AgentPro
AgentPro is a UK-based, privately-held cloud software provider offering a 20-year-established property management platform for estate agents and lettings professionals, covering sales, lettings, marketing, portal feeds, and AI-driven automation under monthly subscription contracts.
- Company typePrivate
- Founded2004
- HeadquartersBridgend, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgentPro does
AgentPro is a UK-based, privately-held software provider serving estate agents and lettings professionals, operating as a trading name of ITCS (UK) LTD since its founding in 2004. The company's core product is a cloud-based property management platform that combines sales and lettings workflows, applicant and property matching, accounting, marketing, portal synchronisation with Rightmove and Zoopla, electronic signatures, AI-driven admin automation, AML compliance via Credas, and 360-degree virtual tours, supplemented by three website design and hosting tiers (£99-£199/month) and a portfolio of bolt-on services. Headquartered in Bridgend, Wales with regional offices in London, Dorchester, and Warwickshire, AgentPro targets the UK SMB-to-mid-market agency segment via a sales-led motion (telephone sales, on-site and remote training, demo requests) under 24-month subscription contracts priced at £125-£225/month per branch. The business generates revenue through software subscriptions, website hosting, usage-based SMS, professional services (installation £1,200, training £800/day), and add-on modules (AI Assistant £35/month, E-Signatures £35/month, additional storage and portal feeds). AgentPro holds ISO 27001, ISO 9001, and ISO 14001 certifications via its parent and reports serving "thousands" of UK estate agents across its twenty-year operating history.
AgentPro firmographics
Firmographics- Name
- AgentPro
- Legal name
- Agent Pro (UK) Ltd
- Website
- https://agentpro.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgentPro is a UK-based, privately-held cloud software provider offering a 20-year-established property management platform for estate agents and lettings professionals, covering sales, lettings, marketing, portal feeds, and AI-driven automation under monthly subscription contracts.
- Ownership category
- akta.pro rank
AgentPro industry classification
Industry- Product category
- Real Estate / Property Management Software
- NAICS
- Software Publishers (5132), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ)
Keywords
Where AgentPro is headquartered
LocationHeadquarters
- HQ city
- Bridgend
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
AgentPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licencing (Subscription): Monthly subscription-based software licences for estate agent and lettings management. Three tiers: Pro (£125/month), Gold (£175/month), Platinum (£225/month), all requiring minimum 24-month contracts. Licences are per branch with up to 5 users included.
- Website Design & Hosting: Monthly website packages from £99-£199/month depending on package level (Pro, Gold, Platinum). Includes custom homepage, responsive design, CMS, and client login features.
- SMS Services: SMS text message service at £7/month including 100 texts. Additional messages charged at 7p per message. Optional bolt-on service.
- Electronic Signatures: E-signature service at £35/month including 50 documents. Additional documents at 70p each. Includes £20 setup and £145 setup fee for new customers.
- AI Assistant Add-on: AI-powered automation features including auto letter creation, follow-up emails, valuation cleanup, anniversary letters, birthday ecards, and pipeline alerts at £35/month.
- Installation & Training Services: One-time installation and configuration fee of £1,200. On-site training at £800/day. Remote training at £90/hour. These are additional professional services.
- Additional Storage: 25GB storage per branch included. Additional storage at £10 per 25GB.
- Additional Portal Feeds: Additional property portal feeds beyond standard at £10/month each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Package - £125/month |
| Subscription | Monthly | Gold Package - £175/month |
| Subscription | Monthly | Platinum Package - £225/month |
| Subscription | Monthly | Pro Website Package - from £99/month |
| Subscription | Monthly | Gold Website Package - from £149/month |
| Subscription | Monthly | Platinum Website Package - from £199/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AgentPro product offering
Product offeringCore offering
AgentPro provides cloud-based property management software for UK estate agents and lettings professionals, covering sales and lettings workflows, applicant tracking, marketing tools, accounting, and client portals. The offering is bundled with website design and hosting packages and supplemented by bolt-on modules including AI assistant, electronic signatures, photo enhancement, 360 tours, AML compliance checks, SMS, and home reports.
Product overview
AgentPro is a unified estate agent and lettings software platform complemented by website design packages. The core AgentPro Property Management Software provides comprehensive sales and lettings management with applicant tracking, property portals, marketing tools, and accounting. The product portfolio includes three website packages (Pro at £99/month, Gold at £149/month, and Platinum at £199/month), client-facing portal modules (Client Portal, Sales Portal, Lettings Portal), and bolt-on services including AI Assistant (£35/month), Electronic Signatures (£35/month), Photo Enhancement, 360 Tours, SMS Service (£7/month), AML Checks, and Home Reports.
Differentiator
Problem solved
Functional benefit
Products and services
- AgentPro Property Management Software Comprehensive estate agent and lettings software providing full property management for sales and lettings operations, applicant management, marketing tools, and accounting features in a unified platform for UK estate and lettings agencies.
- AgentPro Website Design & Hosting Monthly website packages for estate and lettings agencies including custom homepage design, responsive layout, CMS, property search, Google Maps integration, client/vendor login, sales progression tracking, landlord/tenant portals, online payments, and financial overview features.
- Client Portal Bank-level-secure client portal enabling vendors, landlords, tenants, and buyers to create accounts, track sales and letting progress, update preferences, save searches, manage favourites, and access property information 24/7.
- AI Assistant AI-powered assistant providing branch performance statistics, automated letter creation and sending, follow-up emails at configurable intervals, valuation record cleanup, anniversary and birthday communications, cert renewal reminders, weekly management statistics, and pipeline email alerts.
