What My Business does

My Business is the consumer-facing digital platform of NSW Business Chamber Ltd (ACN 000 014 504), a private Australian corporation that also trades as Business NSW and operates 49 national offices from North Sydney. The platform targets Australian small and medium businesses with HR, workplace health and safety, and industrial relations compliance support, combining lawyer-reviewed template documentation, contracts, and policies with a Workplace Advice Line that handles more than 26,000 calls per year.

The core product is My Business Workplace, a web-based SaaS suite that delivers HR/WHS template documentation and phone advice backed by Australian Business Lawyers & Advisors (ABLA). It is supplemented by the Premium Workplace Content subscription (unlimited access to more than 900 articles plus an Ask an Expert service), a Cyber Security Training subscription starting at $10 per month with automated staff training and phishing simulations, the Workplace Compliance Review Desktop Audit, and compliance toolkits for sexual harassment positive duty and psychosocial hazards. Distribution is primarily self-serve via mybusiness.com.au, supported by phone-based inside sales and a partner network offering tender support (Tender Plus), grant advisory (Purpose Plus), cyber (ViCyber), leadership development (Chief-Maker), and energy comparison services, alongside member-only events including The Business Show Australia 2026 at ICC Sydney.

Revenue is generated through a freemium membership model with paid subscriptions, one-off compliance audit fees, and affiliate or referral fees from partner services. The company is privately held with no disclosed parent, funding rounds, or revenue figures, and has been recognised as an Employer of Choice in 2018.

Name

My Business

Legal name

NSW Business Chamber Ltd

Website

https://mybusiness.com.au

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

501–1,000 employees

Short description

My Business, operated by NSW Business Chamber Ltd, is an Australian SMB platform providing HR/WHS software, lawyer-backed workplace advice, compliance toolkits, and a 900+ article content library, supported by a 49-office Business NSW distribution network.

Ownership category

akta.pro rank

Product category

HR and Workplace Compliance Services

NAICS

Human Resources Consulting Services (541612), Administrative Management and General Management Consulting Services (541611), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro primary industry

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)

akta.pro secondary industries

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

Keywords

• HR compliance software
• Workplace advice services
• Small business support
• Cyber security training
• Business membership platform

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Free membership tier with premium subscription upsells providing access to HR documentation, advice services, and member-only resources.
2. Premium Workplace Content: Subscription service providing unlimited access to 900+ business articles, tools, resources, and expert Q&A.
3. Member Offers and Partner Services: Commission or fees from partner services including legal services, energy comparison, tender support, grant support, and leadership development.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

My Business operates a membership-based business support platform for Australian SMBs, anchored by "My Business Workplace" — an HR/WHS software product providing template documentation, contracts, policies, and phone advice backed by lawyers. The platform layers a Premium Workplace Content subscription (900+ HR and business articles with Ask an Expert support), a Workplace Advice Line handling 26,000+ calls annually, compliance toolkits (Positive Duty, Psychosocial Hazards), a Desktop Audit service, and cybersecurity training, with partner services covering tendering, grants, leadership, cyber, and energy comparison.

Product overview

My Business, operated by NSW Business Chamber Ltd (trading as Business NSW/My Business, ABN 63 000 014 504), is an Australian business support platform primarily serving small businesses with HR and WHS compliance solutions. The core product is My Business Workplace, an affordable HR software providing template documentation, contracts, policies, and phone advice backed by lawyers. This is supported by the Premium Workplace Content subscription (900+ articles with Ask an Expert support) and the Workplace Advice Line (handling 26,000+ calls annually). The platform also offers cybersecurity training, compliance audits, and toolkits for sexual harassment and psychosocial hazards. My Business provides member-exclusive partner services including Tender Plus (tender consulting), Purpose Plus (grant support), Chief-Maker (leadership development), ViCyber (cyber security), and Business NSW Energy Comparison. Content offerings include on-demand webinars organized by topic (Workplace Compliance, Leadership & Culture, Strategy, Innovation & Technology, Growth) and in-person networking events.

