What Siltanen & Partners does

Siltanen & Partners is a privately-held, multi-disciplinary advertising agency and business consultancy founded in 1999 by Rob Siltanen and headquartered in El Segundo, California. The firm provides integrated marketing services spanning strategy (competitive analysis, brand positioning, digital/content/media strategy), creative development (broadcast, print, digital, outdoor, social, radio), production (A/V, editing, animation, motion graphics), design (branding, identity, logo, packaging), and media (planning, buying, analytics). It serves major enterprise and Fortune 500 clients including Amazon, Skechers, Coldwell Banker, Wine.com, Togo's, Grocery Outlet, and Pei Wei, with historical engagements for Apple, Nissan, and Infiniti.

The agency differentiates through the combination of business consulting strategy with full creative execution under one roof, supported by an in-house production company called City of Angels that produces commercials and video content with editing, animation, recording, mixing, and mastering capabilities. Revenue is generated through project fees, retainer arrangements, and campaign-based billing delivered to enterprise clients via direct outreach, referrals, and outcome-driven portfolio showcasing. New business is developed through direct engagement with marketing leadership at major brands and relationship-based introductions from existing clients.

The firm employs 101–250 staff and is led by founder Rob Siltanen, whose prior work at TBWA\Chiat\Day on Apple's 'Think Different' campaign and the Nissan 'Toys' commercial anchors its creative reputation. The company is founder-owned with no disclosed external institutional investors, no parent company, and no subsidiaries, and operates without public financial disclosure or app products. Notable outcome metrics across case studies include Skechers tripling sales and a 13-fold stock price increase over five years, Coldwell Banker dollar sales volume rising from $153B to $242B+, Wine.com delivering 8:1 ROAS, and multiple Ace Metrix #1 effectiveness rankings.

Name

Siltanen & Partners

Legal name

Siltanen & Partners

Website

https://siltanen.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Siltanen & Partners is a privately-held, El Segundo-based advertising agency and business consultancy founded in 1999 that provides integrated creative, production, and strategy services to enterprise and Fortune 500 clients including Amazon, Skechers, and Coldwell Banker.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

akta.pro secondary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Advertising agency services
• Brand strategy consulting
• Creative campaign production
• Media planning buying
• Packaging design services

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Traditional agency fee structure providing multi-disciplinary advertising, branding, digital, and production services to enterprise clients. Revenue is generated through project fees, retainer arrangements, and campaign-based billing for major brand accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Siltanen & Partners is a multi-disciplinary advertising agency and business consultancy that provides integrated marketing services for enterprise brands, including brand strategy, creative campaign development (broadcast, digital, social, print, outdoor, radio, PR, packaging), media planning/buying/analytics, and content production through its in-house production company City of Angels. Revenue is generated through project fees, retainer arrangements, and campaign-based billing for major brand accounts such as Amazon, Skechers, Coldwell Banker, Nissan, Apple, and Wine.com.

Product overview

Siltanen & Partners is a full-service advertising agency and business consultancy offering integrated marketing services across creative (broadcast, video, print, digital, outdoor, social, radio), production (A/V, editing, animation, motion graphics), design (branding, identity, logo, packaging), strategy (competitive analysis, brand positioning, digital/content/media strategy), and media (planning, buying, analytics). The agency operates its in-house production company City of Angels and serves clients including Amazon, Skechers, Coldwell Banker, Wine.com, Togo's, Grocery Outlet, and Pei Wei. Notable campaigns include Amazon Fire device advertising, Skechers Performance Division launch, and Coldwell Banker's 12-year 'Most Effective' real estate advertising streak.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Fire Device Advertising Services Advertising campaign services for Amazon Fire devices, including broadcast, PR, print, and production, leveraging 'Mayday Button' point-of-difference messaging for technology-sector clients.
• Pei Wei Brand Refresh 360-degree brand refresh for Pei Wei, including tagline development ('Asian done a better way'), logo evolution, and mascot creation (Tiger spokes-animal) for competitive positioning against Panda Express.
• Skechers Performance Division Campaign Athletic footwear rebranding and launch campaign for Skechers Performance Division, featuring Super Bowl commercials and marketing across 12 shoe divisions.
• Coldwell Banker Campaign Services Real estate advertising positioning Coldwell Banker as an emotionally-centric brand, including the 'Homes for Dogs Project' charitable initiative and global brand mark redesign.
• Wine.com Digital Campaign Digital video, packaging, paid social, and media strategy services for America's largest online wine store, including the 'Seriously passionate about wine' campaign.
• Togo's Sandwiches Campaign Brand consultation, visual identity refresh, and 'How Far Would You Go For A Togo?' campaign including social, digital, radio, packaging design, and outdoor advertising for Togo's Sandwiches.
• Grocery Outlet Campaign Discount grocery chain brand campaign including video executions, collateral design, and quality perception enhancement across online, outdoor, printed, and in-store channels.
• City of Angels Production Company In-house production company producing commercials and brand video content with fully-equipped edit bays, animation, recording, mixing, and mastering capabilities for agency clients.

Quantifiable outcome

• Skechers stock price increased 13-fold within five years
• +9 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TBWA\Chiat\Day: Rob Siltanen's former agency (he was creative director on Apple 'Think Different' and Nissan). Same multi-disciplinary, brand-transformation pitch, similar enterprise client base (Apple, Nissan), and a directly comparable founder-led creative pedigree.
• 72andSunny: Los Angeles-based independent creative agency known for brand campaigns, integrated production, and enterprise clients (e.g., Amazon, Google, Activision). Closest geographic and operating-model peer to S&P — both LA indies combining strategy, creative, and in-house production.
• Wieden+Kennedy: Independent creative agency famous for Nike, and a perennial Effie/One Show winner. Directly comparable to S&P on independent ownership, creative-first positioning, and Fortune 500 brand transformation mandates.
• Droga5: Independent creative agency with a founder-led model and heavy roster of iconic brand work (e.g., Apple, The New York Times). Same high-end creative reputation, similar A-list brand clientele, and equivalent fee positioning as S&P.
• Goodby Silverstein & Partners: Bay Area-based independent creative agency with a long Effie track record and large consumer brand clients (e.g., Chevrolet, Pepsi). Comparable to S&P on creative reputation, awards pedigree, and enterprise brand work.
• Deutsch LA: Los Angeles-based full-service agency with strong consumer and entertainment clients. Comparable to S&P on multi-disciplinary services, LA creative market, and enterprise account mix.
• Mother: Independent, founder-led creative network with a Los Angeles office, known for breakthrough brand work (e.g., Target, Samsung). Direct structural peer to S&P as a similarly-sized independent competing for premium creative AOR business.
• The Martin Agency: Independent creative agency recognized for brand-building and effectiveness work (e.g., Geico). Closely comparable to S&P on awards/Effectiveness leadership, enterprise brand clients, and the independent ownership model.

Broad incumbents

• BBDO Worldwide: Global Omnicom-owned ad network; competes with S&P for the same enterprise CMOs (Nissan, Apple, Pepsi) but as part of a much broader portfolio of services. Represents the consolidated incumbent alternative S&P often pitches against.
• Ogilvy: WPP-owned global network with full creative, PR, and consulting capabilities. Competes with S&P on enterprise brand transformation mandates (e.g., Levi's, Ford) and represents the holding-company alternative to S&P's independent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/siltanenla
• Facebookfacebook.com/SiltanenPartners
• Instagraminstagram.com/siltanenandpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siltanen & Partners