Organize It
Organize-It is a privately-held, Shopify-powered DTC e-commerce retailer founded in 1997 in Rochester Hills, Michigan, selling home organization and storage products across 12+ categories to residential consumers globally, with local closet design and installation services in Southeast Michigan.
- Company typePrivate
- Founded1997
- HeadquartersRochester Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Organize It does
Organize-It is a privately-held direct-to-consumer e-commerce retailer specializing in home organization and storage products, founded in 1997 and headquartered in Rochester Hills, Michigan (operating in Southeast Michigan, United States). The business is built on a Shopify-powered storefront at organizeit.com that carries a broad catalog of 12+ home categories — closet, kitchen, garage, laundry, storage, shelving, bath, office, decor, travel, and outdoor — sourced from multiple manufacturers and brand partners including Organized Living's freedomRail modular steel system. Product pricing is dominated by small-ticket SKUs in the $5–$50 range, with higher-end items such as wood toy chests and hanging pot racks reaching roughly $250, and premium freedomRail components (e.g., Heavy Duty Garage Grid Organizer at ~$639) representing the upper tier of the catalog.
The company's go-to-market is hybrid: an online self-serve model with international shipping and multi-currency checkout serving consumers globally, layered with a local in-person closet design consultation and professional installation service for customers in Southeast Michigan. Revenue is generated entirely through one-time product sales and service fees — there is no subscription, membership, or recurring revenue model. The customer base is fragmented across individual residential consumers and a small concentration of regional service customers in Michigan, with no enterprise or B2B channels disclosed.
From a technology and capability standpoint, Organize-It operates a standard Shopify retail platform without proprietary features, public APIs, mobile applications, or AI-driven functionality. Marketing relies on email newsletter, social media (Facebook, Twitter/X, Pinterest, LinkedIn), and two content blogs (organizeit.blog and closet-design.blog). The company is self-described as a small business with 11–50 employees, has not raised outside capital, and shows no signs of institutional ownership, M&A activity, or leadership changes in the available data.
Organize It firmographics
Firmographics- Name
- Organize It
- Legal name
- Organize-It
- Website
- https://organizeit.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Organize-It is a privately-held, Shopify-powered DTC e-commerce retailer founded in 1997 in Rochester Hills, Michigan, selling home organization and storage products across 12+ categories to residential consumers globally, with local closet design and installation services in Southeast Michigan.
- Ownership category
- akta.pro rank
Organize It industry classification
Industry- Product category
- Home Organization & Storage Products
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Closet Systems & Custom Closet Retail (CRAIAJAA)
- akta.pro secondary industries
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE), Moving, Packing & Seasonal Storage Retail (Boxes, Totes, Ornament Storage) (CRAIAJAJ)
Keywords
Where Organize It is headquartered
LocationHeadquarters
- HQ city
- Rochester Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Organize It business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct e-commerce sales of home organization and storage products through their online storefront. Customers purchase individual products at one-time prices. Includes freedomRail closet systems, kitchen organizers, garage storage, and other home organization products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Organize It product offering
Product offeringCore offering
Organize-It operates a Shopify-powered direct-to-consumer e-commerce storefront selling a broad catalog of home organization and storage products across categories including closet, kitchen, garage, laundry, bath, office, decor, travel, and outdoor. The company also offers professional closet design consultations and custom installation services limited to customers in Southeast Michigan. Products are purchased individually at one-time prices with international shipping available.
Product overview
Organize-It is an e-commerce platform powered by Shopify selling home organization and storage solutions. The core product is a broad portfolio of storage and organization products organized into multiple categories: Closet (featuring freedomRail closet systems - adjustable steel closet organization designed by Organized Living), Kitchen, Garage, Laundry, Storage, Shelving, Bath, Office, Decor, Travel, and Outdoor. Key product lines include the freedomRail closet system (fully adjustable and customizable steel system with uprights, rails, brackets, shelves, and O-boxes), freedomRail Garage System (adapted for heavier-duty garage storage), Lifetime Ventilated Wire Closet Shelving (customizable wire shelving with lifetime guarantee), and general home storage products across all rooms. Professional services include closet design consultations and custom wood closet installation in Southeast Michigan. The company also offers a Closeout Collection with discounted items.
