HOLT CAT

What HOLT CAT does

HOLT CAT (legal entity Holt Texas, Ltd.) is the largest Caterpillar dealer in Texas and a fifth-generation, family-owned heavy equipment platform headquartered in San Antonio. The company sells, rents, and services Caterpillar machines, industrial engines, and generator sets spanning 13 kW to 13,000 kW, distributing through 26 physical locations across 118 Texas counties, a 24/7 service hotline, online channels, and a network of wholly-owned subsidiaries including Texas First Rentals (construction equipment rental), HOLT Truck Centers (truck sales and service), HOLT Crane & Equipment, HOLT Aerial, HOLT Renewables (solar EPC), HOLT Industrial Systems (Sullair air compressors), SITECH-Tejas (construction technology including the RodRadar LDR Excavate ground-penetrating radar), HOLT Manufacturing, and HOLT Development Services.

Revenue is generated across a diversified mix: one-time equipment sales (new Cat machines and used equipment via HoltUsed.com), transactional parts and service revenue, usage-based rentals through Texas First Rentals, and recurring streams from IronPro Assurance maintenance plans and equipment financing/leasing. Customers span construction contractors, mining/quarrying operators, oil and gas/energy, government and municipalities, and agriculture/land management, with named enterprise relationships including Cemex, CPS Energy, Aligned (56 diesel generator sets commissioned at data center sites), Schiedeck Construction, and Alterman (50-year relationship). Customer engagement is field-sales-led with direct enterprise and mid-market account management, supplemented by digital tools including VisionLink fleet management, Cat Central App, an Online Power Calculator, and the HOLT Connect customer portal. The Holt family also controls a >40% stake in the San Antonio Spurs (Forbes $4.4B franchise valuation).

The business model combines Caterpillar OEM distribution with value-added aftermarket services (parts, machine rebuilds, power train rebuilds, hydraulic repair, scheduled maintenance, PROTECH technical training), positioning HOLT CAT as a full-lifecycle equipment partner. Technology components include Caterpillar-provided telematics and service information systems (Product Link, VisionLink, SIS 2.0), dealer-branded online tools, and a construction technology stack distributed via SITECH-Tejas. Expansion has been driven by a sustained acquisition cadence (Sullair, Kardie/TGM, Rental One, Class A, Summit Truck Group between 2021–2022), new facility openings (Anna, TX in December 2025), and entry into zero-emission trucking (Nikola Class 8 dealership) and renewable energy (HOLT Renewables).

Name

HOLT CAT

Legal name

Holt Texas, Ltd.

Website

https://holtcat.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HOLT CAT is the largest Caterpillar equipment dealer in Texas, selling, renting, and servicing Cat machines, industrial engines, and generators across 26 locations and 118 counties, serving construction, energy, government, and data center customers with wholly-owned rental, truck, crane, and renewables subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Inventory/Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used Caterpillar heavy equipment including skid steers, wheel loaders, excavators, dozers, and compact track loaders. One-time transactional sales with potential for upsells through financing and service packages.
2. Parts Sales: Genuine Cat parts including undercarriage, hydraulic components, engines, and work tool attachments. Ongoing revenue from parts replacement and maintenance needs.
3. Equipment Service and Repair: Full-service repair, scheduled maintenance, machine rebuilds, power train rebuilds, hydraulic repair, and specialized services including radiator repair and air conditioning service.
4. Equipment Rentals: Short and long-term rental of Cat equipment through Texas First Rentals division. Rental fleet includes construction equipment from skid steers to large wheel loaders.
5. Industrial Engines and Generators: Sale and service of industrial engines and generator sets ranging from 13 kW to 13,000 kW for stationary and mobile applications.
6. Financing and Leasing: Financial services including equipment leasing and financing options for customers purchasing Cat equipment.
7. IronPro Assurance Plans: Maintenance and assurance plans providing scheduled maintenance cost certainty for equipment owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

HOLT CAT is the largest Caterpillar dealer in Texas, selling, renting, and servicing Caterpillar machines, engines, and generator sets across 26 locations statewide. The company offers new and used equipment (skid steers, excavators, wheel loaders, dozers, compact track loaders), industrial engines, generators from 13 kW to 13,000 kW, cranes, trucks, and air compressors, complemented by genuine Cat parts, full repair/rebuild services, maintenance plans, financing, and operator training.