Differentiator

Problem solved

Functional benefit

Products and services

• My Business Workplace An HR and WHS software platform providing template documentation, contracts, policies, and phone advice backed by lawyers to help small businesses achieve HR compliance.
• Premium Workplace Content An HR article subscription service offering unlimited access to a library of over 900 business articles, tools, resources, and expert support through an Ask an Expert service.
• Workplace Advice Line Expert HR and Industrial Relations advice line supporting businesses with interpreting awards, wage rates, redundancy, leave provisions, employment contracts, bullying, and workplace policies. Handles over 26,000 calls annually.
• Workplace Compliance Review: Desktop Audit A compliance review service ensuring contracts, policies, and classifications align with the latest IR reforms to mitigate risks and penalties.
• Cyber Security Training & Resources Automated staff training, phishing simulations, tools and resources to protect businesses from cyber scams and attacks, with plans starting from $10/month.
• Sexual Harassment 'Positive Duty' Toolkit Step-by-step guidance, templates, and training resources to help businesses comply with positive duty laws and prevent unlawful conduct in the workplace.
• Psychosocial Hazards Toolkit Templates and resources to help businesses identify and manage psychosocial hazards in the workplace.
• ViCyber (All-In-One Cyber Platform) A partner-provided cyber security platform offering comprehensive protection services for businesses.
• Tender Plus Specialist tender support services including masterclasses, advisory support calls, and end-to-end tender consulting to help businesses win government and private sector contracts.
• Purpose Plus Grant support services including masterclasses and advisory support to help businesses identify and apply for grants.
• Chief-Maker Leadership development services and programs to help business leaders grow and improve their capabilities.
• Modern Awards Service Free award wage service helping businesses understand and comply with Modern Award requirements.
• On-Demand Content A library of past webinars and virtual sessions covering business topics including workplace compliance, leadership, strategy, innovation, technology, and growth, available to watch on demand.
• In-Person Events Exclusive member-only face-to-face networking events including Networking at Night, special launches, and briefings for building professional connections.
• The Business Show Australia 2026 Australia's leading B2B exhibition and conference connecting SMEs, founders and decision-makers for two days of networking, expert insights, and business growth opportunities, held at ICC Sydney.

Quantifiable outcome

• 26,000+ calls handled annually through Workplace Advice Line
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tender PluscoreGTM or Marketing PartnerSpecialist tender support service offering online masterclasses, tender insights, and consulting services to help My Business members win tenders.
• Purpose PluscoreGTM or Marketing PartnerLeading grant support service providing masterclasses and advisory on grant writing and grant trends.
• ViCyberminorGTM or Marketing PartnerAll-in-One Cyber Platform providing cyber security solutions for member businesses.
• Chief-MakerminorGTM or Marketing PartnerLeadership development partner providing executive coaching and leadership programs.
• Premiumisation PartnersminorGTM or Marketing PartnerBusiness growth support partners helping members maximize their business potential.
• Business Energy ComparisonminorGTM or Marketing PartnerEnergy comparison service helping businesses find better energy deals.
• Australian Business Lawyers & Advisors (ABLA)coreStrategic or Co-development PartnerLegal services provider offering expert HR and workplace law advice. ABLA provides the legal backing for My Business Workplace advice services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tanda: Australian workforce management and HR software focused on rostering, time-and-attendance, and award interpretation. Overlaps with My Business on award interpretation, wage compliance, and SMB HR automation.
• Deputy: Australia-origin SMB workforce management and HR platform (now part of Atlassian-adjacent ecosystem). Competes on rostering, compliance, and HR workflows for shift-based SMBs, an overlapping buyer segment.
• BrightHR: UK-headquartered HR software and advisory service with Australian presence (formerly BrightHR Australia). Directly comparable bundled HR software + human advice model serving SMBs, similar go-to-market.
• Employment Hero: Australia/NZ-headquartered SMB HR, payroll, and benefits platform. Directly competes with My Business Workplace on SMB HR software, employment contracts, and compliance documentation, but with a fully integrated payroll/HR SaaS stack.
• ELMO Software: Australian HR, payroll, and learning platform serving mid-market and SMB. Comparable HR compliance, document, and policy management offerings targeting similar buyer personas as My Business Workplace.

Broad incumbents

• Xero: NZ/AU accounting platform that has expanded into payroll and HR add-ons. Competes broadly with My Business for the SMB owner wallet and offers overlapping workforce-management functionality, though not as a compliance-specialist.
• ADP: Global HR, payroll, and compliance incumbent with established Australian operations. Competes at the broader SMB/enterprise HR layer, with overlapping compliance documentation and workforce management offerings.

Regional players

• Smartgroup: Australian-listed provider of salary packaging, novated leasing, and workforce solutions. Adjacent competitor in the Australian SMB workforce services market, though focused more on benefits/packaging than compliance content.

Emerging players

• HR Partner: Smaller, SMB-focused HR software provider offering policy, leave, and document management. Niche competitor targeting a similar SMB HR compliance buyer, with a lighter feature set than My Business Workplace.

Others

• Australian Business Lawyers & Advisors (ABLA): Current strategic partner and legal backbone for My Business Workplace advice line. Would be a direct competitor if My Business internalised legal capability, and represents the supply side of HR advice services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mybusinessau
• Facebookfacebook.com/mybusinessaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Business