Differentiator
Problem solved
Functional benefit
Products and services
- Organize-It Online Store (Shopify storefront) The company's online storefront at organizeit.com, where residential customers browse, add to cart, and purchase home organization and storage products directly with international shipping and multiple currency options.
- freedomRail Closet System A fully adjustable and customizable closet organization system made of high-quality steel, including hanging rails and uprights, shelf brackets, closet shelves, clothing rods, and accessories; for residential closet storage.
- freedomRail Garage System An extension of the freedomRail system adapted for heavier-duty garage storage, using the same modular steel components configured for garage applications.
- Garage Storage Solutions Garage wall organization systems including Garage Grid with steel construction, storWall slatwall system, wall bike racks, sports equipment organizers, tool storage, pegboards, and related accessories for residential garage organization.
- Laundry Room Products Laundry organization products including hanger valets, clothes hampers, laundry sorters, laundry bags, mesh wash bags, drying racks, laundry carts, and ironing board accessories.
- General Storage Products
Companies that use Organize It
Customer profileSegments2 records
Ideal customer profiles2 records
Organize It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Organize It partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Organize It competitors and assessment
Company assessmentBroad incumbents
- Rubbermaid: Iconic home storage brand offering totes, bins, containers, and organizers sold nationally through big-box and online channels — overlapping significantly with Organize-It's storage category.
- IKEA: Global home furnishings retailer with extensive closet and storage system lines at value price points; competes with Organize-It across kitchen, closet, and general storage categories.
- Target: Mass retailer carrying a wide assortment of home organization and storage products at competitive price points, often with private-label brands that overlap with Organize-It's mid-tier SKUs.
- The Home Depot: Big-box retailer carrying garage, closet, and storage organization systems including installation services — comparable to Organize-It on both product and garage/closet installation offerings.
- Wayfair: Mass-market online retailer of home furnishings, organization, and storage products; competes directly on assortment breadth, pricing, and fulfillment for many of Organize-It's categories.
- Amazon Home: Dominant marketplace for home organization SKUs with Prime shipping advantages — the most aggressive competitor for Organize-It's commodity accessory range.
Direct peers
- The Container Store: Specialty retailer of storage and organization products including custom closet systems — the closest direct comparable given Organize-It's closet-system focus and installation services.
- ClosetMaid: Major brand of wire shelving, closet organizers, and storage systems sold through retail channels; directly comparable in closet and wire shelving categories carried by Organize-It.
- Honey-Can-Do: Specialty home organization and storage products brand covering hampers, laundry, kitchen, and storage — overlap with Organize-It's broad SKU portfolio across multiple home rooms.
Regional players
- Container Store Custom Closets / California Closets (franchised installers): Franchise-based custom closet design and installation network; comparable to Organize-It's professional closet design and installation service line in Southeast Michigan.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Organize It social profiles
Digital presenceOrganize It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organize It leadership team
Management profileNumber of profiles
Profiles1 record
Organize It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organize It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organize It
What does Organize It do?
Organize-It operates a Shopify-powered direct-to-consumer e-commerce storefront selling a broad catalog of home organization and storage products across categories including closet, kitchen, garage, laundry, bath, office, decor, travel, and outdoor. The company also offers professional closet design consultations and custom installation services limited to customers in Southeast Michigan. Products are purchased individually at one-time prices with international shipping available.
Is Organize It a public or private company?
Organize It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Organize It founded?
Organize It was founded in 1997. It employs 11 to 50 people.
Where is Organize It based?
Organize It is headquartered in Rochester Hills, United States, in the North America region.
How does Organize It make money?
One revenue line is on record: product Sales.
Who are Organize It's main competitors?
Broad incumbents on record are Rubbermaid, IKEA, Target, The Home Depot, Wayfair and Amazon Home. Direct peers are The Container Store, ClosetMaid and Honey-Can-Do. Container Store Custom Closets / California Closets (franchised installers) is listed as a regional player.
Does Organize It have an API?
No public API is recorded for Organize It.
What industry is Organize It in?
Organize It's product category is Home Organization & Storage Products. Its primary akta.pro industry code is CRAIAJAA, Closet Systems & Custom Closet Retail, with a secondary code of CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans). Its NAICS code is 44912 and its SIC code is 5700.