Product overview

HOLT CAT is a comprehensive Caterpillar equipment dealership offering a multi-product portfolio organized around core equipment sales (machines, engines, generators, cranes), rental services (via Texas First Rentals), and extensive aftermarket support (parts, service, rebuilds, training). The company operates multiple specialized divisions including HOLT Renewables for solar solutions, HOLT Crane & Equipment for lifting solutions, HOLT Truck Centers for truck sales/service, SITECH Construction Technology for construction tech including grade control and RodRadar LDR ground penetrating radar, and HOLT Industrial Systems for air compressors. The product architecture combines Caterpillar OEM equipment with value-added services including IronPro maintenance plans, PROTECH technical training, and a full suite of repair/rebuild services. The company also sells used equipment through HOLT Used and operates construction equipment rentals through Texas First Rentals. Technology platforms offered include Cat Central App, VisionLink, and SIS 2.0 for fleet management and service information.

Differentiator

Problem solved

Functional benefit

Brands

• IronPro: Assurance maintenance plans for Cat equipment
• HOLT Ready Tech
• HOLT Ventures

Products and services

• Cat Machines Full line of Caterpillar heavy equipment including skid steers, backhoe loaders, mini excavators, compact track loaders, wheel loaders, and dozers for construction and industrial buyers.
• Industrial Engines Cat industrial engines for various stationary and mobile applications, supported by engine packaging, rebuild, and repair services.
• Generators Power generation systems ranging from 13 kW to 13,000 kW for sale or rent, mobile and stationary configurations, for backup power and continuous operation.
• HOLT Crane & Equipment Specialized crane sales, rental, and service operations for heavy lifting applications across Texas, including Bronto Skylift aerial platforms.
• Paving Equipment Paving equipment and solutions for road construction and maintenance applications.
• Land Management Tools Equipment and attachments designed for land clearing, vegetation management, and land improvement projects.
• Spray King Water Trucks Specialized water trucks for dust control, construction site wetting, and agricultural applications.
• HOLT Truck Centers Truck and trailer sales and service through HOLT Truck Centers, including authorized International truck and IC Bus products, plus Nikola Class 8 trucks in Texas and Navistar dealer for Oklahoma and Wichita Falls.
• Light Towers Portable light towers for job site illumination during night work or low-light conditions.
• Used Equipment Pre-owned Caterpillar equipment and machines through HOLT Used, offering certified inspected equipment at competitive prices.
• Cat Parts Genuine Cat parts including undercarriage, hydraulic components, engines, and work tool attachments, with parts drop boxes and online ordering through parts.cat.com.
• Texas First Rentals Construction equipment rental division offering a full line of rentals from skid steers and compact equipment to light towers, covering 118-county territories in Texas.
• IronPro Assurance Plans Scheduled maintenance and protection plans that lock in maintenance costs and keep Cat equipment running at peak performance.
• Machine Rebuilds Complete machine rebuild services restoring equipment to like-new condition with comprehensive teardown and reconstruction.
• Power Train Rebuilds Transmission and drivetrain rebuilding services for heavy equipment powertrains.
• Undercarriage Repair Specialized undercarriage repair and maintenance with promotional pricing offering up to 40% off General Duty and 25% off Heavy Duty undercarriage parts.
• PROTECH Technical Training Technical training programs for equipment operators and technicians covering maintenance, operation, and safety.
• HOLT Renewables Solar design, engineering, procurement, and construction services helping customers achieve renewable energy goals and cost savings.
• SITECH Construction Technology Construction technology solutions including grade control systems, machine control, and advanced positioning technology, including RodRadar LDR Excavate ground penetrating radar.
• HOLT Industrial Systems Industrial air compressor sales and service, including authorized Sullair distributor covering commercial air compressors across Texas.
• HOLT Aerial Work Platforms Aerial work platform equipment and rental services for elevated work access.
• HOLT Development Services Custom development and engineering services for specialized equipment applications and solutions.

