Name

Tai Loy

Legal name

TAI LOY S.A.

Website

https://tailoy.com.pe

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Surquillo

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Direct sales of consumer goods including toys, electronics, home appliances, office supplies, and home goods through physical retail stores and e-commerce platform
2. Wholesale: Bulk sales to business customers through dedicated wholesale channel
3. Corporate Sales: Dedicated sales channel for corporate clients providing bulk purchasing solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tai Loy (TAI LOY S.A.) is a Peruvian multi-category retailer selling stationery, toys, books, art supplies, home appliances, baby products, and consumer electronics (laptops, tablets, monitors, printers) through physical retail stores, an e-commerce platform at tailoy.com.pe, and dedicated wholesale and corporate sales channels. The company also operates the Taiclub customer loyalty program for repeat purchasers.

Product overview

Tai Loy is a Peruvian retail company (TAILOY S.A.) operating through three sales channels: wholesale, retail, and corporate. The company offers a diverse product portfolio spanning technology/computing (laptops, tablets, monitors, printers from brands like Lenovo, ASUS, HP, Apple, Samsung, Redmi, and its own Teros monitor brand), toys and collectibles, home electronics and appliances, art and school supplies, baby products, home furnishings, outdoor/sports equipment, books, and pet supplies. Tai Loy operates physical stores and an e-commerce platform at tailoy.com.pe.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology and Computing retail Retail of laptops, tablets, monitors, printers, computer accessories, and peripherals from brands including Lenovo, ASUS, HP, Apple, Samsung, and Redmi, as well as Teros-brand monitors.
• Toys (Juguetería) Toy retail department offering toys for babies and preschoolers, outdoor games, board games, educational toys, action figures, plush toys, bicycles, and ride-on vehicles, including Mattel brands such as Barbie, Hot Wheels, and Fisher-Price.
• Collector Zone (Zona Coleccionista) Collectible items including DC, Transformers, Marvel, Star Wars, anime and manga figures, Hot Wheels, Funko Pop figures, Panini collectible albums, comics, Hasbro collectibles, plus a Gamer Zone with PlayStation, Nintendo, gaming monitors, laptops, chairs, peripherals, and components.
• Home Electronics and Appliances (Electrohogar) Home appliances and consumer electronics including cleaning equipment, air conditioning, kitchen appliances, personal care products, washing machines, refrigerators, and small kitchen appliances.
• Art and Design supplies (Arte y Diseño) Drawing materials, paints, art sets, canvases, brushes, markers, and craft tools for artists and designers.
• Baby World (Mundo Bebé) Baby care products, strollers, car seats, toys for babies, nursery items, breastfeeding and feeding supplies, and baby safety products.
• School and Office supplies (Escolar y Oficina) Stationery, notebooks, backpacks, art supplies, classroom materials, office furniture, and filing systems for school and office use.
• Home and Decoration (Hogar y Decoración) Kitchenware, bedroom and living room furniture, outdoor furniture, organization accessories, and grills.
• Outdoor and Sports (Outdoors y Deporte) Camping gear, bicycles, outdoor games, exercise machines, treadmills, ellipticals, and electric mobility products.
• Reading Zone (Zona de Lectura) Books, bestsellers, comics, manga, children's literature, dictionaries, bibles, and educational texts.
• Pet Supplies (Mascotas) Pet supplies for dogs, cats, and other pets including accessories, food, toys, beds, and hygiene products.
• Corporate Sales (Ventas Corporativas) Dedicated corporate sales service offering bulk orders and procurement solutions for business customers, including office supplies, electronics, and equipment.
• Taiclub Loyalty Program Customer loyalty program allowing registered customers to accumulate and track loyalty points for purchases across Tai Loy's retail and e-commerce channels.
• TEROS Monitors Tai Loy's own-brand monitors under the Teros label, including gaming and standard models in curved and flat designs, screen sizes from 23.8" to 27", resolutions from FHD to 2K QHD, and refresh rates up to 180Hz.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• MattelminorChannel Partner/ Reseller/ DistributorFeatured brand partner for toys category. Tai Loy sells Mattel products including Barbie, Hot Wheels, Fisher-Price, and other Mattel brands through both retail and e-commerce channels.
• SamsungminorChannel Partner/ Reseller/ DistributorConsumer electronics brand partner. Tai Loy offers Samsung products including televisions, tablets, and mobile accessories through its retail and e-commerce channels.
• HPminorChannel Partner/ Reseller/ DistributorComputing and printing brand partner. Tai Loy sells HP laptops, printers, and accessories through its stores and online platform.
• LenovominorChannel Partner/ Reseller/ DistributorComputing brand partner. Tai Loy offers Lenovo laptops including IdeaPad and other models through its retail channels.
• Banco de Crédito del Perú (BCP)minorGTM or Marketing PartnerBanking partner for promotional financing campaigns. BCP promotional banners appear on the Tai Loy website offering special installment payment options for customers.
• EpsonminorChannel Partner/ Reseller/ DistributorPrinting technology brand partner. Tai Loy offers Epson printers including EcoTank and multifunction models through its product catalog.
• BrotherminorChannel Partner/ Reseller/ DistributorPrinting and labeling solutions brand partner. Tai Loy sells Brother printers, label makers, and multifunction devices.
• AppleminorChannel Partner/ Reseller/ DistributorPremium technology brand partner. Tai Loy offers Apple products including iPads through its retail and e-commerce channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hiraoka: Long-established Peruvian electronics and home-appliance retailer. Direct competitor in Tai Loy's computing, TV, and home appliance categories, with a similar multi-channel retail and e-commerce model.
• Saga Falabella: Largest department-store chain in Peru operating under the Falabella brand. Competes directly with Tai Loy across electronics, home goods, toys, and general merchandise, with broader scale and integrated financial services.
• Oechsle: Peruvian department store part of the Intercorp group. Directly competes with Tai Loy on electronics, home goods, and seasonal categories such as toys and school supplies.
• Ripley: Peruvian department store chain owned by Ripley Corp, with strong positioning in apparel, electronics, and home. Overlaps with Tai Loy in computing, home appliances, and toys, and competes for similar mid-market consumers.
• Tottus: Peruvian hypermarket (Falabella group) selling groceries alongside electronics, toys, and home goods. Competes with Tai Loy on general merchandise basket trips and seasonal demand peaks.
• Mercado Libre Peru: Dominant e-commerce marketplace in Peru offering electronics, toys, home goods, and office supplies. Competes directly with tailoy.com.pe for online demand across Tai Loy's full assortment.
• Coolbox: Peruvian specialty electronics retailer with strong assortment in computing, mobile, audio, and gaming. Competes head-to-head with Tai Loy in its Tecnología/Cómputo category and overlaps on Gamer Zone offerings.
• Plaza Vea: Peruvian hypermarket under Intercorp with growing non-food categories including electronics, toys, and home goods. Overlaps with Tai Loy in mass-market general merchandise and competes for similar household shoppers.

Regional players

• Promart: Peruvian home-improvement chain. Competes with Tai Loy in home goods, kitchenware, organization, and certain outdoor categories, although focused on home improvement rather than general merchandise.
• Sodimac: Peruvian home-improvement and home-goods retailer (Falabella group). Overlaps with Tai Loy's Hogar y Decoración, Electrohogar, and outdoor furniture categories and competes for renovation and household buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tailoyoficial
• Facebookfacebook.com/tailoystudio
• LinkedInlinkedin.com/company/tai-loy-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tai Loy