Reapit
Reapit provides a cloud-based SaaS platform — combining CRM, property management, AI tools and a PropTech integration marketplace — for estate and lettings agencies of all sizes, primarily in the UK and Australia.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Reapit does
Reapit is a UK-headquartered SaaS provider of estate and lettings agency software, founded circa 1997–2000 and operating from London (3rd Floor, Saffron Hill, EC1N 8QX). Its unified platform combines Sales CRM, Lettings CRM, Property Management, Bookings, Client Accounts, DataWarehouse, and the Reapit Go mobile app to serve single-branch, multi-branch and national estate and lettings agencies across the UK, Ireland, Australia and New Zealand, with additional footprint in Denmark (via Mindworking), South Africa, the USA and Canada. The company reports 15,000+ estate agency branches, 78,000+ agents and 1,000,000+ properties under management on the platform, and claims 2/3 of the UK's most profitable estate agencies and over 50% of Australian real estate agencies as customers.
The technology stack is cloud-based and increasingly AI-driven: Reapit's Ascend '26 release introduced the voice-first RAI Copilot, AI Agents (Task Autopilot, Property Matcher), Analytics+ with Natural Language Querying, and the Reapit Home consumer portal. Earlier generations already embedded AI-generated property descriptions, viewing summaries and photo enhancements. The platform integrates with an AppMarket of PropTech partners including Goodlord, HomeLet, Let Alliance, iamproperty, Thirdfort, Homesearch, Inventory Base, PayProp, Hammock, Nexus by Landlord Studio and what3words, with an open Developer Portal and APIs for further integrations. Certifications include ISO 27001 and GDPR/CCPA compliance.
Reapit operates a subscription-based SaaS revenue model with tiered offerings by agency size (single branch, multi-branch, national), annual billing cadence, and quote-based enterprise pricing ("Request a demo"). Distribution is direct enterprise field sales supplemented by a partner program. The company is privately held under RPL Parent Ltd, backed by US private equity firm Accel-KKR, with Mark Armstrong as CEO. Its history reflects a PE-led roll-up: acquisitions of Agentbox and Resource Techniques (2018), Agentpoint and Mindworking (2021), Console Group (2022), Inspect Real Estate and MoveMeIn (2023), followed by the December 2023 combination with PayProp under the Accel-KKR-backed RPL Parent Ltd umbrella.
Reapit firmographics
Firmographics- Name
- Reapit
- Legal name
- Reapit Ltd
- Website
- https://reapit.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reapit provides a cloud-based SaaS platform — combining CRM, property management, AI tools and a PropTech integration marketplace — for estate and lettings agencies of all sizes, primarily in the UK and Australia.
- Ownership category
- akta.pro rank
Reapit industry classification
Industry- Product category
- Real Estate Agency Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Reapit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reapit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Reapit operates as a subscription-based SaaS platform providing estate agency software. The platform is offered in tiers based on agency size (single branch, multi-branch, national) suggesting tiered subscription pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solution tiers based on agency size |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Reapit product offering
Product offeringCore offering
Reapit provides a cloud-based SaaS platform for estate and lettings agencies that combines Sales CRM, Lettings CRM, Property Management, Bookings, Client Accounts and DataWarehouse modules in one integrated system. The platform is complemented by the Reapit Go mobile app, AI-powered features (RAI Copilot, Task Autopilot, Property Matcher, AI Property Descriptions) and the Reapit Home consumer portal, serving single branch, multi-branch and national agencies across the UK, Ireland, Australia, New Zealand and other regions.
Product overview
Reapit offers a unified platform architecture combining a core CRM system with multiple integrated modules for estate and lettings agencies. The platform includes Sales CRM, Lettings CRM, Property Management, Bookings, Client Accounts, DataWarehouse, and Reapit Go mobile app as core components. The platform is complemented by AI-powered features including RAI Copilot (voice-first AI assistant), Task Autopilot, Property Matcher, AI Property Descriptions, and Analytics+. Reapit also operates Reapit Home, a consumer-facing portal designed to keep agencies at the center of customer relationships beyond transactions. The platform serves agencies of all sizes from single branch to national chains and integrates with numerous third-party PropTech providers through its AppMarket and Integrations Hub. Additional offerings include a Developer Portal for API access and partner integrations, along with training and support portals.
Differentiator
Problem solved
Functional benefit
Brands
- Reapit Go: Mobile app built for agents on the go to manage essential tasks
- RAI Copilot
- Reapit Home
- Analytics+
- PayProp
Products and services
- Reapit Platform Cloud-based SaaS platform for estate and lettings agencies combining Sales CRM, Lettings CRM, Property Management, Bookings, Client Accounts, DataWarehouse and Integrations Hub in one system to run and grow agency operations.
- Reapit Go Standalone mobile app built for estate and lettings agents to manage essential tasks on the go, including diary management, contacts, property records, key lists, AI-powered viewing summaries and photo enhancements.
- Reapit Home White-label consumer experience portal designed around agency branding that allows vendors, buyers, landlords and tenants to access property information, activity updates, feedback, offers and progression through the agency.
- Analytics+ Business intelligence and analytics add-on delivering instant KPI dashboards, trend analysis, geospatial insights and Natural Language Querying for estate and lettings agencies.
- PayProp Automated rent collection and property management platform with bank-integrated rent collection, 24/7 arrears monitoring and integration with the Reapit CRM, offered as a related platform within the Reapit group.
- Console Cloud Property management SaaS platform for real estate businesses in Australia and New Zealand, acquired through the Console Group acquisition and integrated into the Reapit ANZ portfolio.
Quantifiable outcome
- 2/3 of UK's most profitable estate agencies use Reapit software (CompanyInsight)
- +4 more outcomes
Companies that use Reapit
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Reapit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature10 records
Reapit partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- GoodlordcoreStrategic partnership to integrate Goodlord's tenant referencing, compliance, and insurance services into Reapit's platform for letting agents. Addresses increased scrutiny under the Renters' Rights Act with automated tenant onboarding workflow, reducing manual work and improving compliance visibility.
- Hammock and Nexus by Landlord StudiomajorPartnership with leading MTD (Making Tax Digital) providers Hammock and Nexus by Landlord Studio to give letting agents a simple way to prepare landlords for new digital tax requirements.
- iampropertycoreStrategic partnership to integrate iamproperty's award-winning auction solutions into Reapit's CRM platform, empowering estate agents to boost revenue with fast, secure auction sales as auction popularity soars.
- HomeLet and Let AlliancecoreStrategic partnership providing all Reapit customers with HomeLet and Let Alliance services including tenancy management, tenant referencing, rent guarantee, utilities management, tenants' insurance and landlord insurance.
- ThirdfortcorePartnership to help estate and letting agents manage ID, sanctions, anti-money laundering (AML) and source of funds checks through Thirdfort's client due diligence platform, ahead of new sanction reporting rules.
- Inventory Base and Property InspectcoreStrategic partnership with Radweb (PropTech innovator behind Inventory Base and Property Inspect) to help agents deliver exceptional property inspection service through integrated tenancy data and AI-powered inspection reports.
- HomesearchcoreOfficial property data partnership making Homesearch the property data partner for Reapit's CRM platform, providing insights on 30 million UK homes including sales and listing history, comparables, and local information to help agents prospect clients and close deals.
- PayPropcoreReapit and PayProp joined forces (both backed by Accel-KKR) to deliver greater value and innovation to estate and letting agents worldwide. PayProp provides automated rent payment platform and arrears management features integrated with Reapit's CRM.
- Inspect Real Estate (IRE)coreAcquisition of Inspect Real Estate (IRE) expanding Reapit's presence in Australian real estate market. IRE enables expansion of product development and market presence in Australia, New Zealand, and the United Kingdom.
- MoveMeIn (MMI)coreAcquisition of MoveMeIn (MMI) alongside IRE, expanding Reapit's customer base to over 50% of Australian real estate agencies and supporting global expansion.