Quantifiable outcome

• Up to 40% off General Duty Undercarriage parts through promotional pricing
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Sullair of HoustonminorChannel Partner/ Reseller/ Distributor · 4 October 2023HOLT CAT acquired Sullair of Houston, a commercial air compressor distributor covering nearly half the counties in Texas including Houston, Austin, San Antonio, Rio Grande Valley, and west Texas.
• Texas A&M University-San AntoniominorStrategic or Co-development Partner · 14 April 2023HOLT committed $200,000 in academic scholarships over four years for women in STEM and men in early childhood/general education programs.
• Rental OneminorChannel Partner/ Reseller/ Distributor · 13 December 2022Texas First Rentals acquired Rental One, a full-service equipment and storage container rental company with 15 locations throughout Dallas-Fort Worth Metroplex and Central Texas regions.
• Class A Equipment RentalsminorChannel Partner/ Reseller/ Distributor · 10 August 2022Texas First Rentals acquired Class A Equipment Rentals, a construction equipment rental company located in Fredericksburg, Texas, expanding geographic footprint in Texas Hill Country.
• Kardie Equipment/TGM Wind ServicesminorChannel Partner/ Reseller/ Distributor · 26 January 2022HOLT acquired Kardie Equipment/TGM Wind Services, the leading North American distributor of the Bronto Skylift platform, expanding capabilities in aerial work platforms and wind energy service equipment.
• Magni Telescopic HandlersminorChannel Partner/ Reseller/ Distributor · 10 September 2021Texas First Rentals and HOLT Crane & Equipment became authorized dealers of Magni rotating and heavy lift telehandlers across their 118-county Texas territories.
• Nikola CorporationcoreChannel Partner/ Reseller/ Distributor · 15 July 2021HOLT Truck Centers became authorized dealer of Nikola Class 8 trucks in Texas, expanding the company's commercial truck offerings to include zero-emission electric truck options alongside traditional diesel vehicles.
• Caterpillar Inc.coreChannel Partner/ Reseller/ DistributorHOLT CAT is the largest Caterpillar dealer in Texas, representing the full Cat equipment lineup including machines, engines, generators, and parts. This exclusive dealership relationship spans over 100 years of business history. HOLT CAT operates 26 locations across Texas selling, renting, and servicing Cat equipment.
• Texas State Technical College (TSTC)minorStrategic or Co-development PartnerHOLT CAT partners with TSTC Marshall for diesel equipment technology program, supporting student internships and workforce development for skilled technician positions.
• Marshall ISDminorStrategic or Co-development PartnerHOLT CAT Longview Power Systems Division partners with Marshall ISD providing student facility tours, internships, and career pathways in skilled trades through career and technical education programs.
• Pre-K 4 SAminorStrategic or Co-development PartnerHOLT Group partners with Pre-K 4 SA early childhood education initiative through public-private partnership, including donating building space for Harvey E. Najim campus of Child Advocates San Antonio (CASA).
• Haven for HopeminorOthersHOLT employees volunteer at Haven for Hope's annual Share the Warmth donation drive supporting individuals experiencing homelessness in San Antonio.
• Mission Road MinistriesminorOthersHOLT employees support Mission Road Ministries through Stronger Together Volunteer Program, improving facilities for individuals with disabilities in San Antonio.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Warren CAT: A fellow Caterpillar dealer operating across Oklahoma, West Texas, and parts of the Ark-La-Tex region. Directly comparable as a multi-location Cat dealer with similar product, parts, service, and rental offerings; competes for cross-border fleet customers with HOLT.
• RDO Equipment Co. One of the largest John Deere construction equipment dealer networks in the U.S., with a heavy presence in Texas and the Southwest. Comparable as a full-line heavy equipment dealership providing sales, rental, parts, and service to construction and agricultural customers.
• Stribling Equipment: Another Caterpillar dealer serving parts of Texas and surrounding states. Overlaps with HOLT in core Cat equipment, parts, service, and rental categories, making it a direct regional competitor.

Broad incumbents

• United Rentals: The largest equipment rental company in North America, with a major Texas footprint overlapping HOLT's Texas First Rentals territory. Comparable in fleet rental, customer base, and construction end markets, though much larger and multi-OEM.
• Sunbelt Rentals: A national full-service equipment rental provider with extensive Texas operations. Competes directly with Texas First Rentals in the construction equipment rental segment, while also serving industrial and commercial end markets similar to HOLT's.
• Cummins Inc. A major manufacturer of industrial engines and generator sets. Competes with HOLT's power systems business at the OEM level; HOLT installs and services competitor engines alongside Cat, making Cummins a relevant comparator for the power systems segment.
• Generac Power Systems: A leading manufacturer of backup and prime power generators. Competes with HOLT's generator offerings in data center, commercial, and industrial applications, particularly as data center demand grows in Texas.

Regional players

• Vermeer Texas-Louisiana: A regional dealer for Vermeer industrial and underground equipment across Texas and Louisiana. Comparable as a multi-location specialty equipment dealer offering sales, service, and parts, with overlap in construction, utility, and infrastructure customers.
• Bane Machinery: A Link-Belt, Manitowoc, and other crane/heavy lift dealer serving Texas. Comparable in the crane and heavy lift segment with HOLT Crane & Equipment, competing for the same construction and industrial lifting customers.

Others

• Document Crunch: An AI-powered construction contract review platform in which HOLT Ventures invested. Not a competitor but a portfolio company connected to HOLT's construction tech strategy via SITECH-Tejas and the broader digital construction ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/holt_cat
• YouTubeyoutube.com/user/holtcatnews
• Facebookfacebook.com/holtcat
• LinkedInlinkedin.com/company/holt-cat
• Instagraminstagram.com/holt_cat/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLT CAT