- Electronic Signatures Digital signature service including 50 documents per month, recorded signatures, automated document setup, and full audit trail for estate and lettings transactions.
- Photo Enhancement AI-powered photo enhancement service that transforms dull skies and gloomy backgrounds into bright, professional blue-sky edits for property listings.
- 360 Tours Interactive 360-degree property tours with auto-generated accurate floorplans for enhanced property presentations and virtual viewings.
- SMS Service SMS text messaging service including 100 messages per month with usage-based pricing for additional messages, enabling marketing communications and reminders to clients.
- Anti-Money Laundering (AML) Checks Anti-Money Laundering verification integrated with Credas for compliant identity checks with single-click execution directly within the AgentPro platform.
- Home Reports Branded property reports including planning information, transport links, schools data, and other property details for marketing purposes.
- Installation & Training Services One-time installation and configuration plus on-site and remote training services delivered alongside the AgentPro software subscription to onboard new agencies.
Companies that use AgentPro
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
AgentPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature9 records
AgentPro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- CredascoreIntegrated AML (Anti-Money Laundering) check functionality via Credas, enabling estate agents to carry out compliance checks with a single click directly within the AgentPro platform.
- RightmovecoreAutomatic property listing synchronisation with Rightmove portal, enabling seamless upload and management of property listings across major UK property portals.
- ZooplacoreAutomatic property listing synchronisation with Zoopla portal, enabling seamless upload and management of property listings across major UK property portals.
- Microsoft Office 365supportingSeamless connectivity with Office 365 email, calendar, and productivity tools for enhanced workflow integration.
- GooglesupportingGoogle Maps integration for property directions, Google Street View for property listings, and use of Google advertising services (AdWords).
- FacebooksupportingSocial media marketing integration enabling automatic property alerts and listings to be shared on Facebook platform.
- ITCS (UK) LTDcoreAgentPro is a trading name of ITCS (UK) LTD (Company Number 05251472), which develops and provides the software, IT support, managed services, web design, and telecoms services underlying AgentPro products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
AgentPro competitors and assessment
Company assessmentDirect peers
- Reapit: Reapit is the leading UK CRM and property management platform for estate and lettings agents, with comparable branch-licence subscription pricing, portal-feed integrations, and an all-in-one agency workflow product set that competes head-on with AgentPro in the UK mid-market.
- Arthur Online: Arthur Online is a UK cloud-based property management platform for letting agents and landlords that competes with AgentPro's Gold/Platinum tiers on lettings accounting, inspections, maintenance and tenant/landlord portals.
- PayProp: PayProp is a UK-focused automated rental-payment and lettings platform competing with AgentPro's lettings module, particularly around tenant statements, landlord payments and reconciliation workflows.
- Acquaint CRM: Acquaint CRM is a UK estate and letting agent CRM that competes with AgentPro on per-branch SaaS subscription terms, client matching, portal feeds and lettings management for SMB and mid-market UK agencies.
- Alto (by Zoopla): Alto is Zoopla's flagship estate and lettings agent software, offering property management, client matching and portal-feed functionality that overlaps directly with AgentPro's core product, and benefits from the same Rightmove/Zoopla distribution that AgentPro relies on.
Broad incumbents
- MRI Software: MRI Software is a global real estate software incumbent whose acquisitions (e.g., ASCORA, Boxer's AgentPro rival) place it in the UK agency-software market; broader portfolio and deeper R&D budget make it an incumbent competitor to AgentPro at the larger-agency tier.
Emerging players
- Street.co.uk: Street.co.uk is a UK estate agent CRM and lead-generation platform with mobile-first UX, sales progression and portal integration — a direct competitor to AgentPro targeting the same estate-agent base with a more modern, venture-backed product.
- iamproperty: iamproperty is a UK proptech offering sales progression, auction, and tenant-find tools to estate agents — partial overlap with AgentPro's sales/lettings workflow, particularly around progression tracking and offer management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AgentPro social profiles
Digital presenceAgentPro compliance and trust
Trust signalCompliance3 records
AgentPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgentPro leadership team
Management profileNumber of profiles
Profiles1 record
AgentPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgentPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgentPro
What does AgentPro do?
AgentPro provides cloud-based property management software for UK estate agents and lettings professionals, covering sales and lettings workflows, applicant tracking, marketing tools, accounting, and client portals. The offering is bundled with website design and hosting packages and supplemented by bolt-on modules including AI assistant, electronic signatures, photo enhancement, 360 tours, AML compliance checks, SMS, and home reports.
Is AgentPro a public or private company?
AgentPro is a private company. It is classified as management employee owned and is currently operating.
When was AgentPro founded?
AgentPro was founded in 2004. It employs 11 to 50 people.
Where is AgentPro based?
AgentPro is headquartered in Bridgend, United Kingdom, in the Europe region.
How does AgentPro make money?
Eight revenue lines are on record. Software Licencing (Subscription) is the primary driver. The others are website Design & Hosting, SMS Services, electronic Signatures, AI Assistant Add-on, installation & Training Services, additional Storage and additional Portal Feeds.
Who are AgentPro's main competitors?
Direct peers on record are Reapit, Arthur Online, PayProp, Acquaint CRM and Alto (by Zoopla). MRI Software is listed as a broad incumbent. Emerging players are Street.co.uk and iamproperty.
Does AgentPro have an API?
No public API is recorded for AgentPro.
What industry is AgentPro in?
AgentPro's product category is Real Estate / Property Management Software. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 5132 and its SIC code is 6531.