- Console GroupcoreAcquisition of Console Group, major property management software provider in Australia and New Zealand. Console Cloud is a rapidly growing SaaS platform used by over 2,000 businesses since 2017.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reapit competitors and assessment
Company assessmentBroad incumbents
- MRI Software: MRI Software offers a broad property and real estate software portfolio (including Qube and Eurolink) overlapping with Reapit's agency and property management offerings, but addresses a wider enterprise market beyond UK/AUS agencies.
- CoreLogic: CoreLogic provides property data, analytics, and workflow solutions to real estate professionals globally, adjacent to Reapit's platform but with broader portfolio spanning data, valuations, and enterprise analytics.
- Domain Group: Domain is a major Australian residential property platform with agent-facing SaaS and marketing tools, overlapping with Reapit ANZ in serving Australian real estate agencies, but operating a broader portal-led business model.
Direct peers
- Street Group (Alto): Street Group's Alto CRM is one of the most widely used estate and lettings agency platforms in the UK, directly competing with Reapit across sales, lettings, and property management workflows for the same agency customer base.
- Dezrez: Dezrez provides a UK estate and lettings agency CRM and property management platform, directly competing with Reapit for branch and multi-branch agencies with comparable feature sets and pricing models.
- Jupix: Jupix offers CRM and back-office software for UK estate and letting agents, serving a similar SMB and mid-market customer base as Reapit's single-branch and multi-branch tiers.
- PropertyMe: PropertyMe is an Australian property management SaaS platform directly competing with Reapit's ANZ operations (Console, IRE, MMI), serving real estate agencies with similar portfolio and tenant management features.
- Arthur Online: Arthur Online is a UK-focused property management and lettings platform competing with Reapit for letting agents and property managers, with overlap in tenancy management, client accounts, and compliance features.
Others
- PayProp: PayProp is part of the same Reapit group (combined under Accel-KKR in Dec 2023) providing automated rent collection and arrears management; included here as a sister-company peer rather than a competitor.
Regional players
- AgentOS: AgentOS provides CRM and transaction management for real estate professionals across multiple markets (notably North America and parts of Europe), offering similar sales and pipeline functionality to Reapit's Sales CRM but with weaker UK presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Reapit social profiles
Digital presenceReapit compliance and trust
Trust signalCompliance3 records
Reapit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reapit leadership team
Management profileNumber of profiles
Profiles7 records
Reapit subsidiaries and ownership
Company hierarchySubsidiaries4 records
Reapit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reapit M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reapit
What does Reapit do?
Reapit provides a cloud-based SaaS platform for estate and lettings agencies that combines Sales CRM, Lettings CRM, Property Management, Bookings, Client Accounts and DataWarehouse modules in one integrated system. The platform is complemented by the Reapit Go mobile app, AI-powered features (RAI Copilot, Task Autopilot, Property Matcher, AI Property Descriptions) and the Reapit Home consumer portal, serving single branch, multi-branch and national agencies across the UK, Ireland, Australia, New Zealand and other regions.
Is Reapit a public or private company?
Reapit is a private company. It is classified as private equity controlled and is currently operating.
When was Reapit founded?
Reapit was founded in 2000. It employs 101 to 250 people.
Where is Reapit based?
Reapit is headquartered in London, United Kingdom, in the Europe region.
How does Reapit make money?
One revenue line is on record: saaS Platform Subscription.
Who are Reapit's main competitors?
Broad incumbents on record are MRI Software, CoreLogic and Domain Group. Direct peers are Street Group (Alto), Dezrez, Jupix, PropertyMe and Arthur Online. PayProp is listed as an others. AgentOS is listed as a regional player.
Does Reapit have an API?
Yes. Reapit offers an API for developers and partners to build integrations with the platform. The developer portal is accessible at developers.reapit.cloud where partners can select their role and access API documentation. The platform also offers an EPC API for pulling EPC data from third-party apps to create EPC graphs and populate records. Third-party developers can create apps that integrate with Reapit's platform through the AppMarket marketplace. Developer documentation is at developers.reapit.cloud/select-role.
What industry is Reapit in?
Reapit's product category is Real Estate Agency Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 518 and its SIC code is 7372.