Services (VCS), off-site prefabrication at a dedicated Robins warehouse, Scan-to-BIM and Trimble Total Station locating, structured cabling, and 24/7 emergency service. Customer work spans healthcare, education, municipal government, agriculture, retail, and senior living, evidenced by named projects including the University of Iowa Children's Hospital centralized emergency power facility (ABC National Excellence in Construction Eagle Award, 2016) and the Cedar Rapids Joint Communications Network fiber build.

The company generates revenue through professional-services, project-based fees for design, installation, prefabrication, and ongoing maintenance across its five service lines (Industrial, Commercial, Utility, Residential, Service Department). Pricing is custom and quote-based with no standardized tiers; contracts range from sub-$250K residential work to multi-million-dollar commercial-industrial design-build engagements. Distribution is sales-led via direct field offices, phone-based intake, estimators, and project managers who engage in preconstruction, supplemented by ABC trade association channels for institutional and government RFPs. The company has remained founder-owned throughout its history, completed one acquisition (Homewood Electric, July 2019), and has earned ABC Top 200 Performer (#99, 2022), Top Electrical Contractor (#22 nationally), and America's Safest Companies (EHS Today, 2023) recognition.

Name

Price Electric

Legal name

Price Industrial Electric, Inc.

Website

https://priceelectric.us

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Price Electric is a privately held, full-service electrical contractor founded in 1996, serving industrial, commercial, utility, and residential clients across Iowa and Florida with design-build, BIM, prefabrication, and 24/7 service capabilities.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

Residential Electrical Installation & New Construction Wiring (HSAOADAA)

akta.pro secondary industry

Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD)

Keywords

• Electrical contracting services
• Commercial electrical construction
• Industrial electrical services
• Design-build electrical engineering
• Utility construction services

Headquarters

HQ city

Robins

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Contracting Services: Professional electrical contracting services across industrial, commercial, utility, and residential segments. Revenue generated through project-based fees for design, installation, prefabrication, and maintenance services. Services include new construction, renovation, emergency repairs, and ongoing service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Price Electric provides full-service electrical construction, engineering, design-build, and 24-hour service for industrial, commercial, utility, and residential customers. Its core offering includes new construction wiring, renovation, system installation, emergency power systems, prefabricated electrical assemblies, and BIM-based coordination through in-house Virtual Construction Services (VCS) and a controlled prefabrication warehouse. The company serves customers locally in Eastern Iowa and Central Florida and nationwide through a dedicated traveling workforce.

Product overview

Price Electric is a full-service electrical contractor with multiple divisions providing industrial, commercial, utility, and residential electrical services. The company operates through its core divisions (Industrial, Commercial, Utility, Residential, and Service Department) supplemented by specialized offerings including Virtual Construction Services (VCS) for Building Information Modeling, Prefabrication for off-site component assembly, Electrical Design for design-build projects, and HITECH Communications for low-voltage and security systems. The company utilizes advanced technologies including BIM, CAD, and Trimble Total Station for project execution across Iowa, Florida, and nationally through a traveling workforce.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Division Professional electrical contracting services for industrial applications including design-build construction projects, BIM coordination, and comprehensive electrical system solutions for manufacturing plants, wastewater treatment facilities, power generation, and agricultural processing.
• Commercial Division Full-service commercial electrical contracting including new construction, renovations, tenant improvements, and system installations for offices, healthcare facilities, schools, retail, restaurants, warehouses, and mixed-use buildings, with expertise in design-build, BIM modeling, and solar arrays.
• Utility Division Utility, underground, and Outside Plant (OSP) installation projects including fiber optic network construction, traffic signal intersection construction, and horizontal directional drilling for municipalities and private utilities.
• Residential Division Residential electrical services for homeowners, home builders, and developers including new construction, remodels, light fixture installation, and home automation, spanning single-family homes through multi-family buildings and senior housing.
• Service Department 24/7 electrical service and maintenance offerings including troubleshooting, generator installation, electrical repairs, and lighting services for homeowners and businesses, with multiple on-call teams for emergency response.
• Electrical Design Complete design-build services including professional engineering, facility electrical master planning, BIM modeling, cost analysis, project management, and detailed production drawings integrated with the prefabrication shop.
• Virtual Construction Services (VCS) Building Information Modeling (BIM) services including 3D modeling for architectural and MEP trades, clash detection, model coordination, MEP fabrication and installation drawings, locate services, and scan-to-BIM using 3D laser scanning.
• Prefabrication Off-site assembly of electrical components in a controlled warehouse environment including duct bank cages, conduit assemblies, prefabricated underground skids, and under-slab conduits to reduce job-site waste and expedite construction schedules.
• Structured Cabling and Low Voltage Network infrastructure services including fiber optic, data, and voice cable installations, audio/video installation, intrusion prevention, video surveillance, and fire systems for commercial and industrial projects.
• HITECH Communications Division Communications division handling fire alarm systems, security systems, and structured cabling installations for commercial and industrial projects.

Quantifiable outcome

• Ranked 99 on ABC 2022 Top 200 Performers list
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Associated Builders and Contractors (ABC)coreStrategic or Co-development PartnerActive member of ABC of Iowa and ABC National. Employees serve on various ABC committees including Safety, Training, Member Services, Government Affairs, and Apprenticeship Training Trust Board. Member of ABC's Accredited Quality Contractor program. Multiple Excellence in Construction Awards at various levels.
• EHS TodayminorOthersRecognized as one of America's Safest Companies by EHS Today magazine, demonstrating safety excellence in the electrical construction industry.
• Master Builders of Iowa (MBI)minorOthersActive member recognizing safety excellence. Safety Officer Dan Weekly received MBI Safety Professional Award in 2020.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Helix Electric: National full-service electrical contractor focused on commercial, industrial, healthcare, and renewable energy projects with design-build and prefabrication capabilities. Comparable multi-market contractor profile.
• Faith Technologies: Large private electrical contractor specializing in design-build, prefab, and industrial/commercial/utility/mission-critical work. Closest direct peer given its integrated prefab + BIM delivery model similar to Price Electric.
• Rosendin Electric: Employee-owned national electrical contractor serving commercial, industrial, data center, and utility markets with design-build and prefabrication capabilities. Directly comparable in scope and delivery model.

Broad incumbents

• IES Holdings: Public national electrical and communications contractor (NYSE: IESC) offering industrial, commercial, and residential services across the U.S. Directly comparable scope and multi-market model make it the most relevant broad-incumbent peer for Price Electric.
• EMCOR Group: Public Fortune 500 national provider of electrical, mechanical, and facility services (NYSE: EME). Sets the incumbent benchmark for the electrical contracting space in which Price Electric competes.

Regional players

• Hunt Electric: Upper Midwest-based electrical contractor (MN/IA/regional) offering commercial, industrial, healthcare, and data center services. Direct regional comparable anchored in adjacent geography to Price Electric's Iowa base.
• Cache Valley Electric: Intermountain West electrical contractor serving industrial, commercial, institutional, and utility clients with design-build and low-voltage capabilities. Compares on project profile and delivery mix.
• Egan Company: Midwest-based multi-trade contractor (electrical, mechanical, systems) providing design-build, prefab, and BIM-led delivery. Comparable in size, geography (adjacent Minnesota/Iowa corridor), and integrated service mix.
• Baker Electric: Iowa-based electrical contractor serving commercial, industrial, and residential markets across the Midwest. Hyper-local comparable with overlapping geography and customer base to Price Electric.
• Red Wing Electric: Upper Midwest electrical and communications contractor serving commercial, industrial, and institutional clients. Comparable on project mix and Adjacent regional presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/priceelectric
• Facebookfacebook.com/PriceElectricIowa
• LinkedInlinkedin.com/company/price-electric-iowa-
• Instagraminstagram.com/priceelectric_iowa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price Electric