VIGGA

What VIGGA does

VIGGA is a Dutch for-profit company founded in 2014 and headquartered in Amsterdam that operates a subscription-based marketplace for high-quality maternity and children's wear. The company's core proposition is to allow parents to subscribe to the use of apparel rather than purchase it outright, framing itself as "the world's first international marketplace" in this category. This positions VIGGA in the circular-economy / apparel-as-a-service segment, targeting individual parent consumers (B2C) with a recurring-usage model rather than transactional one-off sales. The model implies revenue mechanics built on recurring subscription fees, member credit systems, and likely an integrated logistics/cleaning operation to recirculate garments across subscribers.

Underlying technology, product mechanics, and operational details are sparsely documented in the available inputs. There is no public disclosure of a proprietary technology stack, recommendation engine, or platform architecture, and no product pages, app, or active website content are available — the registered domain vigga.us currently displays an expired-domain parking page administered by Spaceship, Inc. As a result, the live technical surface of the business cannot be verified from the input data. No certifications, patents, or proprietary integrations are recorded.

From a business-model and capital-history standpoint, VIGGA has raised at least two funding rounds — a 2016 round backed by impact-oriented investors DOEN Participaties and Pymwymic, followed by a second round in April 2018 (investors undisclosed). No further funding activity, acquisitions, partnerships, leadership changes, or product launches appear in the source data after 2018. Headcount is reported at 11–50 employees. The combination of stale funding activity and an expired primary domain strongly suggests the company's commercial operations have materially slowed or entered dormancy, though no formal wind-down, insolvency filing, or restructuring announcement is present in the inputs.

Name

VIGGA

Website

https://vigga.us

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

VIGGA is an Amsterdam-based subscription marketplace, founded in 2014, that enables parents to rent high-quality maternity and children's wear rather than purchase it. The company positions itself as the first international player in the children's apparel-as-a-service category.

Ownership category

akta.pro rank

Product category

Maternity and children's clothing rental marketplace

akta.pro primary industry

Baby, Kids & Maternity Marketplaces (CRAFABAG)

akta.pro secondary industries

Baby, Kids & Maternity C2C (CRAFAKAF), Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• Online marketplace
• Maternity wear
• Children's wear
• Clothing subscription
• Clothing rental

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Core offering

VIGGA is described as the world's first international marketplace that enables parents to subscribe to the use of high-quality maternity and children's wear. The supplied website for the company is an expired domain parked by Spaceship, Inc., and the source record contains no current product, pricing or service details, so no live operating offering can be confirmed.

Product overview

No product information available in the source data. The available sources consist of a domain parking page (vigga.us) from Spaceship with no product details, and news articles about the online clothing rental market that do not specifically mention VIGGA's products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Maternity and children's wear subscription A subscription service described as enabling parents to use high-quality maternity and children's wear through an international marketplace; current availability cannot be confirmed because the supplied website domain is expired and parked by Spaceship, Inc.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Poshmark: Major peer-to-peer resale marketplace in North America with a kids clothing category. Comparable C2C recommerce marketplace model, though much broader in category.
• Rent the Runway: Large U.S. fashion rental platform that has expanded into kidswear. Operates a broader women's apparel rental business but overlaps with VIGGA's rental-mechanics and circular-fashion positioning.
• Vinted: Large European peer-to-peer resale marketplace with a dedicated baby/kids category. Competes for the same parent-driven secondhand clothing demand as VIGGA, with significantly larger scale and active user base.

Direct peers

• CaaStle: Clothing-as-a-service platform powering children's rental programs (including Maison Me). Directly comparable business model to VIGGA: subscription-based kidswear rental with logistics and reverse-logistics infrastructure.
• Bundlee (formerly Bundle B-): UK-based baby and children's clothing subscription rental service. Closest direct peer to VIGGA's core maternity/kidswear subscription model, operating in an adjacent European market with the same circular-fashion value proposition.
• Up Choose (formerly Infantree): U.S.-based baby clothing subscription rental service. Direct competitor in the same niche — seasonal, age-staged baby clothing delivered on a recurring rental basis.
• By Rotation: Peer-to-peer fashion rental marketplace. Closely comparable marketplace model to VIGGA with a rental/recommerce angle, though broader in category scope (women's wear rather than baby/maternity).
• ThredUp: Large online resale marketplace with a dedicated kids section. Adjacent recommerce model to VIGGA's subscription rental, serving the same parent customer base with second-hand children's clothing.

Emerging players

• Patagonia Worn Wear: Brand-operated resale/rental program from Patagonia. Thematically aligned with VIGGA's circular-economy mission and rental-of-quality-apparel model, though currently apparel-focused rather than baby-specific.
• Vestiaire Collective: Authenticated luxury resale marketplace expanding into kidswear. Comparable marketplace model with authentication infrastructure, currently a smaller overlap but convergent on the high-quality circular-fashion positioning VIGGA uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ViggaUs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